Techdirt. Stories filed under "patronage" Easily digestible tech news... http://www.techdirt.com/ en-us Techdirt. Stories filed under "patronage"http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Fri, 12 Oct 2012 19:39:00 PDT Next Time Someone Suggests Piracy Will Kill Music, Remind Them That Music Survived The Last Ice Age Leigh Beadon http://www.techdirt.com/articles/20121012/12521020691/next-time-someone-suggests-piracy-will-kill-music-remind-them-that-music-survived-last-ice-age.shtml http://www.techdirt.com/articles/20121012/12521020691/next-time-someone-suggests-piracy-will-kill-music-remind-them-that-music-survived-last-ice-age.shtml Bryan Kim illustrated it in a talk at SFMusicTech with a photo of a 35,000-year-old bone flute. This places music before farming and written language on the timeline of humanity, right alongside the earliest known cave paintings in Europe, at the very least. By comparison, recorded music has only been around for a little over a century.

Viewed in that light, the idea that recordings are the central, defining aspect of music or the music industry is just plain ridiculous. Between that ancient flute and today, there have been plenty of different successful models for funding music. Kim points out that the one common thread throughout, which continues today, is that music's primary function is more community-building than anything else:
For most of human history, music was a public and participatory experience, inextricably linked to a plural of people synched in a real-time experience. As a binding agent of dancing and singing bodies, music could literally manifest community. And lest you think our modern society has evolved beyond the tribal utility of music, just think of religious services, major sporting events, weddings, nightclubs, road trips… when was the last time you attended one of these without some sort of collective music ritual?

...

In many ways, music is the original social network. This makes musicians founders of community. In a networked world, that’s powerful.
I found all this especially fascinating because of the conclusion Kim reached, and the model he's dubbed "crowd patronage" for supporting music going forward, combining the traditions of busking and of wealthy patrons that have been dominant in virtually all periods of history and, likely, pre-history. The idea is that you need an "ecosystem of fans" and then they will support you in exchange for "relationship access". It is, essentially, the same as what we've been calling CwF+RtB here at Techdirt. Using Kickstarter as an example, Kim elaborates:
Just like in the era of patronage, pledgers are usually not buying a commodified product. The most successful music Kickstarter projects sell you one or more of three “values”: 1) access to artist (as discussed above), 2) exclusivity and 3) recognition/participation (especially for artist’s creation).

So we’re going to see more artists open up the creation process to their fanbase. Everything from crediting fans in the liner notes, to tracking fans' recorded sounds as real stems, to skyping and polling fans during studio sessions.

As a musician, it’s already technically possible to do this. In the next few years, we’re going to find it become more culturally acceptable on both the artist and fan side. More importantly, artists are going to start finding which sorts of packages their fans actually buy, etching out the contours of a new crowd patronage “model”.
It's great to see more people reaching this conclusion, and especially interesting to see it approached from a broader historical perspective: crowd patronage or CwF+RtB is only a new or radical concept when viewed through the narrow lens of recorded music's few decades of dominance. In the bigger picture, it's actually a return to music's roots as a community tool and a tribal experience. Recorded music is still a fantastic thing that has enriched our lives and our culture in its own way—but the notion that music cannot thrive without the commoditization of discrete units doesn't withstand an ounce of scrutiny. The next time someone suggests such a thing, remind them that humans were carving flutes out of bone 20,000 years before the last ice age ended, when glaciers were still creeping towards the Great Lakes and consuming all of the British Isles, and the last few Neanderthals were still roaming around Europe. It sure makes CDs and records seem a tad less significant.

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]]> a-little-perspective http://www.techdirt.com/comment_rss.php?sid=20121012/12521020691 Fri, 8 Jun 2012 14:14:00 PDT Yes, Public Radio Shows Can Do Cool CwF+RtB Experiments Too Mike Masnick http://www.techdirt.com/blog/innovation/articles/20120606/02413619215/yes-public-radio-shows-can-do-cool-cwfrtb-experiments-too.shtml http://www.techdirt.com/blog/innovation/articles/20120606/02413619215/yes-public-radio-shows-can-do-cool-cwfrtb-experiments-too.shtml Radiolab. They do absolutely amazing storytelling on really interesting things. I don't think I've ever listened to a Radiolab program and then not gone off to talk to someone about it. Their most recent full episode (they also do "shorts") is a really fascinating exploration of color. The final section, on why Homer (of Iliad & Odyssey fame, not the Simpsons character) never mentioned the color blue is simply brilliant.

That said, it's also been interesting in the last month or so to watch the Radiolab crew start to embrace some of the ideas that we've been exploring for some time, concerning CwF+RtB (Connecting with Fans and giving them a Reason to Buy). I first noticed this about a month ago, when Radiolab announced its Lab Partners premium offering. Just as we've seen with artists who offer up content for free, but give people "subscription" style offering for premium features (sorta like our own Crystal Ball offering), Radiolab is giving people a ton of extras if they subscribe.

Some will argue, of course, that this is nothing more than a modern update to the traditional patronage model of public radio -- wherein they beg for pledges every so often and you might get a tote bag if you spend enough. And, clearly, the ideas come from the same general place. But there are some key differences -- mainly that the premium features aren't worthless tote bags, but are actually related to the show, and include things like access. So, for example, you can join an editorial chat with the Radiolab team, or, my favorite:
Toss Your Name in the Hat: Enter your first name to a pool of names that we’ll draw from whenever we need to use a made-up character name in a story.
Like many of these kinds of offerings, Radiolabs has a couple tiers to let fans self-select. My one quibble is that I think there aren't enough tiers -- and there isn't a really low entry-level tier. In watching these kinds of experiments, at least having a very low level of support as an option can really help get more people involved and build up the buzz for a program. But, either way, it's neat.

Of course, that's not all Radiolab is doing. They really are doing a lot on the "CwF" side of things too. They've done a number of touring live shows (where they often bring along great musicians, like Zoe Keating). But they've also just launched a remix contest for the show. Remix contests are nothing new in the music world, but I've never heard of one for a radio show/podcast before. But they're doing the same basic thing -- releasing the stems, allowing you to re-score the music, etc.

If you've never listened to a Radiolab production, you might not understand why it would ever make sense to remix a radio show. But, the level of production that goes into every Radiolab episode is astounding. And they do a great job with how they reveal stories and plots. I'm honestly not sure that anyone could actually do a better job editing together an episode of Radiolab than host Jad Abumrad, but I'm actually really curious to hear what other fans can come up with.

As a brief aside, last fall, another great radio/podcast story teller, Ira Glass, from This American Life, did a thorough writeup of why Radiolab is so amazing, and it goes into some amount of detail about how Jad and Robert put together an episode. I think anyone seeking to remix an episode of Radiolab might learn a bunch of useful things from reading it.

Either way, I always think it's great to see more and more people in various areas start embracing these basic concepts and doing really cool things with them. At this stage, it's really just a bunch of experiments, but that's how amazing new things happen.

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