Techdirt. Stories about "safeway"

Techdirt. Stories about "safeway" Easily digestible tech news... http://www.techdirt.com/ en-us Techdirt. Stories about "safeway"http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Tue, 13 Nov 2012 08:30:16 PST The Cake Copyright Is A Lie; Safeway Just Doesn't Want To Be Mocked Mike Masnick http://www.techdirt.com/articles/20121112/02460021013/cake-copyright-is-lie-safeway-just-doesnt-want-to-be-mocked.shtml http://www.techdirt.com/articles/20121112/02460021013/cake-copyright-is-lie-safeway-just-doesnt-want-to-be-mocked.shtml Cake Wrecks, which (as the name suggests) highlights hilariously bad cake designs, supposedly done by "professionals." Not surprisingly, the site is well known among those who wield cake decorating bags. However, some do not appreciate the wonders of such a site... especially when it features their own cakes. Cake Wrecks recently put up a blog post in which it reveals that at least one Safeway (a part of the giant supermarket chain) has apparently told its bakery that there is a "no photography" rule, officially set up to avoid having its cakes show up on the site -- though, they're using copyright as their excuse:

"My local [CENSORED*] bakery has this new policy - not strictly enforced, but kinda enforced - NO PHOTOS in the bakery department. None, nada. Per an ex-employee there, upper management is afraid that one of that store's specific cakes will be posted on 'that bad cake site.' Per what they tell you in the store, their cakes are 'all copyright protected.'"

Furthermore, the person who sent the email was told to stop photographing the following cake, because of "copyright protection!"

You may notice that Safeway is clearly on the label -- but has been "censored" out of the note. Cake Wrecks amusingly refuses to name the chain in question, but does title its blog post "Ways to Play it Safe." It also features a whole bunch of photographs of ridiculously designed cakes from Safeway -- many with stickers prominently displaying where they came from. It's worth checking out the whole bunch, though I'll warn you that one of them might be considered not safe for work, depending on your work environment (though, it's also the type of cake that I imagine our own Dark Helmet would find hilarious).

Of course, there is a question of whether or not such cakes are actually covered by copyright. That actually probably depends on each individual cake -- since there has to be some sort of overall creative element added to the cake, and many "standard" cake designs probably don't qualify. Of course, even if the cake is covered by copyright, it seems silly to argue that copyright is a reasonable excuse to ban any and all photographs. There would be a ridiculously strong fair use claim in response. The photograph is transformative (it's not a cake, it's a photgraph). The nature of the work is to disseminate information to the public, which tends to weigh in favor of fair use. And the effect on the "market" for the copyrighted work is nil. Now, some may argue that it would impact the market for the cake, but that's because it's showing how ridiculous the cake is, not because it's a substitute. And, in the famous Campbell v. Acuff-Rose case, the Supreme Court made clear:

We do not, of course, suggest that a parody may not harm the market at all, but when a lethal parody, like a scathing theater review, kills demand for the original, it does not produce a harm cognizable under the Copyright Act.

I'd say Cake Wrecks fits into that description nicely. Either way, even if there was a legitimate copyright claim here, all it does is call that much more attention to the fact that apparently Safeway has pretty horrid quality control for many of its cake designers. Instead of coming up with ridiculous legal arguments to stop people from photographing their cakes, perhaps they should just find better cake designers.

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]]> time-to-take-your-business-elsewhere http://www.techdirt.com/comment_rss.php?sid=20121112/02460021013 Tue, 23 Sep 2008 10:01:27 PDT Retailers Blame eBay For Driving Good People To Shoplift Mike Masnick http://www.techdirt.com/articles/20080923/0232522340.shtml http://www.techdirt.com/articles/20080923/0232522340.shtml regulate online retailers. The big retailers made some bogus claims about an online "crimewave" that necessitated such legislation. Since that first bill was introduced in the house two other related bills have also been introduced, one in the House and one in the Senate. Earlier this week, hearings were held on the three bills, and the big retailers made the astounding claim that online auction sites need to be regulated because their "addictive qualities" lure perfectly innocent people into becoming shoplifters to feed their habit of selling online:

"Thieves often tell the same disturbing story: they begin legitimately selling product on eBay and then become hooked by its addictive qualities, the anonymity it provides and the ease with which they gain exposure to millions of customers. When they run out of legitimate merchandise, they begin to steal intermittently, many times for the first time in their life, so they can continue selling online. The thefts then begin to spiral out of control and before they know it they quit their jobs, are recruiting accomplices and are crossing states lines to steal, all so they can support and perpetuate their online selling habit."

Nevermind that the actual stats show that retail theft has been on the decline, while the majority of retail theft is actually due to insiders. Yes, the problem isn't with online retailers magically luring perfectly innocent individuals into lives of crime, but the big retailers own employees swiping stuff. Yet, when stores were questioned why they don't do more to prevent in-store theft themselves, a representative from Safeway claimed: "our associates are there to sell groceries, not to be police officers." However, even though the problem is with their own employees, who they don't want to turn into police officers, the retailers are asking Congress to, instead, turn all online retailers into police officers for them.

The combination of bills under consideration would give offline retailers the power to demand that online retailers interrogate sellers to find out if the goods they're offering for sale were stolen. They would also include a DMCA-like notice and takedown provision, allowing retailers to force auctions offline with a single letter and little proof. Yet, the notice-and-takedown is even worse than the DMCA's already dreadful system in that there's no provision to deal with any abuse -- meaning retailers could abuse the system sending false takedown notices and burdening online retailers over and over again, and there would be no punishment. On top of that, the bills would put liability on the retailers, directly contradicting the very point of section 230 of the CDA, which was designed to make sure liability went to the actually guilty party.

Basically, these three bills in combination are nothing more than a bogus effort by big traditional retailers to put a ridiculous liability and burden on online retailers to fix a problem that isn't as big as they make it out to be, and which they, themselves, have the most control over -- though they purposely choose not to do much to exercise that control. And, finally, these big retailers make up a totally bogus and unsubstantiated claim that online selling "addiction" is drawing a large group of folks into an unanticipated life of crime. Hopefully Congress sees through this blatant attempt by big traditional retailers to put a bunch of hurdles in front of online sellers.

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