<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/">
<channel>
<title>Techdirt. Stories filed under &quot;lego&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories filed under &quot;lego&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Wed, 29 Aug 2012 17:00:00 PDT</pubDate>
<title>DailyDirt: Toys For Girls</title>
<dc:creator>Michael Ho</dc:creator>
<link>http://www.techdirt.com/articles/20100827/10191610798/dailydirt-toys-girls.shtml</link>
<guid>http://www.techdirt.com/articles/20100827/10191610798/dailydirt-toys-girls.shtml</guid>
<description><![CDATA[ Every parent wants to encourage their kid's natural interests, but there are a ton of other influences in the lives of little kids -- like toy makers and advertisers. It can be difficult to find purely educational toys that aren't trying to peddle a bunch of other stuff. For parents of little girls, the toy aisles seem particularly loaded with questionable themes. Here are just a few examples.

<ul>

<li> <a title="http://www.npr.org/2011/12/15/143724644/ith-new-toys-lego-hopes-to-build-girls-market" href="http://n.pr/Q0gRj3">Lego Friends is a line of toys aimed at girls that are reinforcing some stereotypes.</a> Lego is trying to expand beyond its traditional customers of little boys, and the company has done a lot of research to try to create a toy that girls want to play with. [<a href="http://www.npr.org/2011/12/15/143724644/ith-new-toys-lego-hopes-to-build-girls-market">url</a>]</li>

<li> <a title="http://abcnews.go.com/GMA/Weekend/homeless-american-girl-doll-sparks-controversy/story?id=8676579#.UDVoAGhYvdd" href="http://abcn.ws/Py4SIl">Gwen Thompson is an American Doll introduced in 2009 -- as the world's first "homeless" doll.</a> Gwen was a limited edition doll (sold for $95), and hopefully she isn't living on the streets anymore. [<a href="http://abcnews.go.com/GMA/Weekend/homeless-american-girl-doll-sparks-controversy/story?id=8676579#.UDVoAGhYvdd">url</a>]</li>

<li> <a title="http://www.wired.com/geekdad/2011/12/math-class-is-tough/" href="http://bit.ly/O387Fl">Chemistry sets have changed a lot over the years (mainly to make them <s>boring</s> safer), and a few of them are now geared exclusively for girls.</a> Some parents are offended by "science kits" that are basically advertisements for cosmetics and perfume, but there are a lot of toys that are simply advertisements for other products.... [<a href="http://www.wired.com/geekdad/2011/12/math-class-is-tough/">url</a>]</li>

</ul>


If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) <a title="http://www.stumbleupon.com/to/stumble/stumblethru:www.techdirt.com" href="http://bit.ly/fagV8c">Techdirt post</a>.<br /><br /><a href="http://www.techdirt.com/articles/20100827/10191610798/dailydirt-toys-girls.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100827/10191610798/dailydirt-toys-girls.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100827/10191610798/dailydirt-toys-girls.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>urls-we-dig-up</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100827/10191610798</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 20 Mar 2012 07:06:46 PDT</pubDate>
<title>Free 3D-Printable Kit To Connect Different Toy Construction Sets Released -- But Partially Blocked Due To Patents</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml</guid>
<description><![CDATA[ I've been hearing about this project for a few months now, and I'm excited to see that it's finally been released.  <a href="http://fffff.at/" target="_blank">F.A.T. Lab</a> and <a href="http://www.sy-lab.net/" target="_blank">Sy-Lab</a> have officially <a href="http://fffff.at/free-universal-construction-kit/" target="_blank">released their Free Universal Construction Kit</a>, a set of 3D printer instructions for creating nearly 80 awesome "adapter" bricks that let you connect ten (sort of) popular children's construction playsets:
<center>
    <iframe src="http://player.vimeo.com/video/37778172?byline=0&#038;color=ffff00" width="400" height="300" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>
<br /><br />
<a href="http://imgur.com/OksAb"><img src="http://i.imgur.com/OksAb.png" width=560 /></a>
</center>
Included are connectors between the following sets: Lego, Duplo,  Fischertechnik, Gears! Gears! Gears!, K&#8217;Nex, Krinkles (Bristle Blocks), Lincoln Logs, Tinkertoys, Zome, and Zoob.  There's also a giant universal adapter block.  I'll admit I'm a bit disappointed that Megabloks didn't make the cut, as my son tends to go back and forth between those and Duplos.  If you want them, they're <a href="http://www.thingiverse.com/uck" target="_blank">available at Thingverse</a>, though you'll obviously need a 3D printer to actually do anything with them.  Here are some of the photos they've put up of the kit in action:
<center>
<a href="http://imgur.com/4Klkp"><img src="http://i.imgur.com/4Klkp.jpg" /></a>
<br /><br />
<a href="http://imgur.com/8b9eY"><img src="http://i.imgur.com/8b9eY.jpg" /></a>
<br /><br />
<a href="http://imgur.com/kz2vD"><img src="http://i.imgur.com/kz2vD.jpg" /></a>
<br /><br />
<a href="http://imgur.com/VD8GO"><img src="http://i.imgur.com/VD8GO.jpg" /></a>
</center>
The general idea is really cool.  Kids don't care if Lego and Tinkertoys come from the same company.  They want them to work together nicely.  That's part of the fun of tinkering.  But, of course, the toy companies want to "control" the market and pretend that only their toys exist.  Acknowledging anyone else's toys is seen as a mistake -- even though it actually <i>adds value</i> to the toys by letting you <i>do more</i> with them.  In the past we've seen Lego, in particular, be particularly aggressive in trying to <a href="http://www.techdirt.com/articles/20081112/1854512813.shtml">lock out competitors</a>.
<br /><br />
Of course, that raises the big question: what about intellectual property law with this offering?  The non-commercial nature of it likely protects them against trademark issues, though it does seem silly that actually offering such <i>useful</i> connector blocks for <i>sale</i> might put you in legal hot water.  Either way, I know the guys who put this together spent a <i>ridiculous</i> amount of time exploring the different legal issues involved here, and have put up a detailed discussion on them -- with a clear recognition that even after being as careful as possible to not infringe on anyone's rights, they still have to note:
<blockquote><i>
Some may express concern that the Free Universal Construction Kit  infringes such corporate prerogatives as copyright, design right, trade dress, trademarks or patents of the supported toy systems. We encourage those eager to enforce these rights to <b>please think of the children</b> &#8212; and we assert that the home printing of the Free Universal Construction Kit constitutes protected fair use.
</i></blockquote>
Furthermore, they have a pretty full discussion on how the use of IP here is not about protecting rights at all, but about attempting to gain market dominance:
<blockquote><i>
<p>Today&#8217;s manufacturers have little or no intrinsic motivation to make their products compatible with anyone else&#8217;s. Indeed&#8212;despite obvious benefits to users everywhere&#8212;the implementation of cross-brand interoperability can be nearly impossible, given the tangled restrictions of patents, design rights, and trademarks involved in doing so. So we stepped up. The <em>Free Universal Construction Kit</em> is the VLC of children&#8217;s playsets.</p>
<p>As we can see from the example above, <a href="http://en.wikipedia.org/wiki/Interoperability#Interoperability_as_a_question_of_power_and_market_dominance" target="_blank">interoperability is a question of power and market dominance</a>. Most market leaders regard interoperability as an anti-competitive nuisance, a regulatory check on their ambition, or a concession to the whining of lesser players. Quite simply, <em>interoperability is the request of the disenfranchised</em>. And which end-user, in so many ways, is less enfranchised than a preliterate child?</p>
<p>The simple fact is that no toy company would ever make the <em>Free Universal Construction Kit</em>. Instead, each construction toy wants (and indeed, pretends) to be <em>your only playset</em>. Within this worldview, the other manufacturers&#8217; construction sets are just so many <a href="http://en.wikipedia.org/wiki/Elephant_in_the_room" target="_blank">elephants in the room</a>, competing for your attention on the shelves of Toys-R-Us. No longer. The <em>Free Universal Construction Kit</em> presents what no manufacturer could: a remedy providing extensible, post-facto syntactic interoperability for construction toys. Let the fun begin!
</p>
</i></blockquote>
Of course, there's still the issue of patents... and there the folks behind this project also did something interesting.  In that list of supported toys are two -- Zoob and Zome -- that are technically still under patent protection.  To deal with those two, the kit actually <i>does not include</i> connectors to either of those toys.  Instead, both have a pending date, to be released on the day those patents expire.  In other words, progress and the ability to interoperate with those toys must wait until the monopolies expire. Progress is being hindered, not promoted here.
<br /><br />
We've discussed in the past how 3D printing is an <a href="http://www.techdirt.com/articles/20101110/17134211797/getting-ready-for-when-the-industry-tries-to-kill-3d-printers.shtml">upcoming legal battle</a>, as many of the issues that previously arose solely the digital realm will be crossing over into the physical.  We've also noted how The Pirate Bay has already stepped up with plans to offer a place to <a href="http://www.techdirt.com/articles/20120124/03113717519/pirate-bay-introduces-physibles-napster-physical-objects.shtml">share</a> 3D printable plans -- and, indeed, the folks behind this project note that it will soon be up on that site, when it's ready.
<br /><br />
The more you look at this, the more it makes you wonder what else simply <i>isn't</i> being done today due to over-aggressive desire for control via IP laws, rather than recognition that making a product more valuable and useful is actually a good thing.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120319/13291118161/free-3d-printable-kit-to-connect-different-toy-construction-sets-released-partially-blocked-due-to-patents.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>think-of-the-IP-lawyers</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120319/13291118161</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 26 Mar 2010 17:01:34 PDT</pubDate>
<title>Is A Moron In A Hurry Confused Between Plastic Building Blocks And A Youth Empowerment Charity?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100324/1805258707.shtml</link>
<guid>http://www.techdirt.com/articles/20100324/1805258707.shtml</guid>
<description><![CDATA[ Tom Kintop was the first of a few of you to send in the news that LEGO, makers of the plastic bricks -- and rather well known for its <a href="http://www.techdirt.com/articles/20090819/1852525935.shtml">overly aggressive</a> intellectual property enforcement attempts, which often get <a href="http://www.techdirt.com/articles/20081112/1854512813.shtml">shot down</a>  -- has <a href="http://www.startribune.com/local/88972362.html?elr=KArksUUUoDEy3LGDiO7aiU" target="_blank">sued a small non-profit organization in Minneapolis</a> called Project Legos, where the Legos stands for Leadership, Empowerment, Growth, Opportunity, Sustainability.  While both are targeted at children, it's hard to see that the two compete in any way in the same "market."  It's difficult to see how there's any confusion here, or how it does LEGO any good suing a small charitable organization.  They should send over some LEGO bricks and apologize.<br /><br /><a href="http://www.techdirt.com/articles/20100324/1805258707.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100324/1805258707.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100324/1805258707.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>stack-those-children-up</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100324/1805258707</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 20 Aug 2009 07:48:00 PDT</pubDate>
<title>Why Does Lego Get To Stop Spinal Tap From Using Lego Video?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090819/1852525935.shtml</link>
<guid>http://www.techdirt.com/articles/20090819/1852525935.shtml</guid>
<description><![CDATA[ We recently wrote about the ridiculous job for lawyers making sure no <a href="http://www.techdirt.com/articles/20090731/0319025726.shtml">unauthorized brands</a> appear in a movie -- which doesn't have much of a legal basis.  But, for some reason, companies back down on that sort of stuff all the time.  The latest example involves the classic mockumentary band <i>Spinal Tap</i>, who is <a href="http://www.nytimes.com/2009/08/11/business/11lego.html?partner=rss&#038;emc=rss&#038;pagewanted=all" target="_new">putting out a new DVD</a>, where they thought (correctly) that it would be cool to include a fan-made video of one of their "hits," "Tonight I'm Gonna Rock You Tonight."  The video was made by a then 14-year-old and was a stop-action video involving a lego version of the band and its fans:
<center>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/zTxzvsELdDM&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/zTxzvsELdDM&#038;rel=0&#038;color1=0xb1b1b1&#038;color2=0xcfcfcf&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object>
</center>
Now, from Spinal Tap's point of view, this is a very cool way of connecting with fans: making use of a cool video in their DVD.  In fact, they even played it up, and during a live performance where the video was shown, got real-life fans to mimic the lego fans, by holding their hands in the infamous "C" position of the plastic lego figures.  But, of course, the lawyers got in the way.  Lego objected to some of the words in the song and denied the use of the video on the DVD (oddly, the DVD still shows the fans with their hands, though it no longer makes any sense).  But the real question is why Lego was even consulted.  As Kimberley Isbell notes, <a href="http://www.citmedialaw.org/blog/2009/lego%C2%AE-my-video-clearance-culture-becomes-parody-itself" target="_new">Lego doesn't seem to have a legal leg to stand on here</a>:
<blockquote><i>
Lego justified its stance by citing the "commercial" nature of the Spinal Tap video.&nbsp; But can Lego really prohibit the use of their products in commercial videos?&nbsp; If you ask the federal courts, the answer is likely "no."  It's a lesson that Mattel has <a href="http://openjurist.org/353/f3d/792/mattel-inc-v-walking-mountain-productions" target="_blank">repeatedly</a> had to learn the <a href="http://openjurist.org/296/f3d/894" target="_blank">hard</a> way.
<br /><br />
But that hasn't stopped trademark and copyright owners from trying.  The court summarily <a href="http://www.schwimmerlegal.com/2003/10/movies_2_depict.html" target="_blank">rejected</a> Wham-O's claims against Paramount Pictures for the unflattering use of its <a href="http://en.wikipedia.org/wiki/Slip_%27N_Slide" target="_blank">Slip 'N Slide</a> toy in the movie "<a href="http://en.wikipedia.org/wiki/Dickie_Roberts" target="_blank">Dickie Roberts: Former Child Star</a>." Caterpillar likewise had its claims against Walt Disney (relating to the portrayal of the brand in the oh-so-popular movie "<a href="http://en.wikipedia.org/wiki/George_of_the_Jungle_2" target="_blank">George of the Jungle 2</a>") <a href="http://www.ilcd.uscourts.gov/search/McDade/catdisneytroord.pdf" target="_blank">shot down</a>. Similar claims by <a href="http://pubcit.typepad.com/clpblog/2006/10/how_far_can_com.html" target="_blank">Emerson Electric Co.</a> (makers of the In-Sink-Erator garbage disposal) and the Canadian folk band the <a href="http://www.canada.com/nationalpost/news/story.html?id=bc5b3049-56dc-493b-9ccc-5d4bd0389392" target="_blank">Wyrd Sisters</a> also failed to go anywhere. 
</i></blockquote>
But, unfortunately, the people putting together the Spinal Tap DVD did, in fact, cave in, and the video has not been included.<br /><br /><a href="http://www.techdirt.com/articles/20090819/1852525935.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090819/1852525935.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090819/1852525935.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>answer:-no-good-reason</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090819/1852525935</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 13 Nov 2008 09:28:00 PST</pubDate>
<title>Once Again, Lego Learns That It Doesn't Own The Concept Of Interconnecting Blocks</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20081112/1854512813.shtml</link>
<guid>http://www.techdirt.com/articles/20081112/1854512813.shtml</guid>
<description><![CDATA[ Back in 2005, we wrote about a Canadian Supreme Court decisions that cleared Montreal company Mega Brands from <a href="http://www.techdirt.com/articles/20051117/1717227.shtml">charges of trademark violations</a> for creating Mega Bloks as a competitor to Lego's well known interconnecting blocks.  For years, Lego owned patents on its blocks, but those patents expired and, as has been known to happen, competitors entered the space.  Lego, of course, decided that rather than compete on the merits, it would continue to try to avoid market competition through the use of trademark and copyright law.  Despite losing in Canada, the company still pushed its trademark claims in Europe -- but a European court <a href="http://canadianpress.google.com/article/ALeqM5gLPADV03QXKLWwOuLFZFavhzHPVg" target="_new">has now sided with Mega Brands as well</a>, in noting that no trademark should be allowed on the concept of interconnecting blocks.
<br /><br />
It's quite likely that Lego will appeal this decision, as the company has quite the reputation for being <a href="http://www.techdirt.com/articles/20050906/1639200_F.shtml">overly aggressive</a> when it comes to protecting its offerings.  However, hopefully the company will realize that actually competing in the marketplace isn't such a bad thing sometimes.<br /><br /><a href="http://www.techdirt.com/articles/20081112/1854512813.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20081112/1854512813.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20081112/1854512813.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>welcome-to-the-world-of-competition</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20081112/1854512813</wfw:commentRss>
</item>
</channel>
</rss>