Easily digestible tech news... http://www.techdirt.com/ en-us http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Mon, 24 Jan 2011 10:01:33 PST Mike Masnick http://www.techdirt.com/articles/20110121/23295012777/why-would-nfl-force-toyota-to-pull-ad-about-protecting-players-concussions.shtml http://www.techdirt.com/articles/20110121/23295012777/why-would-nfl-force-toyota-to-pull-ad-about-protecting-players-concussions.shtml Copycense points us to the news that the NFL apparently freaked out and pressured Toyota to edit a TV ad it was running during football games -- a move many people noted was "unusual." Apparently, the ad discusses how Toyota is using some of their research and technology in car safety for other fields -- such as helping to prevent concussions for football players. You can see the ad here, with the "offending" part at around 17 seconds: I'm trying to figure out what the NFL was upset about. Here's a story of how efforts are being made to make the game even safer. That seems like a good thing -- the kind of thing that the NFL should be celebrating. Does it think that, if it hides the image of helmets colliding, people will magically think people don't get hurt playing football? And, of course, in pressuring Toyota to remove this commercial, all its done is draw a lot more attention to it. Toyota's response was apparently not to remove the ad entirely, but to just edit out that helmet-to-helmet crash. Well, phew, now football feels safe again, right?

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