Easily digestible tech news... http://www.techdirt.com/ en-us http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Wed, 27 Jun 2012 17:00:00 PDT Michael Ho http://www.techdirt.com/articles/20100813/09470310616/dailydirt-pricing-aint-easy.shtml http://www.techdirt.com/articles/20100813/09470310616/dailydirt-pricing-aint-easy.shtml

JC Penny may be learning a tough economic lesson from its fair and square pricing strategy -- "shrouding" prices is a deeply-ingrained retail practice and consumers have adapted to it. Getting out of the brutal commodity clothing market is a hard, uphill battle... especially if you can't/don't offer customers truly unique products or services. [url]

Orbitz is admitting to sending Mac users to more expensive hotels (maybe not against their will). It's part of a pricing experiment based on data mining consumer behavior online -- Apple computer users tend to pay more for hotels, so why not show them the pricier hotels they're already looking for? [url]

An everyday example of price discrimination can be seen in a vending machine. When the cheap snacks sell out, people may pay more for late night victuals. [url]

The list price of college has been rising incredibly over the last decade, but not everyone pays full price. There's a growing gap between what the average student actually pays for college and what universities say tuition is. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

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