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<pubDate>Thu, 24 May 2012 15:46:00 PDT</pubDate>
<title>As Usual, Media Outlets Mindlessly Parrot BSA Press Releases With Zero Scrutiny</title>
<dc:creator>Leigh Beadon</dc:creator>
<link>http://www.techdirt.com/articles/20120517/07382818953/as-usual-media-outlets-mindlessly-parrot-bsa-press-releases-with-zero-scrutiny.shtml</link>
<guid>http://www.techdirt.com/articles/20120517/07382818953/as-usual-media-outlets-mindlessly-parrot-bsa-press-releases-with-zero-scrutiny.shtml</guid>
<description><![CDATA[ <p>When the BSA released its annual report on software piracy, Mike dubbed it <a href="https://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml">"Bogus Stats Again"</a>, because as usual it employs plenty of ridiculous methodologies and unfounded assumptions to inflate the supposed economic loss. The BSA doesn't have to worry, though, because most members of the media just obediently parrot their highlighted "findings" without even bothering to read the report, let alone read it critically.</p>

<p>As reader <a href="http://www.techdirt.com/profile.php?u=satchboogieca">Robert</a> points out, this is certainly the situation in Canada, where <a href="http://www.ctv.ca/CTVNews/TopStories/20120515/canada-2011-pc-software-piracy-value-estimate-120515/" target="_blank">multiple</a> different <a href="http://www.winnipegfreepress.com/arts-and-life/life/sci_tech/value-of-computer-software-piracy-in-canada-totals-11-billion-in-2011-151551685.html" target="_blank">sources</a> of  <a href="http://www.canadianbusiness.com/article/84214--value-of-pc-software-piracy-in-canada-totals-more-than-1-1-billion-in-2011">news</a> are running the same Canadian Press wire story about the BSA report. The CP story is completely one-sided, and certainly makes the situation sound dire:</p>

<blockquote><em>The value of computer software piracy in Canada totalled just more than $1.1 billion last year with 40 per cent of computer users admitting they acquired software illegally, according to a study released Tuesday.
<br /><br />
The Business Software Alliance study found that nearly one in three copies of software was unlicensed in Canada in 2011.
<br /><br />
"If 40 per cent of consumers admitted they shoplift -- even rarely --authorities would react by increasing police patrols and penalties," said Jacquie Famulak, head of the Business Software Alliance Canada committee.
<br /><br />
"Software piracy demands a similar response: concerted public education and vigorous law enforcement," Famulak said in a news release.</em></blockquote>

<p>That story is based solely on the BSA's <a href="http://portal.bsa.org/globalpiracy2011/downloads/press/pr_canada_en.pdf" target="_blank">press release</a> (pdf), which draws partially from the global study and partially from the Canadian <a href="http://portal.bsa.org/globalpiracy2011/downloads/opinionsurvey/survey_canada.pdf" target="_blank">user survey</a> (pdf). If a single reporter or editor had bothered to spend five minutes doing research, they might have realized that the real picture is much different. The news reports sloppily mash together the 40% figure with the "nearly one in three" (specifically 27%) figure. The former is the number of users who admitted to pirating software in a survey, and the latter is the estimated percentage of pirated software as a portion of total software installs. The methodology behind both figures is highly questionable, but even putting that aside, the BSA's own numbers tell another story when examined more closely. For example, the 40% figure is a summary of several different categories. Take a look at the full graph:</p>

<p><center><a href="http://imgur.com/HkZYy"><img src="http://i.imgur.com/HkZYy.png" alt="" title="Hosted by imgur.com" /></a></center></p>

<p>Only 14% of people said they pirated software any more than "rarely", and only 6% said more than "occasionally". To say that 40% of people admitted to piracy is not technically inaccurate&mdash;it's just highly misleading in tone and tenor. Then there's the 27% piracy rate for software. The press release, and the news reports that copy it, leave out a very important detail: <strong>27% is an all-time low, and the result of a steeper decline than in any other country in the world</strong>. Michael Geist points this out, plus the fact that <a href="http://www.michaelgeist.ca/content/view/6497/125/" target="_blank">the BSA called Canada a "low-piracy" country in 2009, and rates have steadily declined since</a>:</p>

<blockquote><em>
For the past few years, the BSA report has repeatedly found that piracy is declining in Canada. In 2009, Canada was characterized as a "low piracy country", in 2010 the industry noted that Canada's piracy rate was at an all-time low, and last year it dropped further to another all-time low. 
<br /><br />
The latest report says the Canadian piracy rate dropped further in 2011. In fact, over the past five years, the Canadian rate has dropped by 18% (from 33% to 27%), the sharpest decline in the world. No other country has seen its piracy rate drop as quickly.</em></blockquote>

<p>Seems like that would have been worth mentioning in a story that gets distributed to news outlets across the country. But instead, we see the same pattern all over the world: <a href="http://www.euractiv.com/innovation-enterprise/half-eu-computer-users-admit-pirate-software-news-512717" target="_blank">Europe</a>, <a href="http://www.cbronline.com/news/a-quarter-of-uk-pc-users-are-software-pirates-15-05-12" target="_blank">the UK</a>, <a href="http://www.itnewsafrica.com/2012/05/software-piracy-in-sa-cost-over-r4bn-in-2011/" target="_blank">South Africa</a>, <a href="http://www.informationweek.in/Software/12-05-15/43_percent_of_computer_users_in_India_admit_they_pirate_software_says_BSA_report.aspx" target="_blank">India</a>, <a href="http://www.malaya.com.ph/index.php/business/business-news/3543-7-of-10-software-unlicensed">Malaya</a>&mdash;anywhere the BSA put out a press release. Thanks to some combination of laziness, incompetence and indifference ingrained in the mass-media news cycle, the BSA can say what it wants and rely on the press to be its own personal PR vehicle.</p><br /><br /><a href="http://www.techdirt.com/articles/20120517/07382818953/as-usual-media-outlets-mindlessly-parrot-bsa-press-releases-with-zero-scrutiny.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120517/07382818953/as-usual-media-outlets-mindlessly-parrot-bsa-press-releases-with-zero-scrutiny.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120517/07382818953/as-usual-media-outlets-mindlessly-parrot-bsa-press-releases-with-zero-scrutiny.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>par-for-the-course</slash:department>
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<pubDate>Wed, 16 May 2012 14:58:00 PDT</pubDate>
<title>Bogus Stats Again: BSA Puts Out Its Yearly Propaganda About Software Piracy</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml</link>
<guid>http://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml</guid>
<description><![CDATA[ For the 9th year in a row, the Business Software Alliance (BSA), an organization that mainly represents Microsoft's interest, has put out its <a href="http://www.prnewswire.com/news-releases/well-over-half-the-worlds-computer-users-admit-pirating-software-bsa-study-finds-151480345.html" target="_blank">ridiculous "Global Software Piracy Study"</a>, which argues that tons and tons of software is being pirated, and if only people paid for it, there would be $63.4 billion more going to software companies.  We've been criticizing the ridiculously laughable methodology of the report <a href="http://www.techdirt.com/articles/20040707/0146245_F.shtml">since</a> it began, and even have seen the company that does the research, IDC, <a href="http://www.techdirt.com/articles/20040719/034230_F.shtml">admit</a> that the BSA exaggerates what the report actually says.  We've done <a href="http://www.techdirt.com/articles/20080718/1226541724.shtml">multiple</a> detailed <a href="http://www.techdirt.com/articles/20110512/10183914249/bsa-2010-piracy-report-its-back-its-just-as-wrong-as-before.shtml">analyses</a> of how the BSA's stats are misleading (or just flat out bogus).  And yet, because there are magical numbers involved, the press just loves to <a href="http://www.techdirt.com/articles/20100511/1516059386.shtml">parrot</a> the claims without any skepticism.
<br /><br />
This year's report is no different.  It's more of the same ridiculousness, with a clueless press reporting (totally inaccurately) that the study says that software piracy <a href="http://www.google.com/hostednews/afp/article/ALeqM5gLZmDiCTgiUtua0Gdq0anTOt0Ndg?docId=CNG.37ab293d08346aa6f7c1d1bfbdd5758f.5f1" target="_blankl">"costs" the economy $63.4 billion</a>.  That's simply not true.  What the report did find was not actually surprising or even very interesting.  It's that people in developing countries tend to <a href="http://news.techworld.com/applications/3357773/developing-world-fuels-rise-in-software-piracy-claims-bsa/" target="_blank">infringe</a> more often.  You probably knew that already, but if you wanted evidence for that, you shouldn't look to the BSA and its bogus stats, but a thorough, comprehensive and independent review of the market, such as the one done by Joe Karaganis and SSRC <a href="http://www.techdirt.com/articles/20110308/02354213395/massive-research-report-piracy-emerging-economies-released-debunks-entire-foundation-us-foreign-ip-policy.shtml">last year</a>.  That report found the reason that there was increased piracy in developing markets was because clueless companies don't realize that people aren't going to pay a month's salary for a single digital good.
<br /><br />
Of course, rather than recognize it's their own business model failings at issue, the BSA is once again using this report to <a href="http://www.itpro.co.uk/640636/bsa-demands-tougher-penalties-for-software-pirates" target="_blank">call for "tougher penalties" for infringement</a>.  This despite the fact that no study has ever shown that such penalties actually drive more people to buy.
<br /><br />
Thankfully, at least some people are calling the BSA out on its bogus report, such as by noting that it's <a href="http://joshmendelsohn.tumblr.com/post/23122331028/bsa-proves-they-are-out-of-touch" target="_blank">political propaganda</a> designed to get legislation like SOPA and PIPA passed.  The reality, of course, is that it shows how out of touch the BSA is with the innovation economy today, instead working to lock up and protect the interests of its major funders: Microsoft, Symantec and Intuit.  Those companies are threatened by upstarts with better business models, and the best they can do is to support legislation that will lock down the internet, causing more harm than good for true innovation.
<br /><br />
The "Bogus Stats Again" report from the BSA isn't about dealing with piracy.  It's a way of white washing an agenda of protectionism for some large software companies who don't want to compete or to adapt.<br /><br /><a href="http://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120515/15081718930/bogus-stats-again-bsa-puts-out-its-yearly-propaganda-about-software-piracy.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>aren't-we-done-with-this-yet?</slash:department>
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<pubDate>Wed, 12 May 2010 08:56:32 PDT</pubDate>
<title>If It's May It's Time For The Press To Parrot Bogus Stats Announcement From The BSA</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100511/1516059386.shtml</link>
<guid>http://www.techdirt.com/articles/20100511/1516059386.shtml</guid>
<description><![CDATA[ Like the swallows returning to Capistrano, every May is marked by the release of intentionally misleading and bogus stats from the Business Software Alliance (or, more accurately, the Bogus Stats Alliance) concerning software "piracy."  As with every other year, the stats are compiled by IDC, despite the fact that even IDC has admitted in the past that the BSA is <a href="http://www.techdirt.com/articles/20040719/034230_F.shtml">purposely misrepresenting</a> their findings.  You would think, at some point, that IDC would stop providing numbers that are blatantly misrepresented... but I guess if the money's green, IDC will give you the numbers you want.
<br /><br />
We've been covering these bogus stat reports for many years, providing a <a href="http://www.techdirt.com/articles/20080718/1226541724.shtml">detailed look</a> at how misleading the stats are, and pointing out how many in the press simply <a href="http://www.techdirt.com/articles/20040707/0146245_F.shtml">parrot the numbers</a> without question.  Two years ago, a VP at the BSA (who's now <a href="http://www.techdirt.com/articles/20090123/1058443508.shtml">working</a> at the Justice Department, of course) was kind enough to <a href="http://www.techdirt.com/articles/20080514/1350531114.shtml">call me</a> to try to explain the BSA's numbers (along with a PR person and a representative from IDC).  When I challenged them on the whole "one copy equals one sale thing" they insisted that their numbers showed such a claim was accurate.
<br /><br />
Thankfully, in the past few years, more and more in the press have started to sound <a href="http://www.techdirt.com/articles/20050519/1130204_F.shtml">skeptical</a> of the BSA's numbers -- but it's still a minority.  Last year, the BSA did a neat trick in getting some publications to run stories about the numbers, while then saying <a href="http://www.techdirt.com/articles/20090512/1922584854.shtml">don't pay attention to the numbers</a> as a way of fending off anyone who criticizes how incredibly misleading the numbers are.
<br /><br />
This year, you would think the press would be extra skeptical, given that just a few weeks ago, the GAO report pointed out that <a href="http://www.techdirt.com/articles/20100412/2346298988.shtml">these stats are totally baseless</a> (and yes, the BSA was one of the reports they criticized).  But, looking through the press coverage, most seem to be just <a href="http://www.google.com/hostednews/afp/article/ALeqM5jKu6xLbvU9P6mS93hPiAEGl3voqQ" target="_blank">reporting the ridiculous claims</a> such as "$50 billion" in "losses" due to file sharing.  Lots of the reports focus on "local" findings -- with local publications just covering the claims in that local country (for example, coverage in <a href="http://star-techcentral.com/tech/story.asp?file=/2010/5/11/technology/20100511165641&#038;sec=technology" target="_blank">Malaysia</a>, <a href="http://www.chinadaily.com.cn/china/2010-05/11/content_9831976.htm" target="_blank">China</a>, <a href="http://gulfnews.com/business/general/software-piracy-losses-in-gulf-rise-7-to-631m-last-year-1.625530" target="_blank">the Persian Gulf</a>, <a href="http://www.which.co.uk/news/2010/05/uk-pcs-contain-pirated-software-worth-1-billion--213986" target="_blank">the UK</a>, <a href="http://joongangdaily.joins.com/article/view.asp?aid=2920327" target="_blank">Korea</a>, <a href="http://www.hindustantimes.com/Software-piracy-drops-in-India-losses-still-above-2-bn/Article1-542238.aspx" target="_blank">India</a>, <a href="http://www.vancouversun.com/news/Software+piracy+down+Canada+worldwide/3013900/story.html" target="_blank">Canada</a>, etc.).  Of course, in the past, even those numbers have been called into question.  Last year, after people took a more detailed look at how "piracy" stats were counted in Canada, it came out that the findings were <a href="http://www.techdirt.com/articles/20090527/1125035034.shtml">based on pure guesses</a>.  No one in Canada was surveyed.  They just made up the data.
<br /><br />
So, really, you would think that the mainstream press would at least put up some semblance of skepticism in seeing these same bogus numbers released yet again, with no serious changes to the methodology.  But, for the most part the reports just repeat the BSA's talking points.  Looking through the press reports, it's tough to find coverage that expresses any skepticism at all.  They just repeat the numbers -- the same numbers the <i>US government just said were bunk</i> -- as if they were pure fact.  Just a sampling: <a href="http://www.google.com/hostednews/afp/article/ALeqM5jKu6xLbvU9P6mS93hPiAEGl3voqQ" target="_blank">the AFP</a>, <a href="http://news.bbc.co.uk/2/hi/technology/10107774.stm" target="_blank">the BBC</a>, <a href="http://www.computerweekly.com/Articles/2010/05/11/241177/Pirates-cost-software-firms-51bn-but-less-than-expected.htm" target="_blank">ComputerWeekly</a>, <a href="http://www.computerworld.com/s/article/9176556/Software_piracy_rate_up_2_in_2009_study_finds" target="_blank">Computerworld</a>, <a href="http://www.google.com/hostednews/ukpress/article/ALeqM5idlt1H23LtjXAkxdvAbqfQxOzYeA" target="_blank">the UK Press Association</a>, <a href="http://www.networkworld.com/news/2010/051110-software-piracy.html?hpg1=bn" target="_blank">Network World</a>, <a href="http://www.eweek.com/c/a/Security/BSA-Software-Theft-Costs-Industry-51-Billion-in-2009-887041/" target="_blank">eWeek</a> and many, many others.
<br /><br />
Business Week gets credit for being one of the very, very few sources that at least <a href="http://www.businessweek.com/news/2010-05-11/software-piracy-may-have-peaked-amid-recession-industry-says.html" target="_blank"><i>mentions</i></a> the GAO's findings, though it does so in one sentence at the very bottom of the article.  The National Journal also <a href="http://techdailydose.nationaljournal.com/2010/05/despite-progress-software-pira.php" target="_blank">mentions the GAO report</a> -- though neither seemed to ask (or get any responses from the BSA) to this rather crucial point.  ITWire, at the very least, points out that the study is <a href="http://www.itwire.com/it-industry-news/market/39011-bsa-continues-to-fight-the-good-fight" target="_blank">basically made up</a>, noting that:
<blockquote><i>
"estimates of piracy rates are based mostly on inferences and the 'gut feeling' of the BSA's research organisation IDC; 
</i></blockquote>
But that's about all I could find.  For the most part, the press -- the one's we're told are supposed to be asking all the "tough" questions, simply reposted the BSA's press release as fact.  You would think that, given that this report has come out every year for the past seven years -- and the methodology has been debunked widely time and time again -- this year by the US government -- and that the report itself admits that many of the numbers are based on hunches and guesses, that the press would stop reporting them as fact.  Wishful thinking, I guess.<br /><br /><a href="http://www.techdirt.com/articles/20100511/1516059386.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100511/1516059386.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100511/1516059386.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>bsa-from-the-bsa</slash:department>
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<item>
<pubDate>Fri, 23 Jan 2009 11:28:00 PST</pubDate>
<title>DOJ Gets Another Copyright Cop</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090123/1058443508.shtml</link>
<guid>http://www.techdirt.com/articles/20090123/1058443508.shtml</guid>
<description><![CDATA[ Among the tech community, there was some belief that the Obama administration understood some of the key issues, such as the damage done by draconian copyright laws -- and they had shown that with the way they went about running their campaign.  However, there's an increasing realization that the techies on the campaign are entirely separate from the policy people now involved in the administration.  First there was the appointment of one of the RIAA's <a href="http://www.techdirt.com/articles/20090105/1744183292.shtml">top lawyers</a> as associate attorney general, and now comes news that Neil MacBride, the BSA's antipiracy enforcer, <a href="http://news.cnet.com/8301-13578_3-10148807-38.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20" target="_new">has also been appointed to a high level role in the Justice Department</a>.
<br /><br />
You may recall MacBride, because last year, right before the BSA released its usual <a href="http://www.techdirt.com/articles/20080718/1226541724.shtml">entirely bogus stats</a> on the impact of piracy, he was kind enough to <a href="http://www.techdirt.com/articles/20080514/1350531114.shtml">call me</a> and walk through why he stood by those numbers.  In that post, you can see some of how MacBride approached these issues -- insisting that piracy represents a real loss, not a business model issue, and even suggesting that it's all a generational thing.  This is somewhat worrisome, as I believe it's the wrong approach to understanding what an impact copyright issues have on business, society and culture.  That two such individuals are now in high level positions in the Justice Department does not bode well at all for the idea that we may have more reasonable copyright policy and enforcement coming out of the Justice Department any time soon.<br /><br /><a href="http://www.techdirt.com/articles/20090123/1058443508.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090123/1058443508.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090123/1058443508.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>not-looking-good</slash:department>
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<pubDate>Fri, 18 Jul 2008 19:44:00 PDT</pubDate>
<title>A Detailed Explanation Of How The BSA Misleads With Piracy Stats</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080718/1226541724.shtml</link>
<guid>http://www.techdirt.com/articles/20080718/1226541724.shtml</guid>
<description><![CDATA[ A couple months ago, when the Business Software Alliance (BSA) released its latest stats on "piracy," it's VP of anti-piracy, Neil MacBride, gave me a <a href="http://www.techdirt.com/articles/20080514/1350531114.shtml">call</a> to discuss my earlier <a href="http://www.techdirt.com/articles/20070515/110016.shtml">complaints</a> about the organizations methodology.  Needless to say, we did not see eye-to-eye, and the phone call did little to resolve our differences.  I'm still hopeful that eventually the BSA will recognize that it's doing more damage to its own position by publishing obviously bogus numbers.  So, with the organization releasing another bogus stat today, it's time to explain why it's wrong and misleading.
<br /><br />
Today's report is an attempt to get the government involved in protecting BSA member companies' business model, by <a href="http://www.channelregister.co.uk/2008/07/18/bsa_us_states_piracy/" target="_new">claiming that the US is losing out on $1.7 billion in tax revenue</a> due to "pirated" software.  And, of course, it comes with a lovely quote from Mr. MacBride: "The most tragic aspect is that the lost revenues to tech companies and local governments could be supporting thousands of good jobs and much-needed social services in our communities."  And the BSA is even so kind as to quantify what that (not really) lost tax revenue could do: "For example, the lost tax revenues to state and local governments -- an estimated $1.7 billion -- would have been enough to build 100 middle schools or 10,831 affordable housing units; hire 24,395 experienced police officers; or purchase 6,335 propane-powered transit buses to reduce greenhouse gas emissions."
<br /><br />
Except that this is almost entirely incorrect and it's relatively easy to show why:
<ol>
<li> The report counts every unauthorized piece of software as a lost sale.  You have to dig through separate PDFs to find this info, but when you finally get to the methodology it states:
<blockquote><i>
The software losses are based on the piracy rate and equal the value of software installed not paid for.
</i></blockquote>
That's a huge, and obviously incorrect assumption.  Many of the folks using the software likely would not have paid for it otherwise, or would have used cheaper or open source options instead.
</li>
<li> The report makes no effort to count the <i>positive</i> impact of unauthorized use of software in leading to future software sales.  This is something that even Microsoft has <a href="http://articles.latimes.com/2006/apr/09/business/fi-micropiracy9">admitted</a> has helped the company grow over time.  But according to the BSA's report, this doesn't matter.
</li>
<li> The report also proudly notes: "Software piracy also has ripple effects in local communities."  However, "ripple effects" are easily disproved as <a href="http://techliberation.com/2006/10/01/texas-size-sophistry/">double or triple counting</a> the same dollar.  Using ripple effects like that inflates the final number by two or three times.  In the link here, Tim Lee explains this (in reference to an MPAA study done by IPI, but it applies here to the BSA study done by IDC as well):
<blockquote><i>
If a foreigner gives me $1, and I turn around and buy an apple from you for a dollar, and then you turn around and buy an orange from another friend for a dollar, we haven't thereby increased our national wealth by $3. At the beginning of the sequence, we have an apple and an orange. At the end, we have an apple, an orange, and a dollar. Difference: one dollar. No matter how many times that dollar changes hands, there's still only one dollar that wasn't there before.
<br /><br />
Yet in IPI-land, when a movie studio makes $10 selling a DVD to a Canadian, and then gives $7 to the company that manufactured the DVD and $2 to the guy who shipped it to Canada, society has benefited by $10+$7+$2=$19. Yet some simple math shows that this is nonsense: the studio is $1 richer, the trucker is $2, and the manufacturer is $7. Shockingly enough, that adds up to $10. What each participant cares about is his profits, not his revenues.
</i></blockquote>
This is a huge fallacy that the BSA an IDC refuse to acknowledge.  When I discussed it with them in May, they insisted that they only wanted to talk about piracy <i>rates</i>, not the loss number.  I wonder why...
</li>
<li> Next, if they're going to count ripple effects in one direction, it's only fair to also count them in the other direction.  That is, they complain that:
<blockquote><i>
Lost revenue to technology companies also puts a strain on their ability to invest in new jobs and new technologies. For example, the $11.4 billion in piracy losses to software vendors and service providers in the eight states would have been enough to fund more than 54,000 tech industry jobs.
</i></blockquote>
But what they don't acknowledge is the ripple effects in the other direction.  That is, if (going by their assumption, remember) every company that uses an unauthorized copy of software had to pay for it, that would represent $11.4 billion in money that all of those other companies <i>could not</i> use to fund jobs at those companies.  What about all of those jobs?
</li>
<li> The BSA/IDC stat on lost tax revenue also miscounts on the point above, since it includes the lost <i>income tax</i> revenue from those 54,000 lost jobs, but does not count the equivalent income tax revenue from those other jobs.  In fact, in the fine print, the report notes: 
<blockquote><i>
"Employment losses are calculated from revenue losses, and only apply to employment in the IT industry, not IT professionals in end-user organizations.  Tax revenue losses are calculated from revenue losses (VAT and corporate income tax) and employment losses (income and social taxes)."  
</i></blockquote>
In other words, the income tax losses only count one side of the equation and totally ignore the lost income tax revenue from the lost jobs on the other side of the equation.  Oops.
</li>
<li> It seems likely that the eventual tax benefits of the unauthorized use of software is most likely to greatly outweigh the lost tax revenue elsewhere.  That's because the use of software within industries is a productivity tool that increases overall productivity and output, which would increase taxes beyond just the income taxes of the employees.  The study, of course, ignores this point.
</li>
<li> Worst of all, the report seems to assume that direct software sales are the only business model for the software industry, ignoring plenty of evidence from companies that have adopted business models that embrace free software -- generating billions of dollars for the economy (and in taxes).  And that's what this really comes down to.  It's a business model issue.  If others started adopting these business models as well, there wouldn't be any "losses" at all.
</li>
</ol>
Oh, and just for good measure, the report <i>also</i> falsely claims that: "What many don't realize or don't think about is that when you purchase software, you are actually purchasing a license to use it, not the actual software."  That's not exactly true and goes directly against a <a href="http://www.techdirt.com/articles/20080522/0016171201.shtml">recent court ruling</a> that said the opposite and goes through a detailed explanation for why a piece of sold software is a sale with restrictions, rather than a license, using previous court precedents.
<br /><br />
Most of these points have been made to the BSA and IDC in the past, and both organizations chose not to address them.  The fact that they're continuing to use these obviously false numbers and methodology to now push for the government to prop up an obsolete business model should be seen as troubling not just for the dishonesty of it, but for the <i>negative</i> impact it will have on the software industry and our economy as a whole.<br /><br /><a href="http://www.techdirt.com/articles/20080718/1226541724.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080718/1226541724.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080718/1226541724.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>and-on-and-on-it-goes</slash:department>
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<pubDate>Wed, 14 May 2008 14:43:21 PDT</pubDate>
<title>BSA Releases Latest Stats; Stands By Same Old Story</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080514/1350531114.shtml</link>
<guid>http://www.techdirt.com/articles/20080514/1350531114.shtml</guid>
<description><![CDATA[ Every year around this time, the Business Software Alliance (BSA) comes out with a report, put together for the BSA by IDC, about software "piracy" statistics.  Every year, since <a href="http://www.techdirt.com/articles/20040707/0146245.shtml">2004</a> I call them out on how misleading many of the stats are (or, more specifically, I jokingly refer to the BSA as <a href="http://www.techdirt.com/articles/20070515/110016.shtml">Bogus Stats as Always</a>).  At times, even IDC, who puts the report together for the BSA, has <a href="http://www.techdirt.com/articles/20040719/034230_F.shtml">admitted</a> that the BSA has tended to misrepresent the results -- and yet IDC keeps putting together the report every year.  The good news, honestly, is that over the past few years, we've seen a changing trend in the coverage of the reports on these numbers, in that more people are <a href="http://www.techdirt.com/articles/20050519/1130204.shtml">calling the BSA out</a> for using the numbers in a misleading way.  The BSA, to its credit, has at least tried to be more conscious of how it presents and explains its numbers... sometimes.
<br /><br />
Perhaps because of this, in advance of the release of the latest report today, the BSA reached out to me (and I'm sure plenty of others as well) to talk about the report and address any concerns.  I spent half an hour on the phone this afternoon with <a href="http://w3.bsa.org/asia-eng/press/Management-Bios.cfm">Neil MacBride</a>, the BSA's VP of Anti-Piracy and General Counsel.  With him was <a href="http://www.idc.com/getdoc.jsp?containerId=PRF001316">Marcel Warmerdam</a> an associate VP from IDC.  I really appreciate the two spending the time to discuss the latest study with me -- as (this should come as no surprise) we didn't agree on very much.
<br /><br />
The <a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&#038;newsId=20080513006792&#038;newsLang=en" target="_new">report itself</a> seems pretty similar to what's come out in previous years.  IDC does a rather <a href="http://www.techdirt.com/articles/20080321/005110613.shtml">credible job</a> in determining the <i>rate</i> of unauthorized use throughout the world.  The report this year highlights the fact that the rate of unauthorized use appears to be falling in many countries while rising in a few rapidly developing ones (Brazil, Russia, India and China).  This is no surprise, as it's pretty much what anyone watching this market knows happens.  I have no problem with the reporting on the rate of unauthorized usage.
<br /><br />
Where things get problematic, however, is when the report starts to look at the <i>impact</i> of such things.  The report itself shifts back and forth between "retail value of the software" and "losses" as if they are one and the same.  By now, it should be quite clear that they are not the same.  My second problem is that the report also ties these faux "losses" to a separate IDC report claiming that a drop in unauthorized usage of software would increase jobs, increase revenue in the IT sector and increase taxes.  That's inaccurate for a variety of reasons, specifically in that it double-counts the impact of certain things and also only counts the <a href="http://www.techdirt.com/articles/20061003/185626.shtml">"ripple effects"</a> in one direction.
<br /><br />
I raised these questions to both Neil and Marcel, and the summary of the call as Marcel noted at the end is that we'll have to agree to disagree.  We didn't discuss the ripple effects issue, because that's actually from a different study than the one released today (though, the one today does reference that report to back up its claims -- which is why I brought it up).  However, Neil and Marcel defended the "losses" claim by pointing out that plenty of companies out there (they kept pointing to large companies) would go out and buy the software <i>if they had no other option</i>.  Indeed.  And, I would probably go out and buy lunch at Pizza Hut <i>if I had no other options</i>, but we don't count it as a "loss" for Pizza Hut when I go eat at McDonalds instead.  The fact is that there are other options -- even if some of them break the license agreements.  My point is that this is a business model issue that the industry needs to deal with by giving businesses <i>positive</i> reasons to pay, rather than threatening to whack them with a legal stick.
<br /><br />
However, what became clear in talking to Neil was that the BSA really does seem to believe that the majority of these unlicensed uses really would be paid for -- which seems like a highly questionable claim.  We also very much disagreed over calling unauthorized use of software "theft" (he says it is, and tossed out the old favorite about how it's no different than taking a CD or a pack of chewing gum out of a store).  He specifically said "software is a tangible good."  The problem is that this is simply not true.  I'm sure plenty of software companies and the BSA itself would like it to be a tangible good -- but it is not, and no amount of pretending makes it so.
<br /><br />
In the end, Neil suggested that maybe this is a "generational" thing (I guess I'm the young whippersnapper), which I don't think is accurate either.  I think it's really more of a business model thing.  The companies that make up the BSA have relied on a particular business model for many, many years.  That business model depends on government-granted monopolies that allow them to create artificial scarcity.  They like that business model and don't want it to go away.  However, the market is shifting, and it's shifting due to companies recognizing the fundamental characteristics of software being infinite, which allows them to implement other business models that don't rely on artificial scarcity.  We're seeing it all the time, even among some companies who are members of the BSA.  IBM, for example, has learned that its real money-maker is in services, and free software helps build that market.  <a href="http://www.techdirt.com/articles/20080327/195124677.shtml">Red Hat</a> has shown a similar business model on a smaller scale.  And Google, which is a software company (even if people don't realize it), has shown an entirely different model to make its software extremely profitable in a way that "piracy" is of no concern.
<br /><br />
The more the BSA talks up fundamentally flawed "losses" the more difficult it makes it for many of its members to recognize that the market is changing, and they need to change their business models with it.  The less these companies focused on made up "losses" and the more they focused on creating business models where there are good reasons for companies to pay money, the more they'd realize that unauthorized use isn't the problem at all.  With the BSA reports on losses, though, too many of these companies are taught to think that the problem is elsewhere (those darn pirates), rather than in how they view the market themselves.  And, that, fundamentally, is dangerous for the BSA's own members.  So, I very much appreciate both Neil and Marcel for reaching out and taking the time to talk with me, and responding to my criticisms -- and I hope to continue the conversation with them.  But, they did little to change my feelings about the BSA report and its misleading nature.<br /><br /><a href="http://www.techdirt.com/articles/20080514/1350531114.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080514/1350531114.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080514/1350531114.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>we've-heard-this-before,-haven't-we</slash:department>
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<pubDate>Mon, 26 Nov 2007 08:21:00 PST</pubDate>
<title>People Beginning To Question The BSA's Vindictive Campaign Against Companies Using Unauthorized Software</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20071126/024312.shtml</link>
<guid>http://www.techdirt.com/articles/20071126/024312.shtml</guid>
<description><![CDATA[ The BSA is famous for overhyping its claims.  It puts out <a href="http://www.techdirt.com/articles/20070515/110016.shtml">completely bogus stats</a> about how much unauthorized software "costs" the industry -- which count pretty much every unauthorized copy as a lost sale and doesn't count back in any of the <a href="http://techdirt.com/articles/20070312/165448.shtml">benefits</a> software firms get from people using copied versions of their software.  The BSA is also the firm that hypes up how you can get a million dollars for turning in your boss for using unauthorized software, even though the details suggest that the firm rarely pays out more than <a href="http://www.techdirt.com/articles/20070702/165355.shtml">$5,000</a>.  Now more people are hitting back at this program, not just for the bogus numbers, but because the BSA seems to take great joy from <a href="http://ap.google.com/article/ALeqM5j4P0s7VXjJIjRHUkAizWHcR8vWDwD8T4RUFO0">squeezing small businesses for thousands of dollars</a> when they often simply couldn't figure out the terms of the software licenses they purchased.  The Associated Press looked into the BSA's tactics and found that the organization makes a ton of money from going after these small firms, and also notes that its advertisements telling people to rat out their bosses for unauthorized software usage push employees to turn in their employers rather than actually fix the problem by making sure the firm properly licenses its software.  Of course, when squeezing small firms is so lucrative, why would the BSA and its big software backers want more legitimate licenses?  That just takes away from the ability to squeeze much more money out of small firms than they ever would have paid for in purchased software.  And people wonder why more small businesses are looking to make use of open source products whenever possible? <b>Update</b>: Changed the link to a longer version of the AP story that includes even more details about problems with the BSA's tactics, including a couple of interesting points.  First, it notes that the BSA keeps the money it gets, rather than distributing it to the software companies who support the BSA.  In other words, the group has every incentive to keep squeezing money out of companies, rather than actually reducing unauthorized use.  Second, the article points out that the BSA's actions are, indeed, driving more people to swear off the software of the BSA's supporters.<br /><br /><a href="http://www.techdirt.com/articles/20071126/024312.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20071126/024312.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20071126/024312.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>a-bit-out-of-touch-with-the-times</slash:department>
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<pubDate>Wed, 21 Nov 2007 06:44:00 PST</pubDate>
<title>Presidential Candidates Asked If They've Stopped Beating Their Wives With Weak Copyright Laws</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20071120/160338.shtml</link>
<guid>http://www.techdirt.com/articles/20071120/160338.shtml</guid>
<description><![CDATA[ Patrick Ross apparently has no shame.  For years, at the Progress and Freedom Foundation, he presented ridiculous statement after ridiculous statement about intellectual property.  There was the one about how <a href="http://www.techdirt.com/articles/20051006/0617241.shtml">fair use harmed innovation</a>.  Then there's my personal favorite, where he argued that the DMCA shouldn't be changed because markets shouldn't be regulated -- <a href="http://www.techdirt.com/articles/20070124/191452.shtml">ignoring</a> the key point that the DMCA, itself, was a regulation that was tremendously distorting the market.  After <a href="http://www.techdirt.com/articles/20060428/1516211.shtml">attacking</a> me for suggesting that his viewpoints were influenced by the fact that he was paid to promote the positions of the entertainment industry (when I hadn't even suggested that), Ross went on to make it official that he was <a href="http://www.techdirt.com/articles/20070517/114019.shtml">shilling</a> for the entertainment industry, by creating a super-lobbying group that represented all the different big copyright groups under one umbrella: The Copyright Alliance, made up of the MPAA, the RIAA, the BSA, the ESA and others.
<br /><br />
Ross' latest stunt is to demand that <a href="http://www.news.com/8301-10784_3-9821141-7.html?part=rss&#038;subj=news&#038;tag=2547-1_3-0-20">all presidential candidates answer his survey of stunningly loaded questions</a> about copyright.  The questions are all of the <a href="http://www.fallacyfiles.org/loadques.html">"and have you stopped beating your wife?"</a> variety -- even causing the reporters attending Ross's press conference to make fun of the questions as being ridiculously leading.  Of course, the questions are <a href="http://www.copyrightalliance.org/files/u6/IDEASagenda.pdf">publically available</a> (pdf) for anyone to view.  Let's go through them one by one in order to help the presidential candidates step around the incredibly loaded nature of the questions to do a better job with them.  Hopefully, Ross won't accuse us of a copyright violation in reposting the questions.
<ul>
<li><i>How would you promote the progress of science
and creativity, as enumerated in the U.S. Constitution, by upholding and
strengthening copyright law and preventing its diminishment?</i>
<br /><br />
Well, first, it might help to point out that the U.S. publishing industry was initially built on extremely loose copyrights, so the very idea that strengthening copyright law is necessary to promote progress of science and creativity is provably false.  Even the biggest defender of copyrights these days (and a backer of Ross' organization), Disney, owes much of its early success to being able to use the characters others created.  That, alone, should be argument enough for a stronger public domain, rather than stronger copyright.  On top of that, plenty of research has shown that by strengthening copyright, you will often <a href="http://www.firstmonday.org/issues/issue9_9/maxwell/index.html">diminish</a> how much content is created.  More to the point, with the rise of modern communications tools, and a world where content is made by everyone, rather than just a small group of professionals, the entire concept of copyright needs to be revisited from scratch to figure out what really is necessary.
<br /><br /></li>
<li><i>How do you feel the rights that have served our economy and spurred creativity in
the physical world should apply in the digital world? </i>
<br /><br />
The rights that have served our economy and spurred creativity are quite important.  The First Amendment, for example, is a key right, preventing the government from passing laws that take away freedom of speech.  It's that freedom that is important and clearly should be (and is) extended into the digital world.  In fact, we should reinforce that by removing dangerous and creativity harming restrictions on speech, found in laws like the DMCA that hold back perfectly legitimate and reasonable uses of content, often hindering creativity.
<br /><br /></li>
<li><i>How would you protect the incentive to create by committing sufficient resources to
support effective civil and criminal enforcement of copyright laws domestically and
internationally?</i>
<br /><br />
There's a false assumption there, that the incentive to create is copyright laws.  If you look at the incentives to create historically, you'll see that copyright has rarely had much to do with it at all.  Instead, plenty of other factors, often coming from the marketplace had much stronger incentives.  In fact, copyright has all too often held back incentives to create.  As you well know, plenty of people created plenty of content prior to copyright existing.  And, famously, once copyright was put in place, it often gave those who had created content earlier <i>less</i> incentive to create, as they could just sit back and rely on royalties from earlier content.  More importantly, modern communications systems have shown that the incentive to create often has little to do with monetary rewards.  Much of the internet is filled with user-generated content that was created not because of copyright, but for many other reasons.  In fact, we're seeing a tremendous explosion in content creation these days -- often in spite of copyright rather than because of it.  So, the best way to protect the incentive to create is to continue to get restrictions on creation out of the way, remove barriers to creation, expand the public domain, broaden the definition of fair use and get rid of pointless restriction such as those found in the DMCA.
<br /><br /></li>
<li><i>How would you ensure inclusion of copyright protections in bilateral, regional and
multilateral trade agreements to protect creators and foster global development? </i>
<br /><br />
Aha!  A trick question!  Why would we want to include monopoly protections in a free trade agreement?  Monopoly rights deserve no place in any free trade agreement -- and, in fact, are against the very idea of free trade.
<br /><br /></li>
<li><i>How would you protect the rights of creators to express themselves freely under
the principles established in the First Amendment? </i>
<br /><br />
An excellent and important question.  I would do so by getting rid of much of the DMCA, which unfairly puts excessive restrictions on the rights of creators to express themselves freely.  I'd also look towards lowering the copyright burden on creators, expanding the public domain, rolling back unlimited copyright extensions and increasing the power of fair use -- all with an eye towards protecting the rights of the majority of content creators today not to be bullied by a bunch of companies with huge lobbying budgets and increasingly obsolete business models.
</li></ul>
Thanks, Patrick, for giving us the chance to address these important questions.<br /><br /><a href="http://www.techdirt.com/articles/20071120/160338.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20071120/160338.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20071120/160338.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>big-content-propaganda</slash:department>
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<pubDate>Wed, 3 Oct 2007 14:14:00 PDT</pubDate>
<title>Techdirt Extends Promise To Pay Up To $1 Million For Proof Of BSA $1 Million Reward</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20071003/020321.shtml</link>
<guid>http://www.techdirt.com/articles/20071003/020321.shtml</guid>
<description><![CDATA[ You may recall that, over the summer, the Business Software Alliance, got a lot of press for supposedly offering $1 million to folks who reported their employers to the BSA for using unauthorized software.  A $1 million reward seems like a big deal -- the type likely to generate lots of press and (the BSA hoped) get more people to snitch on their bosses.  Except, when you looked at the fine print, you realized that the BSA had all sorts of conditions, and the reward was really "up to" $1 million, pretty much entirely at the discretion of the BSA.  So they could claim a $1 million award, and then pay out a lot less.  In fact, when a CNET reporter went searching for how much the BSA had actually paid out, she could only find awards of about $5,000.  So, that prompted us to promise <a href="http://www.techdirt.com/articles/20070702/165355.shtml">"up to" $1 million</a> to anyone who could prove the BSA gave a single person a $1 million reward -- with how much we actually pay out entirely up to our own discretion.  Anyway, it would appear that the original announcement didn't get the BSA enough attention (or enough snitching), so it's now announced that it's <a href="http://www.informationweek.com/management/showArticle.jhtml?articleID=202200248&#038;cid=RSSfeed_TechWeb">extending the (not really) $1 million reward</a> program that supposedly had an end date.  And, of course, the press dutifully report this news.  So, in response, we'd like to announce that we're also extending our "up to $1 million" reward to anyone who can show that the BSA actually has paid an individual $1 million for snitching on his boss for using unauthorized software.  Given how much press attention the BSA announcement got, we're surprised no one's reporting on our offer as well.<br /><br /><a href="http://www.techdirt.com/articles/20071003/020321.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20071003/020321.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20071003/020321.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>again,-please-note-the-</slash:department>
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