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<title>Techdirt. Stories filed under &quot;fonts&quot;</title>
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<image><title>Techdirt. Stories filed under &quot;fonts&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Wed, 10 Oct 2012 14:13:05 PDT</pubDate>
<title>Font Designed To Help Dyslexic Individuals Gets Legal Threat, Becomes More Open In Response</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/articles/20121004/18530620612/font-designed-to-help-dyslexic-individuals-gets-legal-threat-becomes-more-open-response.shtml</link>
<guid>http://www.techdirt.com/articles/20121004/18530620612/font-designed-to-help-dyslexic-individuals-gets-legal-threat-becomes-more-open-response.shtml</guid>
<description><![CDATA[ Recently, we highlighted the tremendous difficulty that visually impaired people have encountered when it comes to intellectual property. The White House had initially <a href="http://www.techdirt.com/articles/20091215/1813047374.shtml">endorsed</a>, then <a href="http://www.techdirt.com/articles/20120725/03494019823/obama-administration-stalls-treaty-to-help-blind-effort-to-appease-big-publishers-aka-campaign-donors.shtml">stalled</a>, an international effort to expand fair use rights to help visually impaired individuals get greater access to written works. We also highlighted how <a href="http://www.techdirt.com/articles/20120923/05265720472/why-everyone-should-care-about-drms-punishment-visually-impaired.shtml">DRM</a> was a threat to the visually impaired. However, it is not just large interests making life difficult for this class of readers.&nbsp;<br />
<br />
Thanks to&nbsp;<a href="http://www.techdirt.com/user/walkernation">TechnoMage</a>, we learn that New Hampshire-based mobile app designer Abelardo Gonzalez had created a font that is easier for those with dyslexia to read books and websites, but it ended up <a href="http://www.dailytech.com/First+Free+Digital+Font+Optimized+for+Dyslexics+Arrives/article27801.htm" target="_blank">facing some legal threats from a competing font designer</a>. First off, we have a little background on the font.
<blockquote>
<i>The plight of dyslexic individuals served as inspiration to Abelardo Gonzalez, a New Hampshire-based mobile app designer, who devised a clever font to help dyslexics read digital text easier.</i><br />
<br />
<i>The font, dubbed "OpenDyslexic", employs a trick in which the bottoms of characters are weighted. Curiously some dyslexic individuals visual processing cortexes rotate images that look slender, making characters appear backwards or upside down. By making the bottom look "heavier" the font reportedly reduces this kind of visual "bug" in the brains of people with this disability.</i></blockquote>
Along with creating this font, Abelardo had released an app for iPhone and Android devices that allows those device owners to override the default font wherever it is used and replace it with this font. Other app developers had also started using it as an alternative font. Even e-reader makers Sony and Amazon have taken interest. Unfortunately, this kind of greater access is not something to celebrate if you are trying to market a more expensive font to the same demographic.
<blockquote>
<i>He relates that he was contacted by font designer Christian Boer (who sells an alternative font called dyslexie for $69 USD per "single-use" license) to "cease and desist" early during his process.</i><br />
<br />
<i>At the time he was charging a nominal fee and did reuse some bitstream-vera-sans characters as the basis for his font. Bitstream-vera-sans&#39; license explicitly allows derivative fonts to be sold (free of fee to the bitstream font creators), however, Mr. Boer was claiming that the offense occurred due to the fact that Mr. Gonzalez had changed the (free) font in a similar way as he had. By all appearances the real issue was that Mr. Gonzalez was offering it for far cheaper than Mr. Boer.</i></blockquote>
<strike>In response to this threat, Abelardo released the font for free made some modifications to the font, thus allowing greater access to the public,</strike>&nbsp;Abelardo had already released the font for free and was not planning on backing down, which was probably the exact opposite of the reaction Boer wanted. The fact that Boer felt threatened enough by a <strike>cheaper</strike>&nbsp;free font shows just how weak his position is. Abelardo even admits that Boer&#39;s font is better and has become even better as a result of having more competition in the market. So why does Boer feel the need to threaten the competition? Shouldn&#39;t the fact that he can provide a better alternative be enough incentive for people to seek him out? Or perhaps, if people and companies are turning to cheaper or free alternatives, maybe it&#39;s a sign that he might be charging too much?<br />
<br />
As someone with two dyslexic brothers, I am glad that there are people out there trying to make the world of text easier on them. Had my mother had access to a font like Abelardo&#39;s or Boer&#39;s, she probably would have had an easier time teaching them throughout school. Perhaps if the school systems that had abandoned my brothers had access to one of these fonts, they probably would have had an easier time teaching them and many others.<br />
<br />
As we move into a more electronic world in which the ability to switch out fonts and make other changes to support the visually impaired becomes more accessible, we can provide a better solution to those who need the additional help. Unfortunately, if more people like Boer and legacy publishers get their way, such tools will be locked away behind expensive paywalls, decreasing the value and accessibility to those who truly need them.<br /><br /><a href="http://www.techdirt.com/articles/20121004/18530620612/font-designed-to-help-dyslexic-individuals-gets-legal-threat-becomes-more-open-response.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121004/18530620612/font-designed-to-help-dyslexic-individuals-gets-legal-threat-becomes-more-open-response.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121004/18530620612/font-designed-to-help-dyslexic-individuals-gets-legal-threat-becomes-more-open-response.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>dyslexics-unite</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121004/18530620612</wfw:commentRss>
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<item>
<pubDate>Tue, 12 Jan 2010 12:27:00 PST</pubDate>
<title>France's Three Strikes Enforcement Agency... Pirated A Font For Its Logo</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100112/0752287716.shtml</link>
<guid>http://www.techdirt.com/articles/20100112/0752287716.shtml</guid>
<description><![CDATA[ We've been highlighting how Nicolas Sarkozy -- who was the original strong supporter of "three strikes" proposals to kick people off the internet based on accusations (not convictions) -- and his political party have been caught <a href="http://www.techdirt.com/articles/20091216/0816327383.shtml">time</a> and <a href="http://www.techdirt.com/articles/20091008/2344176470.shtml">time</a> again <a href="http://www.techdirt.com/articles/20090226/0101073907.shtml">infringing on the copyright</a> of others.  It looks like that's happening again in an even more embarrassing fashion.  The organization that's been designated to deal with three strikes in France, Hadopi, unveiled a new logo... <a href="http://torrentfreak.com/french-3-strikes-group-unveils-copyright-infringing-logo-100112/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A Torrentfreak %28Torrentfreak%29" target="_blank">that used an unlicensed font</a>, that had been created by France Telecom and had not been licensed for use by anyone else.  Hadopi had to scramble and try to find a new font once called on this, and issued an "apology," but will it allow those accused of infringement online the right to "apologize" as well?
<br><br>
These may seem like minor issues, but they're actually quite instructive.  The point is that due to the way copyright law is set up, people infringe unintentionally <i>all the time</i>.  Even the biggest defenders of copyright do so.  And <i>that</i> is the problem with any sort of system that punishes people for something as minor as three infringements -- and it's even worse when its three <i>accusations</i> of infringement, rather than actual convictions.  It creates a massive liability for the way everyone -- even copyright defenders -- do things every day.  But, of course, the big powerful folks -- the ones who passed and support this law -- can just apologize and ignore the consequences.  Everyone else?  Good luck.<br /><br /><a href="http://www.techdirt.com/articles/20100112/0752287716.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100112/0752287716.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100112/0752287716.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>oooops</slash:department>
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<pubDate>Tue, 10 Jun 2008 22:05:07 PDT</pubDate>
<title>The User Generated Font Community</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080606/1735381336.shtml</link>
<guid>http://www.techdirt.com/articles/20080606/1735381336.shtml</guid>
<description><![CDATA[ It's often amazing to see the larger struggles of one industry reflected in a very similar situation in a much more narrowly focused industry.  Obviously, we've had tons of stories about major media operations, from television to radio to newspapers have suddenly struggled to compete in a world where there's also user-generated content to compete with on all levels.  Certainly, most of that user-generated content is not very good, but that's missing the point.  Some of it is quite good -- and the good work tends to get noticed and float to the top.  Basically, the old guard no longer has a monopoly, and that can require a major adjustment in terms of both product and business model.  And the same thing is happening in much more narrowly focused markets -- such as fonts.
<br /><br />
A few months back, we wrote about how one font company got so upset that one of its fonts was found on a file sharing network that it <a href="http://www.techdirt.com/articles/20080411/165153829.shtml">sent a huge bill</a> to the guy it believed was responsible, and then increased the price on the font, along with a huge rant about people "stealing" their fonts.  This is like the RIAA flipping out over file sharing -- and rather than recognizing that the unauthorized file sharing was actually a <a href="http://www.techdirt.com/articles/20080109/013441.shtml">sign</a> of people wanting a more efficient market -- trying to resist that market.
<br /><br />
Then, compare that to this wonderful story in Slate about an online service called <a href="http://fontstruct.fontshop.com/">FontStruct</a> that <a href="http://www.slate.com/id/2192535/pagenum/all/#page_start" target="_new">lets anyone create and share their own fonts</a>.  Suddenly, a large group of folks who didn't even have the means before can now make their own fonts.  They're certainly not as good as professional fonts in most cases, but for many people they are good enough (and some of them <i>are</i> quite good).  As the article notes: "FontStruct is the Casiotone keyboard of font-making. Maybe you can use it to bang out a credible pop song. Beethoven? No way."
<br /><br />
But just as user generated content has changed other businesses, it also impacts these smaller businesses.  Now some (and I'm sure the font company we discussed earlier would agree) will bemoan this situation, complain about the "amateurs," insult the crappy fonts and insist that it will hurt the overall market.  But that's the wrong way to look at this.  What we're seeing is <i>more</i> fonts available, and more people even being aware of font possibilities.  The best work bubbles to the top, thanks to a rating system.  A good font designer can use a program like this to highlight and promote his or her works -- and then sell the ability to do custom work as well, or additional design work.  It becomes a win-win across the board.  More fonts are available, it's easier for the best designers to promote themselves, and more people who would never consider paying for a font learn about what's possible and available.<br /><br /><a href="http://www.techdirt.com/articles/20080606/1735381336.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080606/1735381336.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080606/1735381336.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>challenging-business-models</slash:department>
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<pubDate>Mon, 14 Apr 2008 07:21:00 PDT</pubDate>
<title>Font Company Can't Come Up With Good Business Model; Punishes Customers</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080411/165153829.shtml</link>
<guid>http://www.techdirt.com/articles/20080411/165153829.shtml</guid>
<description><![CDATA[ <a href="http://www.spincity.org">Tyler Hellard</a> writes in to alert us to the bizarre and self-destructive plan of a company called Letterhead that sells different fonts.  The super paranoid company apparently includes the name, email and account ID of each purchaser with the font itself.  One font buyer shared the font with a company making a sign for him (which seems reasonable enough) and that company ended up sharing the font on a file sharing network.  That's the point at which Letterhead went ballistic.  It claimed that every single download was "stolen" (which, of course, it was not) and then <a href="http://letterheadfonts.com/piracy/thousanddollarfont.php">sent the original purchaser a bill for $944</a> for all of those downloads (<b>Update</b>: Apparently the folks at Letterhead aren't happy about this post -- they've blocked anyone coming from this site, so if you want to see the article, you need to copy and paste the URL, rather than just clicking the link.  Apparently, they don't deal with criticism well.).   How many downloads were there?  A whopping 32 copies.  But Letterhead falsely assumes that all 32 would have purchased the font (no, they would not have) and then thinks it can change its original deal with the guy so that they can charge him for those downloads.  The company also published his name and his contact info (which would appear to be a violation of a customer's privacy).
<br /><br />
Then, to make things even more ridiculous, Letterhead decided to punish all its own customers for its own inability to put in place a business model that recognizes basic supply and demand.  So, along with publishing the story and this guy's name, it's significantly raised the price of the font from $30 to $40 -- saying that it will keep the price up until the full $944 is paid off.  This is doubly stupid.  Not only are they making it even less likely that anyone will buy the font, they're now competing with the fact that this font is already out there available for free.  That's not the time at which you raise prices.  Obviously, they're trying to shame the guy into paying $944 -- but the real problem is the company doesn't understand its own market or the products its selling.
<br /><br />
In fact, it goes out of its way to admit that it doesn't understand digital goods by claiming:
<blockquote><i>
 "Fonts are tangible goods around here and will forever be treated as such. Theft always affects the price of fonts and there are some costs that must be recouped.  (1) The time that Duncan Wilkie spent in creating the fonts (2) The time Letterhead Fonts spent in helping Duncan to refine his fonts (3) The time and advertising dollars Letterhead Fonts spent to promote LHF Garner (4) The time Letterhead Fonts spends removing LHF Garner from the file-sharing websites."
</i></blockquote>
This shows a fatal lack of understanding of basic economics.  First, fonts are not tangible goods.  They never have been, and to say that the company will always consider them to be suggests that it will probably go out of business well before businesses that understand what they're actually selling.  Then, claiming that there are specific costs that need to be recouped, again is a misunderstanding of economics.  Yes, costs need to be recouped, but that's the responsibility of those setting up the business model -- not the customers.  Furthermore, the company falsely includes fixed costs with the marginal costs in figuring out how to "price" the fonts, again insuring that other companies will be able to create much more reasonable business models.
<br /><br />
Basically, the company is advertising its ignorance of basic economics and its own products and market, while punishing customers for its own incompetence.  It may think it's going to shame one of its customers into paying, but all it's really doing is convincing a lot of folks never to buy <i>anything</i> from Letterhead fonts in the future.<br /><br /><a href="http://www.techdirt.com/articles/20080411/165153829.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080411/165153829.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080411/165153829.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>yeah,-that'll-work</slash:department>
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