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"People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."

Still, the potential impact of Google's algorithm on the Internet economy is such that it is worth exploring ways to ensure that the editorial policy guiding Google's tweaks is solely intended to improve the quality of the results and not to help Google's other businesses.

Some early suggestions for how to accomplish this include having Google explain with some specified level of detail the editorial policy that guides its tweaks. Another would be to give some government commission the power to look at those tweaks.

The potential impact of the NY Times' coverage on the world/economy/war/etc. is such that it is worth exploring ways to ensure that the editorial policy guiding the NY Times' coverage choices is solely intended to improve the quality of the world, and not to help the NY Times' or other businesses.

Some early suggestions for how to accomplish this include having the NY Times explain with some specified level of detail the editorial policy that guides its front page choices. Another would be to give some government commission the power to look at those guidelines.

Search engines are very similar to newspapers. They have unpaid "organic" listings, where usually (though not always), a computer algorithm decides which pages should rank tops. The exact method isn't important. What's important is that those unpaid listed are the search engines' editorial content, content it has solely decided should appear based on its editorial judgment.

Search engine also have paid listings, advertisements, which aren't supposed to influence what happens on the editorial side of the house. We even have FTC guidelines ensuring proper labeling of ads and intended to protect against "advertorials" in search results.

It's a church-and-state divide with good search engines, just as it is with good newspapers.

What the New York Times has suggested is that the government should oversee the editorial judgment of a search engine. Suffice to say, the editorial staff of the New York Times would scream bloody murder if anyone suggested government oversight of its own editorial process. First it would yell that it has no bias, so oversight is unnecessary. Next it would yell even more loudly that the First Amendment of the US Constitution protects it from such US government interference.

Still, shouldn't Google share more about how it creates its algorithm? Compared to the New York Times, Google's a model of transparency. Consider:

• Google will list EVERY site that applies for "coverage" unlike the New York Times, which regularly ignores potential stories
• If Google blocks a site for violating its guidelines, it alerts many of them. The New York Times alerts no one
• Google provides an entire Google Webmaster Central area with tools and tips to encourage people to show up better in Google; the New York Times offers nothing even remotely similar
• Google constantly speaks at search marketing and other events to answer questions about how they list sites and how to improve coverage; I'm pretty sure the New York Times devotes far less effort in this area
• Google is constantly giving interviews about its algorithm, such as this one in February, along with providing regular videos about its process (here's one from April) or blogging about important changes, such as when site speed was introduced as a factor earlier this year.

"Google's practices have suddenly and significantly affected Navx's income, but also and essentially its growth potential," it said as it granted Navx's request for interim measures.

Gosh, what a shocker. Someone in search with no web traffic.... wants someone in search with a lot of web traffic, Google, to send his company buckets of visitors. Amazing.

The OpEd goes downhill from there. We get a litany of silly complaints, like the idea that Google doesn't innovate, that it just buys stuff from others, and that Google's Maps and other products have hurt other companies. Yeesh. I'll say this really slowly: Consumers want products that work together, simplify our lives, and solve problems. For this nitwit to want to throw us back to a world where we need point products -- maps here, directions there, product search there, email over there, etc. -- as some sort of full-employment act for me-too companies that can't get web traffic on their own merits is batshit nuts.

Really? Google went out of its way to make a tiny product search company in the U.K. disappear? That would be a great story if true....

Trouble is, Google doesn't "disappear" other much larger product search companies, as a quick search for "canon prices" will show you. Up pops shopper.cnet.com, pricegrabber.com, and so on, as well as, of course, Google's own product search site.

Of course, there is a second level of stupid to this piece, and that goes to the NYT itself. It took until the fourth paragraph of the piece until we find out that the OpEd author is, you know, conflicted in that he himself runs a search company (albeit one with negligible traffic). Not only that, he has an axe to grind, as he goes on in paragraph four to arm-wavingly allege that Google "disappeared" his site from its results.