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<title>Techdirt. Stories filed under &quot;magenta&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;magenta&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Fri, 30 May 2008 06:21:00 PDT</pubDate>
<title>Sorry T-Mobile, Other Companies Can Use The Color Magenta</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080529/0320471256.shtml</link>
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<description><![CDATA[ A while back T-Mobile received a trademark on the color magenta for use in selling mobile phone services in certain markets, but it seems to be taking the trademark a little more seriously than it should, even to the point of <a href="http://www.techdirt.com/articles/20080331/134624706.shtml">threatening</a> the blog Engadget for having a magenta-colored logo.  It also took mobile operator Telia to court in Denmark for its own use of a magenta logo, but missed out on a couple of important facts: Telia and T-Mobile don't compete in the same markets in Denmark and (more importantly) Telia's magenta is a <i>different shade</i> of Magenta.  The court has <a href="http://www.engadget.com/2008/05/28/t-mobile-loses-magenta-suit-against-telia-we-try-not-to-laugh/" target="_new">not just tossed out the lawsuit</a>, but has dumped the court costs and Telia's legal fees onto T-Mobile's bill.  Hopefully that will teach them that trademark law shouldn't be abused.<br /><br /><a href="http://www.techdirt.com/articles/20080529/0320471256.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080529/0320471256.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080529/0320471256.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>trademark-isn't-ownership</slash:department>
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<pubDate>Mon, 31 Mar 2008 14:24:00 PDT</pubDate>
<title>Engadget Mobile Threatened For Using T-Mobile's Trademarked Magenta</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080331/134624706.shtml</link>
<guid>http://www.techdirt.com/articles/20080331/134624706.shtml</guid>
<description><![CDATA[ We've certainly seen some dumb trademark lawsuit threats lately, but T-Mobile parent Deutsche Telekom's supposed threats to Engadget may take the cake.  It's not that extraordinary for a company to trademark a distinct color that it uses in its logo, and that's exactly what T-Mobile did last year with a trademark (in Germany only) on the color magenta.  Now, it's important to realize that this doesn't mean T-Mobile "owns" that color or can forbid anyone else from using it.  It really just means that competing providers offering similar goods and services might run into trouble for using the same color, potentially leading to consumer confusion.  When this news broke, plenty of people got up in arms, suggesting that T-Mobile "owned" magenta, which just isn't true.  However, it <i>does</i> look like its lawyers think it gives them rights far beyond what it actually does.
<br /><br />
According to Engadget, Deutsche Telekom lawyers have <a href="http://www.engadget.com/2008/03/31/deutsche-telekom-t-mobile-demands-engadget-mobile-discontinue/" target="_new">sent a nastygram to Engadget, because the blog uses magenta in the logo</a> for its sister site, <a href="http://www.engadgetmobile.com/">Engadget Mobile</a>.  Of course, it's hard to believe that anyone would go to Engadget Mobile and believe it was somehow affiliated with T-Mobile.  The logos are quite different, and the services they offer (obviously) are totally unrelated.  In fact, this whole thing seemed so ridiculous that I assumed it was an April Fool's joke -- though the folks at Engadget insist it's not.  And, if you want icing on the cake, last year Engadget was one of a few sites that <a href="http://www.engadget.com/2007/11/09/know-your-rights-does-t-mobile-really-own-magenta/">defended T-Mobile</a> for its magenta trademark when it became news last year.<br /><br /><a href="http://www.techdirt.com/articles/20080331/134624706.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080331/134624706.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080331/134624706.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>morons-in-a-hurry</slash:department>
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