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<title>Techdirt. Stories about &quot;vimeo&quot;</title>
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<image><title>Techdirt. Stories about &quot;vimeo&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Tue, 8 Jan 2013 08:59:39 PST</pubDate>
<title>Major Labels Back To Going After Vimeo For Its Lipdubs</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130107/12213921598/major-labels-back-to-going-after-vimeo-its-lipdubs.shtml</link>
<guid>http://www.techdirt.com/articles/20130107/12213921598/major-labels-back-to-going-after-vimeo-its-lipdubs.shtml</guid>
<description><![CDATA[ You may recall that, back in 2009, a bunch of the major labels filed a copyright infringement lawsuit against online video site Vimeo, paying particular attention to the fact that the site had <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">popularized "lipdubs"</a> in large part due to <a href="http://vimeo.com/173714" target="_blank">this</a> quite popular lipdub by Vimeo's own staff of the song <i>Flagpole Sitta</i> by Harvey Danger.
<center>
<iframe src="http://player.vimeo.com/video/173714" width="500" height="375" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe> <p><a href="http://vimeo.com/173714">Lip Dub - Flagpole Sitta by Harvey Danger</a> from <a href="http://vimeo.com/amandalynferri">amandalynferri</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
</center>
While EMI insisted that that particular video and others like it were doing incalculable harm to itself and the musicians it represented, the lead singer from Harvey Danger actually noted that the video <a href="http://www.techdirt.com/articles/20100127/1524037949.shtml">made him "incredibly happy"</a> as it helped increase the popularity of the song.
<br /><br />
Either way, that lawsuit sat on the shelf for a while, as the judge suggested that it ought to await the outcome of the somewhat similar Viacom/YouTube lawsuit.  After that lawsuit got <a href="http://www.techdirt.com/articles/20120405/08343618389/breaking-appeals-court-sends-viacom-youtube-case-back-to-district-court-future-safe-harbors-still-uncertain.shtml">sent back</a> to the district court by the appeals court, the major labels are apparently getting restless and have sought to <a href="http://www.hollywoodreporter.com/thr-esq/big-record-labels-push-copyright-408708" target="_blank">revive the case against Vimeo, by seeking a summary judgment</a> in their favor.
<br /><br />
The case is a bit more complex than the YouTube case, which may spell trouble for Vimeo (and owners IAC), but that doesn't mean that the labels are staying away from a whole bunch of absolutely preposterous arguments.  The best thing that the labels have going for them <a href="https://www.documentcloud.org/documents/551635-119020040-vimeo.html" target="_blank">in their argument</a> is the fact that Vimeo employees posted videos that had infringing content.  The DMCA safe harbors protect a website from <i>user</i> behavior, but not their own.  So, legally, their argument seems a bit stronger on that front, but culturally, it still seems like a dumb argument, as highlighted by the singer's comments above.  Most people don't think lipdubs should be illegal, because <i>that seems silly</i>.  Lipdubs are about people <i>celebrating</i> and <i>promoting</i> the music they love in creative ways.
<br /><br />
Really, that's the crux of this lawsuit.  While Vimeo may be in legal trouble, it really highlights the basic cultural divide at issue here.  People who put together lipdubs spent a ton of time and effort to creatively enhance the music they love and share it with the world in a cool manner, which does not replace the music, but tends to advertise it.  For those unfamiliar with the basics of copyright, saying lipdubs are illegal <i>just feels wrong</i>, even if there may be some legal backing to it.
<br /><br />
Making things perhaps somewhat trickier for Vimeo is the fact that it <i>does</i> somewhat aggressively monitor the content on its site for other issues, and doesn't allow a variety of other types of videos.  The labels use this to imply that it is actively ignoring music copyright while blocking all sorts of other content:
<blockquote><i>
Except for music, Vimeo strictly controls, monitors, and curates (in its words) the audiovisual works it copies, performs, and distributes. It prohibits &#8211; and uses its personnel and tools to review, monitor, and delete &#8211; all sorts of videos, including television programs, movies, and movie trailers, as well as &#8220;gameplay videos,&#8221; &#8220;commercial&#8221; videos (such as product promotions or real estate tours), &#8220;sexually explicit&#8221; videos, and &#8220;fan vids,&#8221; among others.... It enforces its discretionary and subjective guidelines to eliminate content that is not &#8220;Vimeoesque.&#8221;... All in order to mold its website and control its image.... Despite its pervasive involvement in and control of the content on its website, Vimeo does nothing to limit the infringing use of music on its website.
</i></blockquote>
That may <i>sound</i> damning, but it's not as strong as it sounds.  Determining whether or not a video includes infringing music <i>is not</i> as simple as the paragraph makes it sound.  Vimeo has no way of knowing whether or not the video maker properly licensed the song in question in most cases.  The other things it monitors for are much easier for it to determine.  This is a major issue that supporters of copyright law often ignore.
<br /><br />
The labels' attack on lipdubs is really kind of ridiculous when you think about it:
<blockquote><i>
One of the
early &#8220;creations&#8221; by Vimeo&#8217;s founder was a video format in which he &#8220;lip synched&#8221; to a
commercial, copyrighted recording, synchronized the recording into the video during editing, and uploaded the video, making it available to every Vimeo user.... He named this &#8220;a lip dub,&#8221; and it was promoted as the &#8220;signature&#8221; Vimeo video genre, something that &#8220;put us [Vimeo] on the map.&#8221; .... As Vimeo and its users know, these popular lip dub videos, by definition, copy and incorporate copyrighted music without consent or license. ... (If Vimeo &#8220;suddenly started to ban videos with copyrighted music, like lipdubs, then I would be pissed but I would have to realize it&#8217;s their final decision.&#8221;) That also is apparent from Vimeo&#8217;s instructions on its home page on how to create lip dubs.... (&#8220;Like a music video. Shoot yourself mouthing along to a song then synch it with a high quality copy of the song in an editing program.&#8221;).
<br /><br />
Lip dubs were heavily promoted. Vimeo provided a &#8220;Lip Dub Stars&#8221; channel, labeling it a channel &#8220;we like&#8221; and securing commercial sponsorship for it.... Lip dubs were featured as a &#8220;Vimeo Obsession&#8221; on Vimeo&#8217;s home page.... &#8220;Lip dub&#8221; became one of the top seven key words that drew visitors to Vimeo ..., and appeared (in several variants) in an internal chart of top &#8220;searches per day&#8221; on the Vimeo Website
</i></blockquote>
Of course, one could make an argument that many lipdubs could be considered fair use, as being transformative.  But, the labels assume that, by default, they all must be infringing.
<br /><br />
Furthermore, among the more dubious arguments made by the labels is claiming that Vimeo's decision to not use a tool to filter out copyright infringement is the equivalent of "willful blindness."  This is wrong.  The law <i>does not say</i> that sites need to make use of filters and other tools to find possibly infringing works -- in part because a tool cannot properly assess if a work is infringing.  They also make the argument that because Vimeo put "lip dub" in meta tags it's proof that they were promoting infringement.  That seems very weak for a number of reasons, not the least of which is that search engines haven't used meta tags in ages.  Also, the labels argue that <b>because Vimeo offered licensable songs for sale to videomakers</b> it knew that it was committing and encouraging infringement.  This seems particularly bizarre.  It's attacking Vimeo for actually doing the right thing and helping its users license music.  But, just because they do that, it doesn't give them direct knowledge of whether or not users licensed music elsewhere.  Oh yeah, the labels also -- ridiculously -- claim that pre-1972 songs are not subject to the DMCA, despite multiple courts <a href="http://www.techdirt.com/articles/20120710/14283519650/judge-rejects-key-universal-music-argument-legal-fight-with-grooveshark.shtml">rejecting</a> this argument.
<br /><br />
All that said, it still seems likely that Vimeo may have an uphill battle here.  The fact that employees uploaded infringing works is going to make the case difficult, even if there are reasonable arguments for why they did it.  The filing also has a bunch of quotes suggesting general awareness of infringement on the site, but "general" awareness is not enough to lose DMCA safe harbors.  You need to be aware of specific infringement, and it's not entirely clear that that's true.  There's one example of someone saying they <i>weren't sure</i> if something was licensed and offering to make a copy without music just to be safe, but that's not the same as knowing that the effort is definitely infringing.  The other part that might come back to bite Vimeo is the lack of having a "repeat offender" policy for its DMCA takedowns.  This is something that has tripped up others as well.  The law requires such a policy, but it's unclear if Vimeo actually had one until about the time it was sued.
<br /><br />
Still, it really does seem like this is yet another example of the labels fighting against how people enjoy culture today -- and how they help spread it.  It's really shameful to see them on the attack, rather than figuring out ways to support it.<br /><br /><a href="http://www.techdirt.com/articles/20130107/12213921598/major-labels-back-to-going-after-vimeo-its-lipdubs.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130107/12213921598/major-labels-back-to-going-after-vimeo-its-lipdubs.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130107/12213921598/major-labels-back-to-going-after-vimeo-its-lipdubs.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>promoting-music-is-piracy!</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20130107/12213921598</wfw:commentRss>
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<pubDate>Thu, 10 May 2012 20:26:00 PDT</pubDate>
<title>Indian ISPs Told To Block Access To Vimeo</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20120504/10553718789/indian-isps-told-to-block-access-to-vimeo.shtml</link>
<guid>http://www.techdirt.com/articles/20120504/10553718789/indian-isps-told-to-block-access-to-vimeo.shtml</guid>
<description><![CDATA[ A few months ago we wrote about Indian ISPs being told to <a href="http://www.techdirt.com/articles/20111228/03233017212/indian-isp-blocks-bunch-websites-to-try-to-prevent-file-sharing-single-movie.shtml">block</a> (entirely) access to Megaupload (when it still existed) and BTJunkie.  It seemed like overkill to block entire sites, but it appears that such censorship is expanding.  There are reports in India of <a href="http://torrentfreak.com/india-orders-blackout-of-vimeo-the-pirate-bay-and-more-120504/" target="_blank">ISP-level blocks, ordered by the government</a>, of a ton of sites.  Many of these are torrent search engines and cyberlockers... but they also include Vimeo, one of the most popular video sites for filmmakers.  This seems like another case of massive overkill by a government that has no idea what it's doing.  It's amazing just how many overkill censorship attempts we've seen lately all in the name of copyright holders.<br /><br /><a href="http://www.techdirt.com/articles/20120504/10553718789/indian-isps-told-to-block-access-to-vimeo.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120504/10553718789/indian-isps-told-to-block-access-to-vimeo.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120504/10553718789/indian-isps-told-to-block-access-to-vimeo.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>massive-overreaction</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120504/10553718789</wfw:commentRss>
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<pubDate>Wed, 4 Apr 2012 14:45:00 PDT</pubDate>
<title>A Copyright First: Bogus Copyright Takedown Leads To Australian Court Awarding $150k Damages</title>
<dc:creator>Glyn Moody</dc:creator>
<link>http://www.techdirt.com/articles/20120403/09295318355/copyright-first-bogus-copyright-takedown-leads-to-australian-court-awarding-150k-damages.shtml</link>
<guid>http://www.techdirt.com/articles/20120403/09295318355/copyright-first-bogus-copyright-takedown-leads-to-australian-court-awarding-150k-damages.shtml</guid>
<description><![CDATA[ <p>We're so inured to hearing about unjustified claims of copyright infringement going unpunished that's it's good to come across <a href="http://www.mallesons.com/publications/marketAlerts/2012/Pages/Well-known-Australian-artist-receives-damages-award-for-unjustifiable-threats-of-copyright-infringement.aspx">a case where extensive damages were awarded for the harm caused</a>.  It concerns a film that the Australian artist Richard Bell made in New York, with the help of an assistant called Tanya Steele:

<i><blockquote>Between June 2009 and September 2011, while on a fellowship in New York, Mr Bell produced and directed approximately 18 hours of raw footage for a film &#8220;The Blackfella&#8217;s Guide to New York&#8221;. He engaged Ms Steele to help him make the film, and paid her for these services.

Mr Bell made a trailer from the raw footage, which his agent posted on the Vimeo website.</blockquote></i>

Then things started to turn unpleasant:

<i><blockquote>Ms Steele, through her American lawyers, sent letters to Mr Bell and his agent claiming that she owned the copyright in the footage and demanding that the trailer be removed from the Internet. She also caused the Vimeo website to remove the trailer.</blockquote></i>

<a href="http://www.austlii.com/au/cases/cth/FCA/2012/246.html">According to the official court proceedings</a>, "threats of legal action were made in a calculated fashion by the respondent [Steele] through her New York law form [sic]" to both Bell and his agent.  <a href="http://www.mallesons.com/publications/marketAlerts/2012/Pages/Well-known-Australian-artist-receives-damages-award-for-unjustifiable-threats-of-copyright-infringement.aspx">As a result of those threats</a>:

<i><blockquote>Mr Bell&#8217;s agent did not display the footage on the Internet, postponed a showing of Mr Bell&#8217;s artworks, and delayed the sale of a catalogue of Mr Bell&#8217;s artworks that included a still from the trailer.</blockquote></i>

In response, Bell went to the (Australian) courts, which declared him the owner of the copyright in the film, and deemed Steele's threats "unjustifiable".  Bell then asked for damages.  These were granted in the latest <a href="http://www.austlii.com/au/cases/cth/FCA/2012/246.html">judgment</a> because Bell had lost the opportunity to sell some of his works, which typically cost tens of thousands of dollars, as a result of Steels' threats.  The Australian judge awarded over $150,000 in damages plus another $23,000 costs against her.
</p><p>
As the article quoted above <a href="http://www.mallesons.com/publications/marketAlerts/2012/Pages/Well-known-Australian-artist-receives-damages-award-for-unjustifiable-threats-of-copyright-infringement.aspx">points out</a>:

<i><blockquote>The decision sets an important precedent. As far as we are aware, this is the first time damages have been awarded where a third party had content removed from the Internet without legal justification. In light of this decision, if a person falsely tells a file-sharing or social media website that they own copyright in an image or movie to have it taken down, and in fact that is not the case, it could be actionable as an unjustifiable threat.</blockquote></i>

That's obviously good news in terms of deterring future unjustified claims of copyright infringment, at least in the Australian jurisdiction.  But there are a couple of curious features about this case that are worth noting.
</p><p>
One is that Tanya Steele not only didn't turn up for the court case in Australia -- perhaps understandable, given the distance of Brisbane from New York -- but didn't even file a submission explaining her actions, so we don't really know her side of the story.
</p><p>
The second is that the article says: "<a href="http://www.youtube.com/watch?v=tLTZgqSAjQs&#038;feature=youtu.be">The trailer for the video is now on YouTube</a>".  What's odd is that following that link brings up an ominous black screen with the following message:

<i><blockquote>This video is no longer available due to a copyright claim by Tanya Steele.</blockquote></i>

The original problem was over a posting of the trailer to Vimeo (and to the agent's Web site), not YouTube, which is nowhere mentioned in any of the documents, so this seems to be a new takedown.  Maybe the case isn't over yet...
</p><p>
Follow me @glynmoody on <a href="http://twitter.com/glynmoody">Twitter</a> or <a href="http://identi.ca/glynmoody">identi.ca</a>, and on <a href="https://plus.google.com/100647702320088380533">Google+</a></p><br /><br /><a href="http://www.techdirt.com/articles/20120403/09295318355/copyright-first-bogus-copyright-takedown-leads-to-australian-court-awarding-150k-damages.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120403/09295318355/copyright-first-bogus-copyright-takedown-leads-to-australian-court-awarding-150k-damages.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120403/09295318355/copyright-first-bogus-copyright-takedown-leads-to-australian-court-awarding-150k-damages.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>but-is-it-really-over?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120403/09295318355</wfw:commentRss>
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<pubDate>Thu, 17 Nov 2011 05:58:41 PST</pubDate>
<title>A Look At Three Popular Sites That May Be In Trouble Under SOPA</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20111116/02340316787/look-three-popular-sites-that-may-be-trouble-under-sopa.shtml</link>
<guid>http://www.techdirt.com/articles/20111116/02340316787/look-three-popular-sites-that-may-be-trouble-under-sopa.shtml</guid>
<description><![CDATA[ The EFF is taking a look at <a href="https://www.eff.org/deeplinks/2011/11/whats-blacklist-three-sites-sopa-could-put-risk" target="_blank">some websites that may face serious legal questions and liability should SOPA become law</a>, specifically looking at Etsy, Flickr and Vimeo.  These are three extremely popular and useful sites, which most people certainly believe are and should be perfectly legal.  But under SOPA, they could be declared "dedicated to theft of US property," thanks to the broad definitions under the law.  Take Etsy, for example:
<blockquote><i>
Etsy is an online marketplace for handmade goods, where users can set up a storefront and create listings for things they&rsquo;ve made. &nbsp;There are <a href="http://www.etsy.com/press/">over 800,000 active &ldquo;shops&rdquo;</a> filled with these handmade goods &mdash; far too many for Etsy to monitor manually. Further, because of the eclectic nature of goods listed, it&rsquo;s difficult to technically filter through the objects listed.
<br /><br />
All that means that it&rsquo;s not feasible for Etsy to proactively prevent listings that may be perceived to violate US copyright or trademark law. &nbsp;That&rsquo;s a problem, because&nbsp; under SOPA, anybody who is a &ldquo;holder of an intellectual property right harmed by the activities&rdquo; of even a portion of the site, could serve Etsy&rsquo;s payment processors with a notice that would require them to suspend Etsy&rsquo;s service within 5 days. That means that a trademark violation in one of the storefronts could lead to payment suspension across the entire site. Unlike DMCA notices, which should be targeted to specific infringements, payment provider suspensions will likely target entire accounts.&nbsp; And even if Etsy protests, the bill's vigilante provisions, which grant them immunity for choking off a site if they have a "reasonable" belief that a portion of a site enable infringement, give the payment processors a strong incentive to cut them off anyway.
</i></blockquote>
The SOPA defenders in our comments will insist that Etsy should have picked a business model that doesn't rely on infringement.  Kinda shows the disconnect here, doesn't it?  Etsy's business model has nothing to do with infringement... and that's the problem with SOPA.
<br /><br />
Flickr, of course, is one of the most popular photo hosting sites.  But under SOPA, it's at risk:
<blockquote><i>
Like Etsy, Flickr takes copyright issues seriously, and complies with DMCA safe harbor requirements by taking down photos when it gets a valid complaint, establishing a repeat infringer policy, etc.. But it doesn&rsquo;t proactively monitor its user-generated content for copyright infringement. The language of SOPA is vague enough that an individual or corporate rightsholder could claim this lack of monitoring as &ldquo;taking &hellip; deliberate actions to avoid confirming a high probability of the use of the &hellip; site to carry out acts that constitute a violation.&rdquo;  Flickr uses an ad network to place advertisements, and accepts payments for premium accounts. Both of those revenue streams could be suspended in a matter of days by a single complaint, and the process of reactivating them could be long and complex.
</i></blockquote>
Vimeo is a really interesting one, since that company <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">was sued by EMI</a> for "inducing" infringement by having popularized "lipdub" videos.  As EFF points out, that's more than enough to have them completely shut down under SOPA.
<br /><br />
Of course, it's unlikely that rightsholders will go after any of these sites <i>now</i> under SOPA.  They're all big enough -- and can afford lawyers.  But there's a real fear that the next generation of such sites will get shut down... or, worse, won't even start up at all, due to the massive potential liability.<br /><br /><a href="http://www.techdirt.com/articles/20111116/02340316787/look-three-popular-sites-that-may-be-trouble-under-sopa.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20111116/02340316787/look-three-popular-sites-that-may-be-trouble-under-sopa.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20111116/02340316787/look-three-popular-sites-that-may-be-trouble-under-sopa.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>collateral-damage</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20111116/02340316787</wfw:commentRss>
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<pubDate>Thu, 28 Jan 2010 14:48:00 PST</pubDate>
<title>As EMI Cites Harvey Danger Lipdub As Inducing Infringement, Harvey Danger Singer Says Lipdub Makes Him Incredibly Happy</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100127/1524037949.shtml</link>
<guid>http://www.techdirt.com/articles/20100127/1524037949.shtml</guid>
<description><![CDATA[ You may recall back in December that we wrote about the oddity of EMI <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">suing Vimeo</a>, claiming that by creating its own "lipdub" videos of people singing along to a song, it was actively encouraging (i.e., "inducing") copyright infringement.  The main example, of course, was the company's first lipdub, which kicked off the craze, to the song <i>Flagpole Sitta</i> by the band Harvey Danger:
<center>
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=173714&#038;server=vimeo.com&#038;show_title=1&#038;show_byline=1&#038;show_portrait=0&#038;color=&#038;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=173714&#038;server=vimeo.com&#038;show_title=1&#038;show_byline=1&#038;show_portrait=0&#038;color=&#038;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/173714">Lip Dub - Flagpole Sitta by Harvey Danger</a> from <a href="http://vimeo.com/amandalynferri">amandalynferri</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
</center>
To claim that this is somehow harmful to EMI is flat-out ridiculous.  The song got a <i>lot</i> more attention because of this video (which currently has over 2.3 million views) -- and almost certainly helped the band and EMI out in terms of sales.  And yet, EMI says it was harmful.  The <a href="http://www.citmedialaw.org/blog/2010/emivimeo-lawsuit-leaves-lip-dubbers-speechless?utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A+CitizenMediaLawProject+(Citizen+Media+Law+Project)" target="_blank">Citizen Media Law Project</a> points out that the lead singer of Harvey Danger <a href="http://blog.zachklein.com/post/286184926/vimeo-sued-by-capitol-records-over-lip-dubs" target="_blank">appears to disagree in a big way</a>, having sent Vimeo an email after that lipdub video came out:
<blockquote><i>
That </i><i>Flagpole Sitta</i> video made me incredibly happy, just when I thought there was NOTHING that could make me listen to that song again. A thousand thank you's.
</blockquote>
A thousand thank yous... and a lawsuit from your label.<br /><br /><a href="http://www.techdirt.com/articles/20100127/1524037949.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100127/1524037949.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100127/1524037949.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>who-did-what-now?</slash:department>
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<item>
<pubDate>Tue, 19 Jan 2010 14:59:00 PST</pubDate>
<title>Ok Go Explains Video Embedding Issue, Blames YouTube (Partly) And EMI (Only A Bit); Sells Uniforms</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100119/0301547806.shtml</link>
<guid>http://www.techdirt.com/articles/20100119/0301547806.shtml</guid>
<description><![CDATA[ So last week we discussed how EMI was <a href="http://www.techdirt.com/articles/20100114/0812497756.shtml">seriously harming</a> the ability of the latest Ok Go video to go viral, by putting on geoblocks and forbidding embedding.  The band had said it was upset about this and pointed people to a Vimeo version -- despite the fact that EMI is <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">suing Vimeo</a> for posting music videos (um, oops) and Vimeo supposedly <a href="http://www.techdirt.com/articles/20091222/1314187477.shtml">hates commercial content</a>.
<br /><br />
The band has now come out with a <a href="http://okgo.forumsunlimited.com/index.php?showtopic=4169" target="_blank">more detailed explanation</a> that puts more of the blame on YouTube, while also explaining how the band gets to "snort drugs off the Queen of England" (so it's got more important things to deal with).  Well, specifically, the band points out that way back when, Google agreed to give record labels a bit of money every time someone watched one of their videos on YouTube.  That much is well-known, of course.  However, the band claims that this little bit of money is only paid on videos that are seen directly via YouTube, rather than on embedded videos.  Why?  Well, because advertisers on YouTube only let ads be shown on YouTube itself, so they're not suddenly showing up on some random website (though, of course, those same advertisers probably have no problem using Google AdSense, which does the same thing, but....).  So the band suggests the issue is more with YouTube and its refusal to count embedded videos in the views... though it claims it's been arguing with EMI to allow the video anyway.
<br /><br />
This still seems backwards and shortsighted by EMI.  Even if it's not getting paid for the embedded videos, it seems quite likely that the embeds actually lead to more views on YouTube itself, as people click through.  Instead, now, all of the views are going to go to Vimeo.  The company EMI is suing.  Sensible.
<br /><br />
In the meantime, though, Ian from Topspin alerts us to the news that Ok Go is using the Topspin platform to offer up, as a part of its "reason to buy," <a href="http://www.okgo.net/?awesm=38ESV&#038;utm_medium=awe.sm-twitter&#038;utm_source=twitter.com&#038;utm_content=bookmarklet-twitter" target="_blank">the uniforms and props from the video shoot</a>.  Of course, I would imagine those things would be in higher demand if EMI let people embed the video in the first place...<br /><br /><a href="http://www.techdirt.com/articles/20100119/0301547806.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100119/0301547806.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100119/0301547806.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>but-that-doesn't-make-much-sense</slash:department>
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</item>
<item>
<pubDate>Thu, 14 Jan 2010 12:40:00 PST</pubDate>
<title>EMI/Capitol Records Works Hard To Make Ok Go's Viral Video Less Viral</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100114/0812497756.shtml</link>
<guid>http://www.techdirt.com/articles/20100114/0812497756.shtml</guid>
<description><![CDATA[ You probably know of the band Ok Go's famous <a href="http://www.youtube.com/watch?v=pv5zWaTEVkI&feature=player_embedded" target="_blank">treadmill video</a>:
<center>
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/pv5zWaTEVkI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/pv5zWaTEVkI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object>
</center>
It helped attract a ton of attention to the band.  The band's lead singer, Damian Kulash, has been quite outspoken about why bands need to be fan friendly, and even took to the pages of the NY Times to discuss <a href="http://www.nytimes.com/2005/12/06/opinion/06kulash.html?ex=1291525200&en=8f95ed31d4548c37&ei=5090&partner=rssuserland&emc=rss" target="_blank">the evils of DRM</a>, and has spoken before Congress on music industry issues as well.  The band has always done quite a lot to try to connect with fans and not hinder them in any way -- which is part of why it has such a huge following.
<br><br>
So, with the band coming out with a new quirky video, you would think that it would be readily available all over the place.  However, <a href="http://twitter.com/thornkvist/status/7721251376" target="_blank">Martin</a> points us to the news that the video was put up on YouTube by the band's label, Capitol Records, a subsidiary of EMI, but it did so <a href="http://blogs.current.com/music/2010/01/13/watch-this-now-ok-gos-this-too-shall-pass/" target="_blank">with geoblocking and with embedding disabled</a>.  In fact, if you go to the original treadmill video, you'll see that Capitol Records has disabled embedding on that video as well.  Notice that I have it embedded above?  That's because I used the embed code from an earlier post back when embedding was <i>allowed</i>.  Yet now, go and click on the video... and it gives you an error message saying embedding has been disabled.  All those people who helped spread that video?  Capitol Records broke them all.  Nice of them.  It's impossible to fathom what the folks at EMI/Capitol are thinking here.  They are making it more difficult to make a viral video viral.  Both blocking it from being viewed in various regions and blocking embeds makes no sense at all.
<bR><br>
Of course, the band recognizes this and are <a href="http://newteevee.com/2010/01/12/whose-fault-is-it-that-ok-go-isnt-going-viral/#comment-276178" target="_blank">pissed off about it</a>:
<blockquote><i>
As for the issue of geoblocking, we're incredibly upset that the youtube versions of our videos can't be embedded. Just one more example of major labels accelerating their own demise. We (and every individual band out there) have exactly zero leverage in this particular battle, however. So we post to other sites as well.
</i></blockquote>
In fact, the band itself has now put <a href="http://vimeo.com/8718627" target="_blank">the video up on Vimeo</a> as well, which does allow embedding:
<center>
<object width="400" height="225"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8718627&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8718627&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="225"></embed></object>
</center>
Of course, given that Vimeo has these bizarre and nonsensical rules against <a href="http://www.techdirt.com/articles/20091222/1314187477.shtml">commercial use</a>, and this is obviously a commercial video, you have to wonder why this is allowed.  Oh yeah, also, it's worth remembering that Capitol Records <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">just <i>sued</i> Vimeo</a> for copyright infringement -- so I can't see the label being all that thrilled about this.  Either way, the video is going up in a variety of other places in embeddable format, but not by Capitol Records, meaning that it gets more fragmented, less viral, and hurts Capitol Records.  And people wonder why EMI and the other major labels are collapsing.<br /><br /><a href="http://www.techdirt.com/articles/20100114/0812497756.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100114/0812497756.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100114/0812497756.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>marketing-geniuses</slash:department>
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</item>
<item>
<pubDate>Wed, 23 Dec 2009 11:04:27 PST</pubDate>
<title>Is Vimeo Arbitrarily Taking Down Videos It Deems As 'Commercial'?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20091222/1314187477.shtml</link>
<guid>http://www.techdirt.com/articles/20091222/1314187477.shtml</guid>
<description><![CDATA[ With Vimeo recently <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">getting sued</a> by EMI for  supposedly encouraging infringement of their music in videos, it's interesting to note that Vimeo is apparently arbitrarily and ridiculously aggressive in <a href="http://boagworld.com/reviews/vimeo" target="_blank">cutting off anyone who uses the service for any sort of "commercial" purpose</a> (found via <a href="http://twitter.com/Shocklee/statuses/6936443965" target="_blank">Shocklee</a>).  The story is quite bizarre, but apparently Vimeo has buried in its terms of service that you can't use the service for commercial reasons -- though almost no one knows this.  Yet, Vimeo itself seems to decide rather arbitrarily if your videos are commercial or not and then gives you a 24-hour notice to remove your videos.  This is rather disappointing.  Vimeo's player is actually quite nice (much nicer than YouTube's), and I've recommended many others to use its service.  I had my own odd problem with Vimeo last year when for some unknown reason the company completely deleted my account and locked me out of using the service.  Eventually they restored the account, but no explanation for the deletion was ever given (and it made me look bad, because I had been discussing stuff with someone, who then accused me of deleting my posts).
<br /><br />
The other oddity is the claim that Vimeo says you cannot embed Vimeo videos on sites that show ads, as that's "commercial use."  Once again, we get into the difficulty of figuring out <a href="http://www.techdirt.com/articles/20081207/2239253051.shtml">what is commercial use</a>?  If I embed a Vimeo video in a blog post is that commercial use?  This is a blog, but it's part of our business.  Similarly, some of the speeches I've given in the past couple of years were put online using Vimeo.  Are these "commercial use"?  Are they then commercial use if I happen to embed the video in the blog?  What if I embed someone else's video in this "commercial" blog?  Like -- as we did with the Vimeo getting sued story -- embedded a video from Vimeo itself?  It's nearly impossible to figure out what is and what's not commercial.  About the only thing you can say is that you probably shouldn't use Vimeo for anything, because its policies appear to be totally arbitrary and prone to suddenly losing the videos you thought you had legitimately posted.<br /><br /><a href="http://www.techdirt.com/articles/20091222/1314187477.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20091222/1314187477.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20091222/1314187477.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that-makes-no-sense</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20091222/1314187477</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 15 Dec 2009 09:48:00 PST</pubDate>
<title>Vimeo Sued For Lip Dub Videos</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20091214/1409257345.shtml</link>
<guid>http://www.techdirt.com/articles/20091214/1409257345.shtml</guid>
<description><![CDATA[ Three years ago, video hosting site Vimeo got a lot of attention for itself with a "recruiting" video of sorts that was one of the first popular "lip dub" videos, which are now quite popular.  In it, pretty much the entire Vimeo staff is seen <a href="http://vimeo.com/173714" target="_blank">singing and dancing</a> to the song <i>Flagpole Sitta</i> by Harvey Danger.   However, it looks like that particular lip dub may now get Vimeo, and parent firm InterActive Corp. in a bit of trouble.  <a href="http://twitter.com/copycense/statuses/6674988997" target="_blank">Copycense</a> points us to a <a href="http://www.schwimmerlegal.com/2009/12/dont_singalong.html" target="_blank">new lawsuit filed against Vimeo by Capitol Records</a> (really, EMI) alleging copyright infringement.  The way they're getting around the DMCA safe harbors and the <a href="http://www.techdirt.com/articles/20090914/1348596184.shtml">Veoh ruling</a> is pointing to Vimeo's own lip dubs and its apparent encouragement that others should make lip dubs as well.  Of course, it's difficult to argue that lip dubs damage the labels in any way.  The popular lip dubs seem to do a lot to expand the recognition of a song and an artist, and some musicians have been known to encourage such things.  But, of course, that's not how the major record labels tend to view things...
<center>
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=173714&#038;server=vimeo.com&#038;show_title=1&#038;show_byline=1&#038;show_portrait=0&#038;color=&#038;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=173714&#038;server=vimeo.com&#038;show_title=1&#038;show_byline=1&#038;show_portrait=0&#038;color=&#038;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://vimeo.com/173714">Lip Dub - Flagpole Sitta by Harvey Danger</a> from <a href="http://vimeo.com/amandalynferri">amandalynferri</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
</center><br /><br /><a href="http://www.techdirt.com/articles/20091214/1409257345.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20091214/1409257345.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>ah,-copyright-law</slash:department>
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