Techdirt. Stories about "kulula" Easily digestible tech news... http://www.techdirt.com/ en-us Techdirt. Stories about "kulula"http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Wed, 24 Mar 2010 06:35:40 PDT Kulula Responds To FIFA Legal Threats With Hilarious Clarifying Ad Mike Masnick http://www.techdirt.com/articles/20100323/1141138682.shtml http://www.techdirt.com/articles/20100323/1141138682.shtml threatening Kulula airlines in South Africa over its advertisment jokingly declaring itself the "unofficial national carrier of the 'you-know-what'," JJ sends over the news that Kulula has put together a new ad that looks similar to the old ad, but which changes the text to the even more ambiguous: "Not Next Year, Not Last Year, But Somewhere in Between" to avoid saying the dreaded "2010." The artwork in the ad is similar to the original, but clarifies that each thing that you might interpret as being about the World Cup is actually about something else. For example, the vuvuzelas (horns) are "definitely, definitely golf tees" and the guy who looks like he might be playing football is actually just a "man putting his right foot in, his right foot out and shaking it all about." Small versions are below, but be sure to click through for the larger versions:
Original ad


Latest ad


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]]> this-is-not-an-ad-about-the-world-cup http://www.techdirt.com/comment_rss.php?sid=20100323/1141138682 Mon, 22 Mar 2010 13:10:52 PDT FIFA Demands Airline Drop Ad That Didn't Mention FIFA At All Mike Masnick http://www.techdirt.com/articles/20100322/0020568651.shtml http://www.techdirt.com/articles/20100322/0020568651.shtml control everything associated with the Olympics to block anyone from doing any marketing around the games if they haven't paid up, got upset at company selling a t-shirt that read:
"Cool Sporting Event That Takes Place in British Columbia Between 2009 and 2011 Edition."
Now it looks like something similar has happened with the World Cup and the South African airline, Kulula. Kulula, if you don't know, is somewhat famous for its sense of humor. In particular, I really like the way the company recently redesigned one of its airplanes as "Flying 101":
Along those lines, the airlines decided to make a joke of the limits that FIFA struck on sponsors of the World Cup and put out an advertisement calling itself the:
"Unofficial National Carrier of the You-Know-What."
And, along with that it included images of stadiums, national flages and vuvuzelas (a type of horn regularly blown at football matches in South Africa). FIFA apparently sent a threat letter demanding Kulula pull the ad, calling it "ambush marketing." Apparently, FIFA has no sense of humor. After people got annoyed, FIFA put out a silly statement saying that it never said the airline couldn't use certain words or symbols -- but it just couldn't use them all in combination.

Of course, you have to imagine that all the additional attention to Kulula thanks to this "controversy" doesn't bother the airline one bit...

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