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<title>Techdirt. Stories filed under &quot;open&quot;</title>
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<item>
<pubDate>Thu, 28 Mar 2013 11:02:01 PDT</pubDate>
<title>There's No IP In Team: How Protectionism Is Holding Back Sports Metrics (And Everything Else)</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130305/06250322203/theres-no-ip-team-how-protectionism-is-holding-back-sports-metrics-everything-else.shtml</link>
<guid>http://www.techdirt.com/articles/20130305/06250322203/theres-no-ip-team-how-protectionism-is-holding-back-sports-metrics-everything-else.shtml</guid>
<description><![CDATA[ If there is a single place where the sports and the geek worlds collide, it is undoubtedly in <a href="http://www.techdirt.com/articles/20100914/12140611007/dailydirt-digging-into-sports-statistics.shtml">statistics</a>. It's long been said that baseball is a thinking man's game, in part because of the chess game that is built into its very skeleton, but also because of the role that math and numbers play in terms of making decisions on each team based on individual situations. By this time, only those that work really hard at staying away from baseball will fail to recognize names like <a href="http://en.wikipedia.org/wiki/Bill_James">Bill James</a> or <a href="http://en.wikipedia.org/wiki/Billy_Beane">Billy Beane</a>. The people now most responsible for constructing teams and their strategies are people with advanced degrees in fields like economics and statistics. What's interesting is how quickly advanced metrics, or sabermetrics, have exploded in use and depth in the past ten years after being almost universally derided by the major league clubs. Advanced stats are <i> everywhere</i> in baseball now, from the early focus on OPS (On-Base Plus Slugging) to WAR (Wins Above Replacement) to WRC+ (Weighted Runs Created) and so on. What's amazing is how far behind <i>other sports</i> appear to be in developing their own advanced statistical systems. Take basketball, for instance. It would be very easy to conclude that there has been nothing resembling the development of baseball statistics in professional basketball, otherwise we'd have heard about it and the knowledge of it would have spread as wide as it has in baseball, right?
<br /><br />
Well, no, actually, and the reason why is a lesson in how collaboration, open development, and building off of the ideas of others provides the most advanced outcome. Such is Jason Schwartz's conclusion in <a href="http://www.standard.net/stories/2013/03/04/nba-s-stats-mania">his lead up to the Sloan Sports Analytics Conference</a>, where at least some discussion of basketball metrics is occurring. That conference, now an ESPN sponsored event, grew out of what was once a simple Yahoo message board started in 2001 by basketball stats geeks. Early on, as was the case with baseball metrics, the forum was open for discussion, peer review, and the exchange of ideas. Unlike baseball, however, the NBA knew all about Moneyball by 2003 and teams were extremely interested in the potential of advanced metrics.
<blockquote>
<i>The NBA establishment quickly took notice. [Dean] Oliver, who published the seminal Basketball on Paper in 2003, seven months after Moneyball hit stores, was hired full time by the Seattle Supersonics in 2004. Another frequenter of the board, John Hollinger, was hired the following year by ESPN - and recently became a vice president of basketball operations for the Memphis Grizzlies. Hollinger's ESPN gig was filled by Pelton, who, after making his name at Basketball Prospectus, did a consulting stint with the Indiana Pacers' front office. Roland Beech, who created the popular website 82 games, was hired by the Dallas Mavericks in 2009 as director of basketball analytics. (His boss, Mark Cuban, is regularly one of the biggest names at the Sloan conference.)</i>
</blockquote>
So you're probably thinking, "Great! The teams took notice in the early stages, unlike what happened in baseball, meaning that the knowledge was embraced!", right? Well, that's true, but the result was the severe retardation of growth in basketball statistics. Why? Well, if you know anything about how patents and intellectual property often function today, you've probably already guessed.
<blockquote>
<i>As soon as each statistician joined an NBA squad, <b>sharing in public became off-limits-and so, gradually, the think tank closed shop</b>. What were the teams paying for, after all, if their new stat gurus were just posting their ideas online for the other 29 franchises to read? This has had a paradoxical result: Because NBA teams embraced advanced stats so quickly, progress on basketball analytics has actually slowed down. <b>The top minds are now all working in silos, not only unable to collaborate but actually competing against each other</b>.</i>
</blockquote>
This is, again, the exact <i>opposite</i> of what occurred in baseball. For baseball statistics, because teams were not impressed by the idea of advanced metrics, favoring instead old-timey scouts on the ground, the best minds were free to collaborate with one another, forming what are now some of the most prestigious sports stats think tanks in history, like <a href="http://www.baseballprospectus.com/">Baseball Prospectus</a> and <a href="http://www.fangraphs.com/">FanGraphs</a>.
<blockquote>
<i>Major League Baseball teams were hidebound enough to ignore Bill James and sabermetrics for a full quarter century-as a result, he and others hashed out ideas out in open, public forums. By the time MLB executives finally embraced advanced baseball statistics, the movement was fully formed.</i>
</blockquote>
If you want to draw the obvious analogy, baseball statistics were developed on an open source model, while basketball has mostly been proprietary. As Schwartz notes, it isn't necessarily a lack of knowledge that is the resulting problem, but rather the issue is that this knowledge is all segmented throughout individual teams and nobody has the collective manpower to use it to its full potential. 
<blockquote>
<i>Many, including Oliver, believe the killer app is hiding in there somewhere. The challenge is that there's so much information, it's easy to get lost. "It's like saying you're going to Wal-Mart or Ikea to get something," offers Tommy Sheppard, the Washington Wizards vice president of basketball administration. "You better know what you want, or you're going to walk out with a ton of s***." That each franchise is working alone - and against each other - compounds the problem. Goldsberry describes it as 30 "micro-CIAs," all racing against each other to "procure actionable intelligence out of these haystacks of vast data."</i>
</blockquote>
Sound familiar? Now, here's where it gets really fun for the purposes of our analogy. The quality of team construction in baseball is leaps and bounds ahead of where it was 20 years ago, in massively large part because of the explosion of advanced statistics and the resulting understanding of the game. Think about that for a moment. Even as these teams compete with one another, because of this open source statistical model for knowledge of the game, <i>every team</i> is better off for it. The game has universally advanced. Basketball, however, under the proprietary model, has not. While there have been rule changes that have influenced how the game is played, player evaluation is still essentially the same game it was 20 years, or even 40 years ago -- and thus you still end up with teams that look good on paper based on the old stats, but fail to perform well as a team. Why? Well, perhaps because the best minds aren't collaborating to advance the game through knowledge, and thus they're measuring the wrong things (and optimizing for the wrong things as well).
<br /><br />
Thinking of each league as a microcosm of society and industry, the implications for intellectual property in general, and patents in particular, are somewhat breathtaking.<br /><br /><a href="http://www.techdirt.com/articles/20130305/06250322203/theres-no-ip-team-how-protectionism-is-holding-back-sports-metrics-everything-else.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130305/06250322203/theres-no-ip-team-how-protectionism-is-holding-back-sports-metrics-everything-else.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130305/06250322203/theres-no-ip-team-how-protectionism-is-holding-back-sports-metrics-everything-else.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>collaboration-is-key</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130305/06250322203</wfw:commentRss>
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<pubDate>Wed, 13 Mar 2013 15:04:33 PDT</pubDate>
<title>Innovative Open Textbook Company Fights Back Against Publishers' Copyright Infringement Lawsuit</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130313/03043822308/innovative-open-textbook-company-fights-back-against-publishers-copyright-infringement-lawsuit.shtml</link>
<guid>http://www.techdirt.com/articles/20130313/03043822308/innovative-open-textbook-company-fights-back-against-publishers-copyright-infringement-lawsuit.shtml</guid>
<description><![CDATA[ Last year, we wrote about how a bunch of the largest textbook publishing firms had teamed up to <a href="http://www.techdirt.com/articles/20120410/07284618438/open-textbook-startup-sued-allegedly-copying-distinctive-selection-arrangement-presentation-facts-existing-titles.shtml">sue</a> an innovative open textbook startup called Boundless for copyright infringement.  Was Boundless reproducing their books?  Nope.  Instead it had created <i>alternative</i> textbooks from various open sources -- but those texts <i>mirrored</i> the basic structure of other textbooks.  It was this copying of "selection, structure, organization and depth of coverage... right down to duplicating Plaintiff's pagination" that the textbook publishers went after.  Not the content.  Yes, they're pissed off that Boundless cleverly sought to <i>compete</i> in the marketplace by making sure its textbooks were <i>good competitors</i> and easier to substitute in -- but without copying any of the actual content.
<br /><br />
It's been nearly a year, but Boundless has <a href="https://www.documentcloud.org/documents/616564-amended-answer-and-counterclaims-f1184644.html" target="_blank">filed its counterclaims</a>, denying the various charges, and insisting that its works have never infringed, that the textbook publishers are claiming copyright over "non-copyrightable material" and that even if there were infringement, they are protected by fair use.  They also claim that the lawsuit is a form of copyright misuse and shows the publishers' "abuse of the copyright monopoly."  Should make for an interesting case.
<br /><br />
At the same time, Boundless is also seeking a declaratory judgment on its <i>new</i> offerings.  Apparently, the company changed its offerings substantially over the last year, and while the case is still over what those earlier offerings looked like (which Boundless believes did not infringe), it's seeking a clear statement that its newer offerings won't get the company sued as well.  Boundless' lawyer sent the publishers a letter last month, asking them to make it clear that the lawsuit was just over the older versions and that there were no issues with the new version, but the publishers have refused, saying that the results of the trial "will inform... current and future business practices."  In other words, let's see what happens with this case, and then we'll decide if we can sue over more stuff.
<br /><br />
We recently had a lively discussion in the comments on a recent post about the upcoming <a href="http://www.techdirt.com/articles/20130228/02144922148/two-half-minute-video-explains-how-ability-to-sell-stuff-you-legally-purchased-is-risk.shtml">Supreme Court ruling</a> in the Kirtsaeng case, which is somewhat relevant.  The Kirstaeng case, of course, involves first sale rights, and whether or not you'll be able to resell what you bought legally abroad.  A defender of taking away first sale rights (i.e., upholding the lower court ruling) argued that if the Supreme Court allows the first sale doctrine to apply to textbooks bought abroad, it will mean that textbook providers will jack up their prices abroad, rather than offer them cheaply, and thus poor students in third world countries will never be able to afford an education.
<br /><br />
As we pointed out, this is hogwash and ignores that markets are dynamic.  If the big expensive publishers decide to drop out of such markets, it seems pretty clear that there will be others who will quickly step in -- and innovative companies like Boundless were exactly what we were thinking about.  They're not <i>infringing</i> on the works of the big publishers.  They're providing <i>much-needed</i> competition against an oligopoly that has worked hard at keeping prices ridiculously high for educational resources.  It's a market ripe for disruption, and it's silly (though not unexpected) that publishers are seeking to abuse copyright law to stamp out that disruption, rather than learning to innovate themselves.<br /><br /><a href="http://www.techdirt.com/articles/20130313/03043822308/innovative-open-textbook-company-fights-back-against-publishers-copyright-infringement-lawsuit.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130313/03043822308/innovative-open-textbook-company-fights-back-against-publishers-copyright-infringement-lawsuit.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130313/03043822308/innovative-open-textbook-company-fights-back-against-publishers-copyright-infringement-lawsuit.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>what-infringement?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130313/03043822308</wfw:commentRss>
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<pubDate>Tue, 5 Mar 2013 00:07:35 PST</pubDate>
<title>If It Comes With A Gagging Clause, It's Not Open Data</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20130228/12355022159/if-it-comes-with-gagging-clause-its-not-open-data.shtml</link>
<guid>http://www.techdirt.com/articles/20130228/12355022159/if-it-comes-with-gagging-clause-its-not-open-data.shtml</guid>
<description><![CDATA[ <p>
One of the richest seams of open data concerns transport.  After all, by their very nature, transport systems generate huge amounts of new data every day -- times, routes, travel options.  Similarly, huge numbers of people use multiple means of transport, which means there is a big potential audience for analyses of that data.  And it's definitely in the interest of transport operators to make that information freely available so that developers can use it in new ways, since that is likely to make traveling easier, and lead to increased custom.
</p>
<p>
Despite that manifest logic, transport companies have been slow to release that data in a form that developers can use.  And even when they do, it often comes hedged around with conditions that make it useless.  Here's an example from the UK, where <a href="https://mocko.org.uk/b/2013/02/22/you-cant-use-the-live-uk-train-data-without-accepting-a-gagging-clause/">Alex Hewson has been trying to get hold of live train data to create applications using it</a>.
</p>
<p>
As his fascinating blog post explains, something called the Association of Train Operating Companies (ATOC) collates the primary data:

<i><blockquote>Through its subsidiary TISL ("Train Information Services Limited", more commonly known as NRE / National Rail Enquiries) ATOC owns a datasource called Darwin. If you want an API for querying live train running information complete with all the delays and cancellations at any given moment they're the only shop in town.</blockquote></i>

Fair enough, you might think, since it's their data.  But it's not quite so simple:

<i><blockquote>[ATOC] look a bit like a public body but aren't, instead taking funding from the various train operators. ATOC are fond of making the claim that they don't take a penny of public money but it's somewhat disingenuous: their funding comes from train operators and many of those have been subsidized by [UK] taxes.</blockquote></i>

To be exact, the UK's train operators receive over <b>$6 billion</b> from taxpayers each year.  This means that there is a strong case for the train data to be released as open data -- over and above the fact that doing so will probably increase the number of people traveling by train, which has got to be good news for the train operators that fund ATOC.
</p>
<p>
As a <a href="https://mocko.org.uk/b/2010/10/29/national-rail-have-killed-my-train-times-app/">series</a> of <a href="https://mocko.org.uk/b/2010/11/02/national-rail-have-killed-my-uk-train-times-app-still-dead/">blog</a> <a href="https://mocko.org.uk/b/2010/11/04/national-rail-enquiries-feed-have-you-applied-for-a-license/">posts</a> by Hewson reveals, the relationship between ATOC and developers has not been of the best, especially once <a href="https://mocko.org.uk/ldb/ldb_licenses.html">a formal license to use the data was required in 2009</a>.
</p>
<p>
During a "Developer Engagement Day" in January this year, and responding, perhaps, to criticism over the way it makes this publicly-funded data available, NRE expressed a desire to work with the development community more constructively.  Hewson was naturally keen to see the details of the license that was being offered in the wake of this new openness, and noted a couple of unusual elements:

<i><blockquote>There are clauses saying you'll lose access to the data if you bring TISL into "disrepute" and that the signatory may not publicly discuss the subject without written consent from TISL.

<blockquote>15.2. Either party shall be entitled to terminate the Agreement on notice without liability at any time if:
<br /><br />
...
<br /><br />
15.3.1. the Customer brings TISL, the TOCs or the passenger rail industry into disrepute</blockquote>

Disrepute is a fabulously broad word -- it covers anything that blackens their name even if what you said was true. In other words you aren't allowed to criticise them.</blockquote></i>

It gets worse:

<i><blockquote><blockquote>No public announcement, communication or circular (other than to the extent required by law) concerning the subject matter of this Agreement shall be made or despatched [sic] by the Customer without the prior written consent of TISL.</blockquote>

<b>WTF. You can't use the live UK train data without accepting a gagging clause.</b><blockquote></blockquote></blockquote></i>

TISL/ATOC clearly still has a lot to learn about how to work with developers, to say nothing of what it means to make information generated with the support of taxpayers freely available as open data, as is fast becoming the norm in many countries.
</p>
<p>
By a happy coincidence, the body that oversees the national railways in the UK, the "Office of Rail Regulation", has been conducting a review into "<a href="http://www.rail-reg.gov.uk/server/show/ConWebDoc.11063">how NRE deals with applications for access to its RTTI database ('Darwin').</a>"  I'm sure many of the developers who have had dealings with ATOC's subsidiary over the last few years will have submitted their views on this topic.  I can't wait to read them.
</p>
<p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a>
</p><br /><br /><a href="http://www.techdirt.com/articles/20130228/12355022159/if-it-comes-with-gagging-clause-its-not-open-data.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130228/12355022159/if-it-comes-with-gagging-clause-its-not-open-data.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130228/12355022159/if-it-comes-with-gagging-clause-its-not-open-data.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>going-off-the-rails</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130228/12355022159</wfw:commentRss>
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<pubDate>Wed, 13 Feb 2013 14:45:34 PST</pubDate>
<title>Game Developer Connects With Pirates, Sees Massive Support &#038; Deletion Of Torrents</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml</link>
<guid>http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml</guid>
<description><![CDATA[ One of the long-running themes here at Techdirt has been our insistence that the best way to combat any negative effects of piracy is for content creators to connect with fans, buyers, and pirates alike. If you treat people in a congenial, <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">awesome way</a>, the goodwill you garner will not only make up for any piracy negatives, but can actually propel your work to further success. Unfortunately, too few people seem to avoid the understandable but unproductive emotional response that comes with having your work show up on sites like The Pirate Bay. The vast majority of responses are vitriolic. Nevermind that some creators, such as when Hotline Miami's developers decided to <a href="http://www.techdirt.com/blog/casestudies/articles/20121026/19311320861/making-sure-players-get-best-experience-is-more-important-than-worrying-about-how-they-got-game.shtml">embrace pirates</a>, have experienced the boon of goodwill and sales as a result. No, anger and threats of legal action tend to rule the day.
<br /><br />
That's why it's so important to offer up every example available that shows how mistaken this methodology is. With that in mind, witness how the developers of an indie RPG called Anodyne <a href="http://torrentfreak.com/indie-game-devs-delight-pirate-bay-and-reddit-with-disappearing-torrent-130211/">embraced the uploader of their game and used the exposure to propel themselves</a> into the internet limelight. It all started, as these stories so often do, when a Pirate Bay user offered up a torrent for the game. Instead of losing their minds, the game's developers decided to be the second commenter on the torrent's page, reaching out to anyone interested in downloading the game and instead offering a better way to do so. The text of that comment follows:
<blockquote>
<i>Hi, I'm Sean! I'm one of the two guys who made Anodyne. It's neat that Anodyne's ehre and I'm glad that means more people can play it, though of course we'd love it if you bought the game! We're tryin' to get Greenlit on Steam so we'd really appreciate it if you and your friends gave us an upvote over at <a href="http://steamcommunity.com/sharedfiles/filedetails/?id=92921739">http://steamcommunity.com/sharedfiles/filedetails/?id=92921739</a>.</i>
<br /><br />
<i>Most importantly let us know what you think of the game and if you like it or if it fills you with burning rage! - we're on Twitter at @seagaia2 and @jonathankittaka.</i>
</blockquote>
Then they decided to go over the top in generosity by offering up free download codes for Anodyne and pointing readers to Desura.com to redeem them. They saw their game out there for free, reacted awesomely, and offered up their own way to download it for free. This response hits every major way I would have advised them to react to the torrent. They left all threats in their pockets, embraced those wanting to play the game (even for free), used it as a promotional tool as well as a way to crowdsource market and product data, and even threw in a bit of humor to boot. I don't know that I could have crafted the response better myself.
<br /><br />
The response to their actions has been as swift as it has been universally positive. A Reddit discussion broke out almost immediately and Sean Hogan, the developer above, immediately jumped in to prove that his forward-thinking Pirate Bay comment wasn't some one-off bit of clarity.
<blockquote>
<i>"Yeah, piracy is inevitable so it's better to embrace it &ndash; plus, it gives lots of people who couldn't normally afford the game the opportunity to play it &ndash; and I think when you're a small group of developers (only my friend Jon and I made Anodyne), it's better to have lots of people able to experience your game," he wrote.</i>
</blockquote>
The publicity is of course a wonderful thing. Anodyne can only benefit from the positive reaction this story is creating, potentially leading to placement within Steam. But the story doesn't stop there. Because if you go searching for that original Anodyne listing on the Pirate Bay, you'll find it doesn't exist any longer. The site is notorious for refusing to remove such links, so the overwhelming likelihood is that it was taken down by the uploader. If so, this case no longer only serves as evidence that treating pirates well can be lucrative, but also that treating them well can cause them to second guess their decision to offer the content in the first place. Which, of course, throws the entire mantra that pirates are evil kids who just want everything for free into a logical tailspin. In any case, this is a textbook example of how to react to piracy.<br /><br /><a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130212/10325521952/game-developer-connects-with-pirates-sees-massive-support-deletion-torrents.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>how-it's-done</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130212/10325521952</wfw:commentRss>
</item>
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<pubDate>Mon, 5 Nov 2012 23:59:00 PST</pubDate>
<title>Flat World Knowledge No Longer To Offer Free Texts, Claims It's More 'Fair'</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20121105/11182920935/flat-world-knowledge-no-longer-to-offer-free-texts-claims-its-more-fair.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20121105/11182920935/flat-world-knowledge-no-longer-to-offer-free-texts-claims-its-more-fair.shtml</guid>
<description><![CDATA[ We've written about upstart textbook company Flat World Knowledge a <a href="http://www.techdirt.com/search.php?q=flat+world+knowledge">number of times</a>, mostly highlighting its interesting business model of giving away digital versions of its textbooks for free, while then charging for various scarcities, including printed versions.  It's also done some interesting things, like creating a <a href="http://www.techdirt.com/articles/20110427/02184014054/flat-world-knowledge-continues-to-innovate-make-your-own-textbook-platform.shtml">make your own</a> textbook platform.  However, the company has now announced a surprising about face, saying that it will <a href="http://chronicle.com/blogs/wiredcampus/flat-world-knowledge-to-drop-free-access-to-textbooks/40780" target="_blank">no longer offer free access to its textbooks</a>.
<br /><br />
The company's explanation here rings hollow:
<blockquote><i>
Cost partly motivated the decision, according to Jeff Shelstad, the company&#8217;s co-founder and chief executive officer. &#8220;We&#8217;ve got to be smart with the limited capital that we have&#8221; if the company is to survive 10 years from now, he said.
<br /><br />
There&#8217;s also &#8220;an element of fairness&#8221; behind the move, Mr. Shelstad said. Some institutional partners have been paying as much as $20 to $25 per student for access to Flat World content, while other partners pay far less. The goal is to even things out while remaining affordable, according to Mr. Shelstad. &#8220;We have anchored ourselves around affordability, and we are still there with this move,&#8221; he said.
</i></blockquote>
None of those arguments make much sense, frankly.  The "costs" associated with offering up free access could be alleviated by putting the works on other platforms like BitTorrent.  The "fairness" argument also makes little sense.  If everyone chooses to opt-in to whatever level they think makes the most sense for their situation, what's the problem?
<br /><br />
And, of course, this move goes 100% against the promise that the company <a href="http://www.techdirt.com/articles/20090109/1834123353.shtml">made</a> when it first launched:
<blockquote><i>
Are you reading this feeling a bit jaded? Something must be coming -- some advertising, spam, a charge after a trial period, lock-in to a product, something. Breathe. Relax. <b>It's just not coming</b>.
<br /><br />
Our business model eliminates the catch. We're giving away great textbooks and making them open because it solves real problems for students and instructors. In so doing, we are creating a large market for our product. We then turn around and sell things of value to that large market -- more convenient ways to consume our free book (print, audio, PDF) and efficient ways to study (study aids). Sure, we'll make less money per student than the big guys. But that's okay. We'll be selling to a lot more of them, and we'll be doing it for a lot less money (thanks to technology like web-hosted services, XML, print-on-demand, and more). Like we said... just a smarter way to do business. For all of us. 
</i></blockquote>
Apparently they didn't mean most of that.  Makes it a bit more difficult to trust the company on any future promises.  That's not to say that the company might not still be an important player in disrupting traditional textbook pricing, but it seems like it's just opened up opportunities for others to come in and focus on truly open solutions.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20121105/11182920935/flat-world-knowledge-no-longer-to-offer-free-texts-claims-its-more-fair.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121105/11182920935/flat-world-knowledge-no-longer-to-offer-free-texts-claims-its-more-fair.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121105/11182920935/flat-world-knowledge-no-longer-to-offer-free-texts-claims-its-more-fair.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>huh?</slash:department>
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<pubDate>Fri, 2 Nov 2012 03:12:04 PDT</pubDate>
<title>Forget Patents: Why Open Source Licensing Concepts May Lead To Biotech Innovation</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20121030/10592420886/forget-patents-why-open-source-licensing-concepts-may-lead-to-biotech-innovation.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20121030/10592420886/forget-patents-why-open-source-licensing-concepts-may-lead-to-biotech-innovation.shtml</guid>
<description><![CDATA[ <p>One of the main forces driving the move to open access is the idea that if the public has already paid for research through taxation or philanthropy, then it's not reasonable to ask people to pay again in order to read the papers that are published as a result.  The strength of this argument is probably why, in part, open access continues to gain <a href="https://www.techdirt.com/articles/20120717/06195819730/eu-proposes-to-provide-open-access-to-results-research-it-funds.shtml">wider acceptance</a> around the world.
</p><p>
But the same logic could be applied to the commercialization of publicly-funded research.  Why should people be asked to pay often elevated market prices demanded by companies for these products -- which naturally try to maximize profitability -- when it was the public that funded the initial work that made those products possible in the first place?
</p><p>
As with open access, the challenge here is to come up with an alternative approach that allows new medical treatments to be made available as widely as possible.  A recent paper by John Frangioni in Nature Biotechnology, pointed out by <a href="https://twitter.com/MaliciaRogue">@MaliciaRogue</a>, offers a novel solution based on <a href="http://www.nature.com/nbt/journal/v30/n10/full/nbt.2392.html">open-source development managed by a non-profit foundation</a>:

<i><blockquote>In this open-source model, sublicensing to for-profit entities is encouraged but is nonexclusive. For-profit companies licensing the technology are encouraged to innovate on the platform, which will provide protectable IP for them, help lower the barriers to market entry and provide patients with even better versions of the technology. Open-source information exchange and evolution of the technology is encouraged rather than discouraged, with the premise that knowledge will empower for-profit companies that want to carve out IP-protected niches while empowering academic scientists with a firm grasp of the state of the art.</blockquote></i>

It's a detailed, fascinating piece that explores the current problems with the commercialization of research, including the following thoughts on why the Bayh-Dole Act of 1980 has failed to boost technology transfer from the academic world to industry as originally hoped:

<i><blockquote>In the wake of Bayh-Dole, the technology transfer policy of many AMCs [academic medical centers] has been to pursue the broadest patent rights for as many inventions as possible (all at great expense), sometimes without sufficient regard for whether there is enough validation of a discovery for assets to be licensed and/or commercialized; similarly, too often, startups are spun out of AMCs without sufficient due diligence, resulting in many enterprises that fail to receive sustainable funding from the investment community.</blockquote></i>

Frangioni's approach is quite different.  Since the non-profit foundation is funded by the public, the focus is on maximizing patient benefit rather than financial return.  On novel way of doing that is requiring reciprocity from those using the foundation's knowledge: 

<i><blockquote>enablers [researchers, surgeons and technology licensees] can purchase technology but only after signing an agreement to deposit knowledge gained with the technology into the Knowledge Bank [a publicly accessible database], through what we call the knowledge feedback loop. Here again is the principle of giving something when getting something: the purchaser must create new knowledge for the public good to have access to the technology.</blockquote></i>

This is exactly how open source software works: anyone can take the code and build on it, but they must give back their additions to the community so that others can build upon them in exactly the same way.  The results in the software field, where open source dominates <a href="http://news.netcraft.com/archives/2012/10/02/october-2012-web-server-survey.html">the Internet</a>, <a href="http://i.top500.org/stats">supercomputers</a> and -- thanks to Android's underlying Linux foundation -- <a href="http://money.cnn.com/2012/08/08/technology/smartphone-market-share/index.html">smartphones</a>, speak for themselves.  Whether <a href="http://www.nature.com/nbt/journal/v30/n10/box/nbt.2392_BX1.html">Frangioni's experience of putting these ideas into practice with his FLARE Foundation</a> can be generalized, remains to be seen.  But it certainly seems an approach worth exploring.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20121030/10592420886/forget-patents-why-open-source-licensing-concepts-may-lead-to-biotech-innovation.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20121030/10592420886/forget-patents-why-open-source-licensing-concepts-may-lead-to-biotech-innovation.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20121030/10592420886/forget-patents-why-open-source-licensing-concepts-may-lead-to-biotech-innovation.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>share-and-share-alike</slash:department>
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<pubDate>Wed, 5 Sep 2012 12:38:48 PDT</pubDate>
<title>Why Open Doesn't Conflict With Money... But Often Appears To</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120905/08542720283/why-open-doesnt-conflict-with-money-often-appears-to.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120905/08542720283/why-open-doesnt-conflict-with-money-often-appears-to.shtml</guid>
<description><![CDATA[ Venture capitalist Fred Wilson has a typically insightful post discussing the question of whether or not <a href="http://www.avc.com/a_vc/2012/09/does-open-conflict-with-making-money.html?utm_source=twitter&utm_medium=Argyle%2BSocial&utm_campaign=Argyle%2BSocial-2012-09&utm_term=2012-09-05-08-00-38" target="_blank">being "open" conflicts with making money</a>, building off a post by Mathew Ingram about his <a href="http://gigaom.com/2012/09/03/why-i-have-a-love-hate-relationship-with-twitter/" target="_blank">love/hate relationship with Twitter</a> in which he notes:
<blockquote><i>
Lastly, I hate that Twitter&#8217;s metamorphosis seems to reinforce the idea that being an open network &#8212; one that allows the easy distribution of content across different platforms, the way that blogging and email networks do &#8211;<a href="http://gigaom.com/2012/08/02/facebook-and-twitter-welcome-to-the-new-platform-wars/">isn&#8217;t possible, or at least can&#8217;t become a worthwhile business</a>. 
</i></blockquote>
Fred is a well known believer in "open" projects and has quite literally put an awful lot of money into a variety of startups that espouse a very open philosophy.  So it's not surprising that he disagrees that it's not possible to make money and be open.  But his view is nuanced:
<blockquote><i>
I do not think open conflicts with making money and further I think there are ways to make more money by being open rather than closed, but it takes imagination and a well designed relationship between your product/service and the rest of the Internet.
<br /><br />
I also think it is better to open up slowly, cautiously, and carefully rather than start out wide open and then close up every time an existential threat appears on the horizon.
</i></blockquote>
He points to Etsy as an example of a company that has become more open over time, and to Twitter as one that started out very open and has had to close up over time (Fred is an early investor in both companies).  At the end of his post, Fred tosses in an aside to the "O'Reilly Doctrine" referring to one of Tim O'Reilly's (many) great maxims:
<blockquote><i>
    Create more value than you capture
</i></blockquote>
I've actually been thinking about this quite a bit lately, and I think that when you recognize how growing markets tend to work, and the way openness can influence markets, that the O'Reilly Doctrine explains -- in a backdoor way -- why it <i>appears</i> that open platforms are antithetical to making money, when the truth is often quite the opposite.  I've been trying to explain this (unsuccessfully) for years, but hopefully I can express it more clearly here.
<br /><br />
Economic growth comes from the sharing of ideas (once you get past growth through scarce resource discovery).  This is the key realization of a number of economists over the past few decades, most notably, Paul Romer.  As we've noted in the past, <a href="http://www.techdirt.com/articles/20120127/09521517567/knowledge-is-universal-natural-resource-locking-it-up-hurts-everyone.shtml">knowlege is a universal resource</a> that <i>does not diminish</i> and can expand -- unlike scarce resources that are limited.  Knowledge and information only expand, and in doing so they often make all of those other scarce resources more valuable.  Knowledge and information makes things more efficient and makes things better, thereby increasing economic value and expanding the overall pie.  Or, as <a href="http://www.techdirt.com/articles/20080324/152421633.shtml">Romer has said</a>:
<blockquote><i>
Economic growth occurs whenever people take resources and rearrange them in ways that are more valuable. A useful metaphor for production in an economy comes from the kitchen. To create valuable final products, we mix inexpensive ingredients together according to a recipe. The cooking one can do is limited by the supply of ingredients, and most cooking in the economy produces undesirable side effects. If economic growth could be achieved only by doing more and more of the same kind of cooking, we would eventually run out of raw materials and suffer from unacceptable levels of pollution and nuisance. Human history teaches us, however, that economic growth springs from better recipes, not just from more cooking. New recipes generally produce fewer unpleasant side effects and generate more economic value per unit of raw material.
<br /><br />
Every generation has perceived the limits to growth that finite resources and undesirable side effects would pose if no new recipes or ideas were discovered. And every generation has underestimated the potential for finding new recipes and ideas. We consistently fail to grasp how many ideas remain to be discovered. The difficulty is the same one we have with compounding. <b>Possibilities do not add up. They multiply. </b>
</i></blockquote>
Possibilities do not add up.  <i>They multiply</i>.  But take that a step further.  One of the ways to increase this kind of growth and to increase this kind of knowledge sharing is to be open and to allow everyone (or larger groups of people) to contribute.  And that requires openness.  But there's a related caveat to that.  When you're open like that and allowing others to contribute, you're also "leaking" some of the benefits as well -- often a very large amount.  In economic terms, these are often referred to as positive externalities or spillovers.  Basically things that one party does that benefit others widely.  I think both terms are slightly misleading in that when most people think about externalities or spillovers, they assume a small bit off the top.
<br /><br />
But when it comes to knowledge and information in open systems, it's not that way at all.  The <i>vast majority</i> of the benefit is actually going back to the public, because you don't have the walls and the gates to contain it and capture all that value directly.  But that doesn't mean there isn't a tremendous amount of value that <a href="http://www.techdirt.com/articles/20070503/012939/grand-unified-theory-economics-free.shtml">can be captured</a> by those responsible for creating the open systems.  It's just that <i>on a percentage basis</i>, it seems much less.  They create these <i>massive</i> and <i>expansive</i> fields of value <i>out of nothing</i>, and only capture a small piece of it -- leaving the rest of those benefits to be enjoyed by the public.  But these fields are so big that the businesses themselves can be huge and can make a ton of money (think: Google, Twitter, Craigslist, Kickstarter, etc...).
<br /><br />
Yet, in the old, closed way of doing business, the mentality is very much about <i>how much of the value did you capture</i>.  They're not concerned about expanding the overall market and just keeping a small part.  They're focused on capturing a larger and larger piece of the existing market.  It's why, for example, with the entertainment industry, we see them so focused on taking bigger and bigger licensing deals, and making it so businesses like Netflix and Pandora and Hulu have trouble building long term viable businesses -- because the old gatekeepers look at them and say <i>they're benefiting too much from the value we created -- and we need to take our "fair share."</i>  The open systems look at the absolute amount of money they're making, and say "wow, by creating so much more value, and just taking our sliver of the proceeds, we're doing great!"
<br /><br />
It's a completely different view of the world.
<br /><br />
But, from the outside looking in, if you view the two using the same "metrics" as the old, closed systems, the new "open" ones don't appear to make as much money.  But it's not that they can't or don't make a lot of money.  They do.  It's just that they make less <i>as a percentage of the value they create</i>.  And while it's the absolute number that really matters, it seems that our brains are sometimes hardwired to focus on the relative value capture.
<br /><br />
Open systems can and do make lots and lots of money. As Fred notes, it requires a lot more thought and planning in terms of figuring out where and how (and often it requires a much closer <i>relationship</i> between products/services and users).  But often, looking at the wider market, it <i>feels</i> like those businesses must be leaving more money on the table <i>because</i> they capture a relatively smaller portion of those markets, even if the dollar amounts may be bigger in real terms.
<br /><br />
In the simplest of traditional terms: it's better to capture a small slice of a massive pie then a large slice of a small (and shrinking) pie.  And being open is how you grow the pie -- not incrementally or linearly, but exponentially.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120905/08542720283/why-open-doesnt-conflict-with-money-often-appears-to.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120905/08542720283/why-open-doesnt-conflict-with-money-often-appears-to.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120905/08542720283/why-open-doesnt-conflict-with-money-often-appears-to.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-all-about-the-size-of-the-pies</slash:department>
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<pubDate>Thu, 16 Aug 2012 15:43:00 PDT</pubDate>
<title>Part Of Being More Open And Human Is Actually Holding Conversations With Fans</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120811/09415119996/part-being-more-open-human-is-actually-holding-conversations-with-fans.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120811/09415119996/part-being-more-open-human-is-actually-holding-conversations-with-fans.shtml</guid>
<description><![CDATA[ There is a lot that can be said about being open and honest with your fans. Sure those fans can be pushy and complain a lot, but amongst all that, there is a real opportunity to connect with your fans and help them build up greater love and respect for you and your brand. We have seen many cases in which doing so has helped build a stronger following and bring in a lot more revenue in the process.<br />
<br />
Despite this strong evidence for the power of being open and honest, there are still some companies that feel the need to avoid talking to the public. Any time a fan asks a question about anything, most often the responses are either silence or some form of "No Comment." When fans hit that kind of brick wall, they feel as if the company doesn&#39;t care about them and are less likely to be engaged in the future. Such responses can also lead to further complaints from the community as well as lost sales.<br />
<br />
When the complaints reach a certain threshold, then it reaches the ears of those who have a platform in which to speak and reach a large group of listeners. So when a site like Kotaku gets on its soap box to complain about <a href="http://kotaku.com/5928663/gamings-biggest-problem-is-that-nobody-wants-to-talk" target="_blank">game publishers who will not engage with the community</a>, then you know a lot of people are listening. The whole article is worth the read but I want to highlight a couple of the suggestions that Kotaku gives at the end.
<blockquote>
<ul>
<li>
<i>Answer questions. As many as you can. Questions are not your enemy. We&#39;re all here because we all love video games.</i></li>
<li>
<i>Don&#39;t be afraid to tease games that are coming in the far future. We love teases. And we won&#39;t even mind if those games get cancelled, as long as you don&#39;t lie or pretend they&#39;re not.</i></li>
<li>
<i>Just talk to us. Explain the logic behind your decisions. Help us understand you. Help us relate. Help us empathize.</i></li>
</ul>
</blockquote>
They have a couple others that are a bit more specific, but these three cut to the heart. Answer questions, don&#39;t be afraid to tease, and just talk. All these things are important to fans and potential customers. These are all part of that process in getting people to not just like what you do produce, but <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml">like you</a> as a person or a company. How can they like you if you don&#39;t engage with them? It is this engagement that <a href="http://www.techdirt.com/blog/casestudies/articles/20111013/10365216336/is-greater-transparency-reason-to-buy.shtml">promotes the transparency</a> needed to increase sales, too.<br />
<br />
On the other hand, by ignoring your fans you lose the power to control the conversation as well. We highlighted a story last year in which Nintendo made a <a href="http://www.techdirt.com/articles/20111022/08231916467/nintendo-fans-hijack-twitter-hash-tag-meant-nintendo-america-ceo-are-promptly-ignored.shtml">very weak gesture</a> at engaging with fans. Unfortunately, there was no such engagement and the fans took control of the conversation. Since Nintendo failed to control the conversation by being engaged, the fans began to complain about policy decisions they felt were not ideal. By not engaging, Nintendo lost a lot of good will that day. Had Nintendo actually taken the time to answer and ask questions as Kotaku recommends, they would have had a far better promotion at the time.<br />
<br />
As more and more companies learn how to be properly engaged with their respective communities, we should see a lot more successes like those we highlight on a regular basis, such as <a href="http://www.techdirt.com/blog/casestudies/articles/20120704/02451119578/louis-cks-direct-tour-sales-over-6-million-1-week-scalping-drops-25-to-below-1.shtml">Louis CK</a>, <a href="http://www.techdirt.com/blog/casestudies/articles/20120601/01173819160/amanda-palmer-raises-12-million-kickstarter-crowd-goes-wild.shtml">Amanda Palmer</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">Double Fine</a>. These people have taken the time to really build a relationship with their fans. A relationship that leads to those fans parting with their money to see more art created. Isn&#39;t that what is important?<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120811/09415119996/part-being-more-open-human-is-actually-holding-conversations-with-fans.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120811/09415119996/part-being-more-open-human-is-actually-holding-conversations-with-fans.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120811/09415119996/part-being-more-open-human-is-actually-holding-conversations-with-fans.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>we're-all-connected</slash:department>
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<pubDate>Tue, 7 Aug 2012 00:05:00 PDT</pubDate>
<title>Game Developers Concerned About A Potentially Closed Windows 8</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/articles/20120801/16375119910/game-developers-concerned-about-potentially-closed-windows-8.shtml</link>
<guid>http://www.techdirt.com/articles/20120801/16375119910/game-developers-concerned-about-potentially-closed-windows-8.shtml</guid>
<description><![CDATA[ A couple of years ago, we highlighted a story that <a href="http://www.techdirt.com/articles/20090729/0435375695.shtml">asked the question</a>, "What if Microsoft Had To Approve Every App On Windows?" At the time, this was a purely hypothetical experiment to highlight some of the weaknesses inherent in a closed platform such as the iPhone. Little did we know at the time, such a scenario might be coming to pass. Microsoft has been talking up its latest operating system, Windows 8, for a while now trying to drum up excitement for its bold new look and direction. Yet, some game developers are taking a step back and looking at the broader direction Windows seems to be going here.<br />
<br />
Gabe Newell is one of those developers. In an interview at the Casual Connect conference, he <a href="http://allthingsd.com/20120725/valves-gabe-newell-on-the-future-of-games-wearable-computers-windows-8-and-more/" target="_blank">questioned the move to a more closed ecosystem for Windows 8</a>.
<blockquote>
<i>In order for innovation to happen, a bunch of things that aren&rsquo;t happening on closed platforms need to occur. Valve wouldn&rsquo;t exist today without the PC, or Epic, or Zynga, or Google. They all wouldn&rsquo;t have existed without the openness of the platform. There&rsquo;s a strong tempation to close the platform, because they look at what they can accomplish when they limit the competitors&rsquo; access to the&nbsp;platform, and they say &lsquo;That&rsquo;s really exciting.&rsquo;</i><br />
<br />
<i>We are looking at the platform and saying, &lsquo;We&rsquo;ve been a free rider, and we&rsquo;ve been able to benefit from everything that went into PCs and the Internet, and we have to continue to figure out how there will be open platforms.&rsquo;</i></blockquote>
Here Gabe states that many game companies, not just Valve, would not be in existence were it not for the openness of Windows in the past. Now that this openness is threatened, his company is looking at alternative operating systems. This is one of the drivers behind Valve's recent push toward Linux compatibility.
<blockquote>
<i>The big problem that is holding back Linux is games. People don&rsquo;t realize how critical games are in driving consumer purchasing behavior.</i><br />
<br />
<i>We want to make it as easy as possible for the 2,500 games on Steam to run on Linux as well. It&rsquo;s a hedging&nbsp;strategy. I think Windows 8 is a&nbsp;catastrophe&nbsp;for everyone in the PC space. I think we&rsquo;ll lose some of the top-tier PC/OEMs, who will exit the market. I think margins will be destroyed for a bunch of people. If that&rsquo;s true, then it will be good to have alternatives to hedge against that eventuality.</i></blockquote>
If you think about it, he is right. Take a look at the original marketplace for iPhone applications. When the iPhone App Store was released, it was a closed platform. If you weren't approved by Apple you couldn't release your app or game on it. Even with the presence of web apps and alternative app distribution through jailbreaking, the system remains essentially closed for the majority of iPhone users who are not aware of or don't want to go through the trouble of using these alternative distribution channels. Can you imagine what the overall impact would be for something as widely adopted as Windows? Going back to that hypothetical question posted above, would Microsoft have approved Steam for release knowing it would compete directly with its own Games For Windows Live service?<br />
<br />
Since Gabe raised this point, a couple of other developers have echoed his sentiment. In a tweet responding to Gabe's "catastrophe" comment, Blizzard's Rob Pardo stated, "<a href="https://twitter.com/Rob_Pardo/status/228235190705729536" target="_blank">not awesome for Blizzard either</a>." Rob later <a href="https://twitter.com/Rob_Pardo/status/230078610223030273" target="_blank">clarified the statement by tweeting</a>, "Yeah... more trying to say that if everything comes to pass that Gabe said it wouldn't be very good for us either."<br />
<br />
Next during a Reddit AMA, Notch <a href="http://www.reddit.com/r/Minecraft/comments/xfzdg/i_am_markus_persson_aka_notch_creator_of/c5m0sex" target="_blank">responded to a question about the future of indie game development</a> with the following:
<blockquote>
<i>I hope we can keep a lot of open and free platforms around. If Microsoft decides to lock down Windows 8, it would be very very bad for Indie games and competition in general.</i><br />
<br />
<i>If we can keep open platforms around, there's going to be a lot of very interesting games in ten years, mixed in with the huge AAA games that we all love</i>.</blockquote>
So not only is having a viable open platform ideal for large game companies such as Valve, but also the budding developers such as what Notch once was. If Windows were to close off in the same way that Apple has closed off the iPhone, many developers of not just games but other software may not be able to survive on the platform. Just as Valve is looking at moving to other platforms, those developers will follow suit. As more developers of games and software shift from Windows to other platforms, their users will potentially shift was well.<br />
<br />
It will certainly be interesting to see where Microsoft takes Windows 8 in this regard. Is it willing to take a path so diametrically opposed to its own history and the growing desire of the public for more <a href="http://www.techdirt.com/articles/20120711/14011819666/ouya-android-based-game-console-takes-kickstarter-world-storm.shtml">open platforms</a>? As independent artists and developers continue producing and distributing their work outside gated pathways, can such a change be a viable business option?<br /><br /><a href="http://www.techdirt.com/articles/20120801/16375119910/game-developers-concerned-about-potentially-closed-windows-8.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120801/16375119910/game-developers-concerned-about-potentially-closed-windows-8.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120801/16375119910/game-developers-concerned-about-potentially-closed-windows-8.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-gates-are-closing</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120801/16375119910</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 20 Jul 2012 14:31:00 PDT</pubDate>
<title>Here's The Proposal The FCC Says Doesn't Exist To Move Network Diagnostics To Proprietary Servers</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120719/13593119764/heres-proposal-fcc-says-doesnt-exist-to-move-network-diagnostics-to-proprietary-servers.shtml</link>
<guid>http://www.techdirt.com/articles/20120719/13593119764/heres-proposal-fcc-says-doesnt-exist-to-move-network-diagnostics-to-proprietary-servers.shtml</guid>
<description><![CDATA[ We recently wrote about some concerns by Vint Cerf and others that the FCC was <a href="http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml">considering a proposal</a> to move some of their network diagnostics efforts -- which are a really good thing -- from the open M-Labs solution to proprietary servers run by the telcos.  As we noted, the telcos denied that this was happening -- and Henning Schulzrinne, the CTO of the FCC, showed up in our comments to <a href="http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml#c82">strongly deny that such a proposal existed</a>.
<blockquote><i>
Yesterday, Vint Cerf distributed an open letter regarding concerns about the Measuring Broadband America measurement infrastructure. We share the objectives of the letter writers that &#8220;Open data and an independent, transparent measurement framework must be the cornerstones of any scientifically credible broadband Internet access measurement program.&#8221; Unfortunately, the letter claims: &#8220;Specifically, that the Federal Communications Commission (FCC) is considering a proposal to replace the Measurement Lab server infrastructure with closed infrastructure, run by the participating Internet service providers (ISPs) whose own speeds are being measured.&#8221; <b>This is false</b>.
<br /><br />
<b>The FCC is not considering replacing the Measurement Labs infrastructure</b>. As part of a consensus-based discussion in the Measurement Collaborative, a group of public interest, research and ISP representatives, we have discussed how to enhance the existing measurement infrastructure to ensure the validity of the measurement data. Any such enhancements would be implemented solely to provide additional resiliency for the measurement infrastructure, not to replace existing infrastructure. Any data gathered would be subject to the same standards of data access and openness.
</i></blockquote>
It turns out his claim that "this is false" is... well... false.  Attached below, we have the proposal that supposedly doesn't exist.
<center>
<a href="http://imgur.com/R8s4h"><img src="http://i.imgur.com/R8s4h.png" width=560 /></a>
</center>
To be fair, this is just a proposal, and the FCC need not accept it.  But to claim that there is no proposal to replace M-Labs infrastructure seems to be false.  Also, the proposal certainly doesn't wipe out M-Labs servers, but it does clearly allow for the substitution of "ANOther server" in place of the M-Labs offering, as well as increasing the role for the telcos own servers.  Given how the telcos have generally acted towards open information and data sharing concerning network data, you can see why supporters of M-Labs would be quite reasonably concerned.  In fact, the relationship between everyone involved in these kinds of measurements appears to have gone through <a href="http://www.slate.com/articles/technology/technology/2011/05/the_fcc_needs_more_fixes_fewer_excuses_for_the_national_broadband_map.html" target="_blank">some rocky periods</a> over the last few years, such that supporters of M-Lab are reasonably worried that there's a concerted effort to gradually move them out of the process.
<br /><br /><br /><br /><a href="http://www.techdirt.com/articles/20120719/13593119764/heres-proposal-fcc-says-doesnt-exist-to-move-network-diagnostics-to-proprietary-servers.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120719/13593119764/heres-proposal-fcc-says-doesnt-exist-to-move-network-diagnostics-to-proprietary-servers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120719/13593119764/heres-proposal-fcc-says-doesnt-exist-to-move-network-diagnostics-to-proprietary-servers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>oh-look-at-that</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120719/13593119764</wfw:commentRss>
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<item>
<pubDate>Wed, 18 Jul 2012 13:22:23 PDT</pubDate>
<title>Telcos Deny Trying To Turn FCC's Open Network Diagnostics Into A Closed, Proprietary Affair</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml</link>
<guid>http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml</guid>
<description><![CDATA[ The FCC has been working with M-Lab to <a href="http://www.measurementlab.org/fcc-mlab" target="_blank">measure basic network diagnostics</a> using an open source solution, providing public information about internet network performance.  This seems like a good thing... though you can see why not everyone would like data public about the performance of their networks.  Over the weekend, a warning went up that the telcos are pushing the FCC to <a href="http://www.listbox.com/member/archive/247/2012/07/sort/time_rev/page/1/entry/0:55/20120716225613:F6ED64EE-CFBA-11E1-94BF-D4AD61BF5E23/" target="_blank">stop using M-Lab and switch to their own ISP-managed diagnostics tools</a>.  Vint Cerf is raising the alarm about this:
<blockquote><i>
Recently, the FCC measurement program has backed sharply away from
their commitment to transparency, apparently at the bidding of the
telcos in the program. The program is now proposing to replace the
M-Lab platform with only ISP-managed servers. This effectively
replaces transparency with a closed platform in which the ISPs --
whose performance this program purports to measure -- are in control
of the measurements. This closed platform would provide the official
US statistics on broadband performance. I view this as scientifically
unacceptable.
<br /><br />
For the health of the Internet, and for the future of credible
data-based policy, the research community must push back against this
move.
</i></blockquote>
The FCC keeps insisting that it's committed to openness -- but all too frequently seems to give in to telco demands.  So this warning is concerning.
<br /><br />
For what it's worth, the telcos are claiming that Cerf is overreacting.  In a response to his call for action, Verizon's David Young <a href="http://www.listbox.com/member/archive/247/2012/07/sort/time_rev/page/1/entry/0:56/20120717104516:0408F14E-D01E-11E1-8113-B2F2EFDC3D61/" target="_blank">responded that there's nothing to see here</a>, and that M-Lab and the telco efforts have co-existed and can continue to co-exist going forward.
<blockquote><i>
Vint breathlessly suggests that the FCC is now backing away from this openness "at the bidding of the telcos" and claims the program is proposing to replace the M-Lab platform with only ISP-managed servers.  THIS IS FALSE.  ISPs have made no such request of the FCC nor has the FCC proposed to eliminate use of M-Lab&#8217;s servers.
<br /><br />
What has been proposed is that, in addition to continuing to use the data collected via the M-Lab servers, the FCC and SamKnows may also rely on the ISP provided servers that have been in use since the beginning of the project.  These ISP-provided servers meet the specifications required by SamKnows as do the M-Labs servers.  In fact, it was only because of the presence of these non-M-Lab, ISP-donated servers, that SamKnows was able to identify problems with an M-Lab server that was affecting the results of the tests being conducted.  M-Labs did not identify this server problem on their own.  It was only fixed when SamKnows brought the issue to their attention. By the way, this problem forced the FCC to abandon a month's worth of test data, extend the formal test period and delay production of their report.   Later, another M-Lab server location had transit problems that again affected results.  This was the second M-Labs-related server problem in two months and once again, it was SamKnows, using the ISP-provided servers as a reference who identified the problem and brought it to M-Labs attention.
</i></blockquote>
As with many such disputes, the reality may be somewhere in between the two claims here.  It seems like Cerf's fear is that by establishing the telcos' servers on equal footing with the M-Labs' open setup, it opens the door to replacing the M-Labs' efforts and then potentially locking up the data.  Young is correct that the openness is mainly due to FCC policy at this point, but that policy is dependent on the current leadership of the FCC, which could change.  At the very least, it would be nice to see a stated commitment to keeping the information open on an ongoing basis, so that there isn't any need to worry going forward.<br /><br /><a href="http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120717/02142719724/telcos-deny-trying-to-turn-fccs-open-network-diagnostics-into-closed-proprietary-affair.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>well-of-course-they-are</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120717/02142719724</wfw:commentRss>
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<item>
<pubDate>Fri, 23 Mar 2012 18:48:41 PDT</pubDate>
<title>Finding Success In A Wasteland By Being Open, Human And Awesome</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120322/06320918199/finding-success-wasteland-being-open-human-awesome.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120322/06320918199/finding-success-wasteland-being-open-human-awesome.shtml</guid>
<description><![CDATA[ If there is one sure way to succeed in the modern age, it is by <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">being open, human and awesome</a>. This is something that we are learning over and over again in the entertainment world, and it is especially true for those running successful Kickstarter campaigns. What started with the success of Double Fine's <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">adventure game</a> campaign has lead to the success of a number of other games. One of those games is inXile's Wasteland 2 project. This project is on track to raise over $1.5 million and as Brian Fargo has learned, this is all because the <a href="http://www.kickstarter.com/projects/inxile/wasteland-2/posts/193810" target="_blank">people behind the project have been open, human and awesome with their fans</a>. <br /><br /> In the opening statement of the latest project update, Brian expresses his gratitude for the outpouring of support the project has received.
<blockquote>
<i>I continue to be overwhelmed by the positive feedback and enthusiasm from the support I have gotten from Kickstarter. The groundswell of people cheering us on and the evangelism - people spreading the word - is unlike anything I have experienced. In fact, I would say the last week was the high water mark of my career.</i>
</blockquote>
This is one of the best statements of gratitude I have ever read from an artist. Brian recognizes that this success is due completely to those who have shown support by donating and sharing the project with others. Without those two actions, there would be no Wasteland 2. As Brian further notes, all this came from being open and human. He shares the story of two people in particular that show the power of that philosophy.
<blockquote>
<i>On the next day I get a short tweet from an individual that confesses he pirated Wasteland as a kid and was donating to help make up for it. I of course forgave not knowing he had donated $10,000 dollars. An incredible gesture... now if we could get every pirate of Wasteland 1 to donate we could really beat the Kickstarter all time record.</i>
</blockquote>
This is the true power of openness and humanity. The power to turn a pirate into a paying customer. While not all pirates will turn around and pay $10,000, many will turn around and pay full price for later content made by an <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml">artist they love</a> as well. <br /><br />
In the next story, Brian notes just how long lasting this openness and humanity lasts in the hearts and minds of fans.
<blockquote>
<i>And just today I got an email along with a donation from a kid who lived down the street from me when he was a teenager. His note was as follows: <br /><br /> "This message is intended for Brian Fargo. Brian, I was your next door neighbor when you used to live in Laguna. I was a pesky 15 or 16 year old kid that would come around and ask you about games. You would sit down and take time to talk to me about games, and the industry, and I just wanted you to know how cool it was that you didn't blow me off. It meant a lot to me. Recently, I found out about your Kickstarter movement for Wasteland 2, and I contributed to it because I believe in you and your ability to resurrect the glory of the franchise. I wish you the best of luck in your endeavors, and thank you again for creating some memorable memories for me during my teenage years. Take care!" <br /><br /> <b>It shows that being nice creates goodwill 20 years later.</b></i>
</blockquote>
If that kind of attitude toward his fans created a lasting effect of 20 years, just imagine how much more goodwill he has built up during that time and what he will now build up. This is not some get rich quick scheme but a way to find lasting success. Success that will last 20 years and beyond. 
<br /><br />
All of this success has led Brian to further express his humanity and gratitude. Rather than hold to this success and keep it all for himself, he has decided to help fund future Kickstarter projects. In a plan he calls "Kick It Forward", he will donate 5% of the profits made from Wasteland 2 toward other Kickstarter projects and asks that all other successful projects do the same. While the money he pledges won't come until after the completion of Wasteland 2, there are many other Kickstarter projects already making money that can really get this campaign rolling. What a wonderful way for artists to further express their humanity and awesomeness.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120322/06320918199/finding-success-wasteland-being-open-human-awesome.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120322/06320918199/finding-success-wasteland-being-open-human-awesome.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120322/06320918199/finding-success-wasteland-being-open-human-awesome.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>kick-it-forward</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120322/06320918199</wfw:commentRss>
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<pubDate>Wed, 21 Mar 2012 16:05:01 PDT</pubDate>
<title>The Right Way To Deal With Copying: Be More Open</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120307/16043318030/right-way-to-deal-with-copying-be-more-open.shtml</link>
<guid>http://www.techdirt.com/articles/20120307/16043318030/right-way-to-deal-with-copying-be-more-open.shtml</guid>
<description><![CDATA[ <p>We recently covered the indy developer Nimblebit and their <a href="http://www.techdirt.com/articles/20120126/11382017554/tiny-gamemaker-takes-right-approach-to-giant-zynga-copying-its-game-it-thanks-them.shtml" target="_blank">friendly-but-snarky response</a> to Zynga copying the mechanics of one of their games. As I argued in the comments to that post, I think people sometimes fail to recognize that copiers <em>do</em> add something of their own&mdash;at least, the successful copiers do. Nevertheless, there is a lot of copying in the game industry, and it can lead to a great deal of ire in the community. As  Nimblebit demonstrated, there are ways to approach the problem that don't involve immediately going legal.</p>

<p>It's nice to see more developers acknowledging this. At the Game Developers Conference, Rami Ismail and Jan Willem Nijam of <a href="http://www.vlambeer.com/" target="_blank">Vlambeer</a> said they are getting tired of the same old debates about copying, and want to move the discussion forward. Their suggestion is to worry less about patents and ownership rights, and more about the actual impact of copying&mdash;and then address it <a href="http://arstechnica.com/gaming/news/2012/03/attacking-the-clones-indie-game-devs-fight-blatant-rip-offs.ars" target="_blank">by being <em>more</em> open, not less</a>:</p>

<blockquote><em>The pair acknowledged that protecting game designs with patents might actually damage innovation, but argued that this sort of legal protection is separate from the issue of whether game cloning is helpful or harmful to the industry. And make no mistake, clones are hurting the industry, Nijam said, both by diverting skilled developers towards work on soulless copies and demotivating skilled developers who put a lot of effort into truly original games.
<br /><br />
What's worse, a preponderance of low-quality clones is training consumers to expect a lack of originality in the industry, Nijam said, a loss of "gaming literacy" that drags the whole industry down. "Players will get all those bad games and stop recognizing actual good games," he said. "If you only eat bad hamburgers, you're not going to recognize a good hamburger."
<br /><br />
The natural reaction to this kind of rampant cloning among many developers might be to hold their cards close to the vest, keeping a new idea totally secret until dropping it on an unsuspecting public. But Ismail said the solution to the cloning problem is actually the opposite&#8212;educating gamers by developing games out in the open and showing them the real work that goes into an original design. Detailed development blogs, documentaries like <a href="http://www.indiegamethemovie.com/" target="_blank">Indie Game: The Movie</a>, and websites that dig deep into game design process all help improve gaming literacy among the public and build a foundation for an audience that values original games.</em></blockquote>

<p>I can only hope other developers at the conference heed his call. The simple fact in any creative industry is that if someone can beat you by copying your work wholesale, then either they are doing something you're not, or you are failing to connect with your audience. Perhaps, as Ismail argues, this can even become a broader cultural problem that needs to be addressed by the industry as a whole&mdash;and that's a good challenge to take on. After all, what's more productive? A bunch of developers suing each other without always distinguishing between genuine bad-actors and actual innovative copying? Or a bunch of developers working together to enhance the industry as a whole, better connecting with fans and letting originality emerge organically? The answer, I hope, is easy.</p><br /><br /><a href="http://www.techdirt.com/articles/20120307/16043318030/right-way-to-deal-with-copying-be-more-open.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120307/16043318030/right-way-to-deal-with-copying-be-more-open.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120307/16043318030/right-way-to-deal-with-copying-be-more-open.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>progressive-solutions</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120307/16043318030</wfw:commentRss>
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<item>
<pubDate>Tue, 20 Mar 2012 19:57:22 PDT</pubDate>
<title>More Comedians Following Louis CK's Path... But They Don't Need To Copy It Exactly</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml</guid>
<description><![CDATA[ We've talked a lot about <a href="http://www.techdirt.com/blog/casestudies/articles/20111222/12435717172/louis-ck-over-1-million-sales-just-12-days-drm-free-download.shtml">Louis CK's success</a> with being <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">open, human and awesome</a> in going direct to his fans with a DRM-free offering. It's not surprising now to see <a href="http://www.nytimes.com/2012/03/21/arts/louis-c-k-and-others-take-stand-up-to-the-web.html?_r=1&#038;pagewanted=all" target="_blank">a few other forward-looking comics follow suit</a>.  Last month a few folks passed along <a href="http://www.whosay.com/jimgaffigan/content/218011" target="_blank">Jim Gaffigan's plans</a> to do something really similar to Louis (with a hat tip to Louis for inspiring him).  The latest is that Aziz Ansari has decided to <a href="http://www.azizansari.com/support" target="_blank">do the same thing</a> (worth noting for our crowd: Ansari was also a <a href="http://www.techdirt.com/articles/20120116/20581217426/andy-samberg-neil-gaiman-trent-reznor-aziz-ansari-adam-savage-more-tell-congress-dont-pass-pipa-sopa-our-names.shtml">vocal opponent</a> of SOPA -- and he's been known to occasionally tweet Techdirt stories, not to mention the fact that he's really, really funny).
<br /><br />
In all three cases, while the "deal" is the same -- $5 paid direct off the website -- they're also are done in a very personable and human way.  They weren't announced with press releases, but direct appeals to true fans.  As I've been saying, that's a big part of the reason why Louis's offering was such a success.  It also helps, of course, that all three of these guys are well-established comics who are known for being at the top of the game, and are widely considered some of the best comics out there.
<br /><br />
The one thing that concerns me <i>a little</i> about this is the fact that the deal terms are identical.  I can understand <i>why</i> they're doing this.  It's basically "don't mess with what worked for Louis."  But I worry that the message people are getting is "$5 direct offering off a website is the secret."  I don't think that's it.  Lots of people have offered up a product for download off their website for a variety of prices.  The key to making it work is not just the pricing.  It's the way the offering is presented.  I think it would be even cooler if some of these comedians experimented a bit more with branching out creatively around this business model.  It wouldn't be hard, for example, to build on what various <a href="http://www.techdirt.com/articles/20091119/1634117011/future-music-business-models-those-who-are-already-there.shtml">musicians</a> have done, and offer up different tiers of support.  Or something else.  The real opportunity here is in how it's presented -- in a way that treats fans <i>as fans</i>, rather than assuming they're criminals or that there needs to be a big impersonal gatekeeper in-between the fans and the artist.  But, unfortunately, some are going to look at these experiments and say "the lesson" is "$5 off your website is the secret."  And when that <i>doesn't work</i> for some content creators, they're not going to understand why.
<br /><br />
Overall, however, I'm really excited to see more content creators going direct, cutting out gatekeepers, and recognizing that treating fans well is a good start to any smart business model.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>branch-out-a-little,-experiment</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120320/17374818176</wfw:commentRss>
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<pubDate>Mon, 27 Feb 2012 20:01:00 PST</pubDate>
<title>Author Reveals Future Book &#038; Series To Terminally Ill Fan To Fulfill His Wish</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120225/01583817879/author-reveals-future-book-series-to-terminally-ill-fan-to-fulfill-his-wish.shtml</link>
<guid>http://www.techdirt.com/articles/20120225/01583817879/author-reveals-future-book-series-to-terminally-ill-fan-to-fulfill-his-wish.shtml</guid>
<description><![CDATA[ We've been talking about the value of content creators <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">being awesome</a> (and human), so it's always nice to highlight a few stories of that in practice.  Late last week a story made the rounds of how a terminally ill cancer patient, Nachu Bhatnagar, was disappointed that he might not find out how his favorite book series, <a href="http://en.wikipedia.org/wiki/The_War_That_Came_Early" target="_blank"><i>The War That Came Early</i></a>, by Harry Turtledove, would turn out.  The next book in the series is expected to be released in July, but apparently Bhatnagar isn't expected to make it that far.  Bhatnagar's friend, who's known as <a href="http://www.reddit.com/user/kivakid" target="_blank">kivakid</a> on Reddit posted about the situation, wondering if he could <a href="http://www.reddit.com/r/AskReddit/comments/p7kfg/my_friend_has_terminal_cancer_and_may_die_by_june/" target="_blank">get an early copy</a> of the book.  Within hours, <a href="http://socialtimes.com/how-reddit-helped-a-terminal-cancer-patients-dream-come-true_b90170" target="_blank">he had a galley copy being sent to him</a>, and also arranged for a phone call between Bhatnagar and Turtledove, so that the plans for the rest of the series could be revealed.
<center>
<iframe width="420" height="315" src="http://www.youtube.com/embed/BWvFDYNEyME?rel=0" frameborder="0" allowfullscreen></iframe>
</center>
Beyond being yet another example of <a href="http://www.techdirt.com/articles/20101113/22385711859/reddit-s-altruism-compared-to-4chan-s-trollism.shtml">Reddit's famed power to do good things</a>, it's another example of a content creator going out of his or her way to help out a fan (in this case, under somewhat unfortunate circumstances).  In general, though, it's just a heartwarming story that involves a content creator going out of his way to open up to a fan.<br /><br /><a href="http://www.techdirt.com/articles/20120225/01583817879/author-reveals-future-book-series-to-terminally-ill-fan-to-fulfill-his-wish.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120225/01583817879/author-reveals-future-book-series-to-terminally-ill-fan-to-fulfill-his-wish.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120225/01583817879/author-reveals-future-book-series-to-terminally-ill-fan-to-fulfill-his-wish.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>being-awesome</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120225/01583817879</wfw:commentRss>
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<item>
<pubDate>Fri, 24 Feb 2012 11:59:00 PST</pubDate>
<title>Reddit Writes A Law: First Draft Of The Free Internet Act Emerges</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120224/11362717869/reddit-writes-law-first-draft-free-internet-act-emerges.shtml</link>
<guid>http://www.techdirt.com/articles/20120224/11362717869/reddit-writes-law-first-draft-free-internet-act-emerges.shtml</guid>
<description><![CDATA[ As we noted last month, the community at Reddit responded to the whole SOPA mess by deciding that they should collaborate to <a href="http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml">write</a> their own piece of legislation that protects internet freedoms.  The <a href="https://docs.google.com/document/d/1nei0Q_-th2J0fkqZU0hyBrSKklQqoc-8eXpXEwoLDwE/edit?pli=1" target="_blank">first draft of the Free Internet Act</a> is now available as an open Google doc, where there are additional edits and comments going on as we speak.
<blockquote><i>
The Free Internet Act: To promote prosperity, creativity, entrepreneurship and innovation by preventing the restriction of liberty and preventing the means of censorship. FIA will allow internet users to browse freely without any means of censorship, users have the right to free speech and to free knowledge; we govern the content of the internet, governments don't. However enforcements/laws must also be put into place to protect copyrighted content.
</i></blockquote>
Huffington Post has a <a href="http://www.huffingtonpost.com/2012/02/22/the-free-internet-act-reddit_n_1291853.html?1329950176" target="_blank">good background article</a> on how the bill was developed.  Of course, as we noted when this originally started, there is something a bit naive about how they're going about it... but that's kind of what makes it exciting.  It was that kind of naivete that actually enabled SOPA to be stopped.  Most "experts" assumed it was a done deal and nothing could stop it.  But along came folks such as the Reddit community who <i>simply didn't know</i> that SOPA couldn't be stopped... and they were instrumental in getting it stopped.  So I'm excited to see what that same sort of open optimism can do on the proactive side, even if at points it feels naive or cringe-worthy.
<br /><br />
Of course, at the same time, it's a little disappointing to see this:
<blockquote><i>
"The idea is to aim high," the thread reads. "This is the same strategy employed by SOPA/ACTA pushers. We are aiming absurdly high, so that we can back down and reach a compromise."
</i></blockquote>
The power of the Reddit community was that it aimed high and achieved.  The fact that it stood by its principles rather than "looking for a compromise" was what worked.  If you go into a process looking for a compromise, that's what you'll get.  If you go into a process looking <i>for the absolutely best solution</i> then you're more likely to get that.  People shouldn't be approaching a bill about internet freedom as if it's a fight between multiple parties and compromise is needed.  This should be about creating a solution that is <i>really important</i> and <i>really good for <b>everyone</b></i>.  Then no compromise is needed at all.
<br /><br />
Either way, this is an interesting process to watch.  I'm not sure it will actually go anywhere, but I love the enthusiasm and the proactive initiative...<br /><br /><a href="http://www.techdirt.com/articles/20120224/11362717869/reddit-writes-law-first-draft-free-internet-act-emerges.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120224/11362717869/reddit-writes-law-first-draft-free-internet-act-emerges.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120224/11362717869/reddit-writes-law-first-draft-free-internet-act-emerges.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>needs-some-work,-but...</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120224/11362717869</wfw:commentRss>
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<item>
<pubDate>Wed, 15 Feb 2012 09:54:57 PST</pubDate>
<title>If People Like You And Your Work They'll Pay; If They Like Your Work, But Don't Like You, They'll Infringe</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml</guid>
<description><![CDATA[ With the massive success of <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">Double Fine's Kickstarter campaign</a> (which has passed quadruple what it asked), a lot of people are commenting about just what it means to be successful in today's digital climate. Among those talking are indie game developers who are taking the time to reflect on this phenomena and how they might be able to duplicate it for themselves. One of these indie developers is Robert Boyd, the creative mind behind retro JRPGs <i>Breath of Death VII</i> and <i>Cthulhu Saves The World</i>. After a series of tweets on the topic of Double Fine's success, <a href="https://twitter.com/#!/werezompire/status/167641516565725184" target="_blank">Robert closed with this profound statement</a>:
<blockquote>
<i>If people like you and like your work, they'll buy your games. If they like your work but don't like you, they'll pirate them.</i>
</blockquote>
The first half of this statement is at the heart of the idea of connecting with your fans. Part of this ability to connect with your fans is to be more <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">open and human with them</a>. We have seen repeatedly how artists sell more of their work and scarcities associated with their work as they become more human to their fan base. As fans come to trust you and feel that they can approach you directly, even if that is through email, Twitter or Facebook, they will be far more likely to trust you enough to part with their money. This trust is one of the keys to Double Fine's success and a key to the success of any game developer.  Similarly, it was seen in the way Louis CK <a href="http://www.techdirt.com/blog/casestudies/articles/20111213/04081117065/louis-ck-connecting-with-fans-giving-them-reason-to-buy-being-polite-awesome-human.shtml">treated his fans</a>.<br /><br /> The second half of this statement is a lesson that many larger publishers, developers and others in the entertainment industry have forgotten.  Because of that, they are suffering the fallout. DRM and other methods that show how little the developer or publisher trusts its fans breeds contempt within the fan community. While those consumers may still like the product, they don't like the way they are treated. This is one of the driving factors behind piracy. To top off the problem, these creators and gatekeepers set up walls between themselves and their fans. They do everything to avoid contact with fans outside carefully orchestrated scenarios. This turns fans off and decreases the amount of trust they have for these individuals and companies.
<br /><br />
It's often said that people will just get stuff for free if they can.  But, clearly, that's not true.  We've seen so many cases of content creators being supported by their fans at tremendous levels (such as the two cases mentioned above) that there's clearly more to it.  And it seems that a key element is whether or not fans actually like <i>you</i>.  Some people suggest that the disconnect with piracy is that people value the work, but won't pay for it.  But a more accurate realization may be that people value the work... but don't value the creator <b>if the creator doesn't value them</b>.  When the two sides value each other, it seems people are more than willing to pay.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>cthulhu-saves-your-games</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120209/10092617711</wfw:commentRss>
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<pubDate>Tue, 14 Feb 2012 00:09:00 PST</pubDate>
<title>The World Of Open Textbooks Just Became A Little More Crowded -- And A Little More Open</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120209/09331017710/world-open-textbooks-just-became-little-more-crowded-little-more-open.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120209/09331017710/world-open-textbooks-just-became-little-more-crowded-little-more-open.shtml</guid>
<description><![CDATA[ <p>Open e-textbooks are hardly new: Techdirt has been reporting on the pioneer in this market, <a href="http://www.flatworldknowledge.com/">Flat World Knowledge</a>, for <a href=http://www.techdirt.com/articles/20090109/1834123353.shtml>several years</a> now.  But a new entrant called <a href="http://openstaxcollege.org/">OpenStax College</a> is <a href="http://openstaxcollege.org/about">noteworthy</a> for a number of reasons:

<i><blockquote>OpenStax College is a nonprofit organization committed to improving student access to quality learning materials. Our free textbooks are developed and peer-reviewed by educators to ensure they are readable, accurate, and meet the scope and sequence requirements of your course. Through our partnerships with companies and foundations committed to reducing costs for students, OpenStax College is working to improve access to higher education for all. OpenStax College is an initiative of Rice University and is made possible through the generous support of several philanthropic foundations.</blockquote></i>

Those foundations include the William and Flora Hewlett Foundation, probably the leading philanthropic organization in the field of open education, and the Bill &#038; Melinda Gates Foundation.  But the Rice connection is just as important as the funding.
</p><p>
Although MIT is known as a pioneer of sharing its courses freely online through its OpenCourseWare project, arguably Rice University went even further with its highly-modular <a href="http://cnx.org/">Connexions program</a>, which offers what it calls "<a href="http://cnx.org/aboutus/">frictionless remixing</a>".  The use of small learning modules, together with a permissive cc-by license for everything, allows educators and publishers to create their own courses by drawing on Connexions' material.
</p><p>
Given that the founder of Connexions, Richard Baraniuk, is also the Director of OpenStax College, it's hardly a surprise that the same cc-by licensing applies to the latter's textbooks.  Still, that's a step beyond Flat World Knowledge, which allows textbooks to be <a href="http://newsbreaks.infotoday.com/Digest/Flat-World-Knowledge-Releases-Make-It-Your-Own-Platform-for-Textbooks-75074.asp">modified</a>, but under the more restrictive <a href="http://www.flatworldknowledge.com/about">cc by-nc-sa license</a>.  Even though OpenStax College is a non-profit, and Flat World Knowledge a company, both adopt the same business model: the e-textbooks are given away, while printed copies and supplementary materials require <a href="http://openstaxcollege.org/administrators">payment</a> -- a classic example of using abundance to make money from associated scarcities.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120209/09331017710/world-open-textbooks-just-became-little-more-crowded-little-more-open.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/09331017710/world-open-textbooks-just-became-little-more-crowded-little-more-open.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/09331017710/world-open-textbooks-just-became-little-more-crowded-little-more-open.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>sharing-the-knowledge</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120209/09331017710</wfw:commentRss>
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<pubDate>Mon, 13 Feb 2012 08:40:34 PST</pubDate>
<title>How Being More Open, Human And Awesome Can Save Anyone Worried About Making Money In Entertainment</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml</guid>
<description><![CDATA[ I've been <a href="http://www.techdirt.com/articles/20111230/16014417241/busy-january-come-see-me-speak-come-party.shtml">pretty busy</a> traveling and appearing at various conferences over the last month, including Midem, where I <a href="http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml">released</a> our latest research report, <a href="http://www.techdirt.com/skyisrising/"><i>The Sky is Rising!</i></a>.  I did so with a quick <a href="http://www.youtube.com/watch?v=_pubVZSbaz0&#038;feature=plcp&#038;context=C324b35cUDOEgsToPDskIjRhoSMZfPeSTKFFF30ePP" target="_blank">ten-minute presentation</a> about both the state of the industry... as well as the fact that the challenges for anyone in the entertainment industry can be met by being <b>more open, more human and (most of all) more awesome</b>:
<center>
<iframe width="560" height="315" src="http://www.youtube.com/embed/_pubVZSbaz0" frameborder="0" allowfullscreen></iframe>
</center>
It's basically a follow-up presentation to my 2009 presentation, which introduced the <a href="http://www.youtube.com/watch?v=Njuo1puB1lg&#038;feature=related">Connect with Fans + Reason to Buy</a> formula.  Either way, it was fun to be back on the Midem stage, and I was thrilled with the overall response to the presentation.  I heard from a lot of folks at the show about how much they liked it and how it gave them a good framework for building out their efforts as artists or as labels.  It's always fun to be at Midem and talk to people on the ground about what they're seeing in the industry as well.  Two years ago, I had thought that perhaps the industry had reached the <a href="http://www.techdirt.com/articles/20100201/0126377984.shtml">bargaining stage</a>, but I may have been wrong (or the five stages of grief aren't really applicable here).  There wasn't nearly as much talk about "evil piracy" at this year's Midem... but there was plenty of lashing out about "evil Google" and how it was to blame for everything.  If anything, it seemed to be a slip back into the "anger" stage.  As we've explained time and time again, this anger seems entirely misdirected.
<br /><br />
So it was nice to see so many people at Midem respond positively to my "totally positive" message about where some key opportunities were, by having them focus on how being more awesome to fans and treating them as human really has amazing results.
<br /><br />
Separately, while I was at Midem I also did a much more technical "Midem Academy" session that was designed to be a hands-on interactive discussion about specific strategies for <a href="http://www.youtube.com/watch?v=oy1z2uCWN3U&#038;feature=plcp&#038;context=C3668b92UDOEgsToPDskKp9u9tF4wM9-OicVtPnkHU" target="_blank">alternative business models that don't rely on copyright</a>.  That session was 50 minutes long and didn't have the same "entertainment" value, as I was told I had to use their limited Powerpoint format, rather than do my typical style (as seen above).  Still, I quite enjoyed that discussion, and ended up spending almost as much time as we spent in the session talking to people and answering questions <i>after</i> the session.  For some reason a lot of people were shy to ask questions to the whole group, but wanted to chat afterwards.
<center>
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There was also a cool "open table" session I did at "Direct2Fan Camp" at Midem, where I got to talk with a bunch of folks who were interested in new business models.  That was a lot of fun.
<br /><br />
Finally, a couple weeks before that, I was in Washington DC for the Congressional Internet Caucus' <i>State of the Net</i> event, where there was a panel discussion/debate over SOPA, which was recently <a href="http://www.youtube.com/watch?v=nlwyrZyXGg0&#038;feature=youtu.be" target="_blank">put online as well</a>.  That panel has myself and Steve Crocker (head of ICANN) talking about problems with SOPA/PIPA... and the MPAA's Paul Brigner and the US Chamber of Commerce's Steve Tepp defending SOPA.  The panel may seem out-of-date, but it actually took place the <i>day before</i> the mass internet blackouts that effectively killed the bills.  So, when this discussion happened, the bills (even in reduced form, without DNS issues) were still very much alive.  At this point, the debate might be more interesting in a historical context, rather than a present one:
<center>
<iframe width="560" height="315" src="http://www.youtube.com/embed/nlwyrZyXGg0" frameborder="0" allowfullscreen></iframe>
</center>
Either way the discussion was also fun (and, at times, a little heated).  I also found it kind of amusing that we were told that there were to be no "opening speeches," and then everyone gave an opening speech.  I don't know if it's a DC thing or what, but I had to create an "opening speech" on the fly, though I tried to keep it short.
<br /><br />
Either way, it was great to meet many Techdirt community members around the globe at these various events as well, and I hope to see more of you at future events.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>make-it-happen</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120210/02273417726</wfw:commentRss>
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<pubDate>Mon, 6 Feb 2012 03:44:53 PST</pubDate>
<title>White House Petition Demands TPP Process Be Open &#038; Transparent</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120203/03163317648/white-house-petition-demands-tpp-process-be-open-transparent.shtml</link>
<guid>http://www.techdirt.com/articles/20120203/03163317648/white-house-petition-demands-tpp-process-be-open-transparent.shtml</guid>
<description><![CDATA[ It seems that, with every issue that comes up around here, people are quickly putting together White House petitions on the White House's "We The People" site.  The latest, in response to all of these stories about secrecy concerning the negotiations on the Trans Pacific Partnership (TPP), is a petition <a href="https://wwws.whitehouse.gov/petitions/%21/petition/make-more-transparent-and-inclusive-trans-pacific-partnership-treaty-negotiations/BX7S0rpy?utm_source=wh.gov&#038;utm_medium=shorturl&#038;utm_campaign=shorturl" target="_blank">demanding that the process be more open and transparent</a>.
<blockquote><i>
The USTR needs to be more transparent and inclusive in the Trans-Pacific Partnership treaty. The public should be informed by regular drafts of language released and open for comment. Members of Technological and on line civil rights groups should be invited to the negotiations.
</i></blockquote>
It doesn't have many signatures yet, but perhaps we can help change that...
<br /><br />
Of course, as I was finishing up this post, I discovered that there's actually <a href="https://wwws.whitehouse.gov/petitions#!/petition/stop-1-led-tppa-negotiations-and-defend-rights-his-own-people-not-bankers-and-corporate-america/GzhX4jWd" target="_blank">another, similar petition</a> that probably should be signed as well.  This one asks the White House to stop participating in the TPP negotiations, which is a much stronger request, and unlikely to actually get agreement from the White House (it also has some silly stuff about "the 1%" which is kinda off topic).  I think the more straightforward request that any negotiation actually be <i>open</i> makes a lot more sense.  But, either way, it's good to see more people recognizing that the TPP is the next big problem when it comes to Hollywood expanding copyright laws against the will of the public that it will impact.  Help make sure the White House knows this is a concern by signing one or both of these petitions.<br /><br /><a href="http://www.techdirt.com/articles/20120203/03163317648/white-house-petition-demands-tpp-process-be-open-transparent.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120203/03163317648/white-house-petition-demands-tpp-process-be-open-transparent.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120203/03163317648/white-house-petition-demands-tpp-process-be-open-transparent.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>yeah,-like-that-will-happen</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120203/03163317648</wfw:commentRss>
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<pubDate>Mon, 30 Jan 2012 13:16:00 PST</pubDate>
<title>Can Reddit Write Legislation, Too? Proposes The 'Free Internet Act'</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml</link>
<guid>http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml</guid>
<description><![CDATA[ I have to admit that one of the more <i>fun</i> aspects of watching what has happened over the past few months with the SOPA/PIPA debate is watching the Reddit community jump on this issue... and evolve with it.  The thing with the Reddit community isn't just it's sheer power as a large group of people who are more than willing to stand up for what they believe in, but their willingness to take on <i>big</i> challenges that most people would back away from.  Not all of them work out, but as a community, they like to really jump into things and aim high.  Such is the situation with the proposed plan to <a href="http://www.reddit.com/r/ACTA/comments/p0zn2/the_free_internet_act_a_bold_plan_to_save_the/" target="_blank">write a piece of legislation, The Free Internet Act, <i>on Reddit</i></a>.  As an observer of these things, a reasonable first reaction is to chuckle a bit at what seems like a combination of both hubris and naivete that an online community (mostly of political novices) can create a reasonable piece of legislation.  But... then you think of what else Reddit has done, and you begin to realize that if it can somehow pull this off -- or at least influence the debate in a positive way, this could be <i>amazing</i> (even if it's a long shot).
<br /><br />
A specific <a href="http://www.reddit.com/r/fia/" target="_blank">sub-Reddit</a> has been set up, where different people are discussing different thoughts on what such a bill might include and other issues related to the bill's central concept: guaranteeing a free internet.
<br /><br />
Again, there's a big hill to climb here to make this into any sort of reality, but there's something really amazing and compelling about this self-forming group taking the initiative to try to not just drive the debate, but to actually craft legislation that would protect internet freedom.  As much as I've been impressed by the <i>process</i> of the Wyden/Issa proposed OPEN bill, in which they put it up on a platform that allowed the public to crowdsource thoughts on a bill, they still started with a bill suggested in Congress.  What happens when a bill is crowdsourced <i>from scratch</i>?  Possibly nothing at all, but as an experiment, it will be fascinating to watch...<br /><br /><a href="http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120130/06371817586/can-reddit-write-legislation-too-proposes-free-internet-act.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>what-can't-it-do...</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120130/06371817586</wfw:commentRss>
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<item>
<pubDate>Mon, 30 Jan 2012 06:30:00 PST</pubDate>
<title>The Sky Is Rising: The Entertainment Industry Is Large &#038; Growing... Not Shrinking</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml</link>
<guid>http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml</guid>
<description><![CDATA[ <center>
<b>Announcing the release of our new research report, <a href="http://www.techdirt.com/skyisrising/" target="_blank"><i>The Sky Is Rising</i></a></b>
</center>
<br /><br />
Today, in Cannes, at the Midem conference, I did a presentation that was something of a follow up to the presentation I did here three years ago, about how Trent Reznor's experiments represented the <a href="http://www.techdirt.com/articles/20090201/1408273588.shtml">future of music business models</a>.  This time, the presentation coincided with the release of a new research paper that we've spent the past few months working on, sponsored by CCIA and Engine Advocacy, in which we did a thorough look at the true state of the entertainment industry.  For years, we've been hearing doom and gloom reports about how the industry is dying, how customers just want stuff for free, about analog dollars turning into digital dimes... and (all too frequently) about how new laws are needed to save these industries.
<br /><br />
Yet, what we find when looking through the research -- from a variety of sources to corroborate and back up any research we found -- is that the overall entertainment ecosystem is in a real renaissance period.  The sky truly is rising, not falling: the industry is growing both in terms of revenue and content.  We split the report up into video &#038; film, books, music and video games -- and all four segments are showing significant growth (not shrinking) over the last decade.  All of them are showing tremendous opportunity. The amount of content that they're all producing is <b>growing</b> at an astounding rate (which again, is the most important thing). But revenue, too, is growing.  Equally important is that rather than consumers just wanting to get stuff for free, they have continually spent a greater portion of their income on entertainment -- with the percentage increasing by 15% from 2000 to 2008.
<br /><br />
This all points to the fact that what is happening within the industry is <i>not</i> a challenge of a business getting smaller -- quite the opposite.  It's about the challenge of an industry getting larger, but doing so in ways that route around the existing structures.
<br /><br />
<center>
<a href="http://www.techdirt.com/skyisrising/" target="_blank"><i>The Sky Is Rising</i></a>
</center>
<br /><br />
<center>
<a href="http://cdn.techdirt.com/i/theskyisrising.png"><img src="http://cdn.techdirt.com/i/theskyisrising.png" width="560" /></a>
</center>
Some of the key points: 
<ul>
<li>Entertainment spending as a function of income went up by 15% from 2000 to 2008</li>
<li>Employment in the entertainment sector grew by 20% -- with indie artists seeing 43% growth.</li>
<li>The overall entertainment industry grew 66% from 1998 to 2010.</li>
<li>The amount of content being produced in music, movies, books and video games is growing at an incredible pace.</li>
</ul>
Of course, some of this is a challenge for many existing players, but it should be seen as an opportunity.  In fact, we conclude:
<ul>
<li>For consumers, today is <b>an age of absolute abundance in entertainment</b>. More content is available in more ways than ever before. If we simply go by the terms of the US Constitution&#8217;s clause from which copyright came, it seems clear that the "progress of science and the useful arts" is being promoted -- even as copyright is often being ignored or foregone. There is just a tremendous amount of content, a tremendous variety of content, it's more accessible to more people than ever before.</li>
<li>For content creators, it is <b>an age of amazing new opportunity</b>. Traditionally, to take part in the entertainment industry, you had no choice but to go through a gatekeeper, which served to keep the vast majority of people who wished to be content creators from ever making any money at all from content creation. Today, that is no longer true. More people are making more money from creating content than ever before -- with much of that coming via new tools that have allowed artists to use the internet to create, promote, distribute and monetize their works.</li>
<li>For the traditional middlemen, <b>the internet represents both a challenge and an opportunity</b>.  There is no doubt that the internet has eaten away at some traditional means by which these businesses made money.  But, as the data shows, there is more money going into the overall market, more content being created, and many new ways to make money. That shows that there is a business model challenge -- and a marketing challenge -- but much more opportunity in the long run. The key challenge for business is in figuring out how to capture more of the greater revenue being generated by the wider entertainment industry. Legacy players certainly face a lot more competition (and fewer reasons that artists have to do deals with them) -- which can explain some of the public complaints about the "death" of various industries -- but overall, it's clear that by embracing new opportunities, there are plenty of ways to succeed.</li>
</ul>
We're hopeful that having this kind of evidence and data will shift the debate from how to stop the sky from falling (when it's not) to one that looks at how can companies and individuals tackle the key challenge: succeeding in a much more competitive market.<br /><br /><a href="http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>let's-dispense-with-the-doom-&#038;-gloom</slash:department>
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<pubDate>Thu, 5 Jan 2012 12:05:00 PST</pubDate>
<title>RIAA: We Must Take A Shoot First, Ask Questions Later Approach To Censorship</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120105/11055517289/riaa-we-must-take-shoot-first-ask-questions-later-approach-to-censorship.shtml</link>
<guid>http://www.techdirt.com/articles/20120105/11055517289/riaa-we-must-take-shoot-first-ask-questions-later-approach-to-censorship.shtml</guid>
<description><![CDATA[ Whaddaya know.  Mitch Glazier (the man who tried to <a href="http://www.wired.com/politics/law/news/2000/08/38129?currentPage=all">keep artists from regaining their own copyrights</a>), the number two guy at the RIAA, has decided to speak out against the OPEN bill -- the alternative to SOPA/PIPA that has been proposed by Senator Ron Wyden and Rep. Darrell Issa.  We've discussed <a href="http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml">some concerns</a> about this alternative, but it's much, much better than the horror that is SOPA/PIPA.  But Glazier's specific reasoning for being against OPEN really is quite stunning and shows the RIAA mentality on this is: any bill must be about censor first, ask questions later.
<br /><br />
Specifically, he <a href="http://www.riaa.com/blog.php?content_selector=riaa-news-blog&#038;blog_selector=Case-For-Closing-OPEN-&#038;news_month_filter=1&#038;news_year_filter=2012" target="_blank">uses the example of the ongoing ITC case filed against Apple &#038; RIM by Kodak</a> to explain why OPEN is no good.  His particular concern is the length of time it's taking the ITC to rule on the case:
<blockquote><i>
The U.S. International Trade Commission (ITC) <a title="http://finance.yahoo.com/news/kodaks-patent-claim-against-apple-202457388.html" href="http://finance.yahoo.com/news/kodaks-patent-claim-against-apple-202457388.html" target="_blank">recently reported that it will delay ruling</a> on an important patent infringement claim brought by well-known camera company Kodak against smartphone makers Apple and Research In Motion (RIM).&nbsp; The case, originally filed in January 2010, now anticipates a ruling in September 2012. The delay now means that the ITC will have taken <span style="text-decoration: underline;">33 months</span> to decide on a high-stakes and time-sensitive issue.&nbsp; So this is the &ldquo;expedited&rdquo; process SOPA opponents are embracing as an alternative in the proposed OPEN bill?
</i></blockquote>
This is both disingenuous and obnoxious at the same time.  First of all, as Glazier must know, but apparently is too intellectually dishonest to admit, a patent case involves some very different issues, involving some pretty specific efforts around figuring out exactly what a patent really covers.  You don't have to deal with "claim construction" in a copyright case.  But in a patent dispute -- in a federal court or at the ITC -- there's a big, long, complicated claim construction process to determine the actual boundaries of what's covered in a patent.  Then there's the process (somewhat complicated) of figuring out if the products in question actually do infringe on the patent.
<br /><br />
Copyright is different than patents.  And while there does need to be a careful analysis of whether or not a copyright is infringed, the process is very different than with patents, and can absolutely be expedited, if need be.
<blockquote><i>
Why in the world would we shift enforcement against these sites from the Department of Justice and others who are well-versed in these issues to the ITC, which focuses on patents and clearly does not operate on the short time frame necessary to be effective?  In addition, the remedy traditionally offered by the ITC &ndash; an exclusion order to prevent foreign criminals from accessing the US market &ndash; is precluded under the OPEN Act.
</i></blockquote>
Oh really?  This would be the same "well-versed" experts at the DOJ who have been censoring <a href="http://www.techdirt.com/articles/20111211/16151017033/what-other-websites-is-us-government-secretly-censoring.shtml">multiple websites</a> on no legal basis for over a year?  The same "well-versed" experts at the DOJ who finally had to <a href="http://www.techdirt.com/articles/20111208/08225217010/breaking-news-feds-falsely-censor-popular-blog-over-year-deny-all-due-process-hide-all-details.shtml">give back</a> Dajaz1.com after an entire year in which it refused any and all due process?
<br /><br />
I'm sorry, but I think there's more than enough evidence that the DOJ isn't that "well-versed" in these issues, and that when it acts in a "short time frame" it makes significant and serious mistakes.  Similarly, where was that vaunted "short time frame" when it came time to admit that it totally screwed up and seized and censored a blog without legal basis?  It took Dajaz1 over a year to get its domain name back, despite no legal action being taken against it.  Multiple other sites are <i>still</i> being held.  So, forgive me for questioning (1) if the DOJ is really that well-versed, (2) really should be operating on such a "short time frame" or (3) really does operate on such a "short time frame" when it comes to admitting it screwed up.  And, the story of Dajaz1 seems like a pretty damn perfect example of why "an exclusion order" is a dangerous remedy.  When you screw it up, you make a serious mess of things.
<br /><br />
Realistically, what Glazier is making clear here, is that the RIAA wants a "censor first, ask questions later" approach to any site it doesn't like, no matter how legal it might actually be.  That's <i>scary</i>.  As the Dajaz1 case pretty clearly demonstrated, the damage such an approach creates is something we should all be against.  Look, censoring a website is not something that should be done lightly.  If we're going to have such a remedy in the law, it <i>should</i> be a slow process that takes time to review to make sure mistakes aren't made.  Unfortunately, the current law and the laws that the RIAA wants appear to take the opposite approach: censor first, then take your damn sweet time in ever reviewing those censor orders.<br /><br /><a href="http://www.techdirt.com/articles/20120105/11055517289/riaa-we-must-take-shoot-first-ask-questions-later-approach-to-censorship.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120105/11055517289/riaa-we-must-take-shoot-first-ask-questions-later-approach-to-censorship.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120105/11055517289/riaa-we-must-take-shoot-first-ask-questions-later-approach-to-censorship.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>really,-mitch?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120105/11055517289</wfw:commentRss>
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<pubDate>Fri, 30 Dec 2011 00:26:35 PST</pubDate>
<title>OpenStreetMap: The Next Wave Of Commoditization For Startups?</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20111228/13082217217/openstreetmap-next-wave-commoditization-startups.shtml</link>
<guid>http://www.techdirt.com/articles/20111228/13082217217/openstreetmap-next-wave-commoditization-startups.shtml</guid>
<description><![CDATA[ <p>One of the striking features of some of the most successful startups over the last ten years &ndash; companies like Google, Facebook and Twitter &ndash; is that their infrastructure is based almost entirely around open source.  Of course, that shouldn't really be surprising: open source allows people to get prototypes up and running for the price of a PC, which is great for trying out ideas with live code.   And yet despite these zero-cost origins, open source software scales up to <a href="http://i.top500.org/stats">supercomputing</a> levels - the perfect solution for startups that hope to grow. 
</p><p>
Today, no startup would consider doing it any other way, which means that the initial competitive advantage of taking the open source route has largely vanished.  So the question for entrepreneurs looking to ride the next wave becomes: what's next for commoditization?  This fascinating post by Ed Freyfogle on the blog of the property search engine Nestoria suggests it might be <a href="http://blog.nestoria.co.uk/why-and-how-weve-switched-away-from-google-ma">swapping out proprietary mapping services for those based on the collaborative open data project OpenStreetMap</a> (OSM):

<i><blockquote>this week we went live with a significant change to our service - in most countries we've moved away from Google maps and are now relying exclusively on OpenStreetMap maps served by MapQuest.</blockquote></i>

Freyfogle then goes on to explain the four key reasons why Nestoria decided to make that move:

<i><blockquote>1. <b>The maps are equal or better</b>
<br /><br />
in many places of the world, particularly the European countries we were focused on, OSM maps are of equal or better quality than any other widely available mapping service.</blockquote></i>

That mirrors earlier moves to open source, which matches closed-source software is most areas, and bests it in many &ndash; <a href="http://news.netcraft.com/archives/2011/12/09/december-2011-web-server-survey.html">Web servers</a>, for example.  It's a reflection of the quality of OSM that Nestoria did not have to compromise on quality in order to make the move.

<i><blockquote>2. <b>It's another visible way for us to support open data</b>
<br /><br />
Our service does nothing more (and nothing less!) than aggregate data from many different sources and present it in an easy to use format. We benefit greatly from open data, and as such we want to do our part (within the limited resources of a start-up) to help the open data movement.</blockquote></i>

Again, this is very similar to the attitude of companies that use open source.  Google, Facebook and Twitter, among others, have all released significant quantities of their home-grown code as open source, recognizing that the stronger the overall ecosystem, the better it is for them too.

<i><blockquote>3. <b>Google introduced charging for map usage</b>
<br /><br />
Earlier this year Google announced that they would begin introducing limits to the use of Google maps by commercial websites.</blockquote></i>

This basically meant that Nestoria would have to start paying for something that it had until then been able to use for free.  That obviously helped concentrate people's minds, and doubtless encouraged them to take a look at the practicalities of moving to services based on OpenStreetMap's data.

<i><blockquote>4. <b>The tools are ready.</b>
<br /><br />
Despite all of this, we would not have been technically able to make the switch unless there was a solid set of tools and services around OSM that made the switch possible.</blockquote></i>

A crucially important issue.  Even if all the others had been present, without the tools &ndash; and the emerging ecosystem they imply &ndash; the move from Google Maps to OpenStreetMap would have been hard, if not impossible, for most companies.  It's the availability of these tools &ndash; and the incredible richness of the underlying OpenStreetMap data, of course - that makes it likely that others will be able to follow Nestoria's move here, adopting and adapting OpenStreetMap just as people adopted and adapted open source a decade ago, with the results we see today.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20111228/13082217217/openstreetmap-next-wave-commoditization-startups.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111228/13082217217/openstreetmap-next-wave-commoditization-startups.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111228/13082217217/openstreetmap-next-wave-commoditization-startups.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>why-use-anything-else?</slash:department>
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<pubDate>Fri, 9 Dec 2011 19:39:00 PST</pubDate>
<title>The Good And The Bad Of The New OPEN Bill From Wyden And Issa</title>
<dc:creator>Eric Goldman</dc:creator>
<link>http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml</link>
<guid>http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml</guid>
<description><![CDATA[ <p>Sen. Wyden and Rep. Issa have released a draft of <a href="http://www.keepthewebopen.com/assets/pdfs/OPEN.pdf">OPEN: Online Protection &#038; ENforcement of Digital Trade Act</a>, intended as an alternative to SOPA/PROTECT-IP.  See my prior posts <a href="http://blog.ericgoldman.org/archives/2011/11/stop_online_pir.htm">opposing SOPA</a> and <a href="http://blog.ericgoldman.org/archives/2011/12/linkwrap_on_sopa.htm">linkwrapping the discussion</a>.  Unlike SOPA's disgustingly blatant rent-seeking, which was such an over-the-top abuse of the legislative process that it did not (and could not) support a principled or even intelligent conversations about it, OPEN provides a useful starting point for a sensible conversation that could actually lead to acceptable compromises.  For that reason alone, I think Congress should immediately stop all work on SOPA/PROTECT-IP and redirect that energy towards vetting this proposal.  Having said that, for reasons I'll explain in a moment, I continue to believe the assumptions underlying SOPA/PROTECT-IP and OPEN are misguided, meaning that forging a compromise from OPEN's more sensible proposal may be tricky.</p>

<p>Before I get further into substance, two process notes:</p>

<p>First, SOPA was the product of rent-seekers who were talking only amongst themselves and legislators tethered to their campaign contributions.  The drafting process was disturbingly closed-door and exclusionary, exactly the kind we wish didn't take place in our representative democracy.  In contrast, the OPEN sponsors want to have a dialogue about their ideas.  In support of that, they have posted the draft to <a href="http://www.keepthewebopen.com/">a website that allows comments and discussion</a>.  This is the way our democracy SHOULD work.  Why is such an open process the exception instead of the rule?</p>

<p>Second, OPEN is a comparatively svelte 18 pages focused mostly on one core concept, compared to SOPA's 78 page monstrosity that advanced about a dozen different substantive proposals.  I can't tell you the number of times I've seen very smart people stymied to keep all of SOPA's moving parts separate, and the failure to do so meant that they were conflating different parts of the statute in ways that prevented productive discussion.  (Just two examples: the Colbert Report, where Zittrain mostly focused on SOPA's felony streaming provision while his counterpart was mostly talking about the cutoff provisions; and Business Insider's infographic where the felony streaming sanction was presented as a remedy to the cutoff provisions.)  By reducing the number of topics at issue, OPEN substantially reduces the chance that policy discussants will simply talk past each other.</p>

<p><b>An Overview</b></p>

<p>The law contemplates that rightsowners can file a petition against rogue websites at the ITC, an independent federal agency best known for its adjudication of certain patent disputes.  In response to the rightsowner's petition, the ITC will conduct an administrative adjudication.  If the ITC determines that the website is a rogue website, then (1) the website is required to cease its conduct (not sure how enforceable that is), (2) the site also will be subject to any other unspecified consequences following from its determination as a rogue actor, and (3) most importantly, the rightsowner can take the ITC determination to payment service providers (PSPs) and ad networks and have them cut off the flow of money to the rogue website.  The PSPs and ad networks would be protected by several immunities for trying to comply with the orders or their other efforts to protect the public.</p>

<p>This makes OPEN similar to SOPA in that it seeks to cut off funds flowing to rogue actors.  However, among other key differences, PSPs and ad networks have no legal obligations until the ITC makes a ruling.  In contrast, SOPA imposed cutoff obligations on PSPs and ad networks based merely on rightsowners' unsubstantiated assertions.</p>

<p><b>What's Good</b></p>

<p>Substantively, some of the things I liked about OPEN:</p>

<p>* it situates the discussion about "rogue websites" in <a href="http://www.keepthewebopen.com/assets/pdfs/faqs.pdf">foreign trade policy</a>.  This fixes SOPA's overinclusive application to both domestic and foreign actors.  However, if we really think rogue websites are a transborder enforcement problem, there are many other trade policy solutions that might be better options to consider&mdash;the most obvious being transborder enforcement coordination like the FTC does with its foreign counterparts.</p>

<p>* OPEN doesn't touch the domain name system or search engines.  SOPA had the potential to destroy the DNS and to jeopardize search engine functioning.  OPEN sidesteps both pitfalls.</p>

<p>* OPEN builds in some due process before any formal legal obligations attach.  As <a href="http://www.techdirt.com/articles/20111208/08225217010/breaking-news-feds-falsely-censor-popular-blog-over-year-deny-all-due-process-hide-all-details.shtml">we've recently seen</a>, due process is actually quite important, and we suffer from its absence.  I say "some" due process because I'm not sure how much due process will attach in practice.  For example, I have some concerns about the notice provision--not every targeted website will receive notice of the ITC investigation.  However, I did like that any website the ITC labels as rogue can correct any identified problems, reapproach the ITC and ask it to remove the "rogue" determination.</p>

<p>* the definition of rogue website is tightened up substantially.  It requires three elements:<br />
a) a "non-domestic domain name," which requires that the registry, registrar and registrant all have to be located outside the US (I'm not sure what "located" means in this context).  Venkat asked me what happens to a .com registered with a foreign registrar; I believe OPEN does not apply to this domain name.<br />
b) conducting business in the US; and <br />
c) "has only limited purpose or use other than engaging in infringing activity and whose owner or operator primarily uses the site to willfully engage in infringing activity."</p>

<p>The last element, in particular, is quite restrictive by requiring willful infringement.  The meaning of the word "willful" is notoriously murky (see, e.g., the multitudinous Supreme Court cases over the word), so the statute would be improved by using a more detailed synonym.  No matter what, though, willful is a high scienter level that should easily exclude most legitimate players.  The statute further expressly excludes any sites that:</p>

<p>- follow good notice-and-takedown procedures<br />
- qualify for 17 USC 512 (the DMCA online safe harbors) [this means that the statute sits next to 512 instead of rendering 512 moot like SOPA threatened to do], or<br />
-  distribute "copies that were made without infringing a copyright or trademark."  I'm not 100% sure what this means.  It apparently excludes websites reselling goods covered by the First Sale doctrine.  I presume that the exclusion includes sites that sell legitimate knock-off goods, such as replicas of goods that aren't protected by copyrights or trademarks.</p>

<p>* if a PSP or ad network fails to comply with an ITC order, the only consequence is that the DOJ can seek injunctive relief.  Rightsowners do not have a private cause of action in those cases.  As discussed below, this doesn't eliminate all PSP/ad network exposure to rightsowners, but rightsowners can't introduce evidence of ITC orders in any civil suits they bring against PSPs or ad networks.</p>

<p>* on the trademark side, it expressly limits its applicability to counterfeiting (although there is an erroneous cross-reference in the draft).  Presumably, dilution or garden-variety trademark infringement disputes don't qualify under the statute.</p>

<p><b>What's Not Good</b></p>

<p>Substantively, some of the things I don't like about OPEN:</p>

<p>* OPEN still contemplates reestablishing a Fortress USA.  Fortress USA marginally makes sense regarding the shipment of physical goods across geographic borders.  It makes zero sense for digital bits zinging around the borderless network.</p>

<p>* in particular, because OPEN would burden only US-governed PSPs and ad networks, it may drive websites&mdash;including legitimate websites who want to reduce their risk of being mistargeted&mdash;to shift their business to foreign-based PSPs and ad networks.  If lots of businesses make a switch based on these concerns, OPEN could counterproductively result in net financial losses for the US economy.</p>

<p>* similarly, foreign websites can opt-out entirely of the ITC process by consenting to US judicial jurisdiction.  I like the idea of an opt-out, but imagine if other countries offered the same quid-pro-quo of allowing US websites to opt-out of some nasty foreign process so long as the websites consent to jurisdiction in their countries.  I think we'd be outraged and insulted; which is how I would expect foreign countries to view this quid-pro-quo.  Cf. Venkat's <a href="http://blog.ericgoldman.org/archives/2011/12/facebooks_trade_1.htm">recent post on Facebook v. Faceporn</a>.  Then again, other countries might think it's a pretty good idea, leading to a proliferation of transborder quid-pro-quo jurisdictional offers.</p>

<p>* designating the ITC to conduct the investigations is a little odd.  First, the ITC is an administrative agency, not a federal court.  I don't fully understand all of the implications of administrative vs. judicial review, but I believe there are substantial procedural differences that could lead to important substantive differences.  Second, the ITC has been gamed in the patent world (see, e.g., my colleague <a href="http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1150962">Colleen Chien's research on the ITC</a> explaining how the ITC hears many US company vs. US company disputes), so I fear similar gaming will emerge.  For example, a rightsowner chasing a rogue website could simultaneously pursue a domestic court action, a foreign court action and an ITC proceeding.  How would these types of parallel proceedings play out in practice?  We're still trying to resolve the parallel proceeding problems in patents.</p>

<p>* like SOPA, the bill covers copyright infringement, trademark infringement *and* 1201 circumvention.  I don't understand why the circumvention issue is getting equal billing or how often transborder circumventions are a real problem.  Seeing how 1201 circumvention lawsuits have devolved into anti-competitive enforcements, picking up the circumvention piece could increase the risk of competitive misuse of the statute.</p>

<p>* like SOPA, the definitions are vague.  Consider, for example, the definition of Internet advertising service:</p>

<blockquote>The term Internet advertising service means a service that serves an online advertisement in viewable form for any period of time on an Internet site.</blockquote>

<p>Hmm...what does that mean?  Notice that the definition doesn't directly distinguish between third-party ad networks and sites that sell their own ads.  I think in practice sites that sell their own ads drop out of the statute, so one possible implication is that more sites will ramp up their own ad sales.  (This is doubtful, but just throwing the possibility out there.)  I think the focus on "viewable" is interesting; are audio-only ads excluded?  And what does it mean to "serve" content?  This contemplates a specific technological interaction that I don't fully understand today and will almost certainly evolve over time.</p>

<p><b>Why I'm Not Enthusiastic About OPEN</b></p>

<p>Even though OPEN is worth discussing intelligently, unlike SOPA, I believe it's based on two underlying assumptions that aren't fixable.</p>

<p>First, like SOPA, OPEN assumes there is a problem with foreign rogue websites that needs to be solved.  I'm not saying there isn't, but the policy discussions have been startlingly devoid of reliable and credible facts demonstrating the nature and scope of the problem.  </p>

<p>Instead, the evidence in support of a rogue website "problem" typically consists of two main threads: (a) people are dying from counterfeit drugs, and (b) bad guys are "stealing" our stuff.  With respect to the former, I've never seen anything more than ad hoc assertion; but if there's a real problem, counterfeit drugs can be fixed with a highly targeted solution.  With respect to the latter, it's hard to give those arguments much credit.  After all, all rightsowners' arguments are inherently self-interested: it's in their financial interest to say that they would like to make more money than they are making.  It's also in their interest to bemoan broad sectoral changes in the economy as evidence that someone is capturing money they think they are entitled to (and to use rent-seeking to thwart those broad sectoral changes).  More importantly, there is lots of evidence that a lot of rightsowners are making a lot of money today, both via the Internet and more generally.  So it's hard to break out the quantity of actual economic losses that rightsowners are truly suffering when those claims are intermingled with rightsowners' general rent-seeking efforts. </p>

<p>Therefore, until the rightsowners offer us more than the trumped-up BS already-discredited statistics, I'm still not clear on the problem, how bad it is, how any legislative solution would remediate that problem, and if the collateral consequences of the effort to remediate the problem are greater or less than the problem itself.  OPEN does nothing to fill the void of supporting foundational evidence of the problem, so it's hard for me to be enthusiastic about its solution.</p>

<p>Second, and more importantly, attacking the money supply to supposed bad actors remains too blunt an instrument.  I may be truly on my own on this point, as many people I respect--including, notably, Rep. Lofgren--are prepared to embrace the policy solution of cutting off money flows.  However, by embracing an attack on the movement of money, OPEN replicates one of SOPA's sins.  If a player is engaged in legitimate and illegitimate activity and its money supply is cut off, both activities go down the tubes.  In contrast, one of the positive aspects of 17 USC 512(c) and (d) is that they require the copyright owner to identify infringing <i>items</i> and target only those <i>items.</i>  Giving rightsowners a remedy that would affect an entire site for only some items on the site goes too far.</p>

<p>The OPEN bill tries hard to minimize overbreadth by narrowly defining the targeted websites.  Perhaps this definition is narrow enough that there won't be much collateral damage.  However, in practice, regulating money flows nevertheless could have pernicious effects in the field.  A PSP or ad network drawn into an ITC proceeding frequently will "voluntarily" choose to toss the targeted website before the ITC proceeding reaches its conclusion&mdash;even if the ITC proceeding would have rejected the challenge.  Furthermore, rightsowners still will send cutoff notices to PSPs/ad networks without filing any ITC petition, and the PSPs/ad networks will often honor them as a way of preempting an ITC proceeding.</p>

<p>What this teaches me (in combination with the <a href="http://blog.ericgoldman.org/archives/2011/12/ad_network_didn.htm">Elsevier v. Chitika</a> case) is that PSPs and ad networks need robust statutory immunities which are not based on a notice-and-takedown scheme.  On the trademark side, the need for an immunity became clear after the sloppy language in <a href="http://blog.ericgoldman.org/archives/2010/06/payment_service.htm">Gucci v. Frontline</a>.  On the copyright side, 512 doesn't cover PSPs and ad networks, probably because in a million years the safe harbor drafters never thought PSPs and ad networks would be liable for third party infringing activity in the first place.  Now that we've seen copyright law and trademark law creep much further than we could have imagined in 1998, we should plug this liability hole completely.  If OPEN proceeds, it should have a broad-based immunity for PSPs and ad networks with the idea that rightsowners are getting a specific remedy against them in the new law.</p>

<p>While OPEN can't really be fixed to resolve my two structural concerns, my hope is that the discussion about OPEN will force rightsowners to provide *credible* evidence of harms that they or consumers are suffering (no more self-serving hype, please), and that such evidence will force us to think carefully about how "rifle shot" solutions (as opposed to shotgun solutions) can ameliorate those harms.  If we have a discourse that even slightly resembles this ideal, then OPEN will be successful no matter what final outcome we reach.</p><br /><br /><a href="http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111209/13013417024/good-bad-new-open-bill-wyden-issa.shtml?op=sharethis">Email This Story</a><br />
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