Techdirt. Stories filed under "ac/dc"

AC/DC And Kid Rock Finally Realize That Selling Tracks Online Is Probably A Good Idea

Mike Masnick — Mon, 19 Nov 2012 09:53:45 PST

A few years ago, people always referred to the Beatles as the biggest holdouts in terms of releasing their music for sale as MP3s online (mainly iTunes). However, the Beatles finally came around in November of 2010. After that, people started putting together lists of who was left and AC/DC and Kid Rock seemed to top most of those lists. So it seems noteworthy that both have just caved. Kid Rock's new album is available on iTunes, with someone saying that he finally realized that he could "no longer ignore how much money he was leaving on the table." And, the latest is that AC/DC has come around as well. Of course, AC/DC wasn't just not selling downloadable tracks, but they seemed philosophically opposed to the whole concept based on some of their quotes:

"I know the Beatles have changed but we're going to carry on like that," guitarist Angus Young told Sky News in May 2011, after the Beatles had ended their own iTunes holdout. "For us it's the best way. We are a band who started off with albums and that's how we've always been."

Back in October 2008, the band were even more hardline. "Maybe I'm just being old-fashioned, but this iTunes, God bless 'em, it's going to kill music if they're not careful," singer Brian Johnson told Reuters.

"It's a...monster, this thing. It just worries me. And I'm sure they're just doing it all in the interest of making as much...cash as possible. Let's put it this way, it's certainly not for the... love, let's get that out of the way, right away."

Yup. But apparently they're finally realizing that maybe it helps to go where your fans are. A bit late.

Of course, looking at those quotes, they sound mighty familiar to what we're hearing these days about other services like Pandora and Spotify. Why is it that there's always a contingent of musicians who so want to hate the services that actually deliver a legal product to fans?

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AC/DC Says Their Songs Will Never Be Available For Download; Rest Of Internet Laughs

Mike Masnick — Mon, 9 May 2011 10:00:49 PDT

Capitalist Lion Tamer points us to the news that the band members of AC/DC are standing firm in saying that they will never allow authorized versions of their music to be sold online for download. The logic here seems to be entirely lacking. The band claims that it's because they want people to listen to the whole albums, not just tracks, but if that's the case then they should just release the whole album as a single track. The fact is that anyone who has their albums can choose to listen however they want. And any time one of their songs is played on the radio, only one song is heard -- yet you don't hear them talk about boycotting radio. But, of course, the bigger issue is that it's silly to not offer an authorized way for people to pay you for your music, when the alternative that plenty of people will choose, instead, is to simply download unauthorized versions where the band has no say at all.

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AC/DC's Reason To Buy: Get A Box Set Inside A Functioning Guitar Amp

Mike Masnick — Wed, 28 Oct 2009 15:44:00 PDT

We're always interested in cool "reasons to buy" that different content creators are coming up with, so thanks to TW for alerting us to AC/DC's latest effort, involving a special box set that is packaged inside a working guitar amp. The box set is $200, but beyond just the music (rarities, memorabilia, etc.) the casing itself is a 1-watt guitar amp, one foot wide by one foot high and four inches deep: One of the fun things we've noticed in talking to various content creators about ways to better structure their own tiered "reasons to buy" is that it really helps to come up with some ideas that fit the content creator directly, and how they currently interact with fans. That is, you can't just copy what everyone else has done, but need to find that special unique thing that matches the content creator. This seems like a perfect example.

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