"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy."

With the GO affiliate program, you're intending to work with sites that host illegitimate versions of Atari games - it's rare to see a company engaging with, rather than fighting, unlicensed distribution.

Truth be told, why in the world would I ever want to go after my fans? These are people who absolutely love our classic old arcade games. I joke about the fact that it seems like every computer science student, after their first year of programming class, goes off and writes a copy of Asteroids or Missile Command or Battlezone. The web is filthy with those.

Now, instead of arming up a cadre of lawyers the smart thing to do is say, "Look, you're fans of our games, let us give you the legitimate version of the game," and then bring those affiliates into the fold by saying, "We'll actually share revenue with you." They've been running that less than optimal, if not [coughs] a little dodgy, version of Asteroids or Missile Command, so why not just run the original one, share in the revenue and still have the same appeal to the fans they want to draw to their site? And we've got the library of all our other great games that we can bring to them as well.

1. Students already like using these sites quite a bit. Using those sites to make other things more relevant and interesting seems like a good way to reach kids in a manner that they understand, and which doesn't feel quite as much like "education," but more like something fun that they want to do.
2. Using these kinds of free tools may be cheaper, easier and much more effective than a number of the super expensive e-learning tools out there, which would require a steep learning curve anyway. But incorporating lesson plans and info and assignments into the tools that students already use would be both cheaper and more likely to actually be used.