Since 1971, the country has rejected GDP as the only way to measure progress. In its place, it has championed a new approach to development, which measures prosperity through formal principles of gross national happiness (GNH) and the spiritual, physical, social and environmental health of its citizens and natural environment.

Rousing suspicions that Bhutan's government does not appreciate the humor of political satire blog Bhutanomics, the website was blocked on January 12, 2013 from a major internet service provider with no explanation or warning.

In less than one year of existence since launching in March 2012, the group blog has created ripples in Bhutan's political sphere with a series of satirical report cards for politicians and government officials, and as a popular open platform for anonymous government criticism and political analysis.

Suspicions of censorship are heightened because Bhutanomics is only inaccessible on Druknet, the main ISP operated by state-owned Bhutan Telecom. It is still accessible through private ISPs like Tashi Cell and Samden.