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<title>Techdirt. Stories filed under &quot;minecraft&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;minecraft&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Mon, 11 Feb 2013 10:45:17 PST</pubDate>
<title>Minecraft Creator Stops By Pirate Bay Co-Founder's Reddit AMA To Thank Him For 'Making The World A Better Place'</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20130210/09585721937/minecraft-creator-stops-pirate-bay-co-founders-reddit-ama-to-thank-him-making-world-better-place.shtml</link>
<guid>http://www.techdirt.com/articles/20130210/09585721937/minecraft-creator-stops-pirate-bay-co-founders-reddit-ama-to-thank-him-making-world-better-place.shtml</guid>
<description><![CDATA[ A recent Reddit AMA (Ask Me Anything, for the .005% of readers who aren&#39;t aware) featuring Peter Sunde, co-founder of the Pirate Bay, had a visitor drop by to pay his respects... and nearly derail the whole thing.
<br /><br />
The perception of the Pirate Bay as a lawless infringement paradise makes it an unlikely entity for a software developer to be praising, even with a few reservations. But this is what Notch, the <a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8cblim" target="_blank">creator of <strike>Legos</strike></a> Minecraft, <a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8cb07r" target="_blank">had to say when coming face-to-face with Peter Sunde</a>.
<blockquote>
<i>How much money have I lost because of <a href="http://thepiratebay.se/search/minecraft/0/99/0" target="_blank">this</a>? Do I <a href="http://it24.idg.se/2.2275/1.490017/mojangs-monstervinst" target="_blank">need it</a>? God knows I certainly <a href="http://www.isnotchonvacation.com/" target="_blank">work hard enough</a> to deserve it.&nbsp;That said, thanks for making the world a better place.</i>
</blockquote>
<a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml" target="_blank">Notch and TPB</a> go way back, or at least <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml" target="_blank">Notch and piracy</a> do. Minecraft has proven <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml" target="_blank">hugely successful</a> for the developer (check out the "Do I need it?" link), much of that due to the sort of "rampant infringement" that makes <a href="https://www.techdirt.com/articles/20110221/15024713194/why-is-mpaas-top-priority-fighting-piracy-rather-than-helping-film-industry-thrive.shtml" target="_blank">Chris Dodd</a> and <a href="http://www.techdirt.com/articles/20100127/2100117954.shtml" target="_blank">Ubisoft CEO Yves Guillemot</a> cry themselves to sleep at night (and craft terrible DRM strategies during the day). The difference between Notch and the aforementioned weeping sleepers is his <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml" target="_blank">refusal to equate piracy</a> with either "theft" or "lost sales."
<blockquote>
<i>Piracy is not theft. If you steal a car, the original is lost. If you copy a game, <b>there are simply more of them in the world</b>.</i>
<br /><br />
<i>There is no such thing as a &#39;lost sale&#39;... Is a bad review a lost sale? What about a missed ship date?</i>
</blockquote>
<a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8cbe8a" target="_blank">Notch addressed the "lost sale" fallacy again</a>, following up on a <a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8cb73q" target="_blank">question from another Redditor</a>.
<blockquote>
<i>Do you think the sales that you&#39;ve made through pirate versions are worth the number of downloads? I know I bought the real Minecraft after testing it out via. pirate software, as I do with most worthwhile software.</i>
</blockquote>
<blockquote>
<p style="margin-left: 40px;">
<i>This is an extremely interesting question. For a game like Minecraft, I definitely believe it&#39;s at least broken even because the game has quite a long lifespan and has viral aspects in that people enjoy sharing what they create in and with the game. More users means more talking about the game, which means more sales.</i></p>
<p style="margin-left: 40px;">
<i>For other games, I think piracy can definitely negatively affect the total number of units sold. This is especially true for hollywood style big story heavy big productions that are only expected to sell well and stay in the public conscience for a few months. That still doesn&#39;t mean anyone has actually LOST any money, as a bad review also can affect the total number of sales, and hopefully nobody thinks it would be sane to sue magazines for "loss of profit" over bad reviews.</i></p>
<p style="margin-left: 40px;">
<i>And for a few games where there&#39;s a per-user cost, <a href="http://www.destructoid.com/project-zomboid-taken-offline-due-to-piracy-204071.phtml" target="_blank">piracy can definitely be directly harmful to the company</a>.</i>
</p></blockquote>
As Notch states, no one&#39;s suing magazines for bad reviews... yet. And that day may never come, especially if a convenient scapegoat like "piracy" can be asked to shoulder the blame for lousy sales. As for the statement about per-user cost, Notch is referring to ProjectZomboid, which was taken down, not because of <i>piracy itself</i>, but because of <a href="http://www.techdirt.com/articles/20110629/17350114916/developer-takes-game-down-due-to-piracy-with-twist.shtml" target="_blank">a glitch in the program</a> that downloaded the entire game <i>from Zomboid&#39;s cloud server</i>&nbsp;any time the player clicked the "Update Now" button, racking up bandwidth charges for the developers. Unlike a torrent, where the delivery cost is footed by every user, Zomboid was footing the bill for bandwidth on its own. Not your usual "taken down because of rampant piracy" situation.
<br /><br />
And then there&#39;s <a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8cbb4x" target="_blank">his response to a Redditor&#39;s simple "I&#39;m sorry."</a>
<blockquote>
<i>For what? Pirating the game?</i>
<br /><br />
<i>I strongly believe individual rights are much more important than corporate rights, and I consider piracy to be an extremely minor offense. It&#39;s less harmful than jaywalking.</i>
<br /><br />
<i>Organized and business run copyright infringement where people try to make money of someone else&#39;s work is a problem, but people sharing stuff casually is just barely even worth talking about...</i>
</blockquote>
This is the part that is often overlooked when the usual suspects begin decrying piracy. They choose to conflate it with counterfeit goods, child pornography, drug trafficking, terrorism... whatever it takes to make individual, non-commercial file sharing look like criminal behavior.
<br /><br />
Thousands of individuals sharing stuff they like adds up. But attempts to place this behavior in the same basket as commercial enterprises that sell pirated content just make the person doing the basket-loading look ridiculous. As Notch says, casual file sharing is "barely worth talking about." This sort of behavior has gone on since the day of cassettes (for music <i>and</i> software) and isn&#39;t going away anytime soon.
<br /><br />
By taking a more pragmatic approach to infringement, creators may find that an entity like The Pirate Bay isn&#39;t the enemy -- or at least, not the only one or even the worst one. Attacking The Pirate Bay also attacks its users, and its users are people you want on your side, not fighting against you. Notch sees both the upside and downside of free (and uncompensated) distribution and his solution has been to craft something that people <i>want</i> to pay for, even <i>after</i> they&#39;ve already picked it up for free. Part of that profitable equation is an awesome product. The other part is simply being awesome -- something that&#39;s much easier to do when you&#39;re not painting potential customers as freeloading pirates.
<br /><br />
(This really <i>was</i> Peter Sunde&#39;s AMA, so I&#39;m going to give him the last word with this <a href="http://www.reddit.com/r/IAmA/comments/187iwo/i_am_peter_sunde_cofounder_of_tpb_ama/c8caftf" target="_blank">particularly hilarious response to a somewhat loaded question</a>.)
<br /><br />
<center><img alt="" src="http://i.imgur.com/Rcn55b4.png" style="width: 501px; height: 115px;" /></center>
<br />
Leeches: you have been served.<br /><br /><a href="http://www.techdirt.com/articles/20130210/09585721937/minecraft-creator-stops-pirate-bay-co-founders-reddit-ama-to-thank-him-making-world-better-place.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130210/09585721937/minecraft-creator-stops-pirate-bay-co-founders-reddit-ama-to-thank-him-making-world-better-place.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130210/09585721937/minecraft-creator-stops-pirate-bay-co-founders-reddit-ama-to-thank-him-making-world-better-place.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>reddit:-making-the-impossibly-cool-seem-almost-commonplace</slash:department>
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<pubDate>Wed, 26 Dec 2012 08:50:57 PST</pubDate>
<title>Makers Of Minecraft Documentary Put It On The Pirate Bay, Despite High Profile Launch With Xbox</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml</guid>
<description><![CDATA[ Last week, I got an email from <a href="http://www.2playerproductions.com/" target="_blank">2 Player Productions</a>, the video game documentary filmmakers who have done a documentary on Mojang (makers of Minecraft) and who are working on the documentary about Double Fine making their new adventure game, which was part of <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">super successful</a> Kickstarter campaign (the Minecraft movie itself was also <a href="http://www.kickstarter.com/projects/2pp/minecraft-the-story-of-mojang" target="_blank">a successful Kickstarter project</a>).  The email was to talk about the release of the Minecraft documentary, and they promised that backers of the Double Fine project could watch a free stream -- which seemed like a cool way to thank those fans.  Reports also came out that Gold Members on Xbox Live could watch the film debut for free as well.
<br /><br />
But, then, they took lots of folks by surprise and <a href="http://thenextweb.com/media/2012/12/22/producers-of-minecraft-the-story-of-mojang-offer-the-film-free-of-charge-on-the-pirate-bay/" target="_blank">announced that they had put a copy up on <i>The Pirate Bay</i> as well</a>.  Even though they're <a href="http://www.2playerproductions.com/projects/minecraft" target="_blank">selling it as an $8 DRM-free download</a>, you can also <a href="https://thepiratebay.se/torrent/7946763/Minecraft__The_Story_of_Mojang" target="_blank">get a copy at The Pirate Bay</a>, where the 2 Player Production folks left a nice note:
<blockquote><i>
Greetings Pirate Bay!
<br /><br />
This is 2 Player Productions here, and we hoped we could be the first to upload our new movie "Minecraft: The Story of Mojang".  We've never uploaded a torrent before so hopefully this isn't all screwed up.
<br /><br />
We wanted to come here first because we knew the movie would end up here eventually, and the best thing to do seemed to be opening a dialogue.  Torrents and piracy are a way of life and it probably won't be going anywhere anytime soon.  There are many people that want to punish you for that, but we have a more realistic outlook on things.
<br /><br />
We've been there.  We've all needed to do it at some point.  Maybe you don't have the money.  Maybe you want to try before you buy.  Maybe you're pissed at us for premiering the movie on Xbox Live.  These are all fine reasons. But if you feel that piracy is, in Gabe Newell's words, "a service problem," please consider that we are selling DRM free digital downloads that you can watch in whatever manner you please.
<br /><br />
We're just three guys trying to make a living doing what we love.  We love the world of video games, and we love making it real.  If you buy the movie, you support those efforts.  The reason we Kickstarted this movie in the first place was that we didn't have enough money to make it ourselves, and even then, we still put A LOT of our own money into it.  Not to mention nearly two years of work.
<br /><br />
Watch the movie.  Hopefully you'll like it, and understand what we're trying to do.  Please consider supporting us by buying the $8 DRM-free digital download of the movie at <a href="http://www.theminecraftmovie.com/" target="_blank">www.theminecraftmovie.com</a>, or the $20 DVD from <a href="http://www.fangamer.net" target="_blank">www.fangamer.net</a>.
<br /><br />
We've worked with a lot of amazing people in the games industry and had the incredible fortune to make some great films the way we wanted to make them.  Please consider helping us continue on this path.  The best has yet to come.
<br /><br />
-2pp 		
</i></blockquote>
Seems like they're taking a page straight from Louis CK and being <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">open, human and awesome</a>.  I know it got me to hand over my $8 to them, and I imagine many others will do the same as well.  Of course, if you live in the UK, where they've decided that nothing good could possibly happen on The Pirate Bay, you're not even supposed to see that message or apparently you might do something evil... even if they're saying it's fine to download it.  Seems silly.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121225/01410821482/makers-minecraft-documentary-put-it-pirate-bay-despite-high-profile-launch-with-xbox.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>you-can-watch-it-if-you're-not-in-a-country-that-banned-it</slash:department>
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<pubDate>Mon, 23 Jul 2012 10:10:00 PDT</pubDate>
<title>Uniloc In Such A Rush To Sue 'Minecraft' For Patent Infringement, It Didn't Even Spell The Name Right</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/articles/20120722/09172319787/uniloc-such-rush-to-sue-minecraft-patent-infringement-it-didnt-even-spell-name-right.shtml</link>
<guid>http://www.techdirt.com/articles/20120722/09172319787/uniloc-such-rush-to-sue-minecraft-patent-infringement-it-didnt-even-spell-name-right.shtml</guid>
<description><![CDATA[ Last time we visited Notch, the creator of Minecraft, and his legal woes, he was being sued for trademark infringement over his company Mojang&#39;s latest game, Scrolls. That suit was eventually settled&mdash;though unfortunately not over a Quake 3 match as Notch proposed. We probably won't get a similar offer from Notch in this new scenario: <a href="https://twitter.com/notch/status/226603785504579584">he's being sued for patent infringement by the Eastern Texas-based patent troll Uniloc</a>. This is the same Uniloc whose suit against Microsoft led to the CAFC ruling that 25% of all profits for a single patent infringement claim was <a href="http://www.techdirt.com/articles/20110105/16060712536/federal-appeals-court-finally-rejects-silly-rules-thumb-calculating-patent-damages.shtml">just a tad excessive</a>.<br />
<br />
So why exactly is Mojang getting sued for patent infringement? Well, Uniloc was awarded a patent for a "System and Method for Preventing Unauthorized Access to Electronic Data" back in 2005 (<a href="http://www.google.com/patents/US6857067?printsec=abstract#v=onepage&amp;q&amp;f=false" target="_blank">Patent # 6,857,067</a>). The primary claim is that since Mojang has an Android game that uses a network to communicate with an authorization server to perform a license validation check, Mojang has willfully infringed on the patent. The game named in the suit is "Mindcraft"&mdash;which of course is not actually the name of Mojang's game. While it is very possible that Mojang may be infringing this patent, Notch stated in a follow up tweet that he is more than willing to "<a href="https://twitter.com/notch/status/226604081932812288" target="_blank">throw piles of money at making sure they don&#39;t get a cent</a>". On that same front, this patent could also be invalidated if it is successfully challenged in court.<br />
<br />
Perhaps Notch can take some solace in knowing that he is apparently not alone in being sued. According to Reddit, a number of other <a href="http://www.reddit.com/r/Games/comments/wx2pg/notch_being_sued_over_server_authentication_patent/" target="_blank">game companies are being sued for infringing this same patent</a>. This list includes the likes of Gameloft, EA, Square Enix, Halfbrick Studios and a number of other developers. This practice of suing multiple parties for infringing a single patent is a typical sign of a patent troll. It is also a symptom of the huge mess that is software patents.<br />
<br />
In a followup blog post, Notch reflected on <a href="http://notch.tumblr.com/post/27751395263/on-patents" target="_blank">the idea of software patents and patents in general</a>. He even provided a nice illustration of theft, copyright infringement and patent infringement. 
<blockquote><i>
But there is no way in hell you can convince me that it&#8217;s beneficial for society to not share ideas. Ideas are free. They improve on old things, make them better, and this results in all of society being better. Sharing ideas is how we improve.
<br /><br />
A common argument for patents is that inventors won&#8217;t invent unless they can protect their ideas. The problem with this argument is that patents apply even if the infringer came up with the idea independently. If the idea is that easy to think of, why do we need to reward the person who happened to be first?
</i></blockquote>

The post is short but full of some really good insights. Some of them we have touched on before, such as the idea that patents are actually <a href="http://www.techdirt.com/articles/20110804/02572815385/planet-money-continues-to-show-how-damaging-software-patents-are-to-innovation.shtml">harmful to the software industry</a>. This suit also illustrates another point we have recently written about: how it is <a href="http://www.techdirt.com/articles/20120309/04304018046/why-its-mathematically-impossible-to-avoid-infringing-software-patents.shtml">impossible to avoid infringing</a> <em>someone&#39;s</em> patent. On the bright side, as more such patent infringement suits are filed and more companies and individuals are harmed by the current patent system, perhaps we will see those in Washington take notice and implement some real reforms.<br /><br /><a href="http://www.techdirt.com/articles/20120722/09172319787/uniloc-such-rush-to-sue-minecraft-patent-infringement-it-didnt-even-spell-name-right.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120722/09172319787/uniloc-such-rush-to-sue-minecraft-patent-infringement-it-didnt-even-spell-name-right.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120722/09172319787/uniloc-such-rush-to-sue-minecraft-patent-infringement-it-didnt-even-spell-name-right.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>yes-in-eastern-texas</slash:department>
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<pubDate>Thu, 12 Apr 2012 13:29:00 PDT</pubDate>
<title>Friendly Pirate Challenges Minecraft Creator To Quake 3 Battle</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120412/07474418467/friendly-pirate-challenges-minecraft-creator-to-quake-3-battle.shtml</link>
<guid>http://www.techdirt.com/articles/20120412/07474418467/friendly-pirate-challenges-minecraft-creator-to-quake-3-battle.shtml</guid>
<description><![CDATA[ <p>Minecraft developer Markus Persson, better known as <a href="http://twitter.com/notch" target="blank">notch</a>, made headlines last year when he proposed to settle a trademark dispute with Bethesda with <a href="http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml">a Quake 3 match</a>. Now, in yet another example of how being <a href="http://www.techdirt.com/blog/casestudies/articles/20120210/02273417726/how-being-more-open-human-awesome-can-save-anyone-worried-about-making-money-entertainment.shtml">open, human and awesome</a> is the best response to "problems" like piracy, <a href="http://www.ashleysheridan.co.uk">Ashley Sheridan</a> points us to <a href="https://twitter.com/#!/notch/status/190034332952428544" target="_blank">two</a> recent <a href="https://twitter.com/#!/notch/status/190045868928409600" target="_blank">tweets</a> on notch's feed:</p>

<p><center><a href="https://twitter.com/#!/notch/status/190034332952428544"><img src="http://i.imgur.com/YoT3E.png" title="Hosted by imgur.com" alt="" /></a><br /><br /><a href="https://twitter.com/#!/notch/status/190045868928409600"><img src="http://i.imgur.com/EjD7x.png" title="Hosted by imgur.com" alt="" /></a></center></p>

<p>Notch is well known for not worrying too much about piracy or believing in <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml">"lost sales"</a>, and the staggering <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml">success</a> of Minecraft speaks for the wisdom of that attitude. It also goes to show that, despite what critics claim, accepting the reality of piracy doesn't mean letting any and all activity run rampant. When you threaten people, or send lawyers after them, they <em>might</em> get scared but they will definitely get defensive (and not like you very much). But by reaching out to the guy, notch had a friendly exchange and the pirate site came down (plus what I assume will be an epic Quake battle on q3dm17, which I gather from Google is some sort of <a href="http://bit7.org/quake/maps/quake3/q3dm17/" target="_blank">badass space platform map</a>). Are there other pirates who would have ignored notch or set up shop elsewhere? Probably&mdash;but they will <em>always</em> find a way to do what they do. Indeed, some people will always be jerks/idiots/dumb kids too, as <em>some</em> of the reactions to the disappearance of the site showed&mdash;which notch recognizes, so he took it in stride:</p>

<p><center>
<a href="https://twitter.com/#!/notch/status/190495261439688704"><img src="http://i.imgur.com/stDFr.png" title="Hosted by imgur.com" alt="" /></a><br /><br />
<a href="https://twitter.com/#!/notch/status/190496070873255936"><img src="http://i.imgur.com/561oB.png" title="Hosted by imgur.com" alt="" /></a><br /><br />
<a href="https://twitter.com/#!/notch/status/190496568061853697"><img src="http://i.imgur.com/Bbv8p.png" title="Hosted by imgur.com" alt="" /></a></center></p>

<p>It sucks that some people are like that, but attacking them sure isn't going to change them. It's a waste of time, and can cause people to threaten and drive away pirates like the one with whom notch reached a friendly resolution.</p><br /><br /><a href="http://www.techdirt.com/articles/20120412/07474418467/friendly-pirate-challenges-minecraft-creator-to-quake-3-battle.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120412/07474418467/friendly-pirate-challenges-minecraft-creator-to-quake-3-battle.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120412/07474418467/friendly-pirate-challenges-minecraft-creator-to-quake-3-battle.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>what-goes-around-comes-around</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120412/07474418467</wfw:commentRss>
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<item>
<pubDate>Wed, 17 Aug 2011 15:10:00 PDT</pubDate>
<title>Notch Comes Up With New Plan To Settle Trademark Dispute: Quake 3 Battle</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml</link>
<guid>http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml</guid>
<description><![CDATA[ We noted recently the ridiculous <a href="http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml">trademark lawsuit</a> filed by game company Bethesda against Markus Persson's company Mojang.  Of course, Persson is better known as Notch, and Mojang is better known for creating Minecraft.  Mojang is working on a new game called <i>Scrolls</i> and Bethesda is suing because it holds the trademark on <i>Elder Scrolls</i>, for its series of games.  As we noted in the original post, the really amazing thing about Notch was how reasonable he had been throughout the whole thing, even talking up how much he liked Bethesda, and hoping this was just some lawyers over reacting.
<br /><br />
Well, now he's decided to offer an "alternative settlement" technique.  Rather than, say, trying arbitration or mediation, Notch is <a href="http://notch.tumblr.com/post/9038258448/hey-bethesda-lets-settle-this" target="_blank">offering to settle this over a Quake 3 match</a>.  Seriously:
<blockquote><i>
Remember that scene in Game of Thrones where Tyrion chose a trial by battle in the Eyrie? Well, let&rsquo;s do that instead!
<br /><br />
I challenge Bethesda to a game of Quake 3. Three of our best warriors against three of your best warriors. We select one level, you select the other, we randomize the order. 20 minute matches, highest total frag count per team across both levels wins.
<br /><br />
If we win, you drop the lawsuit.
<br /><br />
If you win, we will change the name of Scrolls to something you&rsquo;re fine with.
</i></blockquote>
Now wouldn't that be fun?<br /><br /><a href="http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110817/14311115562/notch-comes-up-with-new-plan-to-settle-trademark-dispute-quake-3-battle.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>ah,-if-only-all-legal-disputes-were-handled-this-way</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110817/14311115562</wfw:commentRss>
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<item>
<pubDate>Mon, 8 Aug 2011 05:06:56 PDT</pubDate>
<title>What Happens When A Reasonable Developer Runs Into Aggressive Trademark Lawyers?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml</link>
<guid>http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml</guid>
<description><![CDATA[ A whole bunch of you have been sending in Markus Persson's blog post about the <a href="http://notch.tumblr.com/post/8519901309/bethesda-are-suing-us-heres-the-full-story" target="_blank">the legal threat from game developer  Bethesda</a> over his attempt to name his new game, <i>Scroll</i>.  We've written about Markus, better known as notch, <A href="http://www.techdirt.com/blog/?tag=markus+persson">a few times</a>.  He's the <a href="http://www.techdirt.com/articles/20100914/23242711017.shtml">eminently</a> <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml">reasonable</a> and <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml">quite successful</a> developer of the game Minecraft.
<br><br>
What struck me about Notch's blog post wasn't yet another story of lawyers overreacting via intellectual property law, but Markus' continued reasonableness involving pretty much all things intellectual property related.  Forgive me for quoting much of the blog post, but there are so many good examples of him acting reasonably.  Let's start at the top:
<blockquote><i>
First of all, I love Bethesda. I assume this nonsense is partly just their lawyers being lawyers, and a result of trademark law being the way it is.
</i></blockquote>
He's being threatened with a lawsuit, and talking about how much he loves the company that's threatening him, and even giving them excuses for why they're threatening him.  Okay, in this case, maybe he's being a little <i>too reasonable</i>.
<br><br>
Next up, he explains why they even bothered to try to get trademarks in the first place:
<blockquote><i>
About half a year ago, our lawyers recommended us to register &ldquo;Minecraft&rdquo; as a trademark, so we did. I had voted against it initially, but we did it anyway. Better safe than sorry, and all that. At the same time, we also applied for &ldquo;Scrolls&rdquo;, the new game we&rsquo;re working on. We knew of no similarly named games, and we had even googled it to make sure. I&rsquo;m not even sure if you CAN trademark individual words, like &ldquo;Scrolls&rdquo;, but we sent in the application anyway.
</i></blockquote>
I can definitely respect this position.  While some countries (the US in particular) do allow for common law trademarks based on usage (meaning you never really have to apply for a trademark if you don't want to), some countries do have first to file rules, and that can make things messy.  I'm not convinced that it always makes sense to file, but it certainly can be a "better safe than sorry" kind of situation.  I also like the fact that he even admits that he's not sure trademarking a word like "Scrolls" is possible (though, the answer is that it is, with certain clear limitations).
<blockquote><i>
(Disclosure: We&rsquo;ve enforced the trademark for Minecraft once, when there was a minecraft clone on iOS, using our name. People were emailing me saying our iOS version was buggy and bad, so we asked them to change the name of their game, and they did.)
</i></blockquote>
This is actually my favorite part of the post.  This is how trademark law <i>should work</i>.  When you have a specific case where there's a very high likelihood of confusion -- thus potentially harming the consumer -- it can be useful.  And even then, he was careful not to go legal at all, but to just reach out and ask them to change the name... which they did.  Everyone's happy, move on.
<blockquote><i>
A while later, out of the blue, we got contacted by Bethesda&rsquo;s lawyers. They wanted to know more about the &ldquo;Scrolls&rdquo; trademark we were applying for, and claimed it conflicted with their existing trademark &ldquo;The Elder Scrolls&rdquo;. I agree that the word &ldquo;Scrolls&rdquo; is part of that trademark, but as a gamer, I have never ever considered that series of (very good) role playing games to be about scrolls in any way, nor was that ever the focal point of neither their marketing nor the public image.
<br><br>
The implication that you could own the right to all individual words within a trademark is also a bit scary. We looked things up and realized they didn&rsquo;t have much of a case, but we still took it seriously. Nothing about Scrolls is meant to in any way derive from or allude to their games. We suggested a compromise where we&rsquo;d agree to never put any words in front of &ldquo;Scrolls&rdquo;, and instead call sequels and other things something along the lines of &ldquo;Scrolls - The Banana Expansion&rdquo;. I&rsquo;m not sure if they ever got back to us with a reply to this.
</i></blockquote>
When contacted by another company, even when he thinks their case is weak, he responds amiably, and tries to figure out a reasonable compromise that will make them happy.
<blockquote><i>
Today, I got a 15 page letter from some Swedish lawyer firm, saying they demand us to stop using the name Scrolls, that they will sue us (and have already paid the fee to the Swedish court), and that they demand a pile of money up front before the legal process has even started.
<br><Br>
I assume this is all some more or less automated response to us applying for the trademark. I sincerely hope Bethesda isn&rsquo;t pulling a Tim Langdell.
</i></blockquote>
And... blech.  A perfect example of bad trademark bullying in response from Bethesda.  While notch implies early on that this may just be a result of trademark law, he's being generous.  While trademark law often does require proactive protection of the mark, that's often misinterpreted to mean you must sue anyone who does anything remotely similar.  In reality, you just have to protect the mark from becoming generic.  There's little evidence here that the use by notch in any way harms Bethesda.  Hopefully notch is correct and Bethesda quickly comes to its senses and apologizes for going full-on trademark bully after he's been entirely reasonable all along.<br /><br /><a href="http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110805/17321115419/what-happens-when-reasonable-developer-runs-into-aggressive-trademark-lawyers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>scrolls!</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110805/17321115419</wfw:commentRss>
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<pubDate>Thu, 3 Mar 2011 11:20:06 PST</pubDate>
<title>Minecraft Creator Says 'No Such Thing As A Lost Sale'</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml</link>
<guid>http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml</guid>
<description><![CDATA[ Last year we wrote about how Minecraft developer Notch (Markus Persson) had been quite vocal in saying that worrying about piracy was a waste of time, and it was much more important to focus on giving people <a href="http://www.techdirt.com/articles/20100914/23242711017.shtml">a reason to buy</a>.  And has he ever.  The game keeps selling like crazy, and we detailed how he was <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml">raking in a ton of money</a>, despite not caring if people were using his software for free.
<br /><br />
In a short presentation at the Independent Games Summit he elaborated on those positions and again told people <a href="http://torrentfreak.com/piracy-is-theft-ridiculous-lost-sales-they-dont-exist-says-minecraft-creator-110303/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A Torrentfreak %28Torrentfreak%29" target="_blank">to stop worrying about "piracy" and focus on giving people reasons to buy</a>.  He dismissed the standard party line on these issues:
<blockquote><i>
Piracy is not theft. If you steal a car, the original is lost. If you copy a game, there are simply more of them in the world.
<br /><br />
There is no such thing as a 'lost sale'... Is a bad review a lost sale? What about a missed ship date?
</i></blockquote>
The "lost sale" point is one we've raised a bunch in the past, but people have a lot of trouble grasping it.  There is no such thing as a lost sale, because a lost sale just means a <i>failure</i> to get people to buy.  And that's a <i>marketing</i> issue, not a legal one.  If a "lost sale" is illegal, then anyone who gives you a coupon to buy their product instead of a competitors is "causing a lost sale."  But that's ridiculous.  And that's the point Notch is making.  There are all sorts of reasons people might not buy from you -- and most of them may be your fault.  So it's your job to convince people to pay for something -- which he's clearly done.  As he notes:
<blockquote><i>
If you just make your game and keep adding to it, the people who copyright infringed would buy it the next week.
</i></blockquote>
Another report of the talk showed he <a href="http://www.pcgamer.com/2011/03/02/notch-on-piracy-if-a-pirated-game-is-a-lost-sale-should-bad-reviews-be-illegal/" target="_blank">expanded</a> on the "copying isn't theft" concept:
<blockquote><i>
A lot of big companies try to make piracy like theft; I wouldn't steal a car, but I would 'steal' a good design. If I liked another person's apartment, I would try to make mine look like someone else's... but that's not stealing.
</i></blockquote>
And, of course, he's still making money like crazy.  While it doesn't look like he posts historical data any more, he does show a <a href="http://www.minecraft.net/stats.jsp" target="_blank">running tally of the past 24 hours</a>, and as of me writing this, he's sold 10,348 copies in the past 24 hours (out of 36,612 registered).  At 15 euros a pop, that's over 150,000 euros in the last <i>day</i> -- for a small indie game.  And these numbers have been going on for months.  It's not even a situation where there was a big boom and then sales dropped off.  It appears that the game just keeps on selling.
<br /><br />
But it's impossible to make money because of "piracy" right?<br /><br /><a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110303/02203613336/minecraft-creator-says-no-such-thing-as-lost-sale.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>give-people-a-reason-to-buy</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110303/02203613336</wfw:commentRss>
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<pubDate>Tue, 18 Jan 2011 15:01:00 PST</pubDate>
<title>Case Study: How To Have Fun Connecting With Fans Like A Superstar DJ</title>
<dc:creator>Bas Grasmayer</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20110116/19084212693/case-study-how-to-have-fun-connecting-with-fans-like-superstar-dj.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20110116/19084212693/case-study-how-to-have-fun-connecting-with-fans-like-superstar-dj.shtml</guid>
<description><![CDATA[ <p>deadmau5 (pronounced 'dead mouse') is a great example for artists that want to make it in the music business. He is famed for his great production and unique style, which helped get him noticed and separated from the crowd. That's a good thing, because then it's worth talking about.&nbsp;What's remarkable about deadmau5 stretches further than his unique production style and performances (<a href="http://www.flickr.com/photos/joshuamellin/5106368479/">he wears this huge mouse-mask on his head</a>). His level of engagement with his ecosystem (or fanbase, if you will) is exemplary.
</p><p>
Minecraft has been <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml">talked about</a> before on Techdirt. Back in November, deadmau5 <a href="http://www.facebook.com/deadmau5/posts/144712678914081">set up</a> his own server for this sandbox-game in which players can craft their own world. His fans love it, and deadmau5 regularly pops in to hang out with them in 'mau5ville.'  In a way, both deadmau5 and his fans emerge <i>themselves</i> in fan art. There are tons of videos of mau5ville online, so you can <a href="http://www.youtube.com/watch?v=it9IWtALj2o">take a tour</a>. One user even <a href="http://www.youtube.com/watch?v=NeIIALrEwCQ">used the game's tools to make a cover of a song</a> by deadmau5, which deadmau5 then <a href="http://www.facebook.com/deadmau5/posts/102080713201231">shared</a> with over 2 million of his fans. Other artists sometimes <a href="http://www.techdirt.com/articles/20101028/04243011629/trademark-law-once-again-getting-in-the-way-of-fan-art.shtml">prefer</a> to go the way of a <a href="http://www.techdirt.com/articles/20100913/20473110993/movie-producers-want-sole-ownership-of-facebook-fans.shtml">takedown notice</a> when a fan puts his energy into making fan art -- but deadmau5 prefers to promote it.  You can see both videos below:</p>
<center>
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/it9IWtALj2o?fs=1&#038;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/it9IWtALj2o?fs=1&#038;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>
<br /><br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/NeIIALrEwCQ?fs=1&#038;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/NeIIALrEwCQ?fs=1&#038;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>
</center>
<p> However, deadmau5 is not like other artists, and recently he showed this by <b>buying</b> about 20 Minecraft accounts and <a href="http://www.facebook.com/deadmau5/posts/189750441041294">posting the gift codes on his Facebook page</a>. He understands that having fun with your fanbase and spending a little money on it can be much more important than telling them to buy your music. He listens to his fans, and he informs them when they can buy new music, because that's what his fans want.   But it's about more than just pushing what you have to buy.
</p><p>
In the beginning of December, deadmau5' marketing team decided they should get involved in communicating to his fans.</p><p style="text-align: center">&nbsp;<img src="http://www.basbasbas.com/blog/wp-content/uploads/2011/01/deadmau51.png" alt="" width="543" height="272" /></p><p>Apparently deadmau5 didn't like the fact that his management was disturbing the trust and rapport he had built up with the ecosystem, because those status updates were followed by deadmau5's:</p><p style="text-align: center"><img src="http://www.basbasbas.com/blog/wp-content/uploads/2011/01/deadmau52.png" alt="" width="560" /></p><p style="text-align: left">&nbsp;Then he checked the backend of his Facebook page&hellip;</p><p style="text-align: center"><img src="http://www.basbasbas.com/blog/wp-content/uploads/2011/01/deadmau53.png" alt="" width="560" /></p><p style="text-align: left">Excellent choice, in my opinion. This is the best thing he could do to earn back the trust of the ecosystem, because you really don't want to get on the bad side of the ecosystem. The ecosystem can reject you, the ecosystem can move on, the ecosystem doesn't need YOU in order to survive.</p><p style="text-align: left">And the cool thing is, he wasn't thinking about marketing or self-preservation or strategy in the process of making his choices. It's just him, genuinely. And I guess the status update he posted 1 minute later shows just that:</p><p style="text-align: center"><img src="http://www.basbasbas.com/blog/wp-content/uploads/2011/01/deadmau54.png" alt="" width="470" height="122" /></p><p style="text-align: left">It looks like deadmau5 recognizes his fans have more value than just a few purchases.  Instead of complaining that his fans should buy his album for 15 euros, he is actually buying them Minecraft accounts for 15 euros a piece. This might be hard to understand for his management and a lot of other people in the industry, because if fans are free, <a href="http://ninapaley.com/mimiandeunice/2010/07/28/price-vs-value/">how can they have value</a>?</p><br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20110116/19084212693/case-study-how-to-have-fun-connecting-with-fans-like-superstar-dj.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20110116/19084212693/case-study-how-to-have-fun-connecting-with-fans-like-superstar-dj.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20110116/19084212693/case-study-how-to-have-fun-connecting-with-fans-like-superstar-dj.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>take-that,-management</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110116/19084212693</wfw:commentRss>
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<pubDate>Thu, 14 Oct 2010 05:52:52 PDT</pubDate>
<title>Could The Enterprise D Replica In Minecraft Be A Copyright Minefield?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101013/15230311418/could-the-enterprise-d-replica-in-minecraft-be-a-copyright-minefield.shtml</link>
<guid>http://www.techdirt.com/articles/20101013/15230311418/could-the-enterprise-d-replica-in-minecraft-be-a-copyright-minefield.shtml</guid>
<description><![CDATA[ We've written a few times about the game Minecraft lately, including a post about the guy <a href="http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml">building a working computer</a> in the game.  Around the same time, a bunch of people were talking about the guy who <a href="http://www.youtube.com/watch?v=kn2-d5a3r94#t=0m24s" target="_blank">built a full 1:1 scale model</a> of the USS Enterprise D (from Star Trek: The Next Generation) in Minecraft:
<center>
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/kn2-d5a3r94?fs=1&#038;hl=en_US&#038;start=24"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/kn2-d5a3r94?fs=1&#038;hl=en_US&#038;start=24" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>
</center>
This is, indeed, quite cool, and it's inspiring other creations as well.  Just recently we <a href="http://twitter.com/#!/karlbode" target="_blank">heard about</a> a <a href="http://i.imgur.com/5b4vR.jpg" target="blank">giant Bender</a> from <i>Futurama</i>:
<center>
<img src="http://i.imgur.com/5b4vR.jpg" width=560 height=350/>
</center>
Of course, all of this is raising some question.  Public Knowledge points out how this can all <a href="http://www.publicknowledge.org/Minecraft-Enterprise" target="_blank">conflict with some of the more ridiculous aspects of today's copyright law</a>, and that this could be a very serious issue for people who are just doing something inherently cool without realizing it:
<blockquote><i>
Why? Under US copyright law, a replica of a fictional design like a spaceship could be considered a "derivative work," meaning it is protected by the same copyright that protects Star Trek: The Next Generation.&nbsp; <br /><br />Viacom owns the Star Trek copyright.&nbsp; If they decide to sue Halkun, the fact that he spent 10 (or 100) hours making his replica, that it's made out of digital blocks, or that he doesn't plan to make money on it may or may not protect him. Either way, in order to find out, he would have to hire a legal team to go up against Viacom.&nbsp; That's a hard (not to mention expensive) way to find out that your USS Enterprise model does not infringe on anyone's copyright. <br /><br />Who else might be in hot water? The way Minecraft works, if you want to play the game with a group of your friends (or strangers), you have to set up your own server. Let's say Halkun builds a replica of Hogwarts from Harry Potter (which, by the way, would be awesome) on your server.&nbsp;&nbsp; In that case, you could be sued for secondary infringement just for running the server that contains this "infringing" content. <br /><br />If you think that media lawyers have better things to do than sue you for modeling an imaginary magical castle, you're (unfortunately) mistaken. In 2007, J.K. Rowling <a href="http://news.bbc.co.uk/2/hi/7040191.stm" rel="nofollow" target="_blank">sued for $50,000</a> because someone made a papier-mache replica of Hogwarts' exterior.<strong> At a religious festival in India. </strong>
</i></blockquote>
When do we realize that copyright law simply isn't designed to handle today's digital age?<br /><br /><a href="http://www.techdirt.com/articles/20101013/15230311418/could-the-enterprise-d-replica-in-minecraft-be-a-copyright-minefield.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101013/15230311418/could-the-enterprise-d-replica-in-minecraft-be-a-copyright-minefield.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101013/15230311418/could-the-enterprise-d-replica-in-minecraft-be-a-copyright-minefield.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>isn't-copyright-law-great?</slash:department>
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<pubDate>Tue, 5 Oct 2010 10:47:00 PDT</pubDate>
<title>Minecraft's Developer Making $350,000 $100,000 Per Day [Updated]</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml</link>
<guid>http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml</guid>
<description><![CDATA[ We've been writing a few stories about Minecraft lately, kicking off with a discussion about how developer Markus Persson doesn't worry about "piracy," because he feels it's better to focus on <a href="http://www.techdirt.com/articles/20100914/23242711017.shtml">giving people a reason to buy</a> than caring about what others are doing.  More recently, there was a big discussion around the simple coolness of a guy in Minecraft <a href="http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml">building a working computer within the game itself</a>.  Both were neat stories.
<br><br>
Now <a href="http://www.techdirt.com/profile.php?u=gindil">Jay</a> sends in some news that continues to build on the legend of Minecraft, pointing to a story claiming that Persson is <a href="http://www.mcvuk.com/news/41097/Minecraft-creator-earning-350k-a-day" target="_blank">making $350,000 <i>per day</i></a> (see the update below).  With alpha software, and without going after "pirates" who are supposedly destroying the industry.  Yeah.  Apparently, he's selling a copy every 3 seconds.  And he's done all this with no distribution.  No retail deals.  Just creating a really good game, getting people interested in it, not treating them like criminals, and giving them a reason to buy.
<br><br>
Whatever happened to "pirates" killing the gaming market, huh?
<br><br>
<b>Update</b>: There's some discussion in the comments about this, and I hadn't realized that Persson <a href="http://m00d.net/minecraft/sales/" target="_blank">posts sales stats publicly</a>.  From that, it looks like the $350k per day claim was a bit exaggerated -- though, there was one such day.  It looks like a more typical day is closer to $100,000.  Still seems like a pretty damn good success story.<br /><br /><a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101004/02172611272/minecraft-s-developer-making-350-000-100-000-per-day-updated.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>um.-wow.</slash:department>
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<pubDate>Wed, 29 Sep 2010 12:29:43 PDT</pubDate>
<title>Guy Building A Working (Yes, Working) Computer Inside A Video Game</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml</link>
<guid>http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml</guid>
<description><![CDATA[ I have to admit that I haven't been all that familiar with Minecraft, the video game, though I keep hearing about it.  We did recently write about how the game's developer, Markus Persson, has taken a very user friendly view towards "piracy," arguing that it's <a href="http://www.techdirt.com/articles/20100914/23242711017.shtml">better to give people a reason to buy</a> than worry about the people who will never buy.  We got a number of comments from people who really liked the game, and now <a href="http://twitter.com/KarlBode/statuses/25836291167" target="_blank">Karl Bode</a> points us to a Kotaku story about a guy, who goes by the incredibly accurate username <a href="http://www.youtube.com/user/theinternetftw" target="_blank">theinternetftw</a> on YouTube, is <a href="http://kotaku.com/5650027/man-builds-computer-inside-computer-game" target="_blank">literally building a computer within the game</a>. Yes, a computer within the game.  A working one.  It's slow and limited, but as he says, "it's implemented in a video game, what do you want?"
<center>
<object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/LGkkyKZVzug?fs=1&#038;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/LGkkyKZVzug?fs=1&#038;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object>
</center>
So far, he's built a 16-bit arithmetic logic unit (ALU), and he's planning to build an entire computer around in.  As Kotaku explains:
<blockquote><i>
In this video he demonstrates a city-sized, fully-functional arithmetic logic unit, or ALU. The ALU is one of the fundamental building blocks of a central processing unit (CPU), responsible for performing arithmetic and logical operations.
<p>Now that the ALU is complete, the creator plans to continue building the rest of the computer, starting with the memory. Once it's done he hopes to make the computer will run code based on the "Hack" machine described in the book <a href="http://www.amazon.com/Elements-Computing-Systems-Building-Principles/dp/0262640686/?ref=sr_1_1?s=gateway&#038;ie=UTF8&#038;qid=1285713704&#038;sr=8-1&#038;tag=gmgamzn-20">The Elements of Computing Systems: Building a Modern Computer from First Principles</a>.</p>

<p>Just in case you aren't clear here, the man is building a working computer inside a computer game using a textbook as his guide.</p>
</i></blockquote>
Suddenly, Minecraft has become even more interesting...<br /><br /><a href="http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100929/01190911211/guy-building-a-working-yes-working-computer-inside-a-video-game.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>mindblowing-minecraft</slash:department>
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