A key idea is that some of the CREATe projects will be gathering evidence -- and attempting to determine what's really true about what's going on. Indeed, the first publication from CREATe is a piece about what will actually constitute evidence from the many, varied perspectives of the different groups involved -- you can find it here. CREATe represents an invaluable opportunity for this gathering of evidence -- to have the money, the expertise and the time for the kind of research that can really look into this is something very, very special. And yet even before the launch event had finished, not even a day into the four year project it appeared that the lobbyists were already trying to suggest that the project was likely to be unfair and biased. The question that immediately springs to mind is what are they afraid of? Don't they want real evidence? Are they worried that the evidence will suggest that their current models both of business and of enforcement are flawed and ineffective? Are they afraid that CREATe will help put together new business models -- and that the new environment will have no place for the 'old' content industries?