• Traces of horse meat were found in IKEA's signature meatballs which had been distributed to 21 European countries. Did you know that food sales make up 5% of the Swedish furniture giant's $35.6 billion revenue, and that about 150 million IKEA meatballs are consumed globally? [url]
• Nestle has had to remove two of its pasta products from store shelves in Europe after traces of horse DNA were found in them. In both cases, the amount of horse DNA found in the products was higher than the 1% threshold which the British Food Standards Agency uses as an indicator of adulteration in foods. [url]
• People were up in arms recently when chef Hugue Dufour announced that he was going to serve horse tartare at his restaurant, M. Wells Dinette, in Queens, NY. With all the public opposition, Dufour decided it was best to drop the horse tartare from the menu, because he didn't want to be famous for "scandalizing animal lovers." That's probably for the best, since horse meat (esp. that sourced from the horse racing industry) could contain all sorts of drugs, including phenylbutazone, which is a carcinogen and has been strongly linked to bone marrow and liver problems in humans. [url]
• Here are some fun facts about eating horse meat: During World War II, Americans ate lots of horse meat when beef was scarce; In 723 A.D., Pope Gregory III declared that eating horse meat was a "filthy and abominable" pagan custom; In 2011, President Obama made horse slaughter for human consumption legal again; Until 1985, the Harvard Faculty Club reportedly served horse steaks, prepared "chicken fried" with a mushroom sauce; and apparently, horse meat is a healthier option than beef, since it's high in protein and omega-3 fatty acids, low in fat and cholesterol, and has twice as much iron and Vitamin B. [url]

Well, you'd be wrong (probably). Because those aren't darkly dressed neo-terrorists that have for some reason decided to specifically blow you up with a neutron bomb (dear lord, you're self-centered). No, it's your friendly folks at Nestle, responding to the GPS technology in your treat to hand you £10,000 in cold, pants-crappingly terrifying cash. It's all part of the new Nestle contest to reward customers by tracking them down via GPS technology in their candybars within 24 hours of being consumed. They named this campaign "Nestle: we will find you!", because apparently "Nestle: we could find and kill you for eating our products anytime we wanted to" didn't strike quite the right tone.

Now, I know what you're thinking. You're thinking that there's no reason for me to think this contest will play out the way I described above. Well, here's Nestle's own ad for the contest.

Now, I'm generally all for creative promotions, but this all seems terrifying. A private company is going to track me down via GPS and throw a suitcase at me in a major city? Well, not me, since not only am I not European, but I'm one of the six people on the planet that absolutely hates chocolate...but you, sweet Euro-reader! It could be you who fudges your pants after eating fudge! So, in conclusion, the article gives a listing of the candy bars you should avoid if you don't want to be hunted down.

The grand prizes for Nestle's We Will Find You promotion, involve these four chocolate products: KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium and Yorkie Milk.

($10 says there's a porno parody of those candy names out there somewhere.)

• Apparently, Nestle Crunch Thin Mints Girl Scout Cookie hybrid candy bars are real, in all their "dark chocolate cookie wafers and mint chocolate creme, topped with airy crispies" goodness. These limited edition candy bars will be available later this year, and other popular Girl Scout Cookie flavors, like Samoas and Tagalongs, will also be available. [url]
• If you just can't wait until next season -- or if you object to consuming partially hydrogenated oils -- you can always make your own Girl Scout Cookies at home. There are recipes out there for the most popular flavors, and there are also many variations, like Gluten-Free Thin Mints and Samoas Scones. [url]
• Did you know that the palm oil used to make Girl Scout Cookies endangers rainforests and thousands of species of wildlife, and contributes to human rights abuses? If you want guilt-free cookies, go sign the petition to eliminate the use of unsustainable palm oil in Girl Scout Cookies. [url]
• To discover more food-related links, check out what's floating around in StumbleUpon. [url]  

Nestle argued that a colour cannot be trademarked because colours are widely used in trade and purple was commonly in use by other companies when Cadbury applied for the trademark.

The registrar came down in favour of Cadbury, citing the results of research showing that consumers strongly associated the colour purple with Dairy Milk, which was the best-selling chocolate bar in the U.K. at the time of the application in 2004.

The registrar came down in favour of Cadbury, citing the results of research showing that consumers strongly associated the colour purple with Dairy Milk, which was the best-selling chocolate bar in the U.K. at the time of the application in 2004.

Nestle scored some concessions. The registrar ruled that Cadbury had not shown that its use of the colour purple in relation to chocolate assortments was strong enough to be included.