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<title>Techdirt. Stories filed under &quot;digital&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories filed under &quot;digital&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Fri, 8 Feb 2013 10:44:00 PST</pubDate>
<title>Amoeba Records Deals With Orphan Works By Pretending It Can Just Digitize &#038; Sell Now, But Pay Later</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130205/03364721886/amoeba-records-deals-with-orphan-works-pretending-it-can-just-digitize-sell-now-pay-later.shtml</link>
<guid>http://www.techdirt.com/articles/20130205/03364721886/amoeba-records-deals-with-orphan-works-pretending-it-can-just-digitize-sell-now-pay-later.shtml</guid>
<description><![CDATA[ Glenn Fleishman has a typically fantastic post over at BoingBoing in which he discusses how the famed Amoeba Records chain has launched <a href="http://www.amoeba.com/music/vinyl-vaults/" target="_blank">Vinyl Vaults</a>, an online store for digitized music from vinyl records, available exclusively via the store.  Amoeba, for those who don't know, is something of a mecca for music fans.  I used to spend hours there buying CDs... until Amazon, CDBaby and the like just made it much easier for me to buy CDs (and eventually MP3s) online.  I had no idea, but apparently Amoeba spent <a href="http://www.variety.com/article/VR1118065137/" target="_blank">six years and $11 million</a> building this online store.  That seems like an awful lot.   But here's the thing: <a href="http://boingboing.net/2013/02/04/vinyl-vault-lights-fuse-on-cop.html" target="_blank">it appears that the store is basically one giant case of copyright infringement</a>, as Fleishman describes in detail.
<br /><br />
Basically, Amoeba decided that if it couldn't find the copyright holder, it would just hold money for them in escrow, and be willing to hand it over should they ever come calling.  And, while this might seem like a viable plan in a world that made some sense, it's not what the law allows.  At all.  Fleishman explores all of the legal nuances (including the fun stuff about how pre-1972 sound recordings are under <a href="http://www.techdirt.com/articles/20100804/02405510490.shtml">wacky state copyright laws</a> that have different rules, and won't go into the public domain for much longer than other works).  Here's a snippet of the piece:
<blockquote><i>
Where does this leave Amoeba? It seems to be standing on the notion that orphaned works are up for grabs so long as you pay out the owners' cut later when it's claimed. Orphaned works are creations for which no clear knowledge of ownership exists. But there's no provision in U.S. law for how to deal with orphaned works of any kind, music or otherwise. A proposal from 2006 was languishing at the Copyright Office, as it requires Congress to take it up (ha) to establish a clear procedure in law.
</i></blockquote>
Go read the whole thing.  It's yet another example of how copyright law makes no sense to most people.<br /><br /><a href="http://www.techdirt.com/articles/20130205/03364721886/amoeba-records-deals-with-orphan-works-pretending-it-can-just-digitize-sell-now-pay-later.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130205/03364721886/amoeba-records-deals-with-orphan-works-pretending-it-can-just-digitize-sell-now-pay-later.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130205/03364721886/amoeba-records-deals-with-orphan-works-pretending-it-can-just-digitize-sell-now-pay-later.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>not-quite-how-it-works</slash:department>
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<pubDate>Thu, 17 Jan 2013 08:13:00 PST</pubDate>
<title>HBO's One Attempt At A Standalone Digital Service Sucks</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml</link>
<guid>http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml</guid>
<description><![CDATA[ <p>In my recent post about the <a href="http://www.techdirt.com/articles/20130114/18442221671/dear-hbo-disney-netflix-et-al-fragmenting-online-tv-lets-piracy-keep-its-biggest-advantage.shtml">fragmentation of online television</a>, there were a few aspects and details I left out because they seemed worthy of a separate, closer look. One is the oft-forgotten fact that HBO does indeed offer one lonely digital-only subscription service... to customers in Sweden, Finland, Denmark and Norway. That program was <a href="http://www.techdirt.com/articles/20120902/20364620255/hbo-hooks-up-nordic-cord-cutters-offers-standalone-streaming-service.shtml">announced last year</a> and seemed like a promising step for the notoriously cable-dedicated HBO&mdash;but the customer feedback is coming in, and <a href="http://www.arcticstartup.com/2013/01/08/hbo-nordics-underwhelms-early-adopters" target="_blank">the results are not encouraging</a>:</p>
<blockquote><em>A list of complaints include HD content is (was?) only available on Samsung Smart TVs, meaning you were only given SD quality when streaming through your computer or any other device. Same goes for surround sound and 5.1, which are only available through the Samsung TV app. Other complaints I've heard includes buffering problems with the Widevine plugin (at standard definition), and lack of Apple Airplay support. The product is available as iOS and Android apps, but Xbox and Playstation apps are still said to be under development.
<br /><br />
The online UI is nice to look at but was poorly designed; initially HBO only allowed you to search for TV shows by alphabetical letter. The results were underwhelming and exaggerated how little content HBO was offering.
<br /><br />...<br /><br />
It should be noted that you're not given access to the full back catalogue, several classics are not available such as Deadwood and Oz, which apparently have some copyright restrictions.</em></blockquote>
<p>Some might claim it's still a good deal at &euro;9.95/month, considering most people can't access <em>any</em> of these shows legally without a full cable package. Of course, Netflix only costs &euro;7.99/month in the region, and has a larger selection, which makes the price a little less impressive. Then there's the fact that HBO <a href="http://www.kilkku.com/blog/2012/12/how-to-alienate-your-fan-base-hbo-nordic-launch-in-finland/">initially promised much, much more</a>:</p>
<blockquote><em><ul>
<li>Every episode of all HBO series available online</li>
<li>All new episodes available within 24 hours of the US premiere, with local subtitles (dubbing is rare in the Nordics, foreign TV shows and movies are usually subtitled in the local language)</li>
<li>Works on practically all devices: smartphones, tablets (Android, iOS), computers (Windows, Linux, Mac), video game consoles (PS3, Xbox), Samsung Smart TVs and Blu-ray players, and Sonera IPTV service</li>
<li>Full HD 1080p picture quality</li>
<li>Surround sound</li>
</ul></em></blockquote>
<p>Compare that to the list of complaints, and you realize HBO isn't doing a great job of living up to the expectations it created. Then there's the other truly insane catch: <strong>customers are locked into a 12-month contract, after which they must give 3-month notice for cancellation.</strong> Yeah. Moreover, the terms stated that simply logging into the service <em>once</em> waives your ability to cancel it because you're not satisfied (despite using the service being the only way to know if you are satisfied). After facing significant criticism for this move, HBO backtracked and offered subscribers the chance to use the service until the end of this month without a longer commitment&mdash;<a href="http://campaign.hbonordic.com/of/fi/">but only those subscribers who also signed up for the HBO Nordic newsletter</a>. Classy.</p>
<p>It's no real surprise that HBO's first attempt at a standalone online offering is a disaster. HBO approaches the internet with extreme trepidation, but revolution requires gusto. Digital distribution&mdash;especially when it comes to competing with piracy&mdash;is a go big or go home endeavor. Or... go halfway, and watch your customers go elsewhere.</p><br /><br /><a href="http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130116/11385121704/hbos-one-attempt-standalone-digital-service-sucks.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>surprise-surprise</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130116/11385121704</wfw:commentRss>
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<item>
<pubDate>Thu, 29 Nov 2012 03:40:53 PST</pubDate>
<title>German Chancellor Says Only Print Media Can Teach You 'Real' Reading</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20121126/08065421147/german-chancellor-says-only-print-media-can-teach-you-real-reading.shtml</link>
<guid>http://www.techdirt.com/articles/20121126/08065421147/german-chancellor-says-only-print-media-can-teach-you-real-reading.shtml</guid>
<description><![CDATA[ <p>Angela Merkel may be Germany's Chancellor, and therefore a busy woman, but since she <a href="https://en.wikipedia.org/wiki/Angela_Merkel">trained as a chemist</a><a>, you might expect her to have a more positive view about new technology than this statement from a recent interview (</a><a href="http://www.bundeskanzlerin.de/Webs/BK/De/Mediathek/Videos/videos.html?id=617590">original video</a> in German), reported by the <a href="https://netzpolitik.org/2012/angela-merkel-lesen-lernt-man-nur-mit-zeitungen/">Netzpolitik blog</a>, would suggest:

<i><blockquote>I regard the print media as very important. Being able to read is quite another thing from being on the Internet -- something that naturally will grow, and increase in importance. Nonetheless, the ability to read is something very, very important.  And therefore I hope that, alongside the strong development of all the new media, all the well-known newspapers, the print media, the magazines, have a good future.</blockquote></i>

What's strange here is that the vast majority of those newspapers and magazines publish all or most of their articles online as well as in printed versions.  The words are identical, so what magic ingredient does Frau Merkel think is missing online?  It can't be the readability, since digital versions are arguably more legible, thanks to the ability to change the print size for those whose eyesight is not what it was.  
</p><p>
The only real difference is that online versions are insubstantial, simply an image on a screen, while printed versions consist of ink on paper.  Maybe her comment does, in fact, reflect her past as a chemist, and what she secretly misses is that characteristic odor of printing inks.  Perhaps she just needs a <a href="https://en.wikipedia.org/wiki/ISmell">iSmell Personal Scent Synthesizer</a> device or <a href="https://en.wikipedia.org/wiki/Digital_scent_technology">equivalent</a>.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20121126/08065421147/german-chancellor-says-only-print-media-can-teach-you-real-reading.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121126/08065421147/german-chancellor-says-only-print-media-can-teach-you-real-reading.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121126/08065421147/german-chancellor-says-only-print-media-can-teach-you-real-reading.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>smelly-logic</slash:department>
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<item>
<pubDate>Thu, 3 May 2012 04:05:00 PDT</pubDate>
<title>Re-Inventing Public Libraries For The Digital Age</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml</link>
<guid>http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml</guid>
<description><![CDATA[ <p>It would be something of an understatement to say that the world of public libraries is undergoing rapid change at the moment.  On the one hand, the rise of <a href="http://www.techdirt.com/articles/20120227/04092817887/elsevier-backs-down-removes-support-research-works-act-as-elsevier-boycott-grows.shtml">open access</a> means that people are increasingly able to find information online that was formerly held in serried ranks of volumes stored on library stacks.  On the other, publishers' <a href="http://www.techdirt.com/articles/20111230/07161417236/if-libraries-didnt-exist-would-publishers-be-trying-to-kill-book-lending.shtml">reluctance</a> to allow ebooks to be lent out puts a key traditional function of libraries under threat.  So what exactly should public libraries being doing in the digital age?  Eric F. Van de Velde  has written a <a href="http://scitechsociety.blogspot.co.uk/2012/04/annealing-library.html">a fascinating exploration of that question, along with a few suggestions</a>.
</p><p>
Here's the central problem:

<i><blockquote>The value propositions of paper-based and digital lending are fundamentally different. A paper-based library builds permanent infrastructure: collections, buildings, and catalogs are assets that continue to pay dividends far into the future. In contrast, resources spent on digital lending are pure overhead. This includes staff time spent on negotiating licenses, development and maintenance of authentication systems, OpenURL, proxy, and web servers, and the software development to give a unified interface to disparate systems of content distributors.</blockquote></i>

This means:

<i><blockquote>Libraries need a different vision for their digital future, one that focuses on building digital infrastructure. We must preserve traditional library values, not traditional library institutions, processes, and services.</blockquote></i>

So how might that work in practice?

<i><blockquote>By gradually converting acquisition budgets into grant budgets, libraries could become open-access patrons. They could organize grant competitions for the production of open-access works. By sponsoring works and creators that further the goals of its community, each library contributes to a permanent open-access digital library for everyone. Publishers would have a role in the development of grant proposals that cover all stages of the production and marketing of the work. In addition to producing the open-access works, publishers could develop commercial added-value services. Finally, innovative markets like the one developed by Gluejar allow libraries (and others) to <a href="http://www.gluejar.com/">acquire the digital rights of commercial works and set them free</a>.</blockquote></i>

That's an exciting vision, because it turns libraries into active participants in the creation and propagation of knowledge that is universally available through open access, instead of simply lending out the productions of others, without any real ability to apply the huge store of knowledge librarians have acquired about what their users want.  It's particularly encouraging that this is not just a plea for more funds -- unlikely to be heeded in the current economic climate -- but a simple if revolutionary call for a better use of those that are already available.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/innovation/articles/20120422/04463518597/re-inventing-public-libraries-digital-age.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-extra-money-required</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120422/04463518597</wfw:commentRss>
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<pubDate>Fri, 9 Dec 2011 00:10:00 PST</pubDate>
<title>Spotting Counterfeit Chips Is Hard; Spotting Digital Piracy Is Even Harder</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20111207/09405416997/spotting-counterfeit-chips-is-hard-spotting-digital-piracy-is-even-harder.shtml</link>
<guid>http://www.techdirt.com/articles/20111207/09405416997/spotting-counterfeit-chips-is-hard-spotting-digital-piracy-is-even-harder.shtml</guid>
<description><![CDATA[ <p>One of the favorite techniques of those pushing for ever-more severe penalties for copyright infringement is to blur the distinction between analog counterfeits and digital copies.  The argument then becomes: "counterfeit drugs can kill people, therefore we must come down hard on online filesharing."  This trick can be seen most clearly in ACTA, which stands for "Anti-Counterfeiting Trade Agreement", but where the most problematic sections concern digital piracy, not counterfeits.
</p><p>
That false equivalence between counterfeits and digital copies is also employed to give the impression that since cheap knock-offs are pretty obvious, it's easy to tell the difference between a legal digital file, and one that is unauthorised.  However, unauthorised digital files are generally <b>exact</b> copies of authorised ones, making it impossible to tell them apart. What counts is whether the distribution is authorized, and there are all kinds of legal considerations like fair use or Creative Commons licensing that can make it very hard to tell without detailed legal scrutiny in a court.
</p><p>
Even the assumption that physical copies are relatively easy to spot is dubious, as this fascinating essay from <a href="http://en.wikipedia.org/wiki/Andrew_Huang">Andrew 'bunnie' Huang</a> about <a href="http://www.bunniestudios.com/blog/?p=2037">counterfeit chips in military hardware</a> explains.  Here's the background:

<i><blockquote>Amendment 1092 to the Defense Authorization Act of 2012 is a well-intentioned but misguided provision outlining measures designed to reduce the prevalance of counterfeit chips in the US military supply chain. 
<br /><br />
< ...>
<br /><br />
Under the proposed anti-counterfeit amendment, first-time offenders can receive a $5 million fine and 20 years prison for individuals, or $15 million for corporations; a penalty comparable to that of trafficking cocaine.</blockquote></i>

Huang then runs through the myriad ways in which counterfeits can be produced &ndash; and why spotting them is hard.
</p><p>
Alongside "trivial external mimicry" &ndash; authentic-looking but empty packages &ndash; he mentions the following: refurbished parts (authentic parts recovered from e-waste); rebinned parts (authentic but with markings changed to a higher specification); ghost-shift parts (produced in the official factory by employees, but unofficially); factory scrap (rejects and pilot runs recovered from the scrap heap); and second-sourcing gone bad (pin-compatible replacements produced by competitors remarked as superior brands.)
</p><p>
As Huang points out:

<i><blockquote>It&rsquo;s one thing to inspect fruits and vegetables as they enter the country for pests and other problems; but it is misguided to require Customs officers to become experts in detecting fakes, and/or to burden vendors with the onus of determining whether parts are authentic, particularly with such high penalties involved and the relative ease that forgers can create high-quality counterfeit parts.</blockquote></i>

Indeed; and much the same could be said about asking <a href="http://www.techdirt.com/articles/20100908/23324410951.shtml">local enforcement authorities</a> or ISPs to detect whether digital copies are legal or not.  It's yet another reason why ACTA is likely to have a chilling effect on the legitimate use of copyright materials online, and to throttle the next generation of digital innovation as a result.
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20111207/09405416997/spotting-counterfeit-chips-is-hard-spotting-digital-piracy-is-even-harder.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111207/09405416997/spotting-counterfeit-chips-is-hard-spotting-digital-piracy-is-even-harder.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111207/09405416997/spotting-counterfeit-chips-is-hard-spotting-digital-piracy-is-even-harder.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>harder-than-it-looks</slash:department>
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<pubDate>Wed, 2 Nov 2011 12:19:49 PDT</pubDate>
<title>Pete Townshend Calls iTunes A Digital Vampire; Talkin' 'Bout His Generation...</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20111102/04513616594/pete-townshend-calls-itunes-digital-vampire-talkin-bout-his-generation.shtml</link>
<guid>http://www.techdirt.com/articles/20111102/04513616594/pete-townshend-calls-itunes-digital-vampire-talkin-bout-his-generation.shtml</guid>
<description><![CDATA[ When he was 20 years old, Pete Townshend of <i>The Who</i> wrote the classic line "hope I die before I get old," as part of the anthem <i>Talkin' 'bout my generation</i>.  As a Townshend fan, I'm certainly happy to know that he didn't die before he got old... but it does seem rather ironic that he's now acting just like the "old folks" that he once mocked.  At an event earlier this week, he claimed that <a href="http://www.bbc.co.uk/news/entertainment-arts-15528101" target="_blank">the internet is destroying copyright</a>, and declared that iTunes is a "digital vampire."  His complaint there is that it takes an "enormous commission."  Um.  Ok.  So, according to most reports, iTunes' commission on music is approximately $0.30 on the dollar.  While some may claim that's high, compare that to how much a <i>record label</i> takes on each sale, where artists often get perhaps 10 to 15% royalties, with the label taking the rest.  Which one seems more like a vampire? 
<br /><br />
He says that iTunes should employ A&R people, but why is that Apple's business?  That's like saying Tower Records should have had A&R people to guide musicians a decade ago.  It appears his complaint is that new musicians are allowed into iTunes even if they suck.  But that's an issue for filters and mentors to deal with, and the internet seems to be taking care of that.  Is there bad music on iTunes?  Sure, but you can get around that by not listening to it, and those musicians can get guidance from all sorts of people.  He also talks about why Apple should give away computers to 500 musicians they like.  But... why?  What is focusing on just a few musicians going to do?  The power of the internet is that it empowers tons of new musicians.  Having Apple give free computers to the musician it likes kinda misses the point of the democratization of the market.  It will leave out all sorts of wonderful artists that niche groups in the public might like. 
<br /><br />
He then goes on to complain that Apple won't stream full albums.  Why is that Apple's job?  Has no one shown Pete Spotify or any of the many other streaming players out there these days?
<br /><br />
Of course, he won't listen to me on this, because he talks about the "vilest" parts of "blogland" where people are "drunk, or just nuts."
<br /><br />
And, of course, he goes on a bit of a rant about file sharing.  Beyond just the internet "destroying copyright," he compares someone downloading one of his songs to someone coming into his house and stealing his kid's bike (interesting comparison).  Of course, as anyone who's ever thought about this for more than a second knows, making a copy doesn't remove anything.  Making comparisons to stolen physical goods just makes it look like you're... well... not talking about our generation.  So, as a retort, I'll just "infringe" on Mr. Townshend's own words:
<blockquote><i>
People try to put us d-down (Talkin' 'bout my generation) <br />
Just because we get around (Talkin' 'bout my generation) <br />
Things they do look awful c-c-cold (Talkin' 'bout my generation) <br />
I hope I die before I get old (Talkin' 'bout my generation) 
<br /><br />
This is my generation <br />
This is my generation, baby 
<br /><br />
Why don't you all f-fade away (Talkin' 'bout my generation) <br />
And don't try to dig what we all s-s-say (Talkin' 'bout my generation) <br />
I'm not trying to cause a big s-s-sensation (Talkin' 'bout my generation) <br />
I'm just talkin' 'bout my g-g-g-generation (Talkin' 'bout my generation) 
</i></blockquote><br /><br /><a href="http://www.techdirt.com/articles/20111102/04513616594/pete-townshend-calls-itunes-digital-vampire-talkin-bout-his-generation.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111102/04513616594/pete-townshend-calls-itunes-digital-vampire-talkin-bout-his-generation.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111102/04513616594/pete-townshend-calls-itunes-digital-vampire-talkin-bout-his-generation.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>talkin'-bout-my-generation</slash:department>
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<pubDate>Fri, 28 Oct 2011 19:39:00 PDT</pubDate>
<title>Toughest Job In All Of Showbiz? Trying To Teach Major Record Labels How To Adapt</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20111025/00365316495/toughest-job-all-showbiz-trying-to-teach-major-record-labels-how-to-adapt.shtml</link>
<guid>http://www.techdirt.com/articles/20111025/00365316495/toughest-job-all-showbiz-trying-to-teach-major-record-labels-how-to-adapt.shtml</guid>
<description><![CDATA[ Want to know what the toughest gig in show business might be?  Perhaps it's teaching the major record labels how to adapt to new technologies from within.  Digital Music News has <a href="http://digitalmusicnews.com/stories/102111newmedia" target="_blank">a list of 34 former execs at the various major labels</a>, whose role it was to help get those companies up to speed on new technologies and new media -- all of which were "pushed, fired, or otherwise jumped ship over just the past few years."  While the stories behind what happened to the different individuals may be different, from those on the list who I'm familiar with, there's a common refrain: the label they worked for had no real interest in embracing what the technology allowed.  They hired these execs because they thought that just hiring such people would fix their problems, but then they generally didn't like what they were hearing... which is why they all ended up moving on.<br /><br /><a href="http://www.techdirt.com/articles/20111025/00365316495/toughest-job-all-showbiz-trying-to-teach-major-record-labels-how-to-adapt.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111025/00365316495/toughest-job-all-showbiz-trying-to-teach-major-record-labels-how-to-adapt.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111025/00365316495/toughest-job-all-showbiz-trying-to-teach-major-record-labels-how-to-adapt.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>great-way-to-get-fired</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20111025/00365316495</wfw:commentRss>
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<pubDate>Mon, 1 Aug 2011 10:02:56 PDT</pubDate>
<title>Another View Of The Netflix Price Hike: It's Speeding Up The Shift To Online Streaming</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/blog/casestudies/articles/20110729/22341715331/another-view-netflix-price-hike-its-speeding-up-shift-to-online-streaming.shtml</link>
<guid>http://www.techdirt.com/blog/casestudies/articles/20110729/22341715331/another-view-netflix-price-hike-its-speeding-up-shift-to-online-streaming.shtml</guid>
<description><![CDATA[ When Netflix dramatically increased its prices for some subscribers, we immediately suggested that the ridiculously high licensing deals that Hollywood has been demanding <a href="http://www.techdirt.com/articles/20110713/03253615077/killing-golden-goose-is-hollywood-to-blame-netflixs-poorly-thought-out-massive-price-hike.shtml">were to blame</a>, and wondered if Hollywood was killing the golden goose, by strangling it with high fees.  I still think there's something to that, but Ken Doctor has an alternative take that's quite compelling. His argument, supported by Netflix CEO Reed Hastings, is that the price hike -- mainly focused on those using the physical DVD rental business, <a href="http://www.niemanlab.org/2011/07/the-newsonomics-of-netflix-and-the-digital-shift/" target="_blank">is designed to speed up the shift to online streaming</a>.
<blockquote><i>
<p>When Netflix shocked everyone by <a href="http://www.nytimes.com/2011/07/13/technology/netflix-raises-price-of-dvd-and-online-movies-package.html">pricing way up</a> DVD-by-mail subscriptions &mdash; up to a 60-percent increase &mdash; that&rsquo;s what he was doing: forcing the digital shift. The digital shift is what Hastings wants to happen faster. Right now, <a href="http://allthingsd.com/20110726/netflix-says-its-surprised-customers-havent-complained-more/">60 percent of his 25 million</a> subscribers are DVD takers, and the majority of the revenue is on that side of the business. He knew when he started the business that he would start with DVDs, but that the long-term business was streaming (&ldquo;<a href="http://newsonomics.com/reed-hastings-six-lessons-for-the-newspaper-industry/">Six Lessons for the News Industry from Reed Hastings</a>&ldquo;). He just had to wait for the rest of the world to catch up to that vision.</p>
<p><span id="more-44644"></span>The economics of his business is clear. Charge consumers less (for now) for streaming ($7.99 a month) &mdash; and profit more. As he shifts the business, the cost of revenues has already decreased almost two percentage points in a year, from 64.6 percent to 62.8 percent. Lower cost of revenues means higher cross margin, and that&rsquo;s what investors have loved about the company.</p>
</i></blockquote>
In other words, the price hike isn't necessarily about the higher fees from Hollywood (though that's still there), but about speeding up the company and its customers' shift from relying on DVDs to digital.  In some ways, that's really quite a forward-looking view.  Most businesses that deal in having to shift their businesses from analog to digital tend to go in the other direction: seeking to delay the shift as long as possible, continuing to squeeze out the cash cow part of the business for as long as possible.  You hear that all the time with people in the music, movie, TV and news business, whenever they say things like "we'll shift when there's a proven revenue stream."  That's cop-out talk for "we're going to hang onto our old business until it's too late and others have taken our market."
<br /><br />
Netflix, on the other hand, may be going in the other direction, actually seeking to be ahead of the curve for many of its customers, and then using the pricing wedge to nudge them forward to going digital only.  I'm not sure I fully buy it, but it certainly puts a different spin on things.<br /><br /><a href="http://www.techdirt.com/blog/casestudies/articles/20110729/22341715331/another-view-netflix-price-hike-its-speeding-up-shift-to-online-streaming.shtml">Permalink</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20110729/22341715331/another-view-netflix-price-hike-its-speeding-up-shift-to-online-streaming.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/blog/casestudies/articles/20110729/22341715331/another-view-netflix-price-hike-its-speeding-up-shift-to-online-streaming.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>killing-the-cash-cows</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110729/22341715331</wfw:commentRss>
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<pubDate>Wed, 4 May 2011 06:49:27 PDT</pubDate>
<title>EMI Dumps ASCAP For Digital Licensing</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110503/17044814135/emi-dumps-ascap-digital-licensing.shtml</link>
<guid>http://www.techdirt.com/articles/20110503/17044814135/emi-dumps-ascap-digital-licensing.shtml</guid>
<description><![CDATA[ Well, this is interesting.  When Guy Hands had bought EMI years back, there was hope that, as an outsider, he might come in and <a href="http://www.techdirt.com/articles/20071009/191057.shtml">shake things up</a> in a good way.  That didn't happen, and after a massive flop, Hands lost EMI to Citigroup earlier this year.  And, yet, now it appears that EMI is finally making some interesting moves.  First up: it's <a href="http://www.hypebot.com/hypebot/2011/05/emi-pulls-digital-rights-from-ascap-in-radical-plan-to-streamline-digital-licensing.html" target="_blank">pulling back its digital rights from ASCAP</a> and is going to license them directly.  That's a huge hit to ASCAP (who will undoubtedly downplay the significance, though it really is huge).  This also should ease the licensing of EMI's catalog, since it's all going through a single company, rather than having to involve multiple companies.  I wouldn't be surprised to see others go in this direction as well.  Of course, some musicians might not like it, as ASCAP tends to be a bit clearer in its royalty statements than many of the labels, but this is a big potential issue for ASCAP.<br /><br /><a href="http://www.techdirt.com/articles/20110503/17044814135/emi-dumps-ascap-digital-licensing.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110503/17044814135/emi-dumps-ascap-digital-licensing.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110503/17044814135/emi-dumps-ascap-digital-licensing.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>ouch</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110503/17044814135</wfw:commentRss>
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<pubDate>Tue, 26 Apr 2011 05:25:45 PDT</pubDate>
<title>Key Economics Lessons For The Digital Era</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110425/10460914027/key-economics-lessons-digital-era.shtml</link>
<guid>http://www.techdirt.com/articles/20110425/10460914027/key-economics-lessons-digital-era.shtml</guid>
<description><![CDATA[ Jeff Jarvis has a series of short notes that he's put together on <a href="http://www.buzzmachine.com/2011/04/25/hard-economic-lessons-for-news/" target="_blank">"hard economic lessons" for the news business</a>, but many of them apply to pretty much <i>any</i> industry -- and it seems worth pointing some of them out for discussion:
<ul><i>
<li><b>Tradition is not a business model.</b> The past is no longer a reliable guide to future success.
</li><li><b>"Should" is not a business model.</b> You can say that people "should" pay for your product but they will only if they find value in it.
</li><li><b>Virtue is not a business model.</b> Just because you do good does not mean you deserve to be paid for it.
</li><li><b>Business models are not made of entitlements and emotions.</b> They are made of hard economics. Money has no heart.
</li><li><b>Begging is not a business model.</b> It's lazy to think that foundations and contributions can solve news' problems. There isn't enough money there.
</li><li><b>No one cares what you spent.</b> Arguing that news costs a lot is irrelevant to the market.
</li></i></ul>
There's a lot more at the link, much of which I agree with (a few I think are slightly misleading or wrong, but those are outweighed by the ones I do think are dead on).  However, these were the key points that resonated the most with me and which I think are good pointers that many in traditional businesses have trouble with.  Many of the arguments we hear against the new business models we talk about (or the bad decisions by those legacy businesses) stem from not understanding the six points above.<br /><br /><a href="http://www.techdirt.com/articles/20110425/10460914027/key-economics-lessons-digital-era.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110425/10460914027/key-economics-lessons-digital-era.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110425/10460914027/key-economics-lessons-digital-era.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>things-to-remember</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110425/10460914027</wfw:commentRss>
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<pubDate>Fri, 1 Apr 2011 18:27:00 PDT</pubDate>
<title>Focusing On The Copy Part Of Copyright Doesn't Make Much Sense In Today's World</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20110325/04065313625/focusing-copy-part-copyright-doesnt-make-much-sense-todays-world.shtml</link>
<guid>http://www.techdirt.com/articles/20110325/04065313625/focusing-copy-part-copyright-doesnt-make-much-sense-todays-world.shtml</guid>
<description><![CDATA[ Julian Sanchez has put up a fascinating post discussing how <a href="http://www.juliansanchez.com/2011/03/24/google-books-fair-uses-and-copyright-as-misnomer/" target="_blank">copyright is really a misnomer in the digital age</a>.  He's building off the various discussions about the Google book scanning project and whether or not it's <a href="http://www.techdirt.com/articles/20110323/03531813597/dear-google-stand-up-fair-use-google-book-fight.shtml">fair use</a>.  The key point he makes is that thinking about a "copy" in this situation can be misleading, because you can achieve the same results without a "copy," though perhaps more awkwardly:
<blockquote><i>
Suppose I tweet that I'm trying to remember which <a href="https://secure.wikimedia.org/wikipedia/en/wiki/Tl%C3%B6n,_Uqbar,_Orbis_Tertius">Borges story</a> has that line about how "mirrors and copulation are abominable, because they increase the number of men."  Some of my diligent friends hurry to their libraries, flip through their Borges collections, and tweet back the answer--along with a few sentences of the surrounding context. Clearly there's nothing intrinsically objectionable about the <b>search function</b>, and a quotation of a sufficiently limited portion of the whole work in reply would normally be protected by fair use. The problem is just that Google's search--and indeed, any computer search--technically requires that a copy be made. But to my mind, this just underscores how increasingly maladaptive it is to make "copying" the primary locus of regulation in our system of intellectual property.
<br /><br />
Technology even complicates the question of just what constitutes a "copy"--an intriguing issue I <a href="http://arstechnica.com/tech-policy/news/2008/11/conceptual-art-and-ip.ars">explored</a> in a few <a href="http://arstechnica.com/tech-policy/news/2009/02/kindles-and-creative-machines-blur-boundaries-of-copyright.ars/2">articles</a> back in my days at Ars Technica. Imagine, for instance, that Google took a different approach to indexing in hopes of avoiding thorny copyright questions.  Instead of storing "copies" of each book, suppose they created a huge database called Google <a href="https://secure.wikimedia.org/wikipedia/en/wiki/Concordance_%28publishing%29">Concordance</a>, consisting of an enormous catalog of every word or short phrase someone might want to look up, followed by a long list, like a kind of super-index, specifying the location on every page of every book in which that word or phrase appears. ("Aardvark: Blackwell Guide to the Philosophy of Computing and Information, Page 221, Line 17, word 3...")  Obviously, the Google Concordance would be a very valuable and useful reference text, and nowhere in the database would you find anything resembling a "copy" of any of the cataloged works. But just as obviously, it would contain all the information a clever programmer would need to reconstruct an arbitrary portion of the original text on the fly, assuming the database could be queried fast enough. You can imagine someone creating certain kinds of &ldquo;derivative works&rdquo; in a similar way: <b>If you don't want the RIAA taking down your mashup, you might try to offer it as an algortithm specifying time segments of component tracks to be combined in a particular manner... an algorithm that might produce gibberish or Girl Talk depending on what files you feed it.</b>
<br /><br />
In a sense, it's always the processing algorithm that determines whether a particular binary string is a "copy" of a work or not. Open an MP3 of a Lady Gaga track in a text editor and you'll get a wholly original work of experimental literature--though not one anybody (except possibly Lady Gaga) is likely to be interested in reading. For that matter, Google's database is just an enormous collection of ones and zeroes until some program processes it to generate human-readable output. I distinguished my hypothetical Google Concordance database from a collection of copied books, but if you point to a particular file and ask whether it contains the Concordance or copies of the books, there's a very literal sense in which <b>there just is no fact of the matter</b> until you know what algorithm will be used to render it as alphanumeric text. This may sound like airy metaphysical hairsplitting, <b>but the power of computers to rapidly aggregate and process dispersed information on a global network is likely to create genuine practical complications for a legal framework that takes discrete, physically contiguous chunks called "copies" as its fundamental unit of analysis</b>. Legally speaking, it would seem to make an enormous difference whether books are scanned and stored <em>as books</em>, or as a comprehensive concordance database maintained by Google, or as a series of hundreds or thousands of complementary partial concordances dispersed across many servers (or even individual hard-drives linked by a p2p network). Given sufficient bandwidth and processing speed, it might make no difference at all in practice. Maybe we should take that as a hint to reexamine our categories. 
</i></blockquote>
Those three paragraphs do such an amazingly beautiful job showing why copyright is often the wrong tool for the job it's trying to do.  It's focused on the wrong thing.  And while the examples above are taking things to an extreme (though, one not out of the near-future realm of possibility), it's really the same problem that we face today all the time.  For example, we've discussed the whole question of what "copy" is made when someone <a href="http://www.techdirt.com/articles/20110309/03003513413/feds-really-do-seem-to-think-that-linking-to-infringing-content-can-be-jailable-offense.shtml">links</a> to a site.  If you're actually reading what copyright law says, there's nothing infringing in linking.  But, at the same time, every time you visit a website, you're technically making a copy -- which could be considered infringement.  More or less we sort of make up the rules as we go along with technology, because applying the letter of the law just doesn't make sense.  Julian's description above is just taking that basic concept and taking it out slightly further.
<br /><br />
He goes on to point this out, while also discussing how copyright law was really designed back in an age when making copies was <i>expensive</i>, and likely limited to those with commercial intent of some sort, as opposed to what we have today, where you make copies just to <i>do</i> almost anything on a computer.  The focus on the "copy" aspect really just doesn't make sense, and Sanchez argues that perhaps it should be removed from the debate entirely, since it's really just not applicable any more:
<blockquote><i>
Instead of ginning up exceptions to a general prohibition on copying just to permit publicly valuable use of content, maybe we should just admit that "copying" no longer makes sense as a primary locus of intellectual property regulation. Fair use analysis typically employs a four factor test, but the upshot is usually to see how a particular type of copying would affect the market for the original work--which makes sense, given that the purpose of copyright is to give creators a financial incentive to produce and distribute new works. If that's fundamentally what we care about, though, a default property-like right of control over copying, which now has to be riddled with exceptions to allow almost any ordinary use of content, looks like an increasingly circuitous Rube Goldberg mechanism for achieving that goal. I'm not sure what the alternative would be--or even whether rejiggering the basic categories would alter the the underlying analysis much. But--just off the top of my head--you could imagine a system where the core offense was not "copyright infringement" but some kind of tort of unfair competition with an original work. In many cases it would yield the same practical result, but at least we'd reorient the public discourse around "copyright" to focus on measurable harms to creators' earnings--and ideally get away from the confused notion that copying without permission is somehow equivalent to "stealing" by default unless it fits some pre-established exception.
</i></blockquote><br /><br /><a href="http://www.techdirt.com/articles/20110325/04065313625/focusing-copy-part-copyright-doesnt-make-much-sense-todays-world.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20110325/04065313625/focusing-copy-part-copyright-doesnt-make-much-sense-todays-world.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20110325/04065313625/focusing-copy-part-copyright-doesnt-make-much-sense-todays-world.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>we're-all-infringers-otherwise</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20110325/04065313625</wfw:commentRss>
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<pubDate>Wed, 8 Dec 2010 11:20:00 PST</pubDate>
<title>State Department, Once Again, Asks Wikileaks To 'Return' Leaked Cables</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101208/09012712186/state-department-once-again-asks-wikileaks-to-return-leaked-cables.shtml</link>
<guid>http://www.techdirt.com/articles/20101208/09012712186/state-department-once-again-asks-wikileaks-to-return-leaked-cables.shtml</guid>
<description><![CDATA[ Earlier this year, we all had a good laugh over the demand from the Pentagon that <a href="http://www.techdirt.com/articles/20100805/18022410518.shtml">Wikileaks "return"</a> the leaked documents it held.  Lots of people pointed out that they were digital copies.  You don't "return" stuff that's digital.  All this demand did was make the Pentagon look totally clueless about how digital information works.  It looks like the <a href="http://www.techdirt.com/articles/20101207/15321412170/someone-should-tell-state-dept-that-state-dept-is-hosting-world-press-freedom-day.shtml">PR geniuses</a> at the State Department have decided to do the same thing.  They've put out <a href="http://www.bbc.co.uk/news/world-us-canada-11945952?utm_source=twitterfeed&#038;utm_medium=twitter" target="_blank">a demand that Wikileaks "return" the remaining diplomatic cables in its possession</a>.
<br /><br />
Once again, this just makes the State Department look clueless, out of date and confused about the internet.  First of all, you don't "return" digital documents.  But, more importantly, Wikileaks has already shown that it has no intention of doing any such thing -- and making such a request just looks silly by the State Department.  It's foot stamping rather than doing anything productive.  Given the State Department's ridiculous PR over this whole Wikileaks thing, is it really any wonder why those old attempts by the US government to <a href="http://www.guardian.co.uk/media/2001/oct/26/marketingandpr.terrorismandthemedia" target="_blank">hire PR people</a> to convince the people we were invading that it was for their own good turned out so disastrously bad?<br /><br /><a href="http://www.techdirt.com/articles/20101208/09012712186/state-department-once-again-asks-wikileaks-to-return-leaked-cables.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101208/09012712186/state-department-once-again-asks-wikileaks-to-return-leaked-cables.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101208/09012712186/state-department-once-again-asks-wikileaks-to-return-leaked-cables.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that's-not-how-digital-works</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101208/09012712186</wfw:commentRss>
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<pubDate>Thu, 2 Dec 2010 20:46:18 PST</pubDate>
<title>If Your Company Has A Chief Digital Officer, You're Doing It Wrong</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101122/13025711973/if-your-company-has-chief-digital-officer-youre-doing-it-wrong.shtml</link>
<guid>http://www.techdirt.com/articles/20101122/13025711973/if-your-company-has-chief-digital-officer-youre-doing-it-wrong.shtml</guid>
<description><![CDATA[ Nearly five years ago, we warned that media companies were making a big mistake in hiring <a href="http://www.techdirt.com/articles/20060628/0743259.shtml">"Chief Digital Officers."</a>  The problem is that, these days, especially in the media world, thinking digitally isn't a separate silo or a separate job function.  It needs to be the thinking <i>throughout</i> the organization.  Just setting up a position of "Chief Digital Officer" is all about shunting digital thinking off into a silo.  Even for companies who claim that the Chief Digital Officer's role is to get everyone thinking digitally, it doesn't really work.  The chains of commands are not structured correctly.  You're asking "everyone" to pay attention to someone who they don't really report to.
<br /><br />
For a little while, it had seemed like media companies had moved away from such positions -- and I had hoped it was a sign that they had realized what a mistake it was.  Instead, it seems like the concept was merely lying dormant.  AdAge reports that <a href="http://adage.com/digital/article?article_id=147229" target="_blank">the role of the Chief Digital Officer is making a comeback within media companies</a>.  Thankfully, the AdAge article at least suggests that the new rush to hire such positions often indicates that a company "is behind."  Of course, what it doesn't really acknowledge is that hiring a "Chief Digital Officer" probably isn't going to solve the problem.  It's more of a sign that the business isn't really thinking digitally at all.<br /><br /><a href="http://www.techdirt.com/articles/20101122/13025711973/if-your-company-has-chief-digital-officer-youre-doing-it-wrong.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101122/13025711973/if-your-company-has-chief-digital-officer-youre-doing-it-wrong.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101122/13025711973/if-your-company-has-chief-digital-officer-youre-doing-it-wrong.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>this-is-a-mistake</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101122/13025711973</wfw:commentRss>
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<pubDate>Fri, 29 Oct 2010 13:02:00 PDT</pubDate>
<title>Irony: Book About Recording Industry's Mishandling Of Digital Priced Higher As Ebook Than Physical Book</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101029/10560511652/irony-book-about-recording-industry-s-mishandling-of-digital-priced-higher-as-ebook-than-physical-book.shtml</link>
<guid>http://www.techdirt.com/articles/20101029/10560511652/irony-book-about-recording-industry-s-mishandling-of-digital-priced-higher-as-ebook-than-physical-book.shtml</guid>
<description><![CDATA[ A few weeks back, we noted that book publishers apparently simply did not learn from the mistakes of the recording industry -- specifically pointing to DRM and (more importantly) the fact that they've started <a href="http://www.techdirt.com/articles/20101008/03400911332/ebook-publishers-never-learned-drm-ridiculous-prices.shtml">pricing ebooks higher than physical books</a>.  Now, in a moment of supreme irony, <a href="https://twitter.com/#!/copycense/statuses/29096472950" target="_blank">Copycense</a> (who has been highlighting various ebooks priced over corresponding physical books) is noting that Steve Knopper's excellent book <a href="http://books.google.com/books?id=Yd2Hm8BlzZUC&printsec=frontcover&dq=appetite+for+self-destruction&source=bl&ots=KXhotExUIL&sig=UUfaMNTzGdEqV22SDBZiXcZUkf4&hl=en&ei=pAnLTPrGL4v4swPNhYDYDg&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCUQ6AEwAQ#v=onepage&q&f=false" target="_blank"><i>Appetite for Self-Destruction</a></i> (subtitled "The Spectacular Crash of the Record Industry in the Digital Age") is one of those books.  Indeed, Amazon shows <A href="http://www.amazon.com/Appetite-Self-Destruction-Spectacular-Industry-Digital/dp/1593762690/ref=pd_rhf_shvl_4" target="_blank">the ebook priced at $17.99, while the paperback is $11.53 from Amazon</a> (and available new from others at $7.50 or used at $4.42).  
<br><br>
If you go to the <a href="http://www.amazon.com/Appetite-for-Self-Destruction-ebook/dp/B001NLKTA6/ref=tmm_kin_title_0?ie=UTF8&m=AG56TWVU5XWC2" target="_blank">ebook page itself</a>, Amazon clearly states, "This price was set by the publisher" (a clear response to complaints about the rapidly rising price of ebooks lately).  It kinda makes you wonder if the decision makers at Simon and Schuster even read the book they're pricing?  They might want to crack open a used copy of the paperback (it's cheaper) to learn why not understanding digital, and therefore thinking you can price digital things super high, is not the smartest move...<br /><br /><a href="http://www.techdirt.com/articles/20101029/10560511652/irony-book-about-recording-industry-s-mishandling-of-digital-priced-higher-as-ebook-than-physical-book.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101029/10560511652/irony-book-about-recording-industry-s-mishandling-of-digital-priced-higher-as-ebook-than-physical-book.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101029/10560511652/irony-book-about-recording-industry-s-mishandling-of-digital-priced-higher-as-ebook-than-physical-book.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that's-saying-something</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101029/10560511652</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 15 Jun 2010 14:13:03 PDT</pubDate>
<title>Marvel Pricing Digital Comics Three Times Higher Than Paper Copies [Updated]</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100608/0841019735.shtml</link>
<guid>http://www.techdirt.com/articles/20100608/0841019735.shtml</guid>
<description><![CDATA[ <a href="http://www.techdirt.com/profile.php?u=dysleeper">Adam</a> sends over a link to Scott Kurtz's discussion concerning Marvel's decision to <a href="http://www.pvponline.com/2010/06/08/q-what-do-retailers-think-of-iron-man-annual-digital/" target="_blank">price its digital comics for the iPad <i>higher</i> than paper copies</a>.  (<b>Update</b>: as is noted in the comments, it looks like it's not actually 3x the cost, but it still priced higher than the paper copy).  As Kurtz notes, this serves no good consumer purpose whatsoever, and only serves to keep retailers happy:
<blockquote><i>
I wish this made sense to me. The only reason to price the digital copy at 6 dollars is to keep retailers happy. It's not in service of Marvel readers and it's certainly not in service of expanding Marvel's audience. I have a lot of friends discovering Marvel comics for the first time through the iPad app. Paying for 1/3 of a comic for the same price they normally pay for a whole comic is not something they'll appreciate or understand. I get Marvel's desire to make a move like this without spooking retailers or Diamond. It's like a scuba-diver pacing his rise to the surface to avoid getting the bends. But what does Marvel risk by scaring off potential new digital customers by pricing a virtual copy of a comic higher than the physical copy you get to keep? And for what? To keep retailers happy?
</i></blockquote>
Of course, we've seen this before.  Incumbent businesses have legacy relationships.  And one of the reasons why they're often so slow to shift to smart new business models is because it will upset those legacy relationships.  But if your upstart competitors don't have those relationships and can route around them entirely to offer a better product for less, you're going to get hung up by your legacy relationships.  Kurtz suggests that Marvel stop worrying about retailers and focus on consumers for once:
<blockquote><i>
The only problem with that thinking is that Marvel Comics isn't in the business of keeping retailers solvent. Marvel Comics is in the business of producing and distributing comic books to as many readers as possible. At least it SHOULD be. And if digital distribution has a chance of being more profitable than brick-and-mortar store distribution then Marvel owes it to its readers, creators and stock holders to pursue that business without having to worry about someone else's business for nostalgia's sake.
<br><br>
Marvel should take a page out of Steve Job's notebook on this one. Be visionary and push ahead no matter who it pisses off. Especially if it's good for the company, readers and the industry itself.
</i></blockquote>
It's easier said than done, but not doing it can be a lot more costly in the long run.<br /><br /><a href="http://www.techdirt.com/articles/20100608/0841019735.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100608/0841019735.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100608/0841019735.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>economics-failure</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100608/0841019735</wfw:commentRss>
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<item>
<pubDate>Tue, 8 Jun 2010 07:58:59 PDT</pubDate>
<title>Watching A Newspaper Go From A Print Mindset To A Digital Mindset</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100607/0317499714.shtml</link>
<guid>http://www.techdirt.com/articles/20100607/0317499714.shtml</guid>
<description><![CDATA[ With our upcoming <a href="http://www.techdirt.com/articles/20100526/0142359581.shtml">Techdirt Saves* Journalism</a> event to be held June 16th at Google's offices, we've been looking deeper and deeper into stories of newspapers doing interesting things.  One interesting one to follow is the Journal Register, who got a new CEO, John Paton, at the beginning of the year, and he's trying to shake things up.  In April, he announced the <a href="http://jrcbenfranklinproject.wordpress.com/about/" target="_blank">Ben Franklin Project</a>, as an attempt to get the company to stop thinking about the digital side of the business as being an afterthought to the print side, and to get the company more focused on being <a href="http://jxpaton.wordpress.com/2010/02/28/john-paton-feb-21-message-to-journal-register-company-employees/" target="_blank">"digital first, print last."</a>  The Ben Franklin project involved getting various Journal Register newspapers to use entirely open online tools to really actively involve the community in the process of creating a new story.  It was about recognizing that more and more people view themselves as being a <i>part</i> of the news process, not just consumers of the news.  It doesn't mean getting rid of reporters or editors.  They still do what they do.  It just means involving the wider community more in the whole process -- and using free and open web tools to do so.
<br /><br />
The <a href="http://www.poynter.org/column.asp?id=101&#038;aid=183641" target="_blank">initial results</a> were pretty impressive, and all put together very quickly.
<br /><br />
But Paton seems to already be pushing the bar further.  Picking up on Google's "20% time" concept, Paton is <a href="http://www.niemanlab.org/2010/06/the-art-of-the-public-cover-letter-journal-register-staff-apply-for-idealab-spots-via-blog-comments/" target="_blank">setting up something he calls "idealab"</a>, where any Journal Register employee (full- or part-time) can apply to be one of 15 members of this "lab," where they'll be given 10 hours a week, as well as some modern tech tools, and then told to "experiment with these tools and report back on how we can change our business for the better."  Even more interesting, as the Nieman Lab report above notes, Paton asked people to <a href="http://jxpaton.wordpress.com/2010/05/23/independence-and-the-idealab/" target="_blank">apply via comments on his blog</a>.  You could also apply by email, but many did apply on the blog, and there are lots of interesting ideas.
<br /><br />
The program is interesting, though, I'm not sure the initial setup goes far enough.  Initially, it's giving each participant an iPhone, an iPad and a netbook as "the tools" to experiment with.  I wonder if the company might find more interesting (and useful) results if it didn't even set those particular parameters (or set a budget).   While I can definitely understand the value of experimenting with the currently hot and popular technologies out there, I also wonder if something more interesting might come from even greater freedom.  Perhaps that's the next step.
<br /><br />
Either way, these sorts of ideas and models are certainly among what we'll be exploring at the <a href="http://www.techdirt.com/articles/20100526/0142359581.shtml">Techdirt Saves* Journalism</a> event, so if you haven't yet, you should <a href="http://www.techdirt.com/rtb.php?tid=440" target="_blank">sign up for here</a>:
<center>
<a href="http://www.techdirt.com/rtb.php?tid=440"><img src="http://www.techdirt.com/images/tiers/techdirt-saves-journalism-300.png" border="0/"/></a>
</center>
We've already got a great and diverse group of participants, so it should be a fun evening full of interesting ideas and discussion.<br /><br /><a href="http://www.techdirt.com/articles/20100607/0317499714.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100607/0317499714.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100607/0317499714.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>cool-to-watch-in-action</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100607/0317499714</wfw:commentRss>
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<pubDate>Tue, 23 Jun 2009 17:06:22 PDT</pubDate>
<title>Kodak Kills Off Kodachrome; Entertainment Industry Take Note</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090623/0427015327.shtml</link>
<guid>http://www.techdirt.com/articles/20090623/0427015327.shtml</guid>
<description><![CDATA[ Back in 1997, while I was in business school, I was working with a professor who was doing some consulting work for Kodak, and I ended up writing up an analysis and a report about what Kodak needed to do, facing the obvious coming onslaught of digital when its business had been based on analog photography for ages.  We basically made the case for how Kodak could shift its focus to digital, and that it needed to get started right away.  We actually got significant pushback on the analysis (not surprisingly), and it took a few years before Kodak woke up.  But, around 2003, the company really started to <a href="http://www.techdirt.com/articles/20030103/1733234.shtml">bet everything on digital</a>, and recognize that, as much of a cash cow as analog film represented, everything about the future was digital.  So it's quite a milestone to hear that the company is finally <a href="http://www.nytimes.com/2009/06/23/technology/companies/23kodak.html?ref=technology" target="_new">killing off Kodachrome</a>, the company's iconic color stock film.
<br><br>
The reports about it note how Kodak's business is now 70% digital and the company has very much embraced the digital age.  It certainly hasn't been all smooth sailing, and some still question whether or not Kodak can really survive in this new world.  Yet, the company has made the switch much more effectively than many imagined was possible, and folks there seem to live and breathe digital these days (though, there was heavy turnover associated with that change).
<br><br>
Still, as one reader sent in, it's rather interesting to compare the experience of Kodak with, say, the recording industry, which is still fighting the move to "digital" to some extent.  The big record labels fought every new efficiency at every turn, while Kodak quickly learned to embrace digital efficiencies and look to see where its own core skills could be applied to make them better.  The record labels?  Not so much.  After fighting the entire concept for ages, they just handed the business over to Steve Jobs and still have done very little to see what they can do to make the digital experience better, based on their own skills and knowledge.  Just as the Kodak transition hasn't been perfect, if the labels had embraced digital and things like file sharing early on, they wouldn't have been perfect or easy either.  But the labels would be in a lot better position than they are today.<br /><br /><a href="http://www.techdirt.com/articles/20090623/0427015327.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090623/0427015327.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090623/0427015327.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>changing-with-the-times</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090623/0427015327</wfw:commentRss>
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<pubDate>Mon, 23 Mar 2009 16:47:00 PDT</pubDate>
<title>So Much For That Plan: Google CIO Doesn't Even Last A Year At EMI</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090323/1615084216.shtml</link>
<guid>http://www.techdirt.com/articles/20090323/1615084216.shtml</guid>
<description><![CDATA[ Nearly a year ago, we were surprised, but hopeful when it was announced that Doug Merrill, former CIO of Google was <a href="http://www.techdirt.com/articles/20080401/235437721.shtml">joining EMI</a> to head up its digital initiatives.  It definitely seemed like the big record labels could use a nice injection of Google-style thinking -- though, we were <a href="http://www.techdirt.com/articles/20080609/1240501350.shtml">worried</a> that Merrill would be pigeonholed as a "techie" rather than someone integrated into the wider strategy.  And, indeed, watching EMI continue to make a <a href="http://techdirt.com/articles/20080630/0114251541.shtml">series</a> of <a href="http://www.techdirt.com/articles/20080617/0757251433.shtml">self-destructive</a> moves left us wondering how much <a href="http://www.techdirt.com/articles/20090224/2340153891.shtml">influence</a>, if any, Merrill had on the firm.  Just a few weeks ago, we <a href="http://www.techdirt.com/articles/20090310/0309494056.shtml">pointed out</a> that Merrill should be ashamed to be associated with a company that is actively stomping out innovation left and right.
<br /><br />
Who knows what the real reason is, but it looks like Merrill didn't work out at EMI.  Less than a year after taking the job, <a href="http://news.cnet.com/8301-1023_3-10202404-93.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20" target="_new">Merrill is no longer employed by EMI</a>.  Neither side is talking about why -- though EMI said something about how it's unnecessary to have a separate "digital division."  That goes back to our original fears: suggesting Merrill was limited just to digital issues, rather than overall strategy.  But, the fact that he's totally gone from the company so quickly suggests that perhaps he tried to shift the direction of the company and was unable to get very far.  That's a loss for EMI and the big record labels, who never seem to miss an opportunity to make things worse for themselves.<br /><br /><a href="http://www.techdirt.com/articles/20090323/1615084216.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090323/1615084216.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090323/1615084216.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>whoops</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090323/1615084216</wfw:commentRss>
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<item>
<pubDate>Tue, 3 Mar 2009 16:56:09 PST</pubDate>
<title>Universal Music Just Realizes That Digital And Physical Distribution Should Be In The Same Group?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090302/0219373947.shtml</link>
<guid>http://www.techdirt.com/articles/20090302/0219373947.shtml</guid>
<description><![CDATA[ We were pretty shocked that it took until just last summer for the LA Times to realize that it didn't make sense to have <a href="http://www.techdirt.com/articles/20080703/1720271594.shtml">separate</a> digital and print newsrooms, yet it seems that some other industries are just now learning the same lesson.  Universal Music has had a reorganization, where it's finally admitting that <a href="http://www.hypebot.com/hypebot/2009/02/umg-combines-digital-physical-sales-.html" target="_new">digital and physical sales should be in the same group</a>.  This is the sort of thing that <i>should</i> have happened at least five years ago, if not ten.  The fact that they're just coming around to this realization now suggests how out of touch the major record labels remain.<br /><br /><a href="http://www.techdirt.com/articles/20090302/0219373947.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090302/0219373947.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090302/0219373947.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>a-bit-behind-the-times,-eh?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090302/0219373947</wfw:commentRss>
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<item>
<pubDate>Fri, 15 Aug 2008 17:13:00 PDT</pubDate>
<title>Universal Music Playlist Your Way: Not Really A Playlist, Not Really Your Way</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080815/0121041985.shtml</link>
<guid>http://www.techdirt.com/articles/20080815/0121041985.shtml</guid>
<description><![CDATA[ It's so <i>cute</i> when the big record labels pretend like they're embracing the digital era sometimes.  Check out the <a href="http://www.marketwatch.com/news/story/universal-music-enterprises-premieres-playlist/story.aspx?guid={3DDD831F-6EC6-40DB-A65E-E8EB88EBA91A}&#038;dist=hppr">latest effort from Universal Music</a>, which the company has dubbed "Playlist Your Way," and which it purports is a new sort of physical/digital hybrid for the internet era.  It does have a few good elements -- but it wraps it up with plenty of bad elements, most specifically the <i>name</i>.  This isn't a Burger King "Have it your way" type of thing.  You don't get to select the tracks you want in order to create your own CD or anything.  No, you're buying a ready-made greatest hits CD (from artists who almost all already have out existing greatest hits CDs), plus a few digital extras.  
<br /><br />
Jess Hemerly over at the Institute For The Future <a href="http://www.iftf.org/node/2274" target="_new">breaks down both the good and the bad</a> of this idea, noting that doing "podcast liner notes" definitely makes sense.  These podcasts do sound interesting: 
<blockquote><i>
The biographical download brings alive the artist's history, including archival interviews and commentary from journalists, friends and family members. Each audio documentary runs approximately 15 minutes.
</i></blockquote>
Yes, that absolutely could be quite cool, but it comes tied to forcing you to buy another greatest hits CD.  If anything, all this really seems like is Universal Music trying to convince you to buy the same music <i>you already own</i> by adding a few random extras.
<br /><br />
And, then, of course, there's the totally misleading name.  It's as if Universal Music thinks its customers are stupid.  If it advertises something as a customizable playlist, people are going to probably expect a customizable playlist -- but that's not what you get.  You get a set playlist on a greatest hits CD, and then the option to download some extra stuff: "Consumers may choose six additional tracks and/or a full-length original studio album."  Of course, if customers <i>really</i> want a playlist "their way," they're going to do it the way so many people do it these days: they're just going to download the tracks they want, and not feel suckered into buying the packaging, even if it's "designed to be digital friendly, with more color and new impactful designs."  As Hemerly points out: "How does "impactful" design make a physical CD more "digital friendly?" What does this sentence even mean?"
<br /><br />
The idea of including a podcast about the artist is a good one.  It's just too bad Universal Music is basically only using it to get you to buy yet another greatest hits album, and then making a bunch of boastful claims that either don't make sense or simply aren't accurate.  At what point do the big record labels realize that they should offer people real options to get what they want, rather than trying to hype them into buying a bunch of crap they don't care about to get at the tiny nugget of stuff they do want?<br /><br /><a href="http://www.techdirt.com/articles/20080815/0121041985.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080815/0121041985.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080815/0121041985.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>this-isn't-burger-king</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080815/0121041985</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 18 Jul 2008 17:21:00 PDT</pubDate>
<title>Should Organizations Get To Ignore Copyright For The Sake Of Preservation?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080716/0202441697.shtml</link>
<guid>http://www.techdirt.com/articles/20080716/0202441697.shtml</guid>
<description><![CDATA[ Copyright was clearly designed for a different age: when not everyone was a "publisher."  And while we've spent years pointing out many of the different problems that has caused, here's another one: how is a library or some other institution charged with "archiving" written works for posterity supposed to deal with copyright laws that can often make such archival activities against the law?  Well, the Library of Congress and a bunch of other organizations have a suggestion: <a href="http://www.againstmonopoly.org/index.php?perm=813" target="_new">let them all ignore copyright law for the sake of archiving</a>.  Basically, the report recommends that certain organizations be designated as "preservation institutions," which are then more or less allowed to ignore copyright law and copy-at-will for the sake of preservation.  Of course, this is clearly going to lead to many questions, including just who would get designated as such.  Many people can probably agree on public libraries and such -- but what about Google?  After all, Google is already one of the largest players in "preserving" what's online and also, with its book scanning project, what's in books.  Yet it's a private, for-profit company.  Should it qualify?  I would argue that it makes sense to allow it, given how beneficial the archival activities of Google have already been.  Even if it is for profit, the public benefit has been tremendous as well.  But then what's to stop any other company from arguing that it to deserves an exemption for preservation purposes?  Wouldn't a better solution be to start rethinking copyright law altogether, since what has become clear from this is that copyright doesn't quite fit today's world any more?<br /><br /><a href="http://www.techdirt.com/articles/20080716/0202441697.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080716/0202441697.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080716/0202441697.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>glossing-over-a-bigger-problem?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080716/0202441697</wfw:commentRss>
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<pubDate>Fri, 25 Jan 2008 15:55:00 PST</pubDate>
<title>Time For Congress Folks To Go Digital</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080124/16031761.shtml</link>
<guid>http://www.techdirt.com/articles/20080124/16031761.shtml</guid>
<description><![CDATA[ Two separate agencies that supply Congress with important reports, have simultaneously recognized that they're wasting a ton of money printing up reports for Congress critters each year.  Both the Government Accountability Office (the GAO) and the Office of Management and Budget have <a href="http://www.washingtonpost.com/wp-dyn/content/article/2008/01/23/AR2008012303382.html?wpisrc=rss_technology" target="_new">announced plans to stop printing out the reports they deliver to Congress</a>.  Instead, they'll be delivered electronically, saving the agencies somewhere around a combined $0.5 million/year in printing costs.  That's a tiny amount in the grand scheme of things, and you might argue that Congress will simply spend that (or maybe even more, given the way they spend) taking the electronic copies and printing them out themselves -- but it certainly seems like a reasonable point for Congress members to at least start recognizing that there's a digital age going on out there.<br /><br /><a href="http://www.techdirt.com/articles/20080124/16031761.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080124/16031761.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080124/16031761.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>about-time</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080124/16031761</wfw:commentRss>
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<pubDate>Wed, 26 Dec 2007 08:42:00 PST</pubDate>
<title>Hollywood's Worried About The Wrong Thing When It Comes To Digital Archives</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20071224/171459.shtml</link>
<guid>http://www.techdirt.com/articles/20071224/171459.shtml</guid>
<description><![CDATA[ Is it really any kind of surprise that Hollywood is worried about the wrong thing?  The NY Times ran an interesting article this past weekend about how Hollywood is starting to freak out over <a href="http://www.nytimes.com/2007/12/23/business/media/23steal.html?ex=1356066000&#038;en=e0c41eeae3346782&#038;ei=5090&#038;partner=rssuserland&#038;emc=rss">the potential costs of digitally archiving movies</a>.  Currently, film archives are simply stored in cool places, like salt mines -- but Hollywood doesn't quite know what to do with digital archives, and a new report has them freaking out about just how expensive it will be to store digital content.  There are many reasons why this worry is misplaced -- starting with the simple fact that whatever it costs today is only getting cheaper, and that trend is only going to continue for the foreseeable future.  However, we've talked about the risks of digital archiving and <a href="http://www.techdirt.com/articles/20020912/1422257.shtml">"digital extinction"</a> before, and the threat is completely overblown and often misplaced.  
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The problem isn't with what it costs to store content.  Storage is cheap and getting cheaper all the time.  The real problem is that those doing the archiving keep wanting to put their content into <a href="http://www.techdirt.com/articles/20031203/099248.shtml">proprietary formats</a> which will rapidly go extinct.  If, instead, Hollywood focused on storing (and making many, many copies) of the content in more open, easily accessible formats, this wouldn't be a problem at all.  Hell, I'm sure the experts over at the Internet Archive, Google or Amazon would all be thrilled to help Hollywood preserve its digital films.  However, since Hollywood is so freaked out by technology these days, the chances of them letting any of those organizations help out (even a not-for-profit one like the Internet Archive) seems slim to none.  
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In the meantime, why not get creative?  How hard would it be to create a system that would build a p2p storage system for Hollywood archives, where lots of folks could store bits and pieces of movies for the studios in exchange for... say... a free sneak preview of an upcoming blockbuster?  It's the sort of thing that the community would love to take part in... but, of course, in MPAA land anything P2P must be <a href="http://www.techdirt.com/articles/20050523/0225254.shtml">evil</a>.<br /><br /><a href="http://www.techdirt.com/articles/20071224/171459.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20071224/171459.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20071224/171459.shtml?op=sharethis">Email This Story</a><br />
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