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<title>Techdirt. Stories filed under &quot;gatekeepers&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;gatekeepers&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Tue, 26 Mar 2013 12:12:02 PDT</pubDate>
<title>Apple Disapproves Sweatshop Game That, Perhaps, Hits A Little Too Close To Home</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20130322/07553322417/apple-disapproves-another-game-taking-serious-subject.shtml</link>
<guid>http://www.techdirt.com/articles/20130322/07553322417/apple-disapproves-another-game-taking-serious-subject.shtml</guid>
<description><![CDATA[ <p>
Apple considering its iOS app store a way to nanny their customers is nothing new. We've already seen examples such as when they took down a <a href="http://www.techdirt.com/articles/20090805/1832305780.shtml">dictionary</a> that included profanity, a scan of the <a href="http://www.techdirt.com/articles/20090522/1051084979.shtml">Kama Sutra</a>, and an educational <a href="http://www.techdirt.com/articles/20130110/06471921626/flipside-embracing-closed-gardens-like-apple-app-store-show-just-how-un-free-you-want-to-be.shtml">game</a> revolving around the war in Syria. That last example is particularly relevant, as Apple has once again <a href="http://kotaku.com/5991817/another-serious-game-falls-to-apples-anger+inducing-approval-process">chosen to take down a game that sought to educate</a> the public on how pressure-filled and awful work conditions are in sweatshops abroad.
<blockquote>
<i>Anyone with any level of understanding that's had the opportunity to play Sweatshop HD knows the defense-style game isn't about glorifying the practice of hiring underage workers to toil away in unsafe conditions to create designer clothes for wealthy foreigners. Instead it's an exploration of the pressure put on people in all aspects of the sweatshop business model. It's about raising awareness, and communicating the sick feeling one gets when seemingly the only way to win is to subject workers to dangerous conditions.</i>
</blockquote>
And now that educational avenue has been blocked. According to the report, Apple finds something about a game based on sweatshops to be unfit for their customers' iDevices, which is an interesting stance for a company that has been <a href="http://www.dailymail.co.uk/news/article-2103798/Revealed-Inside-Apples-Chinese-sweatshop-factory-workers-paid-just-1-12-hour.html">accused of making those same devices</a> in sweatshops themselves. Sweatshops: good enough to build your electronics, but not a fit subject for a game to play on them? Developer Littleloud even attempted to add a disclaimer to the game to clarify that you weren't supposed to think running a sweatshop was fun, but that didn't satisfy Apple.
<br /><br />
As a result, people are beginning to see Apple devices as attractive only for a pigeon-holed selection of potential customers.
<blockquote>
<i>Given the size of its market, it's quite unfortunate that Apple has decided to take this sort of hardline stance on game approvals. The platform's reach could prove invaluable in advancing awareness and understanding of serious topics, but with each banned game, Apple's position becomes clearer &mdash; iOS is not a place for serious games, and other developers are beginning to get the message.</i>
</blockquote>
Serving as an example of these other developers is Introversion Software, who released their game, <i>Prison Architect</i>, on Steam, but has since said they won't release an iPad version. Cutting off both potential customers and developers in favor of some obtuse nanny principal may end up coming back and biting Apple in the backside.
</p><br /><br /><a href="http://www.techdirt.com/articles/20130322/07553322417/apple-disapproves-another-game-taking-serious-subject.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130322/07553322417/apple-disapproves-another-game-taking-serious-subject.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130322/07553322417/apple-disapproves-another-game-taking-serious-subject.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>lame</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130322/07553322417</wfw:commentRss>
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<pubDate>Mon, 17 Dec 2012 08:38:01 PST</pubDate>
<title>El-P To Radio: Let DJs Be DJs, And Stop Thinking Of Yourselves As Gatekeepers</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20121210/10051221336/el-p-to-radio-let-djs-be-djs-stop-thinking-yourselves-as-gatekeepers.shtml</link>
<guid>http://www.techdirt.com/articles/20121210/10051221336/el-p-to-radio-let-djs-be-djs-stop-thinking-yourselves-as-gatekeepers.shtml</guid>
<description><![CDATA[ <p>One of the running themes we discuss here is the difference between <em>gatekeepers</em> and <em>enablers</em>, but there's also a third category that overlaps both of the others to some degree, and is more relevant than ever in a media-saturated world: <em>curators</em>. Though recommendation and matching algorithms are taking on some of the curation roles that humans used to fill (or that didn't exist before), nobody has ever suggested that there's no longer a need for hands-on human curation of media.</p>
<p>When it comes to music, the classic curation role is the radio DJ&mdash;but, like so many traditional fixtures of the industry, that role has increasingly (though not universally) drifted away from creative personal curation and towards safe, commercially-dictated playlists. Music blogs and podcasts have stepped in to fill the void, and today the best barometer of what's worth listening to is online, not on the airwaves&mdash;especially for those listeners interested in discovering the most compelling acts emerging from small, independent scenes.</p>
<p>Perhaps no genre feels this more acutely than hip-hop, which still enjoys widespread radio play as one of the dominant pop genres of the past decade, but where even the most widely acclaimed indie acts with a decade of rock-solid releases under their belts struggle to get onto DJ playlists. Rapper/producer/indie hip-hop fixture El-P (who dropped by with a <a href="http://www.techdirt.com/articles/20120501/12103918730/asking-fans-support-isnt-begging-its-solidifying-our-relationship.shtml">guest post</a> earlier this year) recently <a href="http://www.egotripland.com/el-p-radio-play-twitter/" target="_blank">took to twitter (found via egotripland)</a> and gave a straightforward rundown of why so much of radio is broken and what DJs need to do to fix it. The self-proclaimed "rant" was in response to an New York DJ who was asked why he didn't play underground records that had a lot of audience buzz, and responded by saying "you don&#8217;t just get a slot, you earn a slot"&mdash;but even without context, El-P's points serve as a perfect summary of what it means to be a curator in the modern music landscape. You can view the <a href="http://www.egotripland.com/el-p-radio-play-twitter/" target="_blank">full set of tweets on the egotripland post</a>, but I've copied the sum of the text below:</p>
<blockquote><em>if you're a radio station that doesn't break new great records because they haven't "earned their slot" you might be forgetting the point.
<br /><br />
unless of course you are talking payola. then i get it.
<br /><br />
not to state the obvious but that's kinda why radio is dying. the internet lets you listen to ANYTHING ANYTIME. its a simple truth.
<br /><br />
being the gatekeepers of what people hear only works if they actually have to get by you in order to hear it, and thats just not the case.
<br /><br />
therefore in order to be competitive with the new paradigm radio programmers need to re-examine their whole approach or what it all die.
<br /><br />
*watch it all die, i mean.
<br /><br />
just my 2 cents. fuck do i know.
<br /><br />
which is not to say radio has lost its power. but to not see that on the horizon if everything remains on the same path is foolish.
<br /><br />
personally i feel like radio dj's should have more autonomy to play what they like/not have to choose from pre approved content. might help.
<br /><br />
it certainly would encourage the music to grow if everyone wasn't desperately trying to make jams that they think fit in with that criteria.
<br /><br />
and that would lead to more and renewed interest in traditional radio broadcasts, which would lead to more money for everyone.
<br /><br />
but hey i come from an era where we had cats like @StretchArmy and bobbito launching the careers of people who go platinum now. im spoiled.
<br /><br />
look at whats happened to the newspaper industry. no one wants their news a day later anymore. theres a metaphor in there somewhere.
<br /><br />
also there are clearly many amazing stations that do just what im talking about and breed serious listener loyalty.
<br /><br />
it ain't like i'm speaking some sort of hidden esoteric knowledge/philosophy here. but its worth bringing up now and again.
<br /><br />
anyone way its just the opinion of one man. #fuckdoiactuallyknow
<br /><br />
one more thought: music is a representation of human consciousness, and like human consciousness it is expansive and varying.
<br /><br />
it wouldn't hurt for everyone to consider their role in the purveyance of that consciousness a little closer.
<br /><br />
put simply:ultimately the only thing that should be a deciding factor in radio play is if the dj likes your shit or not. trust who you hire.
<br /><br />
if the people consistently dont like what he plays hes by definition a bad dj. you should fire him. but he's the music guy. let him be that.
<br /><br />
*or she
<br /><br />
aight "rant" officially over. WHO WANTS SOME FART JOKES!</em></blockquote><br /><br /><a href="http://www.techdirt.com/articles/20121210/10051221336/el-p-to-radio-let-djs-be-djs-stop-thinking-yourselves-as-gatekeepers.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121210/10051221336/el-p-to-radio-let-djs-be-djs-stop-thinking-yourselves-as-gatekeepers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121210/10051221336/el-p-to-radio-let-djs-be-djs-stop-thinking-yourselves-as-gatekeepers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>because-you're-not,-anymore</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121210/10051221336</wfw:commentRss>
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<pubDate>Fri, 14 Dec 2012 09:58:00 PST</pubDate>
<title>Are The Old Enablers Becoming The New Gatekeepers?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20121214/00194921385/are-old-enablers-becoming-new-gatekeepers.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20121214/00194921385/are-old-enablers-becoming-new-gatekeepers.shtml</guid>
<description><![CDATA[ We've argued, for a long time, that just railing against "middlemen" misses the point.  There are always middlemen.  But not all middlemen are created equal.  The distinction, that we've discussed multiple times, is the difference between <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml">enablers and gatekeepers</a>.  That is, historically, many middlemen came to power because they were gatekeepers.  If you wanted to do something -- be a musician, write a book, sell a new product -- you effectively had to get "approval" and support from a gatekeeper who had access to those markets.  Being a gatekeeper gave them enormous power, such that the gatekeepers often became <i>central</i> to the market, rather than the people/companies they were working with and it also allowed them to craft ridiculous deals that were incredibly favorable to themselves, at the expense of those they were working with.  That, of course, is why there tends to be so much inherent antipathy towards traditional gatekeepers.
<br /><br />
In contrast to that -- and what we found most exciting about many of the new companies that had popped up over the last decade or two -- was the rise of middlemen as "enablers."  These were situations where the middlemen weren't gatekeepers, and weren't "required" to do what you wanted to do.  Instead, they were companies that helped give people/organizations a lift up on what they were trying to do, while keeping them and their work (rather than the middlemen) central to the market.  So, when you see things like eBay or Etsy or Kickstarter, those are more enablers (and, yes, they do have some restrictions on use, but they're more <i>policy based</i>, rather than "can you make us money"-based).
<br /><br />
Of course, the truth is that there's a <i>spectrum</i> along which these middlemen lie.  It's not two separate buckets, where "enablers" are here and "gatekeepers" are there.  Rather, intermediary companies often fall somewhere along that spectrum.  It seems somewhat clear that, for the most part, <i>newer</i> firms are becoming successful by being enablers, rather than gatekeepers.  But... they don't necessarily remain enablers their whole lives.  One thing that is worth paying close attention to, is how companies shift over time, and when they start to shift from being enablers to being gatekeepers.
<br /><br />
In fact, it seems like some of the big "clashes" we've been seeing in the tech/web world lately are along those lines.  Lots of people have talked about <a href="http://www.economist.com/blogs/babbage/2012/12/economist-explains" target="_blank">Instagram and Twitter fighting with each other</a>, which is just the latest in a series of "fights" among hot web companies blocking each other.  Considering that many of these companies grew up on a web 2.0 ethos of openness and sharing -- and we're now watching them get more locked down, proprietary and limiting -- it seems obvious that some of these companies are moving along the spectrum from enabler to gatekeeper.
<br /><br />
Anil Dash recently wrote a great post in which he frets about the fact that <a href="http://dashes.com/anil/2012/12/the-web-we-lost.html" target="_blank">we're effectively losing key parts of the open web</a>, which made the web great.  You should read the whole post, as I couldn't do it justice summarizing it here.  Again, it seems like many of his points are really about some of the more successful "internet" companies moving along that spectrum more towards the gatekeeper side of things, and that clashing with the more open spirit that the enablers built their reputations on.  Dash, rightly, points out that this is self-correcting over time.  We shouldn't necessarily fear the new gatekeepers, mainly because a gatekeeper business model, while lucrative in the short-term, is <i>unsustainable in the long term</i>.  Companies, which move along that chain chasing the easy money, need to learn that they do so at their own peril.  Becoming a gatekeeper merely <i>opens up massive opportunity for a new enabler to disrupt you</i>.  That's a lesson that too many companies learn way too late.
<br /><br />
That said, Dash fears that because a new generation is growing up in a world with more closed systems, that we may lose some generational knowledge of what came before:
<blockquote><i>
<p>This isn't some standard polemic about "those stupid walled-garden networks are bad!" I know that Facebook and Twitter and Pinterest and LinkedIn and the rest are <b>great</b> sites, and they give their users a lot of value. They're amazing achievements, from a pure software perspective. But they're based on a few assumptions that aren't necessarily correct. The primary fallacy that underpins many of their mistakes is that user flexibility and control necessarily lead to a user experience complexity that hurts growth. And the second, more grave fallacy, is the thinking that exerting extreme control over users is the best way to maximize the profitability and sustainability of their networks.</p>

<p>The first step to disabusing them of this notion is for the people creating the next generation of social applications to learn a little bit of history, to <b>know your shit</b>, whether that's about <a href="http://dashes.com/anil/2010/04/ten-years-of-twitter-ads.html">Twitter's business model</a> or <a href="http://dashes.com/anil/2012/04/why-you-cant-trust-tech-press-to-teach-you-about-the-tech-industry.html">Google's social features</a> or anything else. We have to know what's been tried and failed, what good ideas were simply ahead of their time, and what opportunities have been lost in the current generation of dominant social networks.</p>
</i></blockquote>
I both agree and disagree.  I'm among those who get a bit frustrated when I see new entrepreneurs trying something that was done before -- and they seem to have no knowledge of it (ditto for reporters who cover the big "new thing" without mentioning that half a dozen companies did exactly the same thing a decade earlier).  But, some of that, I'll admit, may just be the onset of old fogeyism.  Yes, there's value in knowing the past, and learning from it, but there is also value in the naivete with which some new entrepreneurs jump into the pool -- often not fully understanding the past.  Will they repeat some of the mistakes?  Sure.  Absolutely.  But not being burdened with the past can sometimes be a key ingredient in redoing something that failed in the past, and in somehow making that slight unexpected tweak that <i>just makes it work</i>.
<br /><br />
So, I agree wholeheartedly that the "new gatekeepers" mean that we've lost some sense of what made the last generation of internet companies great.  And I do hope that the next generation that comes along can similarly disrupt the last generation, often by being the enablers that break up their new gatekeeper role.  And I think that companies who understand the history of how enablers disrupt gatekeepers should understand why progressing down that spectrum in search of short-term profits can lead to long-term pain.  So I think it's wise for <i>those companies</i> to learn from history.  But I'm less worried about the new entrepreneurs jumping into the space.  They'll likely find their opportunities in being the new enablers, because that's where the disruption occurs.
<br /><br />
Watching the cycles of innovation can be a fascinating (and at times frustrating) past time.  Companies make the same mistakes over and over again.  The ones, which actually don't fall for the usual traps, are few and far between.  But, in the long run, the new startups tend to be pretty good at showing the old guard that they chose the wrong path.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20121214/00194921385/are-old-enablers-becoming-new-gatekeepers.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20121214/00194921385/are-old-enablers-becoming-new-gatekeepers.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20121214/00194921385/are-old-enablers-becoming-new-gatekeepers.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>watch-out</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121214/00194921385</wfw:commentRss>
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<pubDate>Tue, 13 Nov 2012 15:33:43 PST</pubDate>
<title>The Raw Power Of Louis CK: Even HBO Is Opening The Garden Gates</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20121113/09205021033/raw-power-louis-ck-even-hbo-is-opening-garden-gates.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20121113/09205021033/raw-power-louis-ck-even-hbo-is-opening-garden-gates.shtml</guid>
<description><![CDATA[ <p>Yesterday, Louis CK announced the seemingly impossible: his next comedy special will <a href="http://www.theverge.com/2012/11/12/3636364/louis-ck-to-sell-hbo-special-globally-drm-free" target="_blank">air on HBO, and <em>also be available as a DRM-free download</em></a> like his revolutionary <a href="http://www.techdirt.com/blog/casestudies/articles/20111222/12435717172/louis-ck-over-1-million-sales-just-12-days-drm-free-download.shtml">Beacon Theatre show</a>. Yes, even the network so infamous for its tight grip on content that fans have literally <a href="http://www.techdirt.com/articles/20120606/19135519231/correction-earn-my-money-hbo.shtml">begged it</a> to take their money can't ignore the overwhelming success of CK's open, inexpensive, highly accessible approach to content distribution.</p>
<p>So far there aren't many details on the arrangement, except that the DRM-free option will cost $5 and be available on CK's website "a few months" after the initial HBO airing. Now, of course, this is the very definition of a "release window" and thus far from a perfect situation, but it's still an astonishing step (in the right direction) for the notoriously controlling HBO. Traditionally, the network's content has only been available to cable subscribers or, much later, on physical media and in major digital media stores like iTunes &mdash; despite countless fans asking for an affordable, timely standalone digital option.</p>
<p>As we have often said, there is still lots of room for the traditional "middlemen" of the entertainment industry if they act as <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml"><em>enablers</em> and not as <em>gatekeepers</em></a>. While HBO is still <em>keeping the gate</em> by windowing the release, this move shows that they may be beginning to recognize the change in their role: they are highly experienced at producing comedy specials and can do a lot to <em>enable</em> even the most talented and self-sufficient comedians &mdash; but they wouldn't be able to strike a deal with someone like Louis CK if they insisted on having total control over the final product, since he's already clearly demonstrated that he <em>doesn't need them for that</em>. Indeed, if you compare this to Trent Reznor's new <a href="http://www.techdirt.com/articles/20121022/00013120781/trent-reznor-talks-to-techdirt-about-his-unconventional-new-record-deal-why-he-still-loves-diy.shtml">non-traditional label deal</a>, it seems like we are seeing the beginnings of a trend: artists who have struck out on their own and succeeded are now bringing the lessons they've learned back to the big gatekeepers, and using their cultural clout and their proof-of-concept experiments to change the way business is done. That's encouraging, and exciting &mdash; for all the protestations from industry incumbents that they are trying to save artists, it may end up being smart artists who save the incumbents.</p><br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20121113/09205021033/raw-power-louis-ck-even-hbo-is-opening-garden-gates.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121113/09205021033/raw-power-louis-ck-even-hbo-is-opening-garden-gates.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20121113/09205021033/raw-power-louis-ck-even-hbo-is-opening-garden-gates.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>lessons-learned</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121113/09205021033</wfw:commentRss>
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<pubDate>Tue, 7 Aug 2012 03:41:12 PDT</pubDate>
<title>Zach Anner Uses Reddit To Connect With Fans And Resurrect His Show</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120806/06274419944/zach-anner-uses-reddit-to-connect-with-fans-resurrect-his-show.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120806/06274419944/zach-anner-uses-reddit-to-connect-with-fans-resurrect-his-show.shtml</guid>
<description><![CDATA[ As more and more artists and entertainers come to understand that the old gatekeepers of culture are finding themselves <a href="http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml">without any gates </a>to keep, the opportunities continue to expand. Such is the story of Zach Anner, a comedian who briefly had a show on Oprah&#39;s OWN network. Anner was born with cerebral palsy and uses a wheelchair to get around. His show, which involved him traveling around the country experiencing different locations and interacting with people, won an OWN network contest largely due to the Reddit community&#39;s votes. Where the story used to end was in the show&#39;s cancellation after only six episodes.<br />
<br />
But that&#39;s not how it works anymore. Good News has the story of Anner&#39;s using the same Reddit community that voted for him the first time around to<a href="http://www.good.is/post/comedian-zach-anner-launches-reddit-powered-travel-show/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A"> resurrect his show for release on YouTube</a>.
<br /><br />
<center><iframe width="560" height="315" src="http://www.youtube.com/embed/gL95aeNjarU" frameborder="0" allowfullscreen></iframe></center>
&nbsp;
<br /><br />
What&#39;s more, Anner is going in hard connecting with his fans. The show&#39;s tagline is "Do you have an Internet? Then you can be part of it!"&nbsp;
<blockquote>
<i>"Anner and Reddit co-founder Alexis Ohanian developed a plan to use the site to make Riding Shotgun a much more participatory endeavor than other shows. Last month, Reddit users helped Anner select the cities the series will visit. Now Anner&rsquo;s using his official <a href="http://www.reddit.com/r/therealzachanner">Subreddit</a> to collect ideas of what to do in each city. He&rsquo;s even using Reddit to crowdfund gas for the road."</i></blockquote>
The end result is Riding Shotgun will continue to be made and his fans will get to be directly involved and invested. So, we have an example of the old gatekeepers failing to keep a show available, while a new model for the business of a television show is succeeding. We&#39;ll have to see how this works out long term, but it&#39;s heartening when the internet helps culture win out in the end.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120806/06274419944/zach-anner-uses-reddit-to-connect-with-fans-resurrect-his-show.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120806/06274419944/zach-anner-uses-reddit-to-connect-with-fans-resurrect-his-show.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120806/06274419944/zach-anner-uses-reddit-to-connect-with-fans-resurrect-his-show.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>rollin'-with-reddit</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120806/06274419944</wfw:commentRss>
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<pubDate>Tue, 31 Jul 2012 09:08:33 PDT</pubDate>
<title>Patton Oswalt Explains That There Are No More Gatekeepers In Entertainment</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml</link>
<guid>http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml</guid>
<description><![CDATA[ For years, we've argued that the role of middlemen in the entertainment industry has been <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml">changing</a> drastically.  Most were built up on the basis of being gatekeepers: choosing who would get to go out and perform to the world, and using that gatekeeper status to (1) put themselves (the middlemen) in the center of everything and (2) demand nearly all ownership and profits from the results.  But the new world is one in which gatekeepers are obsolete.  The natural limits of things like broadcast television or movies are fluttering away thanks to the internet and all the technology that allows anyone to be a creator.  That doesn't mean that middlemen aren't necessary any more.  They absolutely are.  But their roles are as <i>enablers, not gatekeepers</i>.  They have to put the content creators back in the <a href="http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml">center</a> and accept that they don't have full control, and they don't get to keep 85 cents of every dollar earned.
<br /><br />
Famed comedian Patton Oswalt took to the stage at the "Just for Laughs Comedy Conference" in Montreal recently and <a href="http://thecomicscomic.com/2012/07/27/patton-oswalts-letters-to-both-sides-his-keynote-address-at-montreals-just-for-laughs-2012/#.UBQY0Apz6og.twitter" target="_blank">made this point brilliantly</a> in the form of two "letters."  (Thanks to <a href="https://twitter.com/picklemonger/statuses/229259631141191680" target="_blank">Pickle Monger</a> for calling this to our attention.)  The first letter was to fellow comedians -- more or less telling them to take control over their own career.  They had to stop looking for the gatekeeper to come along and pick them, and take charge.  Here's just a snippet, but the whole thing is worth reading:
<blockquote><i>
[Following a brief description of his very successful career] But if you listened very carefully, you would have heard two words over and over again: &#8220;lucky&#8221; and &#8220;given.&#8221; Those are two very very dangerous words for a comedian. Those two words can put you to sleep, especially once you get a taste of both being &#8220;lucky&#8221; and being &#8220;given.&#8221; The days about luck and being given are about to end. They&#8217;re about to go away.
<br /><br />
Not totally. There are always comedians who will work hard and get noticed by agents and managers and record labels. There will always be an element of that. And they deserve their success. And there&#8217;s always going to be people who benefit from that.
<br /><br />
What I mean is: Not being lucky and not being given are no longer going to define your career as a comedian and as an artist.
</i></blockquote>
The second letter addresses the gatekeepers quite directly.  Again, a snippet, though you should read the whole thing:
<blockquote><i>
You guys need to stop thinking like gatekeepers. You need to do it for the sake of your own survival.
<br /><br />
Because all of us comedians after watching Louis CK revolutionize sitcoms and comedy recordings and live tours. And listening to "WTF With Marc Maron" and "Comedy Bang! Bang!" and watching the growth of the UCB Theatre on two coasts and seeing careers being made on Twitter and Youtube.
<br /><br />
Our careers don&#8217;t hinge on somebody in a plush office deciding to aim a little luck in our direction. There are no gates. They&#8217;re gone. The model for success as a comedian in the '70s and '80s? That was middle school.
</i></blockquote>
He goes on to talk about how they can stop being gatekeepers and start actually helping (first by being "fans") but then goes on to point out why the gatekeeper role is gone in a very simple fashion:
<blockquote><i>
We can just walk away.
<br /><br />
You know why we can do that now? Because of these. (Oswalt holds up an iPhone)
<br /><br />
In my hand right now I&#8217;m holding more filmmaking technology than Orson Welles had when he filmed Citizen Kane.
<br /><br />
I&#8217;m holding almost the same amount of cinematography, post-editing, sound editing, and broadcast capabilities as you have at your tv network.
<br /><br />
In a couple of years it&#8217;s going to be fucking equal. I see what&#8217;s fucking coming. This isn&#8217;t a threat, this is an offer. 
</i></blockquote>
It's an offer so few gatekeepers have been willing to take up.
<br /><br />
I think it's great that Oswalt is saying this stuff.  For the last few years, as Louis CK has revolutionized various parts of the comedy industry (as we've detailed here), it's been interesting to see how other comics have reacted.  I keep hearing about how comedians want a "Louis CK deal," -- which is a deal like the one that Louis got for his show on FX (where he basically has full control over every aspect of the product).  The problem, of course, is that no one else wants to give out such a deal -- and even if other comedians got it, many wouldn't know what to do with it.  Because of that, I've heard some suggest that there isn't much to learn from Louis, since his situation is one of a kind.
<br /><br />
I think Oswalt is much more on the right track, though.  Of course, the answer isn't just in "getting the Louis CK deal" or even just <a href="http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml">copying exactly</a> how he released his last comedy special.  It's in recognizing the larger point of Oswalt's keynote: that the old rules and old gatekeepers are meaningless.  You can forge your own path, and whereas you used to <i>have</i> to work within the confines of the system, nowadays you have lots of options.  Every opportunity is there.<br /><br /><a href="http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120730/04581519877/patton-oswalt-explains-that-there-are-no-more-gatekeepers-entertainment.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>well-said</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120730/04581519877</wfw:commentRss>
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<item>
<pubDate>Wed, 11 Jul 2012 11:45:00 PDT</pubDate>
<title>The Real Battle: Permission vs. Innovation; Lawyers vs. Innovators</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120711/02293319659/real-battle-permission-vs-innovation-lawyers-vs-innovators.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120711/02293319659/real-battle-permission-vs-innovation-lawyers-vs-innovators.shtml</guid>
<description><![CDATA[ <a href="https://twitter.com/binarybits/statuses/222783894037086208" target="_blank">Tim Lee</a> points us to a really interesting blog post by Dave Alpert, which looks at the <a href="http://www.techdirt.com/articles/20120710/09531219647/dc-dumps-bill-to-force-uber-into-high-prices-complains-that-bill-was-to-help-uber.shtml">Uber dispute</a> in Washington DC as the conflict of two modes of thinking: <a href="http://greatergreaterwashington.org/post/15520/in-uber-fight-silicon-valley-washington-philosophies-clash/" target="_blank">the permission model favored by lawyers and politicians</a> vs. the innovation model favored by techies and entrepreneurs (and, yes, that's a generalization which does not apply across the board).  The post goes way beyond just the Uber dispute to talk about patents, and how they turn a permissionless innovation system into the opposite.  The whole thing is great, but here's a quick snippet:
<blockquote><i>
But there is still a culture gap here. Specifically, there are two ways of thinking about how business meets law: the permission model and the innovation model. In one, there's some gatekeeper that has set out a list of things you can do and things you can't. If you want to do something different that nobody has done, you can get permission from that gatekeeper to allow it, if it has enough merit and/or you have enough influence. In the other, you can do what you want, unless it's so harmful that someone takes action to stop you...
<br /><br />
[...] Patents turn an innovation system into a permission system by carving up the space of possible things you could do but haven't yet, and giving them to anyone who comes along and pays a fee to grab that piece of idea land. Patents don't stop someone from building a product, but they do force them to check with everyone who has patents in the area first and get their permission. 
<br /><br />
That impedes someone from building a better website that effectively competes with an existing one. It even stops organizations like transit agencies from doing the mostly-obvious, like letting riders track trains and buses in real time, because a "patent troll" has the patent and wants to extract money from anyone stepping nearby.
<br /><br />
A number of technology/<wbr>policy/</wbr><wbr>economics writers, like Tim Lee, have been talking about the destructive effects of patents for some time, but running into resistance from an interesting quarter: lawyers. It seems that most lawyers, accustomed to the world of law where everything is set up with a rule, find the permission system of patents <a target="_blank" href="http://www.forbes.com/sites/timothylee/2012/06/24/social-distance-and-the-patent-system/">more familiar and comfortable</a> than the innovation model. The problem is, familiar doesn't mean good; patents are slowing down Silicon Valley and favoring large, established companies.
</wbr></i></blockquote>
We've seen (and made) similar arguments in the past about the difference between gatekeeping and innovation, but Alpert's writeup lays it out quite nicely and is a worthwhile read.  Check it out.
<br /><br />
It certainly explains the general clash between entrepreneurs and innovators and any regulatory body they seem to come up against.  It's not just a disagreement about the best way to handle things, it's a conflict of totally different paradigms.  That can make for much louder clashes and much more confusion.  But not much actual innovation.
<br /><br />
Part of this really may just be a hammer/nail problem.  Politicians have a single real tool: regulation.  So that's the tool they always use, in the belief that it will lead to innovation.  But, innovation doesn't work by following rules, but by ripping apart the rulebook, and showing that the rules don't make sense.  It goes beyond just a clash of cultures to a fundamentally different view of how innovation works.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120711/02293319659/real-battle-permission-vs-innovation-lawyers-vs-innovators.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120711/02293319659/real-battle-permission-vs-innovation-lawyers-vs-innovators.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120711/02293319659/real-battle-permission-vs-innovation-lawyers-vs-innovators.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>which-one-works-better</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120711/02293319659</wfw:commentRss>
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<item>
<pubDate>Fri, 22 Jun 2012 19:39:00 PDT</pubDate>
<title>A Business Model Failure Is Not A Moral Issue</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120620/03552119398/business-model-failure-is-not-moral-issue.shtml</link>
<guid>http://www.techdirt.com/articles/20120620/03552119398/business-model-failure-is-not-moral-issue.shtml</guid>
<description><![CDATA[ We already wrote about David Lowery's rant against a young girl for not paying enough for her music, noting that his whole focus seemed to be on <a href="http://www.techdirt.com/articles/20120619/11493419390/david-lowery-wants-pony.shtml">pining</a> for some mythical past that never existed, rather than dealing with market realities.  Some folks have suggested that we "ignored" the moral arguments he was making, which Lowery's supporters insist are "resonating" with people.  Even the <a href="http://mediadecoder.blogs.nytimes.com/2012/06/19/npr-intern-gets-an-earful-after-blogging-about-11000-songs-almost-none-paid-for/?smid=fb-share" target="_blank">NY Times</a> and the <a href="http://latimesblogs.latimes.com/music_blog/2012/06/crackers-david-lowery-an-essential-music-and-tech-biz-critic.html" target="_blank">LA Times</a> both have discussed it, among many others.  The NY Times' Ben Sisario gets it right, noting that "history has shown that heavy-handed moral arguments about music &#8212; or any other form of online entertainment, for that matter &#8212; are seldom effective."  The LA Times' August Brown, however, seems to skip over all the factual errors, misleading statements and just outright laughers to suggest that the post is <a href="http://latimesblogs.latimes.com/music_blog/2012/06/crackers-david-lowery-an-essential-music-and-tech-biz-critic.html" target="_blank">worthwhile</a> (playing to the hometown Hollywood crowd, it seems).  
<br /><br />
Lots of others have weighted in as well, including musicians like <a href="http://theclatterofkeys.tumblr.com/post/25432949131/white-vs-lowery-or-i-dont-have-time-for-this" target="_blank">Erin McKeown</a>, who notes that "artists must generate their own solutions", and <a href="http://www.hypebot.com/hypebot/2012/06/in-defense-of-emily-white-the-npr-intern.html" target="_blank">another Emily White</a> (who happens to have founded some record labels), and says that the other White's post was dead on and she's ashamed that the music industry is so far behind giving consumers what they want.
<br /><br />
Then there's long-term music industry guy, <a href="http://www.wesleyverhoeve.com/quixotism/" target="_blank">Wesley Verhoeve</a> who makes a number of good points in his writeup, including the key one on the moral question, which was why we didn't bother to dig into it originally:
<blockquote><i>
 <b>This is not about morals. This is about smarts. It&#8217;s not about being right or wrong. It&#8217;s not about rebelling. It&#8217;s about a giant shift in consumer behavior and how we as an industry deal with that.</b>
</i></blockquote>
The moral claim is a silly one.  It's a distraction that sounds good but is meaningless.  The issue here has nothing to do with morals.  And that's especially true if you read the details of Emily's original post on NPR, in which she notes that she doesn't do "file sharing" per se, but gets her music from a variety of sources, including friends and platforms like Spotify.  Lowery's real argument isn't about "piracy", it's about a failed business model -- because he's even pushing this ethical guilt trip on <i>legal</i> offerings like Spotify, because (according to him) they don't pay enough.
<br /><br />
When you look at the details, you realize that Lowery isn't making a true moral claim.  He's claiming that <i>any business model</i>, whether its legitimate or not, that allows musicians to not make enough money is, inherently, immoral.  But that's ridiculous.  If that's the case, then the old record label model is even more immoral, in that it paid next to nothing to tons of artists and then got to keep their entire copyright.  Lowery's math is laughable.  He talks about advances, but leaves out that those "advances" are then used to pay for everything, leaving almost nothing for the actual artists.
<br /><br />
This is about failed business models, not morals.  If you have a bad business model, you fail.  End of story.  If you have good content, an ability to connect with fans, and a good business model, you'll absolutely succeed today.  We see it <a href="http://www.techdirt.com/blog/casestudies/articles/20120601/01173819160/amanda-palmer-raises-12-million-kickstarter-crowd-goes-wild.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20111222/12435717172/louis-ck-over-1-million-sales-just-12-days-drm-free-download.shtml">over</a> and <a href="http://www.techdirt.com/articles/20090201/1408273588.shtml">over</a> and <a href="http://www.techdirt.com/articles/20091030/0121566726.shtml">over</a> and <a href="http://www.techdirt.com/articles/20090220/1040373845.shtml">over</a> and <a href="http://www.techdirt.com/articles/20091208/0152167242.shtml">over</a> and <a href="http://www.techdirt.com/articles/20090728/1242475688.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20110515/23234814274/another-exception-jonathan-coulton-making-half-million-year-with-no-record-label.shtml">over</a> and <a href="http://www.techdirt.com/articles/20080910/2316262230.shtml">over</a> and <a href="http://www.techdirt.com/articles/20090319/0211274175.shtml">over</a> and <a href="http://www.techdirt.com/articles/20120509/03383918841/kevin-smiths-approach-to-competing-with-piracy-give-away-ton-then-sell-stuff-that-cant-be-pirated.shtml">over</a> and <a href="http://www.techdirt.com/articles/20120518/07054018969/hollywood-talent-turns-to-kickstarter-to-escape-institutional-censorship.shtml">over</a> and <a href="http://www.techdirt.com/articles/20120619/00361519375/fat-kid-rules-world-fundraising-kickstarter-then-lets-fans-host-own-theatrical-showings-with-profit-share.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20120320/17374818176/more-comedians-following-louis-cks-path-they-dont-need-to-copy-it-exactly.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20110321/00183913568/best-selling-author-turns-down-half-million-dollar-publishing-contract-to-self-publish.shtml">over</a> and <a href="http://www.techdirt.com/articles/20110302/01504713321/more-authors-realizing-they-can-make-damn-good-living-self-releasing-super-cheap-ebooks.shtml">over</a> and <a href="http://www.techdirt.com/articles/20080124/08563359.shtml">over</a> and <a href="http://www.techdirt.com/articles/20110211/00384413053/how-neil-gaiman-went-fearing-piracy-to-believing-its-incredibly-good-thing.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20111213/20161317075/humble-indie-bundle-well-its-way-to-break-sales-record.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20120503/03223718753/crowdfunding-projects-it-helps-to-let-your-personality-shine-through.shtml">over</a> and <a href="http://www.techdirt.com/articles/20100903/15433510899/one-working-musician-explains-how-pay-what-you-want-works-for-him.shtml">over</a> and <a href="http://www.techdirt.com/blog/casestudies/articles/20120430/04432118703/dan-bulls-free-single-hits-charts.shtml">over</a> again.  And those were just the stories I could remember off the top of my head.  There are tons more.
<br /><br />
Point being: there are a ton of people who have realized that they're <i>much better off</i> under the new system.  There are some people, like Lowery, who feel they're worse off.  At that point, you have to realize <i>it's not a moral issue</i>, it's a business model or a market issue.  If it were purely a moral issue, there wouldn't be so many stories about successes in the new world, because that would be impossible.  All of those artists would be suffering.  But the fact that so many are finding success shows that it's really about the choices being made by the artists themselves.  Do they embrace what the consumers want -- which was all that Emily was really pointing out in her piece -- or do they scold them and demand that they support them in the old way?
<br /><br />
It's got nothing to do with morals, because there isn't a moral question here.  There are tons of business models that work today and work amazingly well.  I am sure -- because he's brought it up before -- that Lowery or his friends will point to some Bureau of Labor stats claims about the number of <i>full-time</i> musicians declining.  That is, at best, misleading.  Remember, in the same period, the major record labels themselves have become even more focused on putting all of their effort behind one or two superstars.  It's that old system that has resulted in a focus on a very very small number of professional musicians.   If you look at <i>independent artists</i> they're <a href="http://www.techdirt.com/articles/20120109/01261417334/apparently-someone-forgot-to-tell-reality-that-entertainment-industry-was-dying.shtml">growing rapidly</a>.
<br /><br />
And, if you know anything about the pace of innovation, you know that it takes those who are focused on the old system <a href="http://www.techdirt.com/blog/innovation/articles/20120612/01404419282/disruptive-innovation-is-not-orderly-process.shtml">quite some time</a> to catch up.  So it's no surprise that plenty of musicians of Lowery's era simply refuse to really embrace what's available (and, no, pointing out that you have songs on iTunes is not the answer -- though I find it amusing that Lowery scolds White for not using iTunes when he, himself, <a href="http://www.techdirt.com/articles/20120220/00310917802/if-youre-going-to-compare-old-music-biz-model-with-new-music-biz-model-least-make-some-sense.shtml">once claimed</a> that iTunes adds no value and is nothing but a parasitic "host").
<br /><br />
About six years ago, we wrote about why <a href="http://www.techdirt.com/articles/20061115/020157.shtml">there is no moral question</a> to answer, because if the economics says that everyone can be better off -- i.e., musicians can earn more money <i>and</i> consumers can get what they want -- then there is no moral quandary or conflict.  But, of course, there are <em>some</em> people who are "worse off": Lowery and his friends.  But the question is whether that is due to the choices of the people he scolds -- the fans -- or through his own failure to put in place a business model that works.
<br /><br />
Companies fail all the time.  Lowery uses the emotional stories of two musicians who took their own lives to add additional weight to his moral argument.  But, up here in Silicon Valley, you can't throw a stone without hitting a failed entrepreneur.  And sometimes they, too, take their lives.  It's very sad.  Having your business fail on you is no fun at all.  I know, I've been there.  But it's not a moral issue.  No one had a moral requirement to give me money when the startup I worked on in the 90s flopped.  It was gut-wrenching, and massively depressing.  But I had to move on and do something different -- something that had a market that was willing to pay.  I figured that out.  That's the same thing that many musicians are going through today.  They are facing tough challenges, not unlike entrepreneurs.  Many fail, some succeed.  We recognize that as capitalism.  But, for whatever reason, many of those failing today seem to want to turn it into a moral issue.
<br /><br />
It may pull heart strings, but it won't solve the business model issue.<br /><br /><a href="http://www.techdirt.com/articles/20120620/03552119398/business-model-failure-is-not-moral-issue.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120620/03552119398/business-model-failure-is-not-moral-issue.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120620/03552119398/business-model-failure-is-not-moral-issue.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>sorry</slash:department>
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<item>
<pubDate>Fri, 4 May 2012 07:26:00 PDT</pubDate>
<title>B&#038;N Removes Magazine From Nook Store Due To Feature Article On 'Hacking'</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120503/13323818766/bn-removes-magazine-nook-store-due-to-feature-article-hacking.shtml</link>
<guid>http://www.techdirt.com/articles/20120503/13323818766/bn-removes-magazine-nook-store-due-to-feature-article-hacking.shtml</guid>
<description><![CDATA[ We've talked a lot about the difference between <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml">gatekeepers and enablers</a>, and how the latter are becoming more important than the former.  Both are types of middlemen, of course.  And there have been some reasonable discussions about how enablers can <i>become</i> gatekeepers at times.  Indeed, this is something to be aware of, and we should worry about it and speak out when we see evidence of it happening.  For example, ebook platforms have become great enablers, allowing lots of new written works to be published, promoted, distributed and sold.  In 2002, 250,000 books were published.  In 2010 the number was over 3 million -- with much of that being thanks to the easy publishing of ebooks, and the platforms that made it possible to publish a book without a gatekeeper.
<br /><br />
But... sometimes those enablers turn into gatekeepers.  Witness the news, <a href="http://yro.slashdot.org/story/12/05/03/1531247/bn-pulls-linux-format-magazine-over-feature-on-hacking" target="_blank">via Slashdot</a>, that Barnes &#038; Noble <a href="http://tuxradar.com/content/learn-hack-was-pulled-barnes-and-noble" target="_blank">removed Linux Format magazine from the Nook store</a> because the magazine dared to publish an article entitled <a href="http://www.tuxradar.com/content/learn-hack/" target="_blank"><i>Learn to Hack</i></a>.  It is true that they were using "hack" in the (increasingly less common) definition having to do with breaking into other computers and networks, but the framing of it was mostly around understanding these things to keep yourself secure.  Still, do we really want platforms like Barnes &#038; Noble acting as gatekeepers concerning what people can and cannot read?<br /><br /><a href="http://www.techdirt.com/articles/20120503/13323818766/bn-removes-magazine-nook-store-due-to-feature-article-hacking.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120503/13323818766/bn-removes-magazine-nook-store-due-to-feature-article-hacking.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120503/13323818766/bn-removes-magazine-nook-store-due-to-feature-article-hacking.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>hacking-not-allowed</slash:department>
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<pubDate>Tue, 27 Mar 2012 12:48:00 PDT</pubDate>
<title>Harry Potter And The Missing Middlemen: Where The Pottermore Store Goes Wrong</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120327/07505718258/harry-potter-missing-middlemen-where-pottermore-store-goes-wrong.shtml</link>
<guid>http://www.techdirt.com/articles/20120327/07505718258/harry-potter-missing-middlemen-where-pottermore-store-goes-wrong.shtml</guid>
<description><![CDATA[ <p>Last summer, we praised JK Rowling for <a href="http://www.techdirt.com/articles/20110623/13155514828/six-years-later-jk-rowling-realizes-ebooks-are-good-idea-she-cuts-out-middleman.shtml">finally embracing ebooks</a>, and doing so in a way that made it seem like she really <em>got it</em>. That was when she announced <em>Pottermore</em>, her own website and store that would sell the Harry Potter ebooks directly to fans with no DRM. While the main Pottermore website is still in closed beta, several sources are reporting that <a href="http://shop.pottermore.com/" target="_blank">the store</a> is now open for business, selling both ebooks and audio books. Over at PaidContent, they have a <a href="http://paidcontent.org/article/419-you-can-buy-the-harry-potter-e-books-now/" target="_blank">thorough rundown</a> of the details on how it works.</p>

<p>Unfortunately, when you look at those details, the first thing that leaps out at you is the many small limitations, many of which are caused by Rowling's desire to route around the middlemen. As we've said before, <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml">middlemen are not bad</a>, as long as they serve as <em>enablers</em> rather than <em>gatekeepers</em>. Direct-to-fan business models are great, but that doesn't mean creators should ignore the tools that are available to them. Every author need not build their own ebook store, nor every band their own Bandcamp&mdash;and of course, for most creators this isn't even an option. But the Pottermore store serves as an example of why even creators like Rowling, who have the resources to build their own platforms for everything, shouldn't necessarily shun the enabler-middlemen at every turn.</p>

<p>For one thing, there was the timeframe. The store was originally supposed to launch last October, but was delayed until now, eight months after the announcement. Prior to this, there were no legal electronic copies of Harry Potter available <em>anywhere</em>&mdash;even though pirated copies of each book were available almost immediately. Had Rowling embraced existing ebook stores, she could have released electronic copies alongside physical ones, instead of making her fans wait (and often pirate) in the interval.</p>

<p>Then there are the unnecessary additional barriers to access the books. Downloading from Pottermore requires you to create yet another account with yet another website&mdash;a growing source of consumer fatigue online. Rowling has struck deals with major ebook stores to funnel people into her website, meaning if you pull up a Harry Potter title somewhere like the Kindle Store, you are asked to click through and set up a separate Pottermore account, then go through additional steps to link it to your Amazon account. Since many readers do all their ebook shopping this way, and since these stores have always focused on (and found success by) <em>reducing</em> the number of forms and clicks needed to buy a book, this is likely to put off a lot of customers. It also means the books won't be available in the iBook store, since Apple, with their trademark stubbornness, did not agree to a special deal alongside Sony, Amazon, Barnes &amp; Noble and Google. So Rowling is giving up the entire market for impulse buys on the most popular mobile devices in the world, and asking her iFans to go through the more tiresome process of downloading local versions and transferring them to their phones and tablets.</p>

<p>And what do the fans get out of all this? Not much, it seems. The main Pottermore website, which promises social features and additional content, still hasn't launched, so readers have no particular reason to want to visit the store&mdash;they are simply forced to, after having waited nearly a year for this supposedly innovative and exciting hub for all things Harry Potter. Dedicated users of existing ebook stores face pointless barriers, so rather than opening her market up to people (like me) who have still never read the books but might decide to do so if they crossed the path of their normal ebook-shopping activities, Rowling has limited herself primarily to existing fans who are willing to jump through hoops for an electronic version.</p>

<p>I have no doubt that the Pottermore store will nevertheless sell plenty of ebooks, at least in the beginning, thanks to the massive popularity of Harry Potter and the long-unmet demand for electronic versions. But what, ultimately, was the point of cutting out the middleman here? The only advantage is that Rowling makes a little bit more money from each sale&mdash;but not all the money, because despite being a direct-to-fan model, her publisher apparently still gets a cut, and the partner bookstores will be paid affiliate fees. But even if Rowling's portion of the revenues is significantly higher, it's hard to believe that will offset the lost sales from making the books so hard to obtain. Meanwhile, the fans suffer.</p>

<p>We've praised creators (especially <a href="http://www.techdirt.com/blog/casestudies/articles/20111222/12435717172/louis-ck-over-1-million-sales-just-12-days-drm-free-download.shtml">Louis CK</a>) for going the direct-to-fan route before, but that doesn't mean that creators should do everything themselves and ignore the tools that are available to them. Even with her immense resources, Rowling has created a platform that offers an inferior experience to that of the middlemen she worked to eliminate. When good middlemen are used properly by smart creators, everybody wins&mdash;when they are ignored merely for the sake of independence, without thought given to the actual benefits, everybody loses.</p><br /><br /><a href="http://www.techdirt.com/articles/20120327/07505718258/harry-potter-missing-middlemen-where-pottermore-store-goes-wrong.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120327/07505718258/harry-potter-missing-middlemen-where-pottermore-store-goes-wrong.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120327/07505718258/harry-potter-missing-middlemen-where-pottermore-store-goes-wrong.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>five-points-from-gryffindor</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120327/07505718258</wfw:commentRss>
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<pubDate>Tue, 27 Mar 2012 11:43:51 PDT</pubDate>
<title>Hollywood Up And Comers Recognizing That The Big Gatekeepers May Be More Of A Threat Than Silicon Valley</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120324/01463618234/hollywood-up-comers-recognizing-that-big-gatekeepers-may-be-more-threat-than-silicon-valley.shtml</link>
<guid>http://www.techdirt.com/articles/20120324/01463618234/hollywood-up-comers-recognizing-that-big-gatekeepers-may-be-more-threat-than-silicon-valley.shtml</guid>
<description><![CDATA[ Despite the MPAA's insistence that it wants to "talk" to Silicon Valley, it still seems to think that just means getting together with Google's lobbyists in Washington DC.  Thankfully, the MPAA doesn't really represent the full movie industry, and plenty of <a href="http://www.techdirt.com/articles/20111111/12040916725/why-all-filmmakers-should-speak-out-against-sopa.shtml">young filmmakers</a> realize that the tech industry <a href="http://www.techdirt.com/articles/20111115/01142516772/sopa-gives-me-powers-that-i-dont-want.shtml">isn't the enemy</a> and has been providing tons of great tools and services that up-coming filmmakers rely on every day.  Some of them are realizing that perhaps the real fight is between the legacy gatekeepers and the up-and-comers... and as such, the up-and-comers should have a much closer relationship with the tech industry.
<br /><br />
Gina Hall is a young Hollywood filmmaker who reached out to me and some others in Silicon Valley to <a href="http://www.huffingtonpost.com/gina-hall/how-can-hollywood-make-mo_b_1365710.html" target="_blank">begin this discussion</a>, recognizing that perhaps the MPAA's claims don't match up with her best interests:
<blockquote><i>
I feel like the solutions proposed from Hollywood establishment just might be in favor of the status quo rather than helping up-and-comers. Call it a hunch. So while industry bosses are distracted with their fight to sustain the old business model, I figured it might be a good time to start a series of conversations between the tech sector and young Hollywood to make some sense of the seismic shift happening in the industry.
</i></blockquote>
There are a few quotes from me in that article, in which she notes that it really does seem like the tech industry is coming up with all the cool stuff that <i>actually</i> helps young filmmakers today -- from tools (like cheaper cameras) to services (like YouTube) to ways to monetize (like Kickstarter).  Old Hollywood?  Not so much:
<blockquote><i>
Masnick's M.O. is disruptive innovation -- or as he describes it "how we get cool stuff." Creating cool stuff -- honestly, isn't that what most of us get in the business to do? The problem is, Hollywood isn't responsible for creating enough cool stuff these days (especially locally) to keep us all employed. A lot of the cool stuff is now coming from the tech sector with Hollywood standing idly by. In conversations with those employed with the studios, production companies and agencies around town, I've heard projects worked on self-described as "lame," "derivative," or the backhanded compliment: "Meh, at least it'll make money."
</i></blockquote>
I'm looking forward to her continuing series, showing that the tech industry and <i>young</i> Hollywood are very much in alignment.  The only real problem is with the legacy players in the business who are just looking to keep making money the way they used to, without actually changing with the market.<br /><br /><a href="http://www.techdirt.com/articles/20120324/01463618234/hollywood-up-comers-recognizing-that-big-gatekeepers-may-be-more-threat-than-silicon-valley.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120324/01463618234/hollywood-up-comers-recognizing-that-big-gatekeepers-may-be-more-threat-than-silicon-valley.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120324/01463618234/hollywood-up-comers-recognizing-that-big-gatekeepers-may-be-more-threat-than-silicon-valley.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>fighting-the-status-quo</slash:department>
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<pubDate>Mon, 13 Feb 2012 13:11:42 PST</pubDate>
<title>Oh No! Car Dealers Might Have To Deal With Informed Customers! That Must Be Illegal!</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120213/04002117742/oh-no-car-dealers-might-have-to-deal-with-informed-customers-that-must-be-illegal.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120213/04002117742/oh-no-car-dealers-might-have-to-deal-with-informed-customers-that-must-be-illegal.shtml</guid>
<description><![CDATA[ A few folks sent over this recent NY Times article about how the traditional auto sales world was apparently <a href="http://www.nytimes.com/2012/02/11/your-money/car-dealers-wince-at-a-site-to-end-sales-haggling.html?sq=truecar&st=cse&scp=1&pagewanted=all" target="_blank">up in arms about a company called TrueCar</a> that seeks to make the process of buying cars easier by providing more info to buyers about what cars are actually selling for, what the dealers' true prices are, and also offering guaranteed "haggle free" prices from certain dealers.  To be honest, this really doesn't sound all that different from a few other services online.  The last two times I've bought cars, I've been able to get good deals using online services like this and just emailing directly to dealers (and for anyone buying a car, I can't recommend <a href="http://www.carbuyingtips.com/" target="_blank">CarBuyingTips.com</a> enough, even with its 90's era web design -- that site has saved me a ton).
<br /><br />
However, what's really incredible is how the industry has reacted to this site -- basically freaking out and whining about how consumers actually being informed might put them all out of business.  The excuses are typical of what you'll find with an industry that works on a collusion or gatekeeper system when it's finally faced with real competition.  They start talking about how real competition is evil and how it will lead to a worse situation with <i>more scams</i>.  In fact, TrueCar got hit with claims that what it was doing, in providing consumers with more info, was <i>illegal</i>.  They've even had to change their practices in some states -- which really only goes to show just how much car dealers have influenced various state laws in their favor to protect against true competition and an informed consumer.
<blockquote><i>
Others, including Honda, have argued that TrueCar could open the door to unscrupulous dealers trying to sell a more expensive car or more options once they get the customers in the door &#8212; which Honda said reflected poorly on the brand. Honda also threatened to cut off marketing dollars to dealers who promoted its cars on the site below the invoice price, a price that is supposed to represent something close to the dealer&#8217;s cost (though dealers usually make more money on other manufacturer incentives and programs).
</i></blockquote>
Think of just how convoluted and insane this argument is.  Honda doesn't want informed consumers because (wait for it...) informed consumers might lead dealers to try to trick buyers.  Seriously.  Okay, time to cross Honda off any future potential car list.<br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120213/04002117742/oh-no-car-dealers-might-have-to-deal-with-informed-customers-that-must-be-illegal.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120213/04002117742/oh-no-car-dealers-might-have-to-deal-with-informed-customers-that-must-be-illegal.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120213/04002117742/oh-no-car-dealers-might-have-to-deal-with-informed-customers-that-must-be-illegal.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>felony-interference-of-a-business-model</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120213/04002117742</wfw:commentRss>
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<pubDate>Fri, 10 Feb 2012 09:31:11 PST</pubDate>
<title>Always A Gatekeeper: RIAA Backs .music Proposal... If It's Only Limited To 'Accredited' Musicians</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120208/03161317696/always-gatekeeper-riaa-backs-music-proposal-if-its-only-limited-to-accredited-musicians.shtml</link>
<guid>http://www.techdirt.com/articles/20120208/03161317696/always-gatekeeper-riaa-backs-music-proposal-if-its-only-limited-to-accredited-musicians.shtml</guid>
<description><![CDATA[ For years there have been a few efforts underway to try to create a .music top level domain.  While I'm not totally convinced such a TLD really is needed, it's been interesting to watch the RIAA's allergic reaction to the general idea.  About a year ago, we wrote about how the RIAA was complaining that any such TLD might (gasp!) <a href="http://www.techdirt.com/articles/20110119/02303312714/riaa-threatening-icann-about-music-claiming-it-will-be-used-to-infringe.shtml">be used to infringe</a>, and arguing that ICANN shouldn't allow it unless it was completely locked down.  Apparently, the RIAA has now found the plan it likes, siding with a company called Far Further <a href="http://domainincite.com/riaa-backs-music-new-gtld-bid/" target="_blank">on its bid to run .music</a>, and going against the company that has fought the hardest for .music... a company called dotMusic.  If you want to understand why the RIAA is now endorsing Far Further's proposal, it's pretty simple:
<blockquote><i>
Its .music would be restricted, along the same lines as gTLDs such a .pro, to card-carrying members of what the company calls <b>"accredited Global Music Community Members".</b>
<br /><br />
"It's not open to everyone," Styll said. "You'd have to join an organization."
<br /><br />
Amateur bands would have to be members of an accredited songwriters association to get a .music address, for example.
</i></blockquote>
In other words, it goes <i>against</i> the reality we know today, which is that new technologies are allowing anyone to become a musician. Instead, it's based on the obsolete notion that only those in a special club are "really" musicians.  What you end up with is exactly what the RIAA wants: a system where it gets to "accredit" musicians.  In other words, a system where gatekeepers still matter.  Of course, what they don't realize is that if .music uses such a system, it almost immediately becomes irrelevant, and sets itself up as an exclusionary club in an era when <a href="http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml">such things aren't necessary</a> any more.<br /><br /><a href="http://www.techdirt.com/articles/20120208/03161317696/always-gatekeeper-riaa-backs-music-proposal-if-its-only-limited-to-accredited-musicians.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120208/03161317696/always-gatekeeper-riaa-backs-music-proposal-if-its-only-limited-to-accredited-musicians.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120208/03161317696/always-gatekeeper-riaa-backs-music-proposal-if-its-only-limited-to-accredited-musicians.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>gates-have-come-down</slash:department>
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<pubDate>Thu, 9 Feb 2012 01:31:10 PST</pubDate>
<title>People Rushing To Give Hundreds Of Thousands Of Dollars In Just Hours For Brand New Adventure Game</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml</guid>
<description><![CDATA[ Whoa.  After dinner, I did a quick look around the web to see if anything interesting was going on, and saw someone mention that the <a href="http://www.kickstarter.com/projects/66710809/double-fine-adventure" target="_blank">Double Fine Adventure project on Kickstarter had raised over $100,000 in just a few hours</a>.  I clicked to open the page, but then went off to do some other things, take my dog for a walk, tuck my son into sleep, chat with my wife, etc.  Then I came back to my computer, and someone else mentioned that it had now raised over $200,000.  And as I write this, it's getting mighty close to $300,000.  Who knows where it'll be by the time you read this.  Either way, the basic story is that popular game development shop Double Fine wants to create a new point-and-click adventure game, but says that no publisher will pay for such a thing (even though they have <a href="http://en.wikipedia.org/wiki/Ron_Gilbert" target="_blank">Ron Gilbert</a> -- the creator of the original <i>Monkey Island</i> games on staff).
<br /><br />
So they decided to go to Kickstarter.  And, as a part of that project, they're also planning to create a documentary film about the making of the game... using the same filmmaking team, <i>2 Player Productions</i>, who have also been working on a documentary about video game maker Notch (who you hopefully know already).  But they wanted to raise $400,000.  $300,000 for the game, and $100,000 for the documentary.  That's still a significant chunk to raise over Kickstarter... but clearly the public thinks it's worth it.  You should check out the awesome video that Tim Schafer, Double Fine's boss, put together, embedded here:
<center>
<iframe frameborder="0" height="360px" src="http://www.kickstarter.com/projects/66710809/double-fine-adventure/widget/video.html" width="480px"></iframe>
</center>
The video is quite awesome.
<br /><br />
Separately, Double Fine wanted to offer some super premium tiers which were simply <i>too rich</i> for Kickstarter to handle, so they had to <a href="http://www.doublefine.com/news/comments/the_double_fine_adventure-adventure_is_here/" target="_blank">post them to their own website</a>.  These include the following:
<blockquote><i>
<p>Pledge $15,000 or more:<br />
Dinner with Tim Schafer and key members of the dev team.</p>

<p>Pledge $20,000 or more: <br />
Dinner and BOWLING with Tim Schafer and key members of the dev team.</p>

<p>Pledge $30,000 or more:<br />
Picture of Ron Gilbert smiling.</p>

<p>Pledge $35,000 or more:<br />
Undoctored picture of Ron Gilbert smiling.</p>

<p>Pledge $50,000 or more:<br />
Become an actual character in the game.</p>

<p>Pledge $150,000 or more:<br />
Tim Schafer (that&#8217;s me) will give last four remaining Triangle Boxed Day of the Tentacles, in original shrink-wrap.&#8221; (Limit of 1) (Holy crap, what am I thinking? I only have four of those!)</p>
</i></blockquote>
There are plenty of interesting things to discuss about all of this, but one of the key points is that this shows how content creators sometimes can read a market much better than the traditional gatekeepers.  Double Fine knows that no publisher would give them money for this game because the "experts" at those publishers (gatekeepers) don't think there's a real market for them.  But there clearly is, and it's all coming out thanks to the Kickstarter campaign, and this massive rush to fund the game.
<br /><br />
I also find this amusing, coming just hours after someone was telling me on Twitter that Kickstarter was no way to fund serious development, because people just aren't willing to pay for creating new things.  It appears that plenty of people disagree.  Anyway, we've embedded the pledge widget below, because at the rate people are pledging, I'm sure the numbers we talk about above are likely to be out of date pretty quickly, and it seems likely that this game will far surpass its $400k goal.  I'm just wondering if Ron Gilbert will ever actually smile.
<center>
<iframe frameborder="0" height="380px" src="http://www.kickstarter.com/projects/66710809/double-fine-adventure/widget/card.html" width="220px"></iframe>
</center><br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20120208/23505717705/people-rushing-to-give-hundreds-thousands-dollars-just-hours-brand-new-adventure-game.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>monkey-island!</slash:department>
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<pubDate>Wed, 8 Feb 2012 09:55:21 PST</pubDate>
<title>The Rise Of The 'Professional Amateur' And The Fall Of Gated, Exclusionary 'Clubs'</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml</link>
<guid>http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml</guid>
<description><![CDATA[ As the gatekeepers continue to see their carefully constructed walls crumbling, they have rushed to shore up the walls using any means at their disposal, whether it's legislation, lawsuits or simple exclusion. But those within the gates aren't much happier, despite the limitations imposed by the gatekeepers, and many are just as resistant to change as the legacy industries they work in. <br /><br /> Tadhg Kelly at GamesBrief has delivered an excellent post <a href="http://www.gamesbrief.com/2012/01/why-pro-amateurs-are-the-future/" target="_blank">explaining why it's so hard for the creators still working within the confines of these industries to embrace the future</a>:
<blockquote>
<i>Creative industries tend to be like clubs. You can get into the club in many ways, but all of them are equally difficult. You've put the time in, done the training, had the lucky breaks, struggled and finally made it. Once you are actually in the club then life is easier. You have a name, you are a part of a network and you work with a lot of the same people year in year out. Members rarely fall out of the club entirely...</i> <br /><br /> <i>We are pros. We are "in". And we are aware that there are so many more people who are not "in" that would like to be.</i> <br /><br /> <i>Perhaps they have an overly-romantic notion of what it's like but that's just how it is. All creative fields, from modern art through to advertising have that lustre because people like the idea of making things for a living.</i>
</blockquote>
That last sentence is key. Even as the limitations and drawbacks of yoking your creative output to a major label or a large publishing house become more apparent, the lure remains nearly as strong, simply because for a long period of time, these legacy industries were the best option. But now they're not, and this threatens those still working within the system.
<blockquote>
<i>[P]art of being "in" is the sense that the club can't get too big, and for many the internet is actually pushing to make the club smaller. Book publishers, for example, no longer offer much in the way of advances. Long-tail services like Netflix and Spotify have such huge libraries that every new artist is competing not just with their peers, but their antecedents also. Distribution may rise but prices fall.</i> <br /><br /> <i>They feel squeezed by piracy. Though they dislike it, many who are "in" quietly believe that they have to keep many more people "out" in order to hold on to what remains. I don't mean executives etc. I mean established writers, musicians, game makers and so on. We live in a curious age where the freest of thinkers (artists of various stripes) are the ones that want to curtail freedom the most.</i>
</blockquote>
The pressure to control the internet isn't simply studio execs and big content lobbyists. The pressure is also exerted by those on the inside, who aren't happy to see huge shifts in the gameplan or new blood being introduced. But even worse, they can't tell whether the gates are protecting them or trapping them.
<blockquote>
<i>Those who are "in" also feel squeezed by something else: Democratisation of tools. It's bad enough that they have to deal with a loss of revenue, but a reduction of difficulty in getting into the club threatens to increase its size many times over. The future is a world awash with low-rent ebooks, GarageBand music and GameMaker-developed games. Quality will collapse, and there will be no future for the professional any more.</i>
</blockquote>
This opinion is expressed quite often during discussions about legacy industries, that if the barriers are low enough, everyone's going to jump the fence and water down the creative field. To those in the club, it looks hopeless: set adrift in a sea of low-talent amateurs whose willingness to undercut the competition with massive amounts of cheap/free goods. <br /><br /> But they fail to see the upside to the removal of barriers:
<blockquote>
<i>In the startup world, the reduction of barriers is a great boon. You can, for example, assemble a small team and go create a tool that will change the world. As an individual you can create a blog that causes conversations and change. You can develop a game, make music, start a design agency, and all you need is a laptop.</i>
</blockquote>
With the barriers to entry removed, the stage is set for a new breed of creators: the professional amateur.
<blockquote>
<i>It's not amateur in the sense of a lack of diligence, nor is it professional in the sense of those who are "in". The forces of technology distribution and cheap or free tools creates a space for talent to do what talent wants to do. It creates a class of pro-amateur makers.</i> <br /><br /> <i>A pro-amateur perhaps works on a project as a side-line to her day-job but she treats it seriously. Like any struggling writer, there is the work and the need to pay the rent. The difference is that the pro-amateur then takes her work and distributes it directly. She creates a book, an album, a TV series and just puts it out there. It only really costs her time to do it, and if it works it works. If not, she does something else.</i>
</blockquote>
As has always been the case, making money in the creative world is hard. Most people cannot afford to do it as their only source of income. This isn't a new problem, although many of those on the inside of the "club" tend to portray it as such. But this new hybrid form of creator will be able to do things they can't, thanks to platforms and tools they embrace, rather than distrust.
<blockquote>
<i>The magic of the internet is therefore this: It substitutes time spent getting into the club with time spent finding fans. Expertise with experience. Legitimacy with audience. Jargon with generosity. And for those with the talent to do it well come the rewards because niche audiences that blossom into tribes exist for almost anything you can think of.</i>
</blockquote>
To coin a phrase (ha!), Connect with Fans and give them a Reason to Buy.<br /><br /><a href="http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120201/09311617622/rise-professional-amateur-fall-gated-exclusionary-clubs.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-internet-is-the-ultimate-siege-engine</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120201/09311617622</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 2 Dec 2011 19:39:00 PST</pubDate>
<title>'Pro-Artist' Gatekeepers Continue To Separate Artists From Their Fans</title>
<dc:creator>Tim Cushing</dc:creator>
<link>http://www.techdirt.com/articles/20111202/02301416951/pro-artist-gatekeepers-continue-to-separate-artists-their-fans.shtml</link>
<guid>http://www.techdirt.com/articles/20111202/02301416951/pro-artist-gatekeepers-continue-to-separate-artists-their-fans.shtml</guid>
<description><![CDATA[ Despite the internet's promise of connectivity, gatekeepers are still working as hard as ever to keep artists' work out of the hands of their fans. It seems counterproductive (to say the least) to withhold finished work until some magical date in the future when platforms like Twitter, Facebook, etc. allow artists to connect directly with fans instantaneously. I'm sure the legacy industries have their reasons, but as much as a frustration as it is for the fans, it's even more so for the artists. <br /><br /> Grantland's<a href="http://www.grantland.com/blog/hollywood-prospectus/post/_/id/38136/fiona-apple-at-largo-my-new-songs-have-been-done-for-a-year" target="_blank"> review of Fiona Apple's appearance at the Largo in Los Angeles</a> contains this quote from Apple herself:
<blockquote>
<i>At one point, a fan requested new material. "I can't remember [how to play] any of my new songs because they've been done <b><i>for a fucking year</i></b>," Apple replied. "Not her fault!" said Brion.</i>
</blockquote>
Explain that. Is Apple's label waiting for the perfect moment, some arbitrary date which has been deemed as perfect for dropping her new album? Is there any reason, in this day and age, with all the distribution options and instant connections, for any label to sit on a finished album for an entire year? <br /><br /> It boggles the mind. Here's an industry that exists to sell content and yet shows a bizarre reluctance to do exactly that. No wonder artists (<a href="http://www.techdirt.com/articles/20110624/10313514841/drake-tells-universal-music-to-stop-taking-down-music-hes-leaking.shtml" target="_blank">like Drake</a>) get excited about leaks. Who knows how long the album has been sitting on the virtual shelves, collecting dust while the label decides whether or not today might be perfect album-selling weather. <br /><br /> As an artist, this has to be torturous. You're understandably proud of your work and can't wait to put it in the hands of your fans, but someone else completely unrelated to the creative process is gazing at the calendar in consternation and penciling in your album for release at some random point in the future. And since you don't have control over your own work, there's nothing you can do but hold on to your waning enthusiasm and hope that no one at a concert asks you to play something from your still-unreleased album. <br /><br /> It's even worse in the <a href="http://www.techdirt.com/articles/20110302/01504713321/more-authors-realizing-they-can-make-damn-good-living-self-releasing-super-cheap-ebooks.shtml" target="_blank">publishing world</a>, where it can take 2-3 years to see your work in print (or an ebook), not to mention the fact that your back catalog is still controlled by someone else, meaning you can't reissue older books in order to keep money flowing in or maintain public interest while waiting for your finished book to hit the shelves. <br /><br /> As a fan, it's frustrating enough that publishers of all types still insist on ridiculous staggered releases and "windows." For an artist, it has to be absolutely maddening. All you want to do is get it to the people who want it most, but the gate is locked down tight by the same companies who still insist they're the last, best hope for the creative community. Conjuring up false scarcity through calendar mismanagement is no way to treat your artists. Or their fans.<br /><br /><a href="http://www.techdirt.com/articles/20111202/02301416951/pro-artist-gatekeepers-continue-to-separate-artists-their-fans.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111202/02301416951/pro-artist-gatekeepers-continue-to-separate-artists-their-fans.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111202/02301416951/pro-artist-gatekeepers-continue-to-separate-artists-their-fans.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-internet-is-the-keymaster</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20111202/02301416951</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 28 Sep 2011 10:54:00 PDT</pubDate>
<title>No The Internet Doesn't Do Away With Middlemen -- It Just Changes Their Role</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml</link>
<guid>http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml</guid>
<description><![CDATA[ There's an idea that's been popular for a while that the internet somehow does away with "middlemen."  A perfect example of this is NY Times' Damon Darlin <a href="http://www.nytimes.com/2011/09/25/technology/internet/lunch-catered-by-internet-middlemen.html?smid=tw-nytimestech&#038;seid=auto" target="_blank">acting surprised at a new middleman business</a> delivering food to various companies from various food trucks and chefs:
<blockquote><i>
Hold on, though, wasn&rsquo;t that a job description that the Internet was destroying? There was even a 25-cent word for it: disintermediation. The Web, we were told, was eliminating the need for the layers of brokers, agents, wholesalers and even retailers that separate the consumer from the producer. 
</i></blockquote>
It's time for this argument to go away.  We've been arguing for a while that the internet doesn't <i>kill</i> middlemen, it just <a href="http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml">changes what kind of middlemen you need</a>.  It gets rid of <b>gatekeepers</b>, but replaces them with <b>enablers</b>.  There's still a tremendous role for middlemen operations that enable buyers and sellers to do more.  But there's no role for someone acting as a "gatekeeper" that blocks what buyers and sellers can do.  Of course, gatekeepers hate this, because when they were gatekeepers they were <i>the</i> central player (and could charge monopoly rents).  But enablers are not central.  They're there to help the really important players: the buyers and the sellers.  And there just aren't the same monopoly rents.  Such is life in modern society.  But, let's drop this claim that middlemen are going away, and admit to the reality: it's just the gatekeepers that go away.<br /><br /><a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110927/01281116105/no-internet-doesnt-do-away-with-middlemen-it-just-changes-their-role.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>enablers,-not-gatekeeprs</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110927/01281116105</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 21 Jul 2011 07:47:36 PDT</pubDate>
<title>Gatekeepers And The Economy</title>
<dc:creator>Nina Paley</dc:creator>
<link>http://www.techdirt.com/articles/20110718/07151415145/gatekeepers-economy.shtml</link>
<guid>http://www.techdirt.com/articles/20110718/07151415145/gatekeepers-economy.shtml</guid>
<description><![CDATA[ <a href="http://mimiandeunice.com/2011/07/18/walls/"><img width="560px" height="174px" title="Walls" src="http://mimiandeunice.com/wp-content/uploads/2011/07/ME_397_Walls-640x199.png" alt="" /></a> 
<p>I was actually thinking about the TSA when I wrote this, but it applies just as well to IP.</p><br /><br /><a href="http://www.techdirt.com/articles/20110718/07151415145/gatekeepers-economy.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110718/07151415145/gatekeepers-economy.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110718/07151415145/gatekeepers-economy.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>jobs-justify-anything</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110718/07151415145</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 6 Jul 2011 10:27:00 PDT</pubDate>
<title>The Old Gatekeeper Journalism vs. The New Open Journalism</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110706/00180414982/old-gatekeeper-journalism-vs-new-open-journalism.shtml</link>
<guid>http://www.techdirt.com/articles/20110706/00180414982/old-gatekeeper-journalism-vs-new-open-journalism.shtml</guid>
<description><![CDATA[ Reader MrSlovenian points us to a really interesting story that highlights one way in which journalism is really changing, and how the old "gatekeeper" mentality fails.  It kicks off with a story posted last Friday on Yahoo Sports via "The Sports Xchange," a service for syndicating news, written by veteran NFL reporter Len Pasquarelli.  The story claimed that Indianapolis Colts defense end Robert Mathis was <a href="http://ca.sports.yahoo.com/nfl/news?slug=sportsxchange-000355896_tip-sheet-starting-with-manning-colts-face-contract-quandary-" target="_blank">planning to hold out from training camp</a> in an attempt to get an extension on his contract.  Among the claims made by Pasquerelli was the following:
<blockquote><i>
The Sports Xchange can report with some degree of certainty that Mathis ($2.41 million in 2011) has no intention of reporting to the club until/unless his contract is addressed.
<br /><br />
Said one person close to the Mathis situation: "He'll never play another snap there under that (existing) contract."
</i></blockquote>
Not surprisingly, an Indianapolis Colts fan blog, called 18to88, quickly <a href="http://www.18to88.com/2011-archives/july/pasquarelli-mathis-may-hold-out.html">posted the story</a> and, at the same time, posted a direct Twitter message to Mathis, who uses Twitter.  Pretty quickly, Mathis <a href="http://twitter.com/#!/RobertMathis98/status/86969965093199872" target="_blank">responded directly</a> to the 18to88 writer, Nate Dunlevy, denying the story and noting that he wasn't planning to hold out because the team had other priorities to cover, indicating that his demanding more money would hurt the overall team and some of the other players.  Dunlevy posted <a href="http://www.18to88.com/2011-archives/july/robert-mathis-shows-true-team-spirit.html" target="_blank">a detailed update</a>, praising Mathis for his "team spirit."
<br /><br />
So, at this point, we have a "veteran reporter" with a story on Yahoo Sports that quickly gets debunked by the main subject of that story responding to a question from a fan blogger on Twitter.  The whole concept of the gatekeeper mentality of old school journalism was that it was the journalists who had the sources and that you, the lowly reader, had none.  In the interactive world of today, that equation has shifted in many cases and the established press hasn't quite realized it yet.
<br /><br />
Case in point: two days after Mathis debunked the story on his own Twitter feed and Dunlevy had written about this, Fox Sports <a href="http://msn.foxsports.com/nfl/story/Pasquarelli-Indianapolis-Colts-Robert-Mathis-Reggie-Wayne-renegotiate-contracts-070111" target="_blank">reposted the entire original Pasquarelli article</a> claiming that Mathis was going to hold out.  The story also got picked up by <a href="http://profootballtalk.nbcsports.com/2011/07/03/report-robert-mathis-wont-play-another-snap-under-current-deal/" target="_blank">an NBC football blogger</a>, which drove even more attention to the story.
<br /><br />
This new national attention, two days after Mathis has publicly denied the same story, got fans upset at Mathis and had him (once again) publicly (and reasonably angrily) <a href="http://twitter.com/#!/RobertMathis98/status/87546865565958144" target="_blank">denying</a> the story.  After this whole thing was pointed out, the NBC blogger, Gregg Rosenthal, updated his blog post, but the Fox News story and the Yahoo story remain unchanged.
<br /><br />
Dunlevy has written up a <a href="http://www.18to88.com/2011-archives/july/how-twitter-killed-a-story-before-it-began.html" target="_blank">full explanation of all of this as well</a>, summarizing the whole thing nicely:
<ol><i>
<li><strong>The mainstream story by a venerable reporter lacked any direct confirmation from the athlete in question in the story</strong>. Pasquarelli was obviously misled by a source. It happens, and it's not  necessarily his fault, though one does have to wonder if it was so easy  to get a comment from Mathis about the issue why he didn't manage to get  one.</li>
<li><strong> The mainstream media released a story that had been publicly refuted two days earlier</strong>.</li>
<li><strong> It was online journalists that first</strong> found the story (me), sought to confirm the story (me), and then widely disseminated the story with the appropriate corrections (me and Rosenthal).</li>
</i></ol>
I don't think this is a point about "online news" vs. "mainstream" news, so much as it's indicative of a changing mindset in journalism as a whole.  As mentioned, the old way was a gatekeeper way of thinking about things.  Fact checking was done by the fact checking department and any corrections ran the following week in the small print.  But that's not the way it works any more.  Modern journalists know that news happens in real time, that sources are not hidden in a vault somewhere and that stories are continually updated.  Old school journalists and journalism operations miss all that... and look foolish as a result.<br /><br /><a href="http://www.techdirt.com/articles/20110706/00180414982/old-gatekeeper-journalism-vs-new-open-journalism.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110706/00180414982/old-gatekeeper-journalism-vs-new-open-journalism.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110706/00180414982/old-gatekeeper-journalism-vs-new-open-journalism.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>which-one-works-better?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110706/00180414982</wfw:commentRss>
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<item>
<pubDate>Mon, 13 Jun 2011 03:28:53 PDT</pubDate>
<title>Music Service Simfy Files Complaint Over Apple Blocking Its iPad App</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/wireless/articles/20110608/23333314630/music-service-simfy-files-complaint-over-apple-blocking-its-ipad-app.shtml</link>
<guid>http://www.techdirt.com/blog/wireless/articles/20110608/23333314630/music-service-simfy-files-complaint-over-apple-blocking-its-ipad-app.shtml</guid>
<description><![CDATA[ We've talked in the past about Apple's quite arbitrary approval process for apps via its walled garden, noting at times that Apple just likes to keep out competitive apps.  At least one company is questioning whether or not this is legal.  Via <a href="http://www.hypebot.com/hypebot/2011/06/more-news-simfy-claims-apple-abuse-facebook-adds-facial-rec-icloud-lawsuits-hmv-more.html">Hypebot</a>, we learn that Simfy (often called the Spotify of Germany) has <a href="http://www.thecmuwebsite.com/article/simfy-files-complaint-over-apple/" target="_blank">complained to German regulators</a> that Apple has not yet approved its iPad app, despite having submitted it months ago.   The company pointed out that Apple has already approved an iPhone app from the company, and it seems strange that it's been stalling so long on the iPad app.  Of course, given the timing of the announcement of Apple's new iCloud music service, Simfy certainly seems to feel that this move was anti-competitive.  Of course, on the flip side, that's what you get for relying on a mostly closed platform.  Time for Simfy to see if it can figure out a way to <a href="http://www.techdirt.com/articles/20110607/08374914589/newspapers-finally-realizing-they-dont-have-to-use-apples-high-priced-payment-offering-locked-down-app-store.shtml">make an HTML5 web app</a> instead.<br /><br /><a href="http://www.techdirt.com/blog/wireless/articles/20110608/23333314630/music-service-simfy-files-complaint-over-apple-blocking-its-ipad-app.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110608/23333314630/music-service-simfy-files-complaint-over-apple-blocking-its-ipad-app.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110608/23333314630/music-service-simfy-files-complaint-over-apple-blocking-its-ipad-app.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-competition-allowed</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110608/23333314630</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 15 Apr 2011 19:39:00 PDT</pubDate>
<title>Why Does The Entertainment Industry Seek To Kill Any Innovation That's Helping It Adapt?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110415/01524013905/why-does-entertainment-industry-seek-to-kill-any-innovation-thats-helping-it-adapt.shtml</link>
<guid>http://www.techdirt.com/articles/20110415/01524013905/why-does-entertainment-industry-seek-to-kill-any-innovation-thats-helping-it-adapt.shtml</guid>
<description><![CDATA[ The LA Times recently had a good article about <a href="http://articles.latimes.com/2011/apr/12/business/la-fi-ct-hulu-20110412" target="_blank">Hulu's struggles with its corporate parents</a>, the various TV companies.  While Hulu itself has been massively successful, the TV companies are suddenly claiming it's a <i>threat</i> (even though they own it) and are seeking to <a href="http://www.techdirt.com/articles/20110130/01074712886/hulu-owners-looking-to-make-hulu-even-more-useless.shtml">cripple</a> the service in a misguided and shortsighted bid to "protect" their legacy offerings.
<br /><br />
Combine that with our recent story about the record labels <a href="http://www.techdirt.com/articles/20110414/10554513894/record-labels-pressure-spotify-into-being-worse-driving-users-back-to-piracy.shtml">crippling Spotify</a> and the Hollywood studios seeking to <a href="http://www.techdirt.com/articles/20110324/17421513618/hollywood-continues-its-plan-to-kill-netflix.shtml">cripple Netflix</a>, and you've got a pattern.  Any time a new service comes along that helps drag the content industries into the present, the industry's hit back by trying to kill off or cripple the golden goose.
<br /><br />
The simplistic answer is that the entertainment industry is all about control, and they freak out about these success stories (that make them money) because they realize they're losing control.  I think it's a little more complex than that, but not too much.  The established entertainment business, for many, many years, has operated under the principle of being <i>the gatekeeper</i> to their industry.  They've (incorrectly) believed that their value and the key to their business is in being the gatekeeper.  But the amazing thing about the internet is that it knocks down fences and walls with ease.
<br /><br />
Gatekeepers don't make much sense.
<br /><br />
If you view yourself as an <i>enabler</i>, then these new services seem great and wonderful and a huge opportunity.  If you see yourself as a <i>gatekeeper</i>, you see these other services as a path to route around your gate.  The <i>mistake</i> is in thinking that the answer is to shut down or limit that alternative.  That's because, the alternatives (generally) are <i>not really gatekeepers themselves</i>.  Of course, to the existing gatekeepers they <i>look</i> like gatekeepers, which leads to this reaction.  But the reality is quite different.  In a world where there are no real walls or fences, you don't need gates, and thus you don't need gatekeepers.
<br /><br />
Instead, you need <i>enablers</i>: the curators, aggregators and filters who help you make sense of the wide open world.  That's what Spotify, Hulu and Netflix all do, in a legal fashion.  But it's also what various unauthorized sites and services do in an often less than legal fashion.  But none of that changes the fact that the gates are no longer needed and the fences are down.  Spotify, Hulu and Netflix aren't the new gatekeepers.  They're compelling enablers who have built the new hotspot that people <i>want</i> to go to, because of the additional value they provide.  Knocking them down doesn't bring back the need for the gates.  Those are gone forever.  It just takes away one of the more useful services -- which actually does pay the copyright holders -- and drives people to the many other (perhaps unauthorized) sources.<br /><br /><a href="http://www.techdirt.com/articles/20110415/01524013905/why-does-entertainment-industry-seek-to-kill-any-innovation-thats-helping-it-adapt.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110415/01524013905/why-does-entertainment-industry-seek-to-kill-any-innovation-thats-helping-it-adapt.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110415/01524013905/why-does-entertainment-industry-seek-to-kill-any-innovation-thats-helping-it-adapt.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-all-about-control</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110415/01524013905</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 16 Feb 2011 01:57:34 PST</pubDate>
<title>Cable And Hollywood Fight Having Their Gatekeeper Status Taken Away</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110214/00060613076/cable-hollywood-fight-having-their-gatekeeper-status-taken-away.shtml</link>
<guid>http://www.techdirt.com/articles/20110214/00060613076/cable-hollywood-fight-having-their-gatekeeper-status-taken-away.shtml</guid>
<description><![CDATA[ Matthew Lasar has a nice writeup about how the big cable lobbyists, NCTA, and movie studio lobbyists, MPAA, are <a href="http://www.wired.com/epicenter/2011/02/cable-google-tv-revolution/all/1" target="_blank">fighting as hard as possible to stop an FCC proposal</a> to create a standard, called AllVid, that would allow any consumer electronics maker to tap into their content (legally, and for those actually subscribed), and display it via the device.  Right now, of course, if you get cable TV, you're limited to the hardware they give you, which means if they don't want to let some other manufacturer come in with a more innovative system, you're stuck.  Google -- who is pushing its Google TV product, and Sony, who has a variety of plans for set-top boxes, would prefer a standard so that they can sell you the boxes, and you can access the TV content you're already subscribed to, along with wider content from the internet.
<br /><br />
But, if there's one thing that's become clear over the years, it's that gatekeepers will go to amazing lengths to keep those gates in place.  So while the FCC seems very interested in moving forward on such a standard, NCTA has announced that it will pretty much destroy all of civilization:
<blockquote><i>
Sony/Google are asking the Commission to ignore copyright, patent, trademark, contract privity, licensing, and other legal rights and limitations that have been thoroughly documented.
</i></blockquote>
Of course, almost none of that is actually true, but boy does it sound impressive.  Sony and Google aren't asking for any of those things.  They're simply asking for a way that they can provide devices that can tap into an account holder's legally authorized content, and add additional services around it.  Think of it like a Carterphone for cable TV -- meaning that you no longer have to get your phone from AT&#038;T, but can buy a third party phone.
<br /><br />
But, of course, even the MPAA is against that, as it's siding with the NCTA with a "but... but... piracy!" argument that also makes no sense:
<blockquote><i>
"legitimate MVPD and online content sources will be presented in user interfaces alongside illegitimate sources (such as sites featuring pirated content)," MPAA warns. "In essence, this 'shopping mall' approach could enable the purveyor of counterfeit goods to set up shop alongside respected brand-name retailers, causing consumer confusion."
</i></blockquote>
Yes, think about what you're reading for a second, and then shake your head at the level of confusion coming out of the MPAA.  They want to block an FCC plan to make it <i>easier</i> to access authorized and legitimate content, because it's also easy to access pirated content.  In the MPAA's twisted view of the world, it's <i>better</i> to leave just the pirated content as easy to access, because if the authorized content was just as easy to access, people might think it's legit.  Are they really serious over there?
<br /><br />
Who knows where all of this will lead, but the key thing that becomes clear in all of this is that cable does not want to give up its gatekeeper status.  Even though a system that would better integrate cable content with additional internet content would clearly be a benefit to consumers, it would also mean a loss of gates, and we're dealing with yet another industry that incorrectly thinks it needs gates to survive.  So, rather than add value to the consumer experience, it's actively fighting against it.<br /><br /><a href="http://www.techdirt.com/articles/20110214/00060613076/cable-hollywood-fight-having-their-gatekeeper-status-taken-away.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110214/00060613076/cable-hollywood-fight-having-their-gatekeeper-status-taken-away.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110214/00060613076/cable-hollywood-fight-having-their-gatekeeper-status-taken-away.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>inevitable-is-coming</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110214/00060613076</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 14 Feb 2011 13:58:04 PST</pubDate>
<title>Nice To See How Content Creators Have More Power Over Middlemen</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml</link>
<guid>http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml</guid>
<description><![CDATA[ We've talked a lot about how the role of middlemen is changing quite a bit these days.  In the past, it was about them being gatekeepers.  If you wanted to be a successful musician you had to sign a deal with one of a tiny number of big record labels.  If you wanted to be a filmmaker you had to get a big studio to help you out.  If you wanted to be an author, you had to sign a deal with a big publisher.  And, since those middlemen acted as the only paths to success, they were able to dictate absolutely ridiculous terms.  Just take, for example, the <a href="http://www.techdirt.com/articles/20100712/23482610186.shtml">typical record label contract</a>, which wasn't just a "loan" or an "investment," but them basically buying all of your copyrights <i>and</i> you still have to pay all of the money back from your earnings... but you don't get the copyrights back after you do so.  These were amazingly one-sided deals that totally put the middlemen in the power position.
<br /><br />
What's fascinating (and wonderful) to see today is how the changing marketplace means that the actual content creators are in control.  This doesn't mean the death of middlemen -- not by a long shot.  There's still a <a href="http://www.techdirt.com/articles/20100811/18040910598.shtml">huge role</a> for middlemen to play -- but it's as <i>enablers</i>, not <i>gatekeepers</i>.  In a world with enablers, the content creators are still the ones in control.  The middlemen become <i>supporting</i> players.  This is why I always find it funny when those who support the old system claim that they're the ones "helping" creative types.  But that's clearly not the case.  What they're helping are the gatekeeper middlemen, who have done everything possible to pressure content creators into bad deals <i>because they had no other choice</i>.  These days, thanks to the wider choices enabled by the internet, content creators are able to restack the pyramid and put themselves in control, with middlemen actually helping, rather than capturing all of the value.
<br /><br />
We already wrote about Conan O'Brien's <a href="http://www.techdirt.com/articles/20110210/15233913045/how-nbc-wanted-conan-obrien-dump-his-twitter-account.shtml">embrace of social media</a> in Fortune's article about <a href="http://tech.fortune.cnn.com/2011/02/10/conan-2-0/" target="_blank">Conan 2.0</a>, but there was another part of the article that I wanted to highlight in this post.  And that's the fact that the deal O'Brien signed with TBS is quite different than the traditional TV deal, in that it's not TBS's show that O'Brien appears on, but it's O'Brien's show... with TBS as a distribution partner.  But O'Brien and his company really have all the control -- including over the digital side of things.  Even the video clips from his show don't come from TBS or use a TBS video player.  They're all Team Coco.
<blockquote><i>
O'Brien is in control of all the on-air creative and, just as important, all the digital use of his content. He and his production company Conaco own the show.... It's the opposite of O'Brien's setup at NBC, says Ross, a partner in the company. "Conaco owns the show, and TBS is a participant. At Tonight, NBC owned the show, and we were participants." And ownership makes all the difference for O'Brien and his team.
<br /><br />
Team Coco, not TBS, chooses which clips to use, edits them, and posts them. Preview clips from each night's taping go up an hour before the show's East Coast broadcast; within an hour after the show's West Coast broadcast more than a half-dozen clips from that night's show are posted on its site and Facebook, and linked to via Twitter; and the full show is viewable online the next day at 11 a.m. Eastern time. Last year at The Tonight Show Bleyaert had tried to get pre-show clips posted, but even that seemingly simple idea was difficult to execute because NBC.com ran the show's site, and putting up such clips wasn't part of its normal workflow process. "After the experience that we had at NBC, we wanted to be in control," says O'Brien's agent, Rosen. "We wanted the freedom to exploit our content."
</i></blockquote>
This reminds me of another story from a few years back about a band that announced a label <a href="http://www.techdirt.com/articles/20090802/1549165740.shtml">had signed with them</a>, rather than them signing with a label.  It's happening slowly, but the power positions are shifting and the fact that the gatekeeper role is less and less important, and the enabler role is more and more important, also means that the content creators themselves have more power.  They no longer need to sign soul-crushing, abusively one-sided deals.  Instead, they can sign deals that put them in control, where the middlemen are truly middlemen helping the content creator, rather than <i>owning</i> the content creator.
<br /><br />
We're really not there yet, for most content creators however.  The old types of deals are still being signed.  But I think we're starting to see signs of that changing.  It'll take more time, but the good news is that the content creators are getting more leverage, just as the old middlemen are starting to lose their leverage.  And the end result should be a lot better in the long run.  The middlemen still have their role in the middle, rather than at the top of the pyramid.<br /><br /><a href="http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110210/15534113046/nice-to-see-how-content-creators-have-more-power-over-middlemen.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-not-about-the-middlemen</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110210/15534113046</wfw:commentRss>
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<pubDate>Tue, 25 Jan 2011 11:18:00 PST</pubDate>
<title>Apple Using Special New Screws So You Can't Open Your iPhone</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/wireless/articles/20110125/02072212812/apple-using-special-new-screws-so-you-cant-open-your-iphone.shtml</link>
<guid>http://www.techdirt.com/blog/wireless/articles/20110125/02072212812/apple-using-special-new-screws-so-you-cant-open-your-iphone.shtml</guid>
<description><![CDATA[ One of the interesting questions we've been looking at for years is whether or not a business is an <i>enabler</i> or a <i>gatekeeper</i>.  Being in the gatekeeper business can work for a period of time, but it's often difficult to sustain.  Apple is an interesting company in that it certainly has elements of both, enabling in some areas, but being a very strict gatekeeper in other areas.  As if to reinforce this point, Apple is apparently <a href="http://consumerist.com/2011/01/apple-switching-to-new-kind-of-screw-so-you-cant-open-your-iphone-and-other-gadgets.html" target="_blank">changing the screws on iPhones to make them much harder to open</a>.  Apparently, it's come up with a "pentalobe" design:
<center>
<img src="http://i.imgur.com/2X9sh.jpg"  />
</center>
Not only that, but if you bring in your iPhone for repairs, Apple will <i>replace the old screws</i> with these new pentalobe screws to keep you from... well... screwing around.  The whole thing seems really incredibly pointless.  First of all, those who really want to open the phones will figure out ways to do so.  I would guess that it won't take long for tools that work on such screws to hit the market.  All this really does is frustrate iPhone owners by making life difficult for them.  What possible good does it serve to have a non-standard screw system?<br /><br /><a href="http://www.techdirt.com/blog/wireless/articles/20110125/02072212812/apple-using-special-new-screws-so-you-cant-open-your-iphone.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110125/02072212812/apple-using-special-new-screws-so-you-cant-open-your-iphone.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/wireless/articles/20110125/02072212812/apple-using-special-new-screws-so-you-cant-open-your-iphone.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>screw-you</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110125/02072212812</wfw:commentRss>
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<item>
<pubDate>Wed, 10 Nov 2010 16:46:00 PST</pubDate>
<title>EU Commissioner Warns Copyright Middlemen To Get With The Times</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101110/07402911792/eu-commissioner-warns-copyright-middlemen-to-get-with-the-times.shtml</link>
<guid>http://www.techdirt.com/articles/20101110/07402911792/eu-commissioner-warns-copyright-middlemen-to-get-with-the-times.shtml</guid>
<description><![CDATA[ <a href="http://torrentfreak.com/european-commissioner-lambasts-copyright-middlemen-101110/?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+Torrentfreak+%28Torrentfreak%29" target="_blank">TorrentFreak</a> points us to a recent <a href="http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/10/619&#038;format=HTML&#038;aged=0&#038;language=EN&#038;guiLanguage=en" target="_blank">speech given by Neelie Kroes, European Commission Vice-President for the Digital Agenda</a>, in which she gives a warning to "copyright middlemen," that they need to adapt to the changing times:
<blockquote><i>
Borders are now crossed more easily than ever before in history. It is a great opportunity for artists and creators of all kinds, as art has no limits but those of our minds. Art enriches itself by eliminating artificial barriers between people such as borders between countries.
<br /><br />
Just as artists have always travelled, to join sponsors, avoid wars or learn from masters far from home, now digital technology helps them to cross borders and break down barriers. Their work can be available to all. In a sense, the internet is the realisation of the Renaissance dream of Giovanni Pico della Mirandola: all knowledge in one place.
<br /><br />
Yet, it does not mean there are no more obstacles to sharing cultural and artistic works on the net. All revolutions reveal, in a new and less favourable light, the privileges of the gatekeepers of the "Ancien Regime". It is no different in the case of the internet revolution, which is <b>unveiling the unsustainable position of certain content gatekeepers and intermediaries</b>. No historically entrenched position guarantees the survival of any cultural intermediary. Like it or not, content gatekeepers risk being sidelined if they do not adapt to the needs of both creators and consumers of cultural goods.
</i></blockquote>
Of course, the real issue is that middlemen who are used to being gatekeepers need to get away from the gatekeeper mindset, and realize that it's time to be <i>enablers</i> instead of gatekeepers -- but that's difficult to do.
<br /><br />
There's also the admission that copyright "should not be an end in itself," which it too often appears to be for some in the industry:
<blockquote><i>
Take for instance copyright. For 200 years, it has proved a powerful way to remunerate our artists and to build our creative industries. <b>But copyright is not an end in itself</b>. Copyright exists to ensure that artists will continue to create. Yet we see more and more often that it is not respected. In some sectors, the levels of piracy demand that we ask ourselves what are we doing wrong. We must ensure that copyright serves as a building block, not a stumbling block.
<br /><br />
Look at the situation of those trying to digitise cultural works. Europeana, the online portal of libraries, museums and archives in Europe, is one key example. What a digital wonder this is: a single access point for cultural treasures that would otherwise be difficult to access, hidden or even forgotten.
<br /><br />
Will this 12 million-strong collection of books, pictures, maps, music pieces and videos <b>stall because copyright gets in the way</b>? I hope not.
</i></blockquote>
Of course, what Kroes is really pitching is the ongoing campaign to harmonize European copyright laws into a single copyright law across the EU, that will also include a single licensing setup.  This effort has been under way for a while, and hasn't gone all that well, in part, because the various countries that make up the EU know that there are vast differences in each market, and they're not convinced a single copyright regime actually does make sense.  So, while the language Kroes uses sounds good, it's probably more about complaints concerning regional differences, rather than a recognition that overall copyright law is broken.<br /><br /><a href="http://www.techdirt.com/articles/20101110/07402911792/eu-commissioner-warns-copyright-middlemen-to-get-with-the-times.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101110/07402911792/eu-commissioner-warns-copyright-middlemen-to-get-with-the-times.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101110/07402911792/eu-commissioner-warns-copyright-middlemen-to-get-with-the-times.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>about-time</slash:department>
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