Easily digestible tech news... http://www.techdirt.com/ en-us http://www.techdirt.com/images/td-88x31.gifhttp://www.techdirt.com/ Fri, 3 Aug 2012 17:00:00 PDT Michael Ho http://www.techdirt.com/articles/20100904/22430710904/dailydirt-diy-fast-food.shtml http://www.techdirt.com/articles/20100904/22430710904/dailydirt-diy-fast-food.shtml

A McDonald's chef shows everyone how to make a Big Mac at home and points out that the secret sauce is actually published on the company's website. Here's the big secret for the sauce: Soybean oil, pickle relish [diced pickles, high fructose corn syrup, sugar, vinegar, corn syrup, salt, calcium chloride, xanthan gum, potassium sorbate (preservative), spice extractives, polysorbate 80], distilled vinegar, water, egg yolks, high fructose corn syrup, onion powder, mustard seed, salt, spices, propylene glycol alginate, sodium benzoate (preservative), mustard bran, sugar, garlic powder, vegetable protein (hydrolyzed corn, soy and wheat), caramel color, extractives of paprika, soy lecithin, turmeric (color), calcium disodium EDTA (protect flavor). [url]

Making a a Taco Bell Chalupa doesn't look so difficult, but it takes a bit more effort than sitting in your car and shouting your order at a big menu sign. Now if someone wants to figure out a home-made Dorito big enough to be a taco shell... [url]

Some customers don't like Chick-Fil-A's political leanings when it comes to gay marriage, but they still want some tasty sandwiches. The Chick-Fil-Gay is just one solution to that problem. [url]

If you'd like to read more awesome and interesting stuff, check out this unrelated (but not entirely random!) Techdirt post.

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]]> urls-we-dig-up http://www.techdirt.com/comment_rss.php?sid=20100904/22430710904 Wed, 30 Nov 2011 16:05:06 PST Mike Masnick http://www.techdirt.com/articles/20111129/18363716927/chick-fil-a-says-eat-more-kale-slogan-infringes-its-eat-mor-chikin.shtml http://www.techdirt.com/articles/20111129/18363716927/chick-fil-a-says-eat-more-kale-slogan-infringes-its-eat-mor-chikin.shtml threatened a Vermont Artist for using the phrase "Eat More Kale." Chick-fil-A pretty clearly does not do a brisk business in kale. In fact, I'm pretty sure no kale has ever entered a Chick-fil-A kitchen. However, Chick-fil-A has an ongoing marketing campaign, involving cows urging people to "eat mor chikin." It has somehow decided that any version of "eat more" is too close and that morons in a hurry would be confused.

I'd really like Chick-fil-A to point out the moron in a hurry who would see "eat more kale" and suddenly get confused into biting into a clucking bird instead.

Now, it is worth noting that the artist, Bo Muller-Moore, may have brought this partially upon himself by applying for a trademark himself on the "eat more kale" slogan -- which is likely what prompted Chick-fil-A to send the letter opposing the trademark and challenging the phrase. This is what happens when we battle over who can try to lock up the English language. Either way, Chick-fil-A looks like a world class trademark bully, clearly overstepping the powers given to it under trademark law. "Eat mor chikin" is trademarkable not because of the phrase "eat more" but for the full phrase, including the misspellings. Pretending that any version of "eat more" is a trademark violation is simply an attempt to expand the trademark well beyond what is reasonable.

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