Techdirt. Stories filed under "labeling"

Another Legislator Hops On Board The 'Violent Video Game' Bandwagon; Introduces Redundant Labeling Bill

Tim Cushing — Fri, 18 Jan 2013 08:01:04 PST

Recent events have returned video games (especially "violent" ones) back to their normal position as convenient grandstand/whipping boy (or girl, you sexist)/political football. Vice President Joe Biden recently met with representatives of the video game industry to inform them that they were just as responsible as the NRA for recent tragic events, and even if not, they'd be mentioned frequently in the same headlines. (The NRA also placed the blame on video games -- quite possibly the only issue on which it saw eye-to-eye with Biden.) New Jersey governor Chris Christie recently declared the M-rated "Call of Duty" games were not welcome in his home, quite possibly because he has four children and it's an M-rated game. And President Obama has called for a thorough study of any possible connection between gun violence and video games to be performed by the CDC.

So, it is with feigned shock that I pass on the news that a politician has introduced a bill aimed at violent video games -- one that looks to "implement" stuff we already have, only with Uncle Sam in charge.

In the wake of President Barack Obama's announcement that the CDC would study the effects of violent video games and other media, Rep. Jim Matheson (D-Utah) has introduced bill H.R. 287, which would "require ratings label on video games" and "prohibit the sales and rentals of adult-rated video games to minors."

Ratings labels, eh? You mean like these handy things that have been slapped all over video games for the past 19 years?

Oh, and "prohibit the sales and rentals of adult-rated [?] video games to minors?" You mean the sort of thing that nearly every respectable retailer has been voluntarily doing for nearly as long?

I understand that politicians are generally allergic to terms like "voluntary" and "self-regulating" and are more partial to terms like "government oversight" and "mandatory" and "nanny state," especially when the prevailing winds favor doing a bit of "something" in response to tragedy. But to force a redundant system into use in order to enforce a standards system that has worked well for years is not only a self-serving, needless expansion of government power, it's just plain stupid.

Matheson's bill would make it mandatory for all games available for sale or rent to sport a rating label, something that nearly every commercially distributed game already features. (Many indie games distributed exclusively via download do not carry these labels, as they are rarely submitted to the ESRB.) Strangely, Matheson's bill relies on the ESRB to provide the rating, rather than turn it over to another agency.

(a) Conduct Prohibited- It shall be unlawful for any person to ship or otherwise distribute in interstate commerce, or to sell or rent, a video game that does not contain a rating label, in a clear and conspicuous location on the outside packaging of the video game, containing an age-based content rating determined by the Entertainment Software Ratings Board.

It also requires retailers to post rating information, as supplied by the ESRB. Again, most retailers already do this voluntarily. This goes beyond redundant and into some bizarre coattail-riding territory in which the government piggybacks its agenda onto an existing system and, presumably, rewards itself with raises and high-fives shortly thereafter.

The only difference between what exists now and Matheson's "bold" "vision" for the future is the weight of government enforcement.

It shall be unlawful for any person to sell or rent, or attempt to sell or rent--

(1) any video game containing a content rating of ‘Adults Only’ (as determined by the Entertainment Software Ratings Board) to any person under the age of 18; or

(2) any video game containing a content rating of ‘Mature’ (as determined by such Board) to any person under the age of 17.

Matheson turns this enforcement over to the Federal Trade Commission, adding an "up to $5,000" fine to any violations. Once again, the question is why? All this does is add a layer of unneeded regulation and fines to a system that a majority of game buyers and sellers feel is working just fine. This is just Matheson turning a system from voluntary to mandatory just so he can appear "tough on video games," which is a terrible plank for any platform.

On the upside (for us -- not so much for Rep. Jim Matheson), legislation tracking site, govtrack.us, currently gives the bill (as it stands) a 3% chance of getting past committee and only a 1% chance of being enacted. Part of this is due to the fact that many other states have tried (and failed) to enact government regulation of video games, something the Supreme Court declared violated the First Amendment. Another factor is the general inactivity level of our representatives (often considered "ideal" by small government types) which has resulted in only 11% of bills making it past committee and only 2% into actual law.

For now, it's more of the same old video game scapegoating, with this effort being surprisingly lazy in its approach. It's cyclical and repetitive, like EA's release schedule -- comforting in its familiarity and unsurprising in its lack of imagination.

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DailyDirt: Printing Messages On Food

Michael Ho — Fri, 21 Dec 2012 17:00:00 PST

Food labeling can be a controversial topic when it comes to getting everyone to agree what information should be included with various foods. That said, technology that just enables printing information on food can lead to some fun (not just informative) innovations. Here are a few cool ways to get a message across via food.

A robot espresso machine can print short messages onto coffee foam -- and advertise for a text messaging startup at the same time. If this catches on, YouTube will inevitably have a video of someone printing "Marry Me?" in coffee. [url]
The killer app for 3D printing could be chocolate printers. Printing Valentine's Day messages in chocolate is just the beginning. [url]
Fruit labels usually leave sticky residues on your fruit that need to be washed away, so why not just make the label adhesives out of soap? Soaps are usually pretty non-sticky, though, but the idea of using more friendly adhesives on produce is a good thought. [url]
Are generic corn flakes really a huge problem for Kellogg? What if each corn flake was individually labeled with a Kellogg's signature -- written by lasers? About 128 billion bowls of Kellogg's Corn Flakes are eaten every year, so that's a lot of laser printing... [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

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DailyDirt: Seriously, You Are What You Eat...

Michael Ho — Fri, 28 Oct 2011 17:00:00 PDT

There's still a lot people don't know about biology, and the way biological molecules can be transmitted. Eating food is an unavoidable way of consuming a whole range of biological compounds, and scientists are learning more and more about how foods can affect health. Here are just a few links on some interesting food science topics.

Bits of RNA from rice have been found to survive digestion and possibly alter gene expression in mammals. MicroRNA pieces that could only have come from plants were found circulating in human blood, and mice experiments suggest that microRNAs could affect cholesterol levels and act as pharmaceuticals. [url]
Food packaging labels could have a lot of unintended consequences, so it's not surprising that the food industry wants to try to control what they're required to print on their labels. For example, Nutrition Keys only took up 1.5 percent of the surface area of the packaging, potentially making the nutritional info less noticeable. [url]
The FDA is supposed to start implementing food safety rules soon, but the complexity of creating effective policies (along with a reduced budget to do so) could delay the development of new food safety procedures. Writing the rules might be the easy part, too, compared to the task of actually enforcing them... [url]
Analyzing the different types of oxygen, nitrogen, hydrogen, and sulfur in animal muscle tissue can determine the dietary history of farm animals -- which could be useful in verifying whether or not a cow was actually grass-fed its entire life (or just for its last meal). Hmmm. CSI techniques to prove how the farmer killed his cow? [url]
To discover more food-related links, check out what's floating around in StumbleUpon. [url]

By the way, StumbleUpon can also recommend some good Techdirt articles, too.

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