<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/">
<channel>
<title>Techdirt. Stories filed under &quot;modding&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories filed under &quot;modding&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Mon, 30 Apr 2012 03:07:00 PDT</pubDate>
<title>Stardock Producer Shares Four Tips For Building Loyal Fans</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml</guid>
<description><![CDATA[ If I had to choose one company as the antithesis to Ubisoft's boneheaded take on business, I would probably choose Stardock. Stardock is one of those companies that continues to do everything right while many other companies in the video game industry insist it is wrong. So, it really comes as no surprise that Stardock producer Jon Shafer wrote that <a href="http://www.gamasutra.com/view/news/168985/How_to_gain_loyal_fans_Show_your_players_some_respect.php" target="_blank">respecting your fans should be one of the most important aspects of doing business</a>. He makes four very good points in this essay that I think all entertainment companies can learn from. <br /><br /> First up, Jon speaks about the importance of demos to a project's success:
<blockquote>
<i>When you don't put out a demo, some people will start asking questions&hellip; is it because the game isn't any good and the developer is afraid people will find out? Did they run out of time and the lack of a demo is a sign that the game is sloppy and unfinished? You don't want players asking those questions -- you want them trying out your awesome game and telling everyone they know about it.</i>
</blockquote>
We have spoken numerous times about the importance of fans being able to <a href="http://www.techdirt.com/articles/20110727/16233815292/another-day-another-study-that-says-pirates-are-best-customers-this-time-hadopi.shtml">sample entertainment before they buy</a>. We have seen study after study that shows that those who have the ability to try things out before dropping money for it, are much more likely to not only buy, but buy more. Why would you deny your fans the ability to try out your game, music, book or movie? A nice demo can go a long way. <br /><br /> Next up, Jon shares some words about interacting with fans:
<blockquote>
<i>As developers working on the oft-mundane, daily tasks required in making a piece of software, we often lose sight of the fact that there are also many players who love our work. For them the opportunity to talk with someone that worked on their favorite game is incredibly exciting (something we are occasionally reminded of when we get to meet the creators of </i><i>our favorite games!). </i>
</blockquote>
Ah. The old adage of connecting with fans. What this does is make sure that not only that the fans like your work, but that <a href="http://www.techdirt.com/blog/casestudies/articles/20120209/10092617711/if-people-like-you-your-work-theyll-pay-if-they-like-your-work-dont-like-you-theyll-infringe.shtml">they also like you</a>. We know that it is far easier for customers to buy something from a company or a person they actually like. The best way to gain that affection is to put yourself out there and communicate with your fans. <br /><br /> Then, Jon speaks about giving fans ownership:
<blockquote>
<i>Players like having ownership. It's one of the reasons why they're playing games (an active form of entertainment) rather than experiencing a self-contained work in another medium. The absolute </i><i>best way to hand over the keys to your game is to make it moddable. Many of the most beloved and long-lasting games of all time are also highly moddable, and their communities live on long after the last official update. Why? Because the players took ownership and had a vested interest in the longevity and overall success of the game. This sort of relationship between player and game is only possible when the players have the power to </i><i>reshape the game to their liking. </i>
</blockquote>
While modding itself is unique to gaming, the idea behind it is as old as recorded media. The idea behind modding is pretty close to that of <a href="http://www.techdirt.com/articles/20120217/01492417790/when-we-copy-we-justify-it-when-others-copy-we-vilify-them.shtml">remixing</a> in other media. This desire to reshape and make our own the entertainment we consume is something that should be embraced by successful creators. Doing so not only gains you more fans, but also ensures that your work will live on in the hearts and minds of those who enjoy it. <br /><br /> Finally, Jon speaks on piracy:
<blockquote>
<i>Ah, the elephant in the room. I&rsquo;ll just put it this way: if the CIA can get hacked, you&rsquo;re not going to be able to prevent your game from being cracked. Sorry. You </i><i>can't stop piracy. Focus on building up a fanbase and higher sales through goodwill instead of trying to bend the internet to your will. If you're spending a ton of effort trying to "win the war" on piracy, then you're wasting resources you could have been used to make better games. The reason why studios like Blizzard and Valve are so successful and beloved is because they focus on delivering the best games possible, time and money be damned. Don't make enemies of paying customers by making them jump through hoops. As history shows us, in most wars there are no winners -- only losers. </i>
</blockquote>
We are already well aware of Stardock's official position on piracy. It would rather <a href="http://www.techdirt.com/articles/20120309/09000418051/stardock-ceo-wants-to-maximize-sales-not-stop-piracy.shtml">maximize sales</a> than waste resources fighting a losing battle. This is something that many people within the entertainment industry need to learn. Piracy is a symptom of far larger problems. By wasting time and money fighting it, you are shifting resources away from those areas that truly matter to the end consumer. <br /><br /> While these four points are nothing new to many of us here, they are things that too many still have not learned or refuse to recognize. It is time to stop the war on fans and begin to embrace them and their culture. Times are changing. People do not consume entertainment in the same ways they did ten years ago. Fans know what they like and know who provides it. Those who refuse to adapt are going to be left behind.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that's-how-its-done</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120423/09210918609</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 20 Jun 2011 13:32:21 PDT</pubDate>
<title>Sony Continues Suing People Who Help Others Modify Their PS3s</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110620/02535014751/sony-continues-suing-people-who-help-others-modify-their-ps3s.shtml</link>
<guid>http://www.techdirt.com/articles/20110620/02535014751/sony-continues-suing-people-who-help-others-modify-their-ps3s.shtml</guid>
<description><![CDATA[ The story of Sony <a href="http://www.techdirt.com/articles/20110223/01341713217/sonys-ps3-lawsuit-is-about-control-not-piracy.shtml">suing Geohot</a> for jailbreaking the PS3 got plenty of attention, and eventually ended in a settlement (with many people believing the press attention finally got to Sony).  However, getting much less press attention is the fact that Sony continues to sue others who help people modify the Sony PS3.  Sony has <a href="http://www.playbackups.com/ps3-jailbreak-modchip-news-manchester.html" target="_blank">sued a guy in the UK</a> for allegedly selling modchips, though the guy thinks it has more to do with the fact that he published a report highlighting technical problems with the PS3.  After all, the lawsuit came just a day after a Sony exec wrote a memo complaining about the report.  That seems like a pure case of a SLAPP suit, but the UK doesn't seem to have anti-SLAPP laws.  For shame.
<br /><br />
Meanwhile, a few folks have sent over news of Alexander Egorenkov, a German guy, also known as graf_chokolo, who published a guide to Sony's DRM system.  Sony not only filed suit against him, but also had the police raid his home and seize his computers and electronics.  Egorenkov claims he doesn't have the money for a legal fight <a href="http://www.dailytech.com/Facing Prison PS3 Hacker Tells Sony Youll Have to Kill Me to Silence Me/article21939.htm" target="_blank">and will likely end up in jail</a>.  All for what?  For publishing info on Sony's PS3 so that buyers could make full use of the hardware they had purchased.  Egorenkov recently <a href="http://grafchokolo.com/grafchokolo-fight-sony.html/comment-page-12/#comment-6364" target="_blank">commented</a> on his own blog that even though he's probably going to jail, he's not going to be silenced, and plans to "continue" his work on such equipment after he gets out of prison.
<br /><br />
In the meantime, what the hell is Sony thinking?  Why is the company being so incredibly aggressive against anyone who wants to modify their (legally bought) hardware?  Beyond the ridiculousness of the whole campaign, and the fact that it's pissing off tons of folks who might otherwise be fans of Sony equipment, doesn't Sony have better things to do these days?  Its stock is falling.  Its businesses aren't doing well.  It can't seem to secure its own servers.  And all it's doing is spending its time suing people for modding the PS3?  Really?<br /><br /><a href="http://www.techdirt.com/articles/20110620/02535014751/sony-continues-suing-people-who-help-others-modify-their-ps3s.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110620/02535014751/sony-continues-suing-people-who-help-others-modify-their-ps3s.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110620/02535014751/sony-continues-suing-people-who-help-others-modify-their-ps3s.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-freedom-to-tinker</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110620/02535014751</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 8 Jun 2011 12:36:00 PDT</pubDate>
<title>While Sony Sues Modders, Samsung Sends Them Devices To Mod Faster</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/wireless/articles/20110607/21444514602/while-sony-sues-modders-samsung-sends-them-devices-to-mod-faster.shtml</link>
<guid>http://www.techdirt.com/blog/wireless/articles/20110607/21444514602/while-sony-sues-modders-samsung-sends-them-devices-to-mod-faster.shtml</guid>
<description><![CDATA[ We've talked plenty of times about Sony's <a href="http://www.techdirt.com/articles/20110224/23195013251/sonys-neverending-war-against-freedom-to-tinker-innovate.shtml">long history</a> of trying to block tinkerers and modders, culminating in the company's absolutely ridiculous <a href="http://www.techdirt.com/articles/20110223/01341713217/sonys-ps3-lawsuit-is-about-control-not-piracy.shtml">lawsuit against Geohot</a> (George Hotz) for jailbreaking the PS3.  It appears that Samsung is taking an extremely different approach.  Rather than trying to restrict or hinder modders, the company just <a href="http://www.wired.com/gadgetlab/2011/06/samsung-cyanogen/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A wired%2Findex %28Wired%3A Index 3 %28Top Stories 2%29%29" target="_blank">sent a bunch of free smartphones to some of the top modders</a>:
<blockquote><i>
<p>Four members of the CyanogenMod software team on Monday received Galaxy S II smartphones in the mail, direct from the company at no charge.</p>
<p>&ldquo;All four of us involved in the porting process for the first Galaxy S received a new phone,&rdquo; CyanogenMod team member Kolja Dummann told Wired.com in an interview. &ldquo;After the [Galaxy S II] launched in Europe, we just asked about getting some of those phones. Samsung agreed.&rdquo;</p>
<p>The phones came with one simple directive &mdash; get CyanogenMod working on the phone.</p>
<p>Essentially, <a href="http://www.wired.com/gadgetlab/2011/05/cyanogenmod-android-hack/">CyanogenMod replaces the stock</a> operating system on your Android phone with a customized build, letting you make tweaks and adjustments that you wouldn&rsquo;t have otherwise been able to before. Customizations range from changing visual details &mdash; like slapping a sleek new uniform <a href="http://en.wikipedia.org/wiki/Skin_%28computing%29">skins</a> onto the user interface &mdash; to under-the-hood boosts like overclocking the phone&rsquo;s CPU.</p>
</i></blockquote>
Think about that for a second.  Unlike most device makers, who jealously try to lock down the device, Samsung hasn't just handed over its devices early, but it's specifically encouraging them to get their replacement/modded OS working on the phone as quickly as possible.  Which strategy do you think is likely to create loyalty, win fans, and lead to greater innovation and value for users?<br /><br /><a href="http://www.techdirt.com/blog/wireless/articles/20110607/21444514602/while-sony-sues-modders-samsung-sends-them-devices-to-mod-faster.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110607/21444514602/while-sony-sues-modders-samsung-sends-them-devices-to-mod-faster.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110607/21444514602/while-sony-sues-modders-samsung-sends-them-devices-to-mod-faster.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>different-approaches</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110607/21444514602</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 2 Dec 2010 08:45:12 PST</pubDate>
<title>New Judicial Hero: Philip Gutierrez Goes Ballistic On Ridiculous Gov't Prosecutors During Xbox Modding Trial</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101202/00361212087/new-judicial-hero-philip-gutierrez-goes-ballistic-ridiculous-govt-prosecutors-during-xbox-modding-trial.shtml</link>
<guid>http://www.techdirt.com/articles/20101202/00361212087/new-judicial-hero-philip-gutierrez-goes-ballistic-ridiculous-govt-prosecutors-during-xbox-modding-trial.shtml</guid>
<description><![CDATA[ Wow.  I don't think anyone expected the trial of Matthew Crippen for <a href="http://www.techdirt.com/articles/20101022/04205511542/jailbreaking-your-iphone-legal-jailbreaking-your-xbox-3-years-in-jail.shtml">modding Xboxes</a> to kick off the way it did: with a <a href="http://www.wired.com/threatlevel/2010/12/xbox-judge-riled/" target="_blank">half an hour rant from the judge complaining about nearly everything having to do with the government's case</a>.  The judge, Philip Gutierrez, even stepped back from his ruling last week that <a href="http://www.techdirt.com/articles/20101124/01404512003/judge-says-no-fair-use-jailbreaking-xboxes-law-doesnt-care-if-jailbreaking-iphones-is-legal.shtml">fair use couldn't be used as a defense</a>.   The judge slammed prosecutors for putting two witnesses on the stand who had apparently broken the law -- including one, a security employee from Microsoft, who had admitted to modding Xboxes himself in college -- while trying to hide that fact from the jury.  But the most important point may be Gutierrez highlighting how the government seemed to be going against its own claims about the DMCA concerning the willfulness of breaking the anti-circumvention clauses:
<blockquote><i>
The fair-use issue came up as the judge berated prosecutor Allen Chiu's proposed jury instructions, which included the assertion that the government need not prove that Crippen "willfully" breached the law, in what is known as "mens rea" in legal parlance. The judge noted that the government's own intellectual property crimes manual concerning the 1998 DMCA says the defendant has to have some knowledge that he was breaking the law.
<br><br>
"The first prosecution 12 years later, and you're suggesting a mens rea that is akin to exactly contrary to the IP manual: that ignorance of the law is no excuse?" the judge barked.
<br><br>
"You didn't even propose a middle ground," Gutierrez continued. "What's getting me more riled, it seems to me I cannot communicate the severity to you of what's going on here."
</i></blockquote>
After the verbal drubbing was over, apparently stunned federal prosecutors asked the judge if they could recess to think about possibly dropping the case, or maybe offering Crippen a plea deal of some sort.  All too often we see judges simply fall over themselves to agree with the government's position on intellectual property cases.  It's nice to see some judges pushing back on some rather important points. <b>Update</b>: Apparently, despite all of this, the government is <a href="http://www.wired.com/threatlevel/2010/12/no-deal-in-xbox-modding-case-trial-begins/" target="_blank">moving forward</a> with its case, believing it will still prevail.<br /><br /><a href="http://www.techdirt.com/articles/20101202/00361212087/new-judicial-hero-philip-gutierrez-goes-ballistic-ridiculous-govt-prosecutors-during-xbox-modding-trial.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101202/00361212087/new-judicial-hero-philip-gutierrez-goes-ballistic-ridiculous-govt-prosecutors-during-xbox-modding-trial.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101202/00361212087/new-judicial-hero-philip-gutierrez-goes-ballistic-ridiculous-govt-prosecutors-during-xbox-modding-trial.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>good-for-him</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101202/00361212087</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 7 Dec 2009 03:33:00 PST</pubDate>
<title>France Agrees With Spain In Saying Modding Nintendo DS Is Not Illegal</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20091204/0024557196.shtml</link>
<guid>http://www.techdirt.com/articles/20091204/0024557196.shtml</guid>
<description><![CDATA[ We had just recently written about how a Spanish court had <a href="http://www.techdirt.com/articles/20091120/1152097027.shtml">ruled against Nintendo</a>, saying that a company making "flash carts" for the Nintendo DS -- basically alternative cartridges that can be used for non-authorized games -- was not breaking the law.  The ruling basically said that since the flash carts extended the utility of the Nintendo DS, it should be allowed.  The reasoning is that Nintendo should not be the only one who can extend the functionality of its devices.  This was a nice surprise, but not a huge surprise, since Spain has a good track record of reasonable copyright law decisions.
<br><br>
However, what <i>is</i> surprising is this story, sent in by a few folks, with reader "Sauce" getting it in first, noting that there has been <a href="http://www.maxconsole.net/?mode=news&newsid=38047" target="_blank">a similar ruling in France</a>, the inventors of the infamous "three strikes and you're out" form of copyright law.  The court there seemed to have a problem with Nintendo purposely locking developers out of its device, and even suggested that it should be required to be more open to developers, like Windows.  Fascinating to see European courts recognizing the rights of individuals to have a "freedom to tinker."<br /><br /><a href="http://www.techdirt.com/articles/20091204/0024557196.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20091204/0024557196.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20091204/0024557196.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>good-for-them</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20091204/0024557196</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 3 Nov 2009 08:51:00 PST</pubDate>
<title>Guy Who Helped Mod Cable Modems Arrested By The FBI</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20091102/2251476775.shtml</link>
<guid>http://www.techdirt.com/articles/20091102/2251476775.shtml</guid>
<description><![CDATA[ What a world we live in: if you tinker too much with the electronic equipment you buy, you might get charged with a crime.  That seems to be what happened to a guy in Oregon who <a href="http://www.wired.com/threatlevel/2009/11/derengel/" target="_blank">helps mod cable modems</a>.  Now, clearly, some people can and do use modded cable modems to access cable service that they haven't paid for, but there are plenty of legitimate reasons to hack your own hardware or to buy modded hardware.  Just like unlocking a mobile phone should be perfectly legal, the same is true of unlocking a legally purchased cable modem.  As the article linked above explains, most of the indictment seems to focus on the actions of others in this guy's forums, which should lead to an easy Section 230 dismissal (as he shouldn't be responsible for their actions).  The only "questionable" issue for the guy is a request for certain information that could potentially have been used to gain unauthorized access -- but that's not evidence that he actually did so.  All in all, this seems like an attempt to crack down on anyone interfering with artificial locks put on legally purchased hardware by the cable companies.  And, if that's the case, why is the FBI involved at all?  Shouldn't this just be a civil issue involving the cable companies?<br /><br /><a href="http://www.techdirt.com/articles/20091102/2251476775.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20091102/2251476775.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20091102/2251476775.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>freedom-to-tinker?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20091102/2251476775</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 4 Aug 2009 16:38:51 PDT</pubDate>
<title>No Freedom To Tinker: Arrested For Modding Legally Purchased Game Consoles</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090804/1537125771.shtml</link>
<guid>http://www.techdirt.com/articles/20090804/1537125771.shtml</guid>
<description><![CDATA[ This is hardly a new issue, but it's still troubling every time we hear a story like this.  For years, there's been a fight over whether or not it should be legal to modify a legally purchased game console.  Those in favor of the right point out that if you've legally bought something, you should always be free to tinker with it.  That's just common sense.  Those against it say that modifying a gaming console is done mainly to play pirated games or to cheat, which can cause problems for legit players.  I find the latter responses unpersuasive, as those are technological or business model issues that can be solved in other ways, rather than a legal issue.  But, thanks to that good old DMCA, that's now how the law works.
<br /><br />
Instead, we get stories about <a href="http://www.wired.com/threatlevel/2009/08/game-console-jailbreaking-arrest/" target="_new">students getting arrested for "jailbreaking" a video game console</a>.  It's interesting to see the use of the word "jailbreaking" here, as that's more commonly been applied to iPhones -- where it's common.  Usually, this action has been referred to as "modding" or "modchipping" when it came to consoles.  But the basic fact is that the actions are effectively the same -- and both should be perfectly legal.  Modifying legally purchased hardware should never be against the law.  It's possible that you could then <i>use</i> that modified hardware to break the law -- and no one's saying that's okay.  But the act itself of modifying the devices should never be against the law -- especially where it could lead to a ten-year prison sentence, as in this case.
<br /><br />
This particular case involves a student who would modify game consoles to let people make use of backup copies of their own games on the consoles.  Making a backup copy, by itself, has been well established as being perfectly legal.  The problem here (once again) is the DMCA's anti-circumvention clause, which makes it illegal to circumvent any kind of DRM, even if it's for a totally legal purpose.  It's difficult to see how that's constitutional.  Making it illegal to do something that's perfectly legal, just because someone puts any kind of DRM in the middle doesn't make any sense at all.  It's a ridiculous scenario that this kid is now facing 10 years in jail for making video game consoles more useful, allowing people to use perfectly legal backup copies of their games.  But, such is the state of the DMCA and copyright laws these days.<br /><br /><a href="http://www.techdirt.com/articles/20090804/1537125771.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090804/1537125771.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090804/1537125771.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-innovation-allowed</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090804/1537125771</wfw:commentRss>
</item>
</channel>
</rss>