Then, in 2008, Bouchat sued the NFL and the Baltimore Ravens again. This time, he objected to use of the old infringing logo in highlight films, on the stadium's display of old players and memorabilia. Then, a few years after that, he sued yet another time over use of the logo in documentary videos, in pictures on the stadium wall and in the Madden NFL football game, which allows users to compete with throwback uniforms.

Last November, a federal judge declared most of the uses -- including in NFL television series and documentaries such as one that featured the player draft -- to be covered as "fair use." The judge factored in the purpose and character of the use, the nature of the copyrighted work, the amount used in relation to the copyrighted work as a whole and the effect of the use upon the potential market for the copyrighted work. The only use that fell outside of fair use was the way in which Bouchat's logo was incorporated into a video game.

Bouchat asks this court to adopt a rule that would depart from well established precedent and would have the potential to interfere with important speech and expression rights. Bouchat seeks nothing less than a de facto right to control the depiction of facts—in this case, events that actually happened on the football field—simply because those facts include the fact that the players wore uniforms that include Bouchat’s copyrighted logo. It is antithetical to the purposes of copyright to use it to force an inaccurate depiction of actual events.

The potential impact of Bouchat’s claims is not limited to the Baltimore Ravens or the NFL. Many historical subjects cannot be discussed effectively without the use of copyrighted material. It would be difficult, for example, to make an effective biography of an actor without including audiovisual clips depicting his work, in order, for example, to illustrate a point about his career and impact, Hofheinz v. A & E Television Networks, 146 F.Supp.2d 442, 446–47 (S.D.N.Y. 2001) (finding transformative film footage used for the purpose of enabling the viewer to understand the actor Peter Graves’ modest beginnings in the film business), or to create a comprehensive study of surrealist art without including works by Salvador Dali, to accompany the author’s commentary, see Warren Publ’g Co. v. Spurlock, 645 F.Supp.2d 402, 419 (E.D. Pa. 2009). It would be nearly impossible to document any sliver of life in a major American city without capturing vast numbers of logos, signs, billboards, and other copyrighted works along the way. Cf. ESS Entm’t 2000 v. Rock Star Videos, 547 F. 3d 1095, 1100 (9th Cir. 2008) (“Possibly the only way, and certainly a reasonable way, to” recreate “look and feel” of city was “to recreate a critical mass of the businesses and buildings that constitute it,” even if protected by trademark). It would be similarly impossible to make a documentary about the healthfulness of McDonald’s food (Super Size Me) or Wal-Mart’s business practices (Wal-Mart: The High Cost of Low Price) without depicting each company’s logo.

Bouchat asks this Court to set forth a rule that would require permission for uses like these. That rule would have a profoundly negative impact on free speech and expression because rights-holders would demand some control over the way individuals or organizations are portrayed, or simply choose to prohibit unflattering or disfavored depictions.

• SB Nation's network of 300 blogs redesigned all their logos for a re-launch -- with just a single designer, Fraser Davidson, in 7 weeks. Designing 300 logos is hard enough, but add in the complication that none of these logos should in any way infringe upon their related sports teams' official trademarks.... [url]
• Imagine some popular corporate logos redesigned for a hipster blog or startup. You don't have to imagine it, there's a Tumblr blog for it. [url]
• The evolution of corporate logos is kinda fascinating. Apple's first logo in 1976 is really different from its current minimalistic logo. [url]
• Some logos have hidden messages in them. The Big Ten collegiate conference logo has a little nod to the fact that there are actually eleven teams in its organization. [url]

"Apple brand is widely recognised and the company says that A.pl, by using the name that sounds similar, is using Apple's reputation," patent office spokesman Adam Taukert said.