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<title>Techdirt. Stories about &quot;telia&quot;</title>
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<image><title>Techdirt. Stories about &quot;telia&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
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<pubDate>Fri, 30 May 2008 06:21:00 PDT</pubDate>
<title>Sorry T-Mobile, Other Companies Can Use The Color Magenta</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080529/0320471256.shtml</link>
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<description><![CDATA[ A while back T-Mobile received a trademark on the color magenta for use in selling mobile phone services in certain markets, but it seems to be taking the trademark a little more seriously than it should, even to the point of <a href="http://www.techdirt.com/articles/20080331/134624706.shtml">threatening</a> the blog Engadget for having a magenta-colored logo.  It also took mobile operator Telia to court in Denmark for its own use of a magenta logo, but missed out on a couple of important facts: Telia and T-Mobile don't compete in the same markets in Denmark and (more importantly) Telia's magenta is a <i>different shade</i> of Magenta.  The court has <a href="http://www.engadget.com/2008/05/28/t-mobile-loses-magenta-suit-against-telia-we-try-not-to-laugh/" target="_new">not just tossed out the lawsuit</a>, but has dumped the court costs and Telia's legal fees onto T-Mobile's bill.  Hopefully that will teach them that trademark law shouldn't be abused.<br /><br /><a href="http://www.techdirt.com/articles/20080529/0320471256.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080529/0320471256.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080529/0320471256.shtml?op=sharethis">Email This Story</a><br />
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<slash:department>trademark-isn't-ownership</slash:department>
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