[A]t least one game maker, the second largest by revenue in the United States, is publicly distancing itself from the gun industry, even as it finds ways to keep the branded guns in the games. Electronic Arts says it is severing its licensing ties to gun manufacturers - and simultaneously asserting that it has the right, and the intention, to continue to feature branded guns without a license.

"It gives publicity to the particular brand of gun being used in the video game," said Brad J. Bushman, a professor at Ohio State University who has studied video game violence. "On the other hand, it's linking that gun with violent and aggressive behavior."

"We're telling a story and we have a point of view," EA's President of Labels Frank Gibeau, who leads product development of EA's biggest franchises, said in an interview. "A book doesn't pay for saying the word 'Colt,' for example."

Put another way, EA is asserting a constitutional free speech right to use trademarks without permission in its ever-more-realistic games.

Aircraft maker Bell Helicopter, a unit of Textron Inc, has argued that Electronic Arts' depiction of its helicopters in "Battlefield" was beyond fair use and amounted to a trademark infringement. EA preemptively went to court, suing Bell Helicopter to settle the issue.

There have been a lot of people blaming violent video games for gun violence in America, especially in the wake of the tragic Newtown, Connecticut shootings. Chief among them, of course, was the National Rifle Association. In his comments after the shootings, NRA CEO Wayne LaPierre blamed several video games that featured guns, like Bulletstorm and Splatterhouse, but left off titles like NRA: Varmint Hunter and NRA: Gun Club. He also failed to mention the new NRA branded iOS game which must have been in development at the time, NRA: Practice Range. The new game is recommended for ages four and up, probably because they don't want kids younger than four to see how much fun super-cool guns can be.

David Gregory is not above the law; he is a journalist, and must be held accountable to the same law as every other person.

DC High Capacity Ammunition Magazines - D.C. Official Code 7-2506.01 (b) No person in the District shall possess, sell, or transfer any large capacity ammunition feeding device regardless of whether the device is attached to a firearm. For the purposes of this subsection, the term large capacity ammunition feeding device means a magazine, belt, drum, feed strip, or similar device that has a capacity of, or that can be readily restored or converted to accept, more than 10 rounds of ammunition.

We The People demand that he be formally charged for violation of this law on "Meet The Press."

The drive to lock Gregory up still needs about 15,000 signers, but in the mean time, let's clear this up. Although the White House could certainly apply political pressure to the D.C. government, it has no direct purview over the Metropolitan Police Department's investigations. To boot, Gregory held up the magazine as an example of the kind of ammunition used in the massacre at Sandy Hook Elementary School in Newton, Conn., and in the wake of that carnage, President Obama has moved toward making gun control a key issue in his second term. So, yeah, demanding that the White House clap David Gregory in irons is kind of dumb. Let's instead focus on the real villains, like CNN blabber Piers Morgan. A petition calling for his deportation back to the United Kingdom has garnered more than 82,000 signatures.

Sources close to the issue had earlier alerted Fox News that the National Rifle Association -- which has remained silent since Newtown, chiefly to allow for a proper period for mourning -- would soon start to "push back" against the gun-control lobby.

"If we're going to have a conversation, then let's have a comprehensive conversation," said one industry source. "If we're going to talk about the Second Amendment, then let's also talk about the First Amendment, and Hollywood, and the video games that teach young kids how to shoot heads.