<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/">
<channel>
<title>Techdirt. Stories about &quot;blizzard&quot;</title>
<description>Easily digestible tech news...</description>
<link>http://www.techdirt.com/</link>
<language>en-us</language>
<image><title>Techdirt. Stories about &quot;blizzard&quot;</title><url>http://www.techdirt.com/images/td-88x31.gif</url><link>http://www.techdirt.com/</link></image>
<item>
<pubDate>Tue, 13 Nov 2012 03:20:16 PST</pubDate>
<title>Blizzard Sued For Trying To Make Accounts More Secure</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20121110/22055721006/blizzard-sued-trying-to-make-accounts-more-secure.shtml</link>
<guid>http://www.techdirt.com/articles/20121110/22055721006/blizzard-sued-trying-to-make-accounts-more-secure.shtml</guid>
<description><![CDATA[ We've discussed in the past how the class action lawsuit system these days seems often to be more about a <a href="http://www.techdirt.com/articles/20100324/0358238689.shtml">legal shakedown</a> for lawyers, rather than anything really designed to help protect the public.  The latest crazy lawsuit involves a class action <a href="http://ia600709.us.archive.org/35/items/gov.uscourts.cacd.546991/gov.uscourts.cacd.546991.1.0.pdf" target="_blank">lawsuit</a> (pdf and embedded below) filed against Activision Blizzard... <a href="http://kotaku.com/5959516/battlenet-hack-results-in-yep-a-class+action-lawsuit-against-blizzard?utm_medium=referral&#038;utm_source=pulsenews" target="_blank">because the company is offering two-factor authentication</a>.  You see, Blizzard's Battle.net was hacked a few months back, leading to some email addresses being revealed.  Also, like many other security minded places, Blizzard has been pushing two factor authentication to <i>better secure</i> your accounts.  Blizzard's two-factor authentication can be downloaded <i>for free</i> on any iOS, Android or Windows Phone smartphone.  If you don't happen to have any of those, but still want to use two-factor authentication, they will sell you a $6.50 fob.  None of this seems out of the ordinary.  Until you read the lawsuit, where these class action lawyers try to make it sound like some horrible scam.
<blockquote><i>
Defendants' acts have not only harmed Plaintiffs and Class members by subjecting their Private Information to hackers, they have harmed Plaintiffs and Class members by devaluing their video games -- purchased from Defendants under certain assurances of security -- by adding elements of risk to each and every act of playing said games.
<br /><br />
Moreover, rather than shouldering the burden of adopting sufficient security measures to prevent these repeated hacks and to protect the Private Information of their customers, Defendants instead have informed their customers, after the point of sale, that they must purchase additional security products in order to ensure the sanctity of their Private Information.  These additional, post-purchase costs for security products -- which Defendants assert are the only measures that may be taken to ensure something even approximating account security when playing their video games -- were not disclosed to Plaintiffs and Class members prior to the purchase of Defendants' products.
</i></blockquote>
Yeah, notice how they gloss over the fact that the system is free for anyone with a smartphone?  And let's not even get into the fact that no system can be perfectly secure and, eventually, every system is going to get hacked.  Just being hacked doesn't make you negligent.  And, as we've seen, courts have time and time again refused to find any legal claims against sites that are hacked unless actual harm is shown to the users.  The idea that providing two-factor authentication -- and charging the basic cost of the fob for the few folks who don't have a smartphone -- is some sort of sneaky business practice is just ridiculous.
<br /><br />
Blizzard has hit back and <a href="http://www.ign.com/articles/2012/11/10/blizzard-sued-over-battlenet-authentication" target="_blank">slammed the lawsuit</a> as being based on "patently false information."
<blockquote><i>
The suit&#8217;s claim that we didn&#8217;t properly notify players regarding the August 2012 security breach is not true. Not only did Blizzard act quickly to provide information to the public about the situation, we explained the actions we were taking and let players know how the incident affected them, including the fact that no names, credit card numbers, or other sensitive financial information was disclosed. You can read our <a href="http://us.blizzard.com/en-us/securityupdate.html" target="_blank" rel="nofollow">letter to players</a> and a <a href="https://us.battle.net/support/en/article/important-security-update-faq" target="_blank" rel="nofollow">comprehensive FAQ</a> related to the situation on our website.
<br /><br />
The suit also claims that the Battle.net Authenticator is required in order to maintain a minimal level of security on the player&#8217;s Battle.net account information that&#8217;s stored on Blizzard&#8217;s network systems. This claim is also completely untrue and apparently based on a misunderstanding of the Authenticator&#8217;s purpose. The Battle.net Authenticator is an optional tool that players can use to further protect their Battle.net accounts in the event that their login credentials are compromised outside of Blizzard&#8217;s network infrastructure. Available as a physical device or as a free app for iOS or Android devices, it offers players an added level of security against account-theft attempts that stem from sources such as phishing attacks, viruses packaged with seemingly harmless file downloads, and websites embedded with malicious code.
<br /><br />
When a player attaches an Authenticator to his or her account, it means that logging in to Battle.net will require the use of a random code generated by the Authenticator in addition to the player&#8217;s login credentials. This helps our systems identify when it&#8217;s actually the player who is logging in and not someone who might have stolen the player&#8217;s credentials by means of one of the external theft measures mentioned above, or as a result of the player using the same account name and password on another website or service that was compromised. Considering that players are ultimately responsible for securing their own computers, and that the extra step required by the Authenticator is an added inconvenience during the log in process, we ultimately leave it up to the players to decide whether they want to add an Authenticator to their account. However, we always strongly encourage it, and we try to make it as easy as possible to do.
<br /><br />
Many players have voiced strong approval for our security-related efforts. Blizzard deeply appreciates the outpouring of support it has received from its players related to the frivolous claims in this particular suit."
</i></blockquote>
Hopefully the court understands just how ridiculous this case is and dumps it quickly.<br /><br /><a href="http://www.techdirt.com/articles/20121110/22055721006/blizzard-sued-trying-to-make-accounts-more-secure.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20121110/22055721006/blizzard-sued-trying-to-make-accounts-more-secure.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20121110/22055721006/blizzard-sued-trying-to-make-accounts-more-secure.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>oh-come-on</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20121110/22055721006</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 31 Aug 2012 05:31:19 PDT</pubDate>
<title>Blizzard Blocking Iranian WoW Players Due To US Sanctions</title>
<dc:creator>Timothy Geigner</dc:creator>
<link>http://www.techdirt.com/articles/20120830/09322220220/blizzard-blocking-iranian-wow-players-due-to-us-sanctions.shtml</link>
<guid>http://www.techdirt.com/articles/20120830/09322220220/blizzard-blocking-iranian-wow-players-due-to-us-sanctions.shtml</guid>
<description><![CDATA[ A ways back I noted a rather nice story about Israeli and Iranian citizens using the <a href="http://www.techdirt.com/articles/20120320/11215618174/israeliiranian-citizens-reach-out-over-facebook-peace.shtml">internet and social media</a> to reach out and express solidarity with one another, despite their governments&#39; differences. I found it rather encouraging that political rhetoric from both sides could be dismissed in favor of a humanist approach, no matter the vulgar generalizations each side might hear about the other. If you weren&#39;t already aware, despite the rivalry of the two nations, United States citizens and Iranians have had ways to interact over the internet as well, such as through online gaming platforms like World Of Warcraft. That is, they <i>were</i> able to do so, until the US government&nbsp;made more noise recently about&nbsp;the sanctions in Iran and Blizzard finally blocked Iranian users.
<center>
<a href="http://imgur.com/7xdEG"><img src="http://i.imgur.com/7xdEG.jpg" width=300 /></a>
<br /><br />
<span style="font-size: 10px">"I want you!!! ...to enjoy the Mists of Pandaria Persian-free."</span>
</center>
CNN has the story of how, due to sanctions against Iran, <a href="http://money.cnn.com/2012/08/29/technology/iran-world-of-warcraft/index.html">Blizzard was forced to block gamers from Iran from playing WoW</a>. Apparently the&nbsp;renewed pressure on trade with Iran resulted in&nbsp;this block.
<blockquote>
<i>Last week, a user claiming to be from Iran posted on an official World of Warcraft forum to report that the game was inaccessible. A Blizzard employee <a href="http://eu.battle.net/wow/en/forum/topic/5168067998?page=97" target="_blank">responded to the thread</a> on Saturday, writing that "United States trade restrictions and economic sanction laws prohibit Blizzard from doing business with residents of certain nations, including Iran."</i><br />
<br />
<i>"This week, Blizzard tightened up its procedures to ensure compliance with these laws, and players connecting from the affected nations are restricted from access to Blizzard games and services," the employee said.</i></blockquote>
In a fun little addendum, the Blizzard employee also mentioned that the company is unable to refund subscriptions as well.
<center>
<a href="http://www.flickr.com/photos/foeock/7892858952/" title="WORLD OF WARCRAFTS &#038; DIABLO III ARTS by foeock, on Flickr"><img src="http://i.imgur.com/PFPMI.jpg" width=350 /></a><br />
<span style="font-size: 10px">You can have your rials back when you pry them from our cold dead fingers...</span>
<br />
<span style="font-size: 10px"><a href="http://www.flickr.com/photos/foeock/7892858952/">Image source</a>. CC BY 2.0</span></center>
Now, perhaps it&#39;s just me, but color me confused as to how sanctions against Iran need to be broad enough that online gaming is caught in the mix. Perhaps more importantly, as <a href="http://www.techdirt.com/articles/20120830/02265920216/want-to-know-how-weak-gops-internet-freedom-platform-is-mpaa-loves-it.shtml">both</a> <a href="http://www.techdirt.com/articles/20120829/13584220210/president-obama-does-reddit-ama-gives-weak-politicians-answer-about-internet-freedom.shtml">parties</a> like to make a lot of noise about "internet freedom" and its application to broadening freedom and Democracy in nations that enjoy little of both, does this result from our sanctions jive with how our <a href="http://www.techdirt.com/articles/20120828/11015220181/us-india-stop-censorsing-websites-india-wikileaks-hello-us-thats-different.shtml">State Department</a> seems to want to encourage governments around the world to allow open communication through the internet and social media? While I understand the occasional need to punish a bad government through trade sanctions, this particular result doesn&#39;t seem to do that at all. Instead, it only cuts Iranians off from those that could tell them how great freedom is.<br />
&nbsp;<br /><br /><a href="http://www.techdirt.com/articles/20120830/09322220220/blizzard-blocking-iranian-wow-players-due-to-us-sanctions.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120830/09322220220/blizzard-blocking-iranian-wow-players-due-to-us-sanctions.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120830/09322220220/blizzard-blocking-iranian-wow-players-due-to-us-sanctions.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that-will-teach-them</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120830/09322220220</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 26 Jul 2012 01:14:03 PDT</pubDate>
<title>German Consumer Group Not Happy With Diablo 3 Internet Requirements</title>
<dc:creator>Zachary Knight</dc:creator>
<link>http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml</link>
<guid>http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml</guid>
<description><![CDATA[ Ever since Blizzard created the massive hit that is World of Warcraft, it has decided that requiring gamers to be constantly connected to the internet while playing is a good thing. Unfortunately, things have not gone as smoothly as it had hoped. If you are familiar with recent events surrounding the release of Blizzard&#39;s latest game Diablo 3, you may recall the <a href="http://gaming.stackexchange.com/questions/66715/what-is-error-37" target="_blank">Error 37 issue</a> in which users who tried to connect to Blizzard&#39;s servers on launch day were unable to due to the lack of infrastructure. Since then, it has had fewer issues, but still some users have difficulty staying connected to the servers while playing and thus risk losing progress that has not been saved. This has some people and groups upset.<br />
<br />
Via Cinema Blend, we learn that one <a href="http://www.cinemablend.com/games/Diablo-3-Always-DRM-Pushes-German-Consumer-Advocacy-Group-Pursue-Legal-Action-44916.html" target="_blank">German consumer group has given Blizzard an ultimatum</a> to change the Diablo 3 packaging to reflect the need for such a connection. The original report from the <a href="http://www.pcgames.de/Diablo-3-PC-27763/News/Diablo-3-Blizzard-Stellungnahme-unzureichend-Verbraucherzentralen-setzen-Blizzard-letzte-Frist-danach-Klage-1011924/" target="_blank">German site PC Games states</a>:
<blockquote><i>
Potential purchasers must know before purchase what are the requirements for the software to be used. Whether a permanent Internet connection, obligatory registration to an Internet platform including the related access to a game, or downloading additional software: all these things are essential information that the user much receive before purchase.</i></blockquote>
The primary complaint is that the requirement to create and log in to Blizzard&#39;s Battle.net service in order to play is not clearly disclosed prior to purchase. Because of this requirement to be tethered to a constant internet connection, some people are having a number of issues, even when trying to play single player modes of the game. This consumer group has given Blizzard until July 27th to respond to the complaint. If Blizzard fails to respond or respond adequately, the group is prepared to pursue legal options against the company.<br />
<br />
Unfortunately for gamers, many game companies are moving toward the use of this kind of "always-on" DRM. To those companies, it is a necessary part of the war on piracy. However, these DRM schemes are more often a nuisance for paying customers who have to deal with unexpected and even <a href="http://www.techdirt.com/articles/20120203/07550617650/ubisoft-cuts-off-legit-players-with-drm-server-migration-pirates-play.shtml">planned server outages</a>. What makes these types of DRM more infuriating to consumers is the fact that it not only applies to the multiplayer portions, where you can understand a potential need for an internet connection, but also to single player portions that are typically done locally. There is never a reason to require that a gamer be connected to a server at all times when playing by themselves.<br />
<br />
Hopefully as more consumer groups and consumers in general voice their dissatisfaction with such DRM schemes, more game developers will listen. We have seen many developers already making the stand that <a href="http://www.techdirt.com/articles/20111201/05251816942/despite-being-pirated-45-millions-times-witcher-2-developer-refuses-to-annoy-paying-customers-with-drm.shtml">DRM is not useful or wanted</a>. Those developers have found that <a href="http://www.techdirt.com/blog/casestudies/articles/20120423/09210918609/stardock-producer-shares-four-tips-building-loyal-fans.shtml">treating fans with respect</a> is a far more effective means of maximizing profits than any DRM scheme could ever be.<br /><br /><a href="http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20120724/20095919818/german-consumer-group-not-happy-with-diablo-3-internet-requirements.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it-needs-what?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20120724/20095919818</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 14 Dec 2010 14:05:56 PST</pubDate>
<title>Some Good, Some Bad In New Ruling On Whether Or Not WoW Bot Infringes Copyright</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101214/13170212274/some-good-some-bad-new-ruling-whether-not-wow-bot-infringes-copyright.shtml</link>
<guid>http://www.techdirt.com/articles/20101214/13170212274/some-good-some-bad-new-ruling-whether-not-wow-bot-infringes-copyright.shtml</guid>
<description><![CDATA[ It's quite a week for First Sale issues in copyright (and it's only Tuesday!).  We already had the Supreme Court's <a href="http://www.techdirt.com/articles/20101213/09353512255/supreme-court-ruling-you-may-not-be-able-to-legally-sell-product-first-made-outside-us.shtml">non-decision stalemate</a> on the Costco/Omega case, and now we've got another of the <a href="http://www.techdirt.com/articles/20100511/0021459373.shtml">trifecta of first sale cases</a> in the 9th Circuit.  As you may recall, that court is considering three rather important cases concerning first sale rights, with the first one (Vernor v. Autodesk) already  <a href="http://www.techdirt.com/articles/20100912/12212110968.shtml">decided</a> such that you no longer actually own most of the software you thought you bought.
<br /><br />
Today, the court came out with its <a href="http://www.ca9.uscourts.gov/opinions/view_subpage.php?pk_id=0000011049" target="_blank">ruling in the MDY vs. Blizzard case</a>, which as we noted had a <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">really troubling district court ruling</a>.  This case was controversial because it involved a bot maker that let people automate certain tasks in World of Warcraft.  Many people sided with Blizzard in this case because they just hate bots and people who use them -- but I don't think they considered the larger copyright issues raised by the original ruling, which said the bot software itself, called Glider, infringed on Blizzard's copyright.  If you want a thorough understanding of how tortured the court's logic was in that case, just read <a href="http://williampatry.blogspot.com/2008/07/strange-copyright-world-of-warcraft.html">William Patry's summary at the time</a>, where he notes that absolutely nothing Glider did appeared to violate Blizzard's exclusive rights as laid out in the Copyright Act, so the judge effectively made stuff up -- saying that because using the bot violates the terms of service, it makes the "copy" of WoW (even if it was legally purchased) "unauthorized," and thus infringing.  Thus, according to the ruling, Glider was responsible for contributory copyright infringement.
<br /><br />
Thankfully, the appeals court appears to have walked back most of that part of the ruling.  While it tips its cap to the Vernor decision, and says that you don't own your copy of WoW, but merely license it, it says that just because the Glider software might violate the terms of service, it doesn't mean that copyright law is automatically violated.  It points out that there are lots of ways you can violate a software license that have nothing, whatsoever, to do with copyright's exclusive rights, and thus, just violating a terms of service shouldn't mean you violate copyright law.  Thus, using Glider does not directly infringe on Blizzard's copyright (in this instance), and therefore, there's no contributory infringement on MDY's part, because there's no direct infringement that it could contribute to:
<blockquote><i>
Were we to hold otherwise, Blizzard -- or any software
copyright holder -- could designate any disfavored conduct
during software use as copyright infringement, by purporting
to condition the license on the player's abstention from the
disfavored conduct. The rationale would be that because the
conduct occurs while the player's computer is copying the
software code into RAM in order for it to run, the violation
is copyright infringement. This would allow software copyright
owners far greater rights than Congress has generally
conferred on copyright owners.
</i></blockquote>
That said, MDY <i>still</i> runs into trouble due to the (you guessed it) ridiculous anti-circumvention clause in the DMCA.  The court finds that MDY effectively "trafficked" in circumvention tools with Glider, in getting around Blizzard's anti-bot software, called Warden.  Here, the ruling gets right back to being troubling.  While it <i>discusses</i> the Federal Circuit's ruling that said third party providers of garage door openers <a href="http://www.techdirt.com/articles/20050825/0336220.shtml">were not</a> violating the DMCA by getting around anti-circumvention tools in garage opener technology, because no copyright was violated beyond the circumvention, it <b>says it chooses to ignore that</b> decision -- saying it doesn't believe Congress intended the DMCA to work that way.  Now, it's true that this court is under no obligation to follow that ruling, it's still troubling. 
<br /><br />
There is a further discussion about exactly which parts of the DMCA are and are not violated here, which begins to get really down in the weeds, so I'll skip the discussion on that for now, but you can read the entire ruling after the jump.<br /><br /><a href="http://www.techdirt.com/articles/20101214/13170212274/some-good-some-bad-new-ruling-whether-not-wow-bot-infringes-copyright.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101214/13170212274/some-good-some-bad-new-ruling-whether-not-wow-bot-infringes-copyright.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101214/13170212274/some-good-some-bad-new-ruling-whether-not-wow-bot-infringes-copyright.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>no-contributory-infringement</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101214/13170212274</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 19 Oct 2010 13:27:08 PDT</pubDate>
<title>Blizzard Sues Starcraft II Cheat Creators Under Dubious Copyright Theory</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101019/04275111479/blizzard-sues-starcraft-ii-cheat-creators-under-dubious-copyright-theory.shtml</link>
<guid>http://www.techdirt.com/articles/20101019/04275111479/blizzard-sues-starcraft-ii-cheat-creators-under-dubious-copyright-theory.shtml</guid>
<description><![CDATA[ Video game company Blizzard often appears to be a study in contrasts.  At times, it seems to recognize the changing nature of the technology landscape, embracing <a href="http://www.techdirt.com/articles/20090121/2117153487.shtml">scarcities</a>, giving people <a href="http://www.techdirt.com/articles/20100420/1656239124.shtml">reasons to buy</a> and even coming out <a href="http://www.techdirt.com/articles/20100528/0157539612.shtml">against DRM</a>.  But, at the same time, it tried to <a href="http://www.techdirt.com/articles/20100708/03054610123.shtml">retroactively ban anonymity</a> in its forums, and has been notoriously litigious, even <a href="http://www.techdirt.com/articles/20090803/0156125746.shtml">going after</a> organizations who promote its games.
<br /><br />
However, perhaps the most troubling (and highest profile) issue involving Blizzard is its lawsuit against a guy who made a bot for doing things within World of Warcraft.  While we recognize that such things can be used to "cheat," the problem was Blizzard's attempt (successful so far) to <a href="http://www.techdirt.com/articles/20090201/1819123591.shtml">drastically stretch</a> the meaning and intent of copyright law, to suggest that making such a bot infringes on its copyright.  Beyond the basic questions of how the decision in the case <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml">was at odds</a> with the basic concepts of the First Sale doctrine, the real problem was that nothing the bot does <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">actually violates copyright law</a>.  The judge had to seriously twist both the letter and spirit of copyright law to come to that conclusion (and if you don't want my analysis on it, try copyright expert <a href="http://williampatry.blogspot.com/2008/07/strange-copyright-world-of-warcraft.html" target="_blank">William Patry's</a>, who noted):
<blockquote><i>
 The critical point is that WoWGilder did not contributorily or vicariously lead to violating any rights granted under the Copyright Act. Unlike speed-up kits, there was no creation of an unauthorized derivative work, nor was a copy made even under the Ninth Circuit's misinterpretation of RAM copying in the MAI v. Peak case. How one might ask can there be a violation of the Copyright Act if no rights granted under the Act have been violated? Good question.
<br /><br />
To get to its result, the court had to first find that WoW, even though sold over the counter, was licensed not sold. In so finding, the court declined to follow the recent Vernor opinion in the Western District of Washington, believing it had to follow other Ninth Circuit precedent. I agree with the Vernor court that the other precedent (MAI, Triad, Wall Data) do not hold that over the counter software is licensed, not sold. (WoW may be purchased online too, but I don't think this changes the analysis.). Having found there was license not a sale, there still had to be a breach of the license in order to permit an infringement action to lie, and recall here that the claim is not one for direct infringement, but rather secondary liability; there was no privity between the parties. There was in fact no provision in the license that barred use of WoWGlider. The court took the extraordinary step of stitching together two unrelated provisions to create one. You have to read it to believe it, but it took the court 8 pages to go through this hard work, and why? Was the court offended by what it regarded to be cheating? If so, God help us if law is being reduced to such subjective, non-statutory grounds.
</i></blockquote>
While the appeal in that case is still <a href="http://www.techdirt.com/articles/20100511/0021459373.shtml">ongoing</a>, it appears that Blizzard is using that precedent to go after more folks who have made tools for "cheating."  The company recently <a href="http://www.tomsguide.com/us/StarCraft-II-Cheat-Ban-Battle.net-Singleplayer,news-8293.html">banned thousands of players</a> from Starcraft II for allegedly using such cheat codes, but reader <a href="http://www.techdirt.com/profile.php?u=gindil">Jay</a> was the first of a bunch of you to point out that it's also <a href="http://kotaku.com/5665407/blizzard-suing-starcraft-ii-cheat-makers" target="_blank">suing three creators of cheat codes</a> using the same dubious claims of copyright infringement.
<br /><br />
Now, let me make it quite clear: I completely understand why Blizzard and many players of Blizzard games <i>hate</i> cheat codes and find them unfair and damaging to the overall gameplay.  However, even if you think such cheats and hacks are the most evil thing out there, you have to admit that it's no excuse to misuse copyright law to punish the makers of those cheats, knowing that the end result could be precedent that negatively impacts all sorts of other things online.  So what is Blizzard claiming specifically?  Well, to make this a "copyright" issue, they're claiming that:
<blockquote><i>
When users of the Hacks download, install, and use the Hacks, they copy StarCraft II copyrighted content into their computer's RAM in excess of the scope of their limited license, as set forth in the EULA and ToU, and create derivative works of StarCraft II.
</i></blockquote>
Pick apart that sentence carefully.  In order to make this a copyright issue, Blizzard is claiming that (1) running a cheat code violates the EULA and the ToU (the fine print no one read) and (2) once you've violated the EULA and the terms of service, you no longer have a license for the game ("excess of the scope of their limited license") and, because of that (3) when you copy aspects of the game in a fleeting manner into the computer's RAM, <i>it</i> violates the copyright.
<br /><br />
Hopefully, you can see how problematic this is.  Thankfully, for now, <a href="http://www.techdirt.com/articles/20090629/1016515400.shtml">other cases</a> (in a different circuit, I believe, so non-binding on the Blizzard cases) have found that fleeting copies in RAM are not considered infringing, and hopefully the courts here agree, and toss out this kind of tortured logic that could lead to all sorts of other ridiculous rulings.  If Blizzard is allowed to make these claims, then any software/content company that offers you a long license, where you don't obey each and every claim, can say you've infringed on their copyright and owe huge statutory damages.<br /><br /><a href="http://www.techdirt.com/articles/20101019/04275111479/blizzard-sues-starcraft-ii-cheat-creators-under-dubious-copyright-theory.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101019/04275111479/blizzard-sues-starcraft-ii-cheat-creators-under-dubious-copyright-theory.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101019/04275111479/blizzard-sues-starcraft-ii-cheat-creators-under-dubious-copyright-theory.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>fleeting-copies</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20101019/04275111479</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 16 Aug 2010 13:56:43 PDT</pubDate>
<title>Blizzard Awarded $88M Default Judgment Against Unauthorized World Of Warcraft Host</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100816/02023210629.shtml</link>
<guid>http://www.techdirt.com/articles/20100816/02023210629.shtml</guid>
<description><![CDATA[ <a href="http://games.slashdot.org/story/10/08/15/046250/Blizzard-Sues-Private-Server-Company-Awarded-88M?from=rss&#038;utm_source=feedburner&#038;utm_medium=feed&#038;utm_campaign=Feed%3A Slashdot%2FslashdotYourRightsOnline %28Slashdot%3A Your Rights Online%29&#038;utm_content=Google Reader" target="_blank">Slashdot</a> points us to the news that Blizzard/Activision have <a href="http://www.geekosystem.com/blizzard-private-server-lawsuit/" target="_blank">won a default judgment</a> against the person behind Scapegaming, which ran an unauthorized World of Warcraft server for profit.  The court ordered the site's owner to pay "$3,053,339 of inappropriate profits, $63,600 of attorney's fees, and $85,478,600 of statutory damages."  The low number for attorney's fees is because it was a default judgment (the server owner basically ignored the lawsuit), so there wasn't much lawyering needed.  The high number for statutory damages are because statutory damages in copyright law are insane and totally disproportionate to the actual acts.
<br /><br />
The case has some similarities with the <a href="http://www.techdirt.com/articles/20050620/090230.shtml">Blizzard/bnetd case</a>, which still seems problematic to many. In the Slashdot comments, a bunch of folks have been quick to side with Blizzard, since Scapegaming was a for-profit entity, but at least one user notes that it was <a href="http://games.slashdot.org/comments.pl?sid=1754698&#038;cid=33255404" target="_blank">only via Scapegaming that he became a subscriber</a> for Blizzard's official World of Warcraft servers:
<blockquote><i>
Played on it a long time ago when it was still known as WoWScape. It was the whole reason I actually started playing on retail, me and a good portion of my friends. Blizzard would have lost out on thousands of dollars from me and my friends if it wasn't for them.... I honestly wonder about how much did Scapegaming make blizzard compared to how much it cost them. Wouldn't be surprised if it did them more good than harm.
</i></blockquote>
It's a good point.  I've never quite understood why these companies get so upset about unauthorized servers.  It's as if they're admitting that they can't offer service quite as good.  Most people want to be on the official servers anyway, and as long as they keep improving the game and offering more value, people will keep coming.  Let other servers run -- even for profit -- and use it as a way to recruit more people to the official servers.  Suing them out of existence seems pointless.<br /><br /><a href="http://www.techdirt.com/articles/20100816/02023210629.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100816/02023210629.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100816/02023210629.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>seems-a-wee-bit-excessive</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100816/02023210629</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 8 Jul 2010 15:49:37 PDT</pubDate>
<title>Users Revolt Over Blizzard's Requirement Of 'Real Names' In Forum Comments</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100708/03054610123.shtml</link>
<guid>http://www.techdirt.com/articles/20100708/03054610123.shtml</guid>
<description><![CDATA[ Wasn't sure if this story was worth discussing here, but everyone keeps submitting it, so here goes.  Blizzard, once again showing how little it seems to actually understand its own users, has decided that to curb annoying commenters in its forums, it's now going <a href="http://news.bbc.co.uk/2/hi/technology/10543100.stm" target="_blank">to require everyone post with their real first and last names</a>.  Anonymity be damned.  I've always supported allowing some form of anonymous commenters in certain forums, though I can see why some sites prefer to require real names.  But a World of Warcraft forum seems like a very odd place for such a requirement -- especially since it involves worlds where people rarely, if ever, use their real names. 
<br><br>
There are some legitimate privacy concerns here as well, as some note that there is a stigma attached to people who play such games in certain areas, and that it could scare off lots of people who would like to partake in the forums, but would prefer Google searches on their names don't reveal to the world their WoW obsession.  Others worry that in the heated world of online gaming, it really might not be such a good thing for people to know the real names of others that they play with.
<br><br>
I can understand the desire to bring about more civility to a forum (though, let's face it, we're talking about a game where civility is not exactly the main goal), but it seems like this step goes far beyond the comfort level of many participants.
<bR><br>
<b>Update</b>: Well, it looks like with enough user complaints, Blizzard has <a href="http://www.wow.com/2010/07/09/mike-morhaime-real-names-will-not-be-required-on-official-forum/" target="_blank">backed down</a>.<br /><br /><a href="http://www.techdirt.com/articles/20100708/03054610123.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100708/03054610123.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100708/03054610123.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>not-everyone-wants-to-be-known-as-a-gamer</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100708/03054610123</wfw:commentRss>
</item>
<item>
<pubDate>Fri, 28 May 2010 13:25:37 PDT</pubDate>
<title>Blizzard Says DRM Is A Losing Battle, Better To Focus On Positive Value</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100528/0157539612.shtml</link>
<guid>http://www.techdirt.com/articles/20100528/0157539612.shtml</guid>
<description><![CDATA[ A bunch of folks have sent over variations on the story that video gaming company Blizzard has said that <a href="http://www.videogamer.com/news/blizzard_drm_a_losing_battle.html" target="_blank">DRM is a losing battle</a>.  While that part is catchy, even more impressive is the overall reasoning, which is that it just makes a lot more sense to focus on adding value for the people who do want to pay, rather than worrying about the folks who don't want to pay:
<blockquote><i>
"The best approach from our perspective is to make sure that you've got a full-featured platform that people want to play on, where their friends are, where the community is," he added.
<br /><br />
"That's a battle that we have a chance in. If you start talking about DRM and different technologies to try to manage it, it's really a losing battle for us, because the community is always so much larger, and the number of people out there that want to try to counteract that technology, whether it's because they want to pirate the game or just because it's a curiosity for them, is much larger than our development teams.
<br /><br />
"We need our development teams focused on content and cool features, not anti-piracy technology."
</i></blockquote>
Now this is definitely good news.  We're hearing more and more stories where content creators are realizing that wasting so much effort on stopping people who would never buy in the first place is a waste of time.  It's much more productive (and useful) to focus on giving people better reasons to buy.  And, Blizzard has been known to experiment creatively with that in the past as well.  For example, we recently wrote about the <a href="http://www.techdirt.com/articles/20100420/1656239124.shtml">virtual goods</a> it was selling in the game, as well as selling some <a href="http://www.techdirt.com/articles/20090121/2117153487.shtml">physical goods</a> as well.
<br /><br />
That said, Blizzard also does have a history of less inspiring behavior.  The company is still <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">fighting</a> a questionable lawsuit over whether or not the creator of a bot is guilty of copyright infringement.  It's also been very aggressive in <a href="http://www.techdirt.com/articles/20090520/0207464943.shtml">sending out cease-and-desist letters</a> to fan sites.  And, worst of all, the company had announced that it would <a href="http://www.techdirt.com/articles/20090702/0307515434.shtml">remove LAN support</a> from StarCraft II in an effort to fight "piracy."
<br /><br />
So, while it's good to hear these words suggesting a focus on adding more value, rather than fighting at the technology level, the company does have some legacy issues to overcome as well.<br /><br /><a href="http://www.techdirt.com/articles/20100528/0157539612.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100528/0157539612.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100528/0157539612.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>focus-on-your-fans,-not-your-enemies</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100528/0157539612</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 12 May 2010 03:57:32 PDT</pubDate>
<title>Trio Of Important First Sale Cases All Hit Appeals Court In Early June</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20100511/0021459373.shtml</link>
<guid>http://www.techdirt.com/articles/20100511/0021459373.shtml</guid>
<description><![CDATA[ Zusha Elinson has noted that a <a href="http://www.law.com/jsp/article.jsp?id=1202457745226&#038;FirstSale_Copyright_Cases_Headed_for_th_Circuit" target="_blank">trio of important cases concerning the "first sale doctrine" in copyright law</a> will all be heard on appeal in the (at times wacky) 9th Circuit in early June.  We've written about all three cases here before.  There's <i>UMG v. Augusto</i>, which questions whether or not it's legal to resell "promo CDs" that record labels stamp "not for resale."  In that case, the judge <a href="http://www.techdirt.com/articles/20080611/1301211378.shtml">ruled that reselling was perfectly fine</a>, and preventing such sales was a violation of the first sale doctrine (and would, effectively, give record labels a way of creating perpetual and all-controlling copyright, if the decision went the other way).  Then there's <i>Autodesk v. Vernor</i>, similarly involving the right to resell software.  Again, the district court ruled that <a href="http://www.techdirt.com/articles/20091001/1805496397.shtml">this was allowed</a>, noting that software is really sold, not (as Autodesk claimed) just licensed.
<br /><br />
The third case is the troubling one.  <i>MDY v. Blizzard</i> is the one case that <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">went the other way</a>, in a ruling that left many copyright experts scratching their heads, noting that it seemed to go against everything that the first sale doctrine stood for -- and that nothing the guy did (he made a bot that worked in World of Warcraft) actually violated copyright law.
<br /><br />
Hopefully, the appeals court upholds the first two cases and reverses the third... but these days, you never know how courts are going to rule on these sorts of issues.  And, the 9th Circuit is often notoriously... <i>weird</i> in some of its rulings.  Either way, these are three cases worth watching, as they could have a pretty big impact on the question of whether or not you have the right to do what you want with products you bought.<br /><br /><a href="http://www.techdirt.com/articles/20100511/0021459373.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100511/0021459373.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100511/0021459373.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-first-sale-month</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100511/0021459373</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 21 Apr 2010 17:25:38 PDT</pubDate>
<title>Blizzard Sells $2 Million In Virtual Livestock In Four Hours</title>
<dc:creator>Dennis Yang</dc:creator>
<link>http://www.techdirt.com/articles/20100420/1656239124.shtml</link>
<guid>http://www.techdirt.com/articles/20100420/1656239124.shtml</guid>
<description><![CDATA[ From Farmville to Second Life, there's no question that if you're able to create a virtual world in which people pay real money for virtual goods, then you've got a winner on your hands.  For years now, <a href="http://www.techdirt.com/articles/20050706/1631235_F.shtml">virtual sweatshops</a> have existed to farm World of Warcraft for gold and rare items, that can then be sold for real money.  For example, a "Spectral Tiger" can fetch <a href="http://shop.ebay.com/i.html?_nkw=wow+spectral+tiger+mount&#038;_sacat=0&#038;_trksid=p3286.m270.l1313&#038;_sop=12&#038;_dmd=2&#038;_odkw=wow+spectral+tiger&#038;_osacat=0&#038;bkBtn=">over $800</a> on eBay right now.  That said, Blizzard has started to capitalize a bit on this trend, and now sells virtual pets through its online store.  The latest is <a href="http://www.1up.com/do/newsStory?cId=3178849">a "Celestial Steed," which, for $25, allows players to "travel in style astride wings of pure elemental stardust."</a>  In four hours, Blizzard sold approximately $2 million in virtual livestock -- apparently Blizzard understands how to give their community good reasons to buy (which is fortunate for Blizzard, since WoW's subscriber base is rumored to have <a href="http://www.kotaku.com.au/2010/02/world-of-warcraft-no-growth-since-2008/">plateaued</a>).
<br /><br />
This sale sparked off a bit of a <a href="http://my.mmosite.com/d845bc0627c54675e8b5766cd2eb63ba/blog/ritem/883263794af105442c6d029bcffae45d.html">debate</a> amongst the WoW community, who argue that being able to "buy your way" through the game destroys the game in favor of profit.  It will be interesting to see if this sentiment grows enough to warrant a Blizzard response -- like we <a href="http://www.techdirt.com/articles/20100415/1605219032.shtml">saw</a> in the case of Dungeons &#038; Dragons Online, who removed some recent changes because of overwhelming negative feedback.  That said, even if the complaints remain at a dull roar, a glut of Celestial Steeds roaming the plains of Azeroth would wreak havoc on its street value.  After all, even though the world is virtual, many of the same laws of economics that affect the real world also apply.  Blizzard likely understands these economic concepts will and will undoubtedly stop selling the Celestial Steed at some point to maintain an artificial scarcity.
<br /><br />
That said, the only reason such artificial scarcity works in WoW is <em>because</em> Blizzard has <em>absolute</em> control over the economy.  Those that think that Blizzard's success automatically means that people will pay for infinite goods in the real world will find that it is a bad comparison to make.  So, if you want to sell imaginary, flying horses, then it's best to build a virtual world over which you have total control, in which those horses have some sort of value -- but that's not trivial.<br /><br /><a href="http://www.techdirt.com/articles/20100420/1656239124.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20100420/1656239124.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20100420/1656239124.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>celestial-bubbles</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20100420/1656239124</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 28 Sep 2009 05:59:33 PDT</pubDate>
<title>Ownership Or License: The Difference Matters</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090927/2332506333.shtml</link>
<guid>http://www.techdirt.com/articles/20090927/2332506333.shtml</guid>
<description><![CDATA[ Those who rely on copyright like to do a neat little trick at times.  When it's convenient, they like to claim that what they're offering is no different than a physical good.  In such situations, if you make a copy, they claim that you "stole" it, and that it's "no different" that walking into a store and taking something off the shelf without paying for it.  Yet, at other times, if you point out the sorts of <i>restrictions</i> that would lead to -- such as no control over the product post-sale -- suddenly they change their tune.  You didn't buy the product, you merely "licensed" it, and thus they could post sale restrictions on things.  If you buy a chair, and then build a replica yourself, that's perfectly legal.  But copyright holders claim that's not the case when it comes to products covered by copyright -- because they insist that it's "licensed" not "owned."
<br><br>
Luckily, the courts have long pushed back on this attempt by copyright holders to extend copyright's power beyond what happens with physical goods.  That's why, for example, we have a right to first sale, allowing you to resell a book.  The copyright holder cannot claim that you only "licensed" the book, rather than bought it, so you are, in fact, allowed to resell it.  But the law isn't entirely clear on all aspects of this, and software "licensing" is one key area where there are some problems.
<br><br>
A few years back, Blizzard <a href="http://www.techdirt.com/articles/20080326/110218657.shtml">sued</a> the maker of a bot, the Glider bot by MDY, claiming that the software violated its copyright.  Now, even many who are against abuses of copyright, emotionally started to side with Blizzard here, due to what the bot allowed: it effectively allowed cheating, by automating many repetitive tasks, to let users "level up" more quickly.  But, if you get past that element, the case has important implications for copyright law, and whether or not the software you buy is really purchased... or merely licensed.
<br><br>
The district court <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">ruling</a> was incredibly problematic.  Nothing the guy actually did with the bot software appears to violate <i>copyright</i> law.  Basically, the court just decided that it didn't like what the guy did, and thus it used copyright law to shut him down, though it used <a href="http://williampatry.blogspot.com/2008/07/strange-copyright-world-of-warcraft.html" target="_blank">rather tortured reasoning</a>.  This sets an incredibly <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml">bad precedent</a> and seems entirely <a href="http://www.techdirt.com/articles/20090201/1819123591.shtml">at odds</a> with the purpose of copyright law itself.
<br><br>
The case is now being appealed, and Public Knowledge has filed an <a href="http://www.publicknowledge.org/node/2664" target="_blank">amicus brief</a> while the EFF <a href="http://www.eff.org/deeplinks/2009/09/you-bought-it-you-own-it-mdy-v-blizzard-appealed" target="_new">explains what's at stake</a>:
<blockquote><i>
Ownership matters, because otherwise Blizzard and other software vendors can wipe away important consumer rights with legalese contained in license agreements. For example, in <a href="http://www.copyright.gov/title17/92chap1.html#117">Section 117</a> of the Copyright Act, Congress gave owners of computer software the right to use their legitimately purchased software without having to rely on permissions in license agreements. Blizzard and other software vendors are arguing that customers are not owners, but mere licensees, in an effort to eliminate our rights under Section 117. 
<br><br>
This "owner-versus-licensee" trick is not just an end-run on Section 117, it's inconsistent with the law in other areas--the courts and Congress have long rejected efforts by copyright and patent owners to impose all kinds of post-sale use restrictions on <a href="http://www.eff.org/deeplinks/2007/08/first-sale-why-it-matters-why-were-fighting-it">books</a>, <a href="http://www.eff.org/deeplinks/2008/06/supreme-court-victory-patent-first-sale-doctrine">patented machines</a>, and <a href="http://www.eff.org/cases/umg-v-augusto">compact discs</a>. Why should software be different? Just as with those other copyrighted works, if you bought the disc that the software comes on outright (as opposed to leasing it, for example), you should get the privileges of an owner (i.e., the right to resell and the right to make copies and adaptations as necessary to use software). 
<br><br>
In short, Blizzard's legal arguments here are all about using copyright law to take away consumers' rights in the software they purchased.
</i></blockquote>
Hopefully, the Appeals Court recognizes this.  Copyright owners shouldn't be able to play a quantum game of calling something "owned" when it suits them or "licensed" at other times when it suits them.<br /><br /><a href="http://www.techdirt.com/articles/20090927/2332506333.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090927/2332506333.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090927/2332506333.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>quantum-bullshit</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090927/2332506333</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 4 Aug 2009 12:56:13 PDT</pubDate>
<title>Blizzard To Korean Video Game Sports Assocation: How Dare You Promote StarCraft Without Paying Us!</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090803/0156125746.shtml</link>
<guid>http://www.techdirt.com/articles/20090803/0156125746.shtml</guid>
<description><![CDATA[ Once again, we get a story of entitlement culture, where a company gets pissed off that someone is promoting their products, without getting a direct cut (not realizing, of course, that they get payoffs in other ways).  This one comes to us via Rob, who sends in the story about an <a href="http://www.gosugamers.net/starcraft/news/10265-blizzard-vs-kespa-the-ultimate-fight" target="_new">ongoing battle in Korea over the broadcasting of professional StarCraft matches</a>.  StarCraft has been amazingly popular for quite a long time, and there are professional players in Korea.  It's such a big deal that a ruling body called KeSPA was put together, and organized the broadcast of professional StarCraft games on two separate networks.  This has, undoubtedly, driven massive sales of StarCraft for many years in Korea.  However, with StarCraft II, Blizzard is upset that it doesn't get a cut of the TV revenue and is trying to route around KeSPA.  Apparently, as the fight has escalated, KeSPA has asked the gov't for help, and apparently regulators are threatening to rule that StarCraft II is an "Adult" game, which would make it difficult to broadcast on TV in valuable time-slots.  You shouldn't bite the hand that promotes you...<br /><br /><a href="http://www.techdirt.com/articles/20090803/0156125746.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090803/0156125746.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090803/0156125746.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>entitlement-culture</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090803/0156125746</wfw:commentRss>
</item>
<item>
<pubDate>Thu, 2 Jul 2009 11:04:50 PDT</pubDate>
<title>Blizzard The Latest To Kill Features, Call It An Upgrade</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090702/0307515434.shtml</link>
<guid>http://www.techdirt.com/articles/20090702/0307515434.shtml</guid>
<description><![CDATA[ A bunch of folks have been sending in variations on the news that Blizzard has <a href="http://g4tv.com/thefeed/blog/post/696991/TheFeed.html?utm_source=g4tv&#038;utm_medium=twitterblog&#038;utm_campaign=twitterblog_thefeed&#038;intcid=twitterblog_thefeed" target="_new">killed off LAN support for <i>StarCraft II</i></a>.  <a href="http://www.techdirt.com/profile.php?u=thebuzzsaw">The Buzz Saw</a> points out that Blizzard seems to be taking the same old tactic of claiming that this <i>removal</i> of a feature is for the <a href="http://www.techdirt.com/articles/20090629/1113025402.shtml">benefit</a> of users, noting that this is "the best option to ensure a quality multiplayer experience."  However, the company also does admit that it was a "difficult decision" and that a larger part of the reason may have been to "safeguard against piracy."
<br /><br />
Either way, this seems like a move that's designed to backfire badly.  It's all about taking away value, rather than adding value (or a reason to buy).  LAN parties using StarCraft were a huge part of the appeal of the game -- and even though there were many pirated versions out there, it's part of what drove more people to buy the legitimate version.  One thing that we've seen over and over again is that any business that focuses on "safeguarding against piracy" isn't focusing enough on providing unique value to customers.  It's amazing that it still needs to be explained in this day and age, but you succeed in business by providing more positive value to customers, not in taking it away just because it doesn't fit with your business model.<br /><br /><a href="http://www.techdirt.com/articles/20090702/0307515434.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090702/0307515434.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090702/0307515434.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>yeah,-that-doesn't-work</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090702/0307515434</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 20 May 2009 12:01:00 PDT</pubDate>
<title>Blizzard Gets Super Aggressive With Cease &#038; Desist Letters</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090520/0207464943.shtml</link>
<guid>http://www.techdirt.com/articles/20090520/0207464943.shtml</guid>
<description><![CDATA[ Bradley writes in to alert us to the news that, in the last month or so, the lawyers over at Blizzard have been quite busy sending out <a href="http://www.wow.com/2009/05/19/breanni-of-warcraftpets-com-closes-store-posts-apology-to-blizz/" target="_new">an awful lot of cease-and-desist letters</a> for pretty much anyone having anything to do with the game World of Warcraft.  Among those hit with C&#038;Ds are <a href="http://www.wow.com/2009/05/06/two-more-wow-related-iphone-apps-off-the-app-store/" target="_new">iPhone apps</a>, <a href="http://www.wow.com/2009/05/11/blizzard-legal-censures-shakes-and-fidget/" target="_new">web comics</a> and others.  The latest involves a popular fan site, called <a href="http://warcraftpets.com/" target="_new">WarcraftPets.com</a> that was apparently selling some things to support the site -- which is apparently a huge no-no to the lawyers at Blizzard (though, it's not clear why they went after some free iPhone apps as well).  The whole thing doesn't make much sense.  Why is it so problematic that a fan site that's helping to promote the game can't make a little profit for <i>helping promote the game</i>?  And, yes, when it comes to trademark law, there is a duty to protect, but that's only in the cases of clear confusion.  If there isn't likely to be any confusion, there shouldn't be an issue.<br /><br /><a href="http://www.techdirt.com/articles/20090520/0207464943.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090520/0207464943.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090520/0207464943.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>way-to-piss-off-fans...</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090520/0207464943</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 2 Feb 2009 13:48:00 PST</pubDate>
<title>Ruling In WoW Bot Case At Odds With Intention Of Copyright Law</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090201/1819123591.shtml</link>
<guid>http://www.techdirt.com/articles/20090201/1819123591.shtml</guid>
<description><![CDATA[ When a judge ruled last summer that a World of Warcraft bot violated Blizzard's copyright, the ruling was <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">already</a> quite <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml">problematic</a> in that it vastly expanded the scope of copyright law in terms of the power of an EULA to limit the activities of legitimate purchasers by use of copyright law.  However, an additional ruling dealing with some of the other aspects in the case <a href="http://arstechnica.com/gaming/news/2009/01/judges-ruling-that-wow-bot-violates-dmca-is-troubling.ars" target="_new">may be even worse</a>.  Tim Lee's writeup explains all the gory details, but just to highlight the key point: this ruling clearly goes well beyond the intention of copyright law and the DMCA specifically, in allowing a software company not to just limit the sale or copying of its program, but to limit how a legitimate copy is used outside of additional copying or selling.
<br /><br />
Of course, as we saw when the original ruling was made, there are some in the tech community who are willing to ignore the implications of this just because they don't like what the bot software did (i.e., helping people effectively cheat in the game).  However, you need to look beyond what the software did to what these rulings actually mean, and it's quite problematic, and could represent a significant expansion of how copyright law can be used to remove all sorts of rights from individuals.  The fact that this particular piece of software was used for questionable purposes is not the issue.  The issue is that it was a twisted reading of copyright law that was used to stop it.  Blizzard had a variety of options -- mainly technological -- to combat such a bot.  To use copyright law is a problem we should all be concerned about.<br /><br /><a href="http://www.techdirt.com/articles/20090201/1819123591.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090201/1819123591.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090201/1819123591.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>very-troubling</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090201/1819123591</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 28 Jan 2009 05:03:51 PST</pubDate>
<title>Blizzard Adds Another Scarcity To Sell Around World Of Warcraft: 3D Figurines</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20090121/2117153487.shtml</link>
<guid>http://www.techdirt.com/articles/20090121/2117153487.shtml</guid>
<description><![CDATA[ We're always looking for interesting examples of companies using infinite goods to sell scarcities, and <a href="http://oldfashionedpatriot.blogspot.com/">George Johnston</a> points us to one side business that Blizzard Entertainment seems to have gotten into to make more money from World of Warcraft.  The company already gives out its basic software for free, but sells the (scarce) service of connecting to its game servers to play (even though there are "free" servers out there, many end up paying for the official one, because it's better, more stable, and has many more players).  However, Johnston noticed that Blizzard has also done a deal with a 3D printing company (usually used for things like rapid prototyping) to allow game players to <a href="http://www.figureprints.com/Default.aspx" target="_new">buy 3D models of their players</a>.  This is unlikely to ever become a really big business, but it highlights, yet again, that there are numerous different scarcities around any particular product -- and a good business is one that goes out and explores that wide variety of options to figure out what they can sell.<br /><br /><a href="http://www.techdirt.com/articles/20090121/2117153487.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20090121/2117153487.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20090121/2117153487.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>it's-the-little-things</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20090121/2117153487</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 4 Aug 2008 04:14:00 PDT</pubDate>
<title>Blizzard Seeks Injunction Against Open Sourcing Bot Software It Can't Defend Against</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080801/1657471866.shtml</link>
<guid>http://www.techdirt.com/articles/20080801/1657471866.shtml</guid>
<description><![CDATA[ We were more than a bit <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">worried</a> last month, when a judge ruled that some bot software of the game World of Warcraft somehow infringed on Blizzard's copyright.  It involved a lot of really tortured logic to figure out how such software actually violates Blizzard's copyright. It certainly is true that such software may be <i>annoying</i> to other World of Warcraft players, but that doesn't mean it actually violates copyright.  We're already seeing some of the potential unintended consequences of such a decision, as <a href="http://yro.slashdot.org/article.pl?sid=08/08/01/146228&#038;from=rss">Slashdot</a> alerts us that beyond just seeking an injunction against the software, <a href="http://virtuallyblind.com/2008/07/29/blizzard-seeks-permanent-injunction/" target="_new">Blizzard is specifically seeking an injunction against him revealing the code of his software</a>, such as by open sourcing it.  If the court agrees, this effectively gives Blizzard control over someone else's source code, just because a judge found it infringed on their copyright.  That seems highly problematic and dangerous.<br /><br /><a href="http://www.techdirt.com/articles/20080801/1657471866.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080801/1657471866.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080801/1657471866.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>that-raises-just-a-few-questions...</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080801/1657471866</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 16 Jul 2008 11:20:50 PDT</pubDate>
<title>Blizzard Bot Ruling Sets A Dangerous Precedent On Copyright</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080716/1046271700.shtml</link>
<guid>http://www.techdirt.com/articles/20080716/1046271700.shtml</guid>
<description><![CDATA[ Earlier this year, we wrote a couple times about how <i>World of Warcraft</i> maker Blizzard was <a href="http://www.techdirt.com/articles/20080326/110218657.shtml">suing</a> a bot maker.  In that case, Blizzard was claiming that the bot maker (which let users automate certain tasks to quickly rise up in experience level) was violating its copyrights first by getting around the copy protection on its own spybot (which tries to prevent such automation) and then by not obeying the terms of the license agreement.  As we pointed out in May, if the court ruled in favor of Blizzard on the license agreement question, it would effectively <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml">ignore</a> the right of first sale by letting any company simply announce that it wasn't selling its product, but licensing it -- and then create all sorts of rules well beyond what copyright allows.
<br /><br />
Unfortunately, <a href="http://news.bbc.co.uk/2/hi/technology/7509182.stm" target="_new">the judge has now sided with Blizzard</a> in a summary judgment on this issue.  The one bit of good news is that it rejected the DMCA part of the claim, saying that the bot maker did not violate the anti-circumvention clause.  However, the rest of the ruling is <a href="http://www.eff.org/deeplinks/2008/07/you-bought-it-you-dont-own-it">quite troublesome</a>.  Basically, the court ruled that as long as a company selling you a product says it's only licensing you the product (even if <i>every</i> other aspect of the sale appears to be a sale), then it can set pretty much whatever rules it wants -- and if you violate them, charge you with violating copyright.  This leads to some really tortured reasoning, because, as William Patry notes, nothing the guy did <a href="http://williampatry.blogspot.com/2008/07/strange-copyright-world-of-warcraft.html">actually violates copyright</a>.  Instead, the court had to spend eight pages trying to piece together two separate parts of the license agreement to make a case that copyright was somehow violated.
<br /><br />
This ruling flies in the face of other recent rulings that found that just because a company claims it's only licensing you a product, it doesn't mean that it's true.  There was the <a href="http://www.techdirt.com/articles/20080522/0016171201.shtml">Autodesk ruling</a>, saying that a software sale is a software sale, and the <a href="http://www.techdirt.com/articles/20080611/1301211378.shtml">used promo CD ruling</a> that says record labels don't get to put extra copyright restrictions on promo CDs just because they write something across the cover.  Unfortunately, the judge in this case decided otherwise.  Not only does this result in bad policy (now anyone just needs to say they're licensing you something rather than selling it, and they can put additional restrictions beyond copyright on it, effectively dismantling copyright) but it's also a misreading of the law itself (despite what the court says).  Hopefully, it will be overturned on appeal.<br /><br /><a href="http://www.techdirt.com/articles/20080716/1046271700.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080716/1046271700.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>not-a-good-thing</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080716/1046271700</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 6 May 2008 13:13:00 PDT</pubDate>
<title>Courts Should Reject Blizzard's Assault on the First Sale Doctrine</title>
<dc:creator>Timothy Lee</dc:creator>
<link>http://www.techdirt.com/articles/20080505/1918081035.shtml</link>
<guid>http://www.techdirt.com/articles/20080505/1918081035.shtml</guid>
<description><![CDATA[ <p>We've written before about the <a href="http://www.techdirt.com/articles/20070913/110424.shtml">ongoing fight</a> over the legal status of end-user license agreements. Many software companies have <a href="http://www.techdirt.com/articles/20050823/1537212.shtml">tried to claim</a> that breaking an EULA is copyright infringement, which often carries harsher penalties and stronger remedies than mere breaches of contract. The courts have generally <a href="http://arstechnica.com/news.ars/post/20070815-major-copyright-case-to-test-first-sale-doctrine-possibly-shrinkwrap-eulas.html">resisted</a> these arguments, holding that a copyright holder <a href="http://techdirt.com/articles/20080408/231307794.shtml">cannot expand the scope of copyright</a> simply by attaching a "license" to its products. The Electronic Frontier Foundation points to the <a href="http://www.eff.org/deeplinks/2008/05/do-you-own-your-software-wow-glider-case-not-just-" target="_new">latest skirmish</a> in this debate: Blizzard has <a href="http://news.bbc.co.uk/2/hi/technology/7314353.stm">taken the position</a> that using a piece of software called Glider to cheat in World of Warcraft is not only contrary to the game's license agreement but is copyright infringement as well. Indeed, on Blizzard's theory, <i>any</i> violation of the license agreement would constitute copyright infringement.</p>

<p>Public Knowledge has <a href="http://www.publicknowledge.org/node/1546">submitted a brief in the case</a> pointing out the real problems the courts would cause if they accepted Blizzard's argument. For example, among the terms of the World of Warcraft license are rules about what you can name your in-game characters. Blizzard's theory would mean that if you choose a name that violates those rules (such as naming your character after a "popular culture figure, celebrity, or media personality"), you would not only get kicked out of the game, but you would be liable for copyright infringement too! This is plainly not how copyright is supposed to work, and PK rightly urges the court to reject Blizzard's over-reaching argument. Perhaps most troubling, accepting Blizzard's argument would mean that software vendors would have the power to dictate who may make software that interoperates with their products. Outside of the much-reviled DMCA, copyright law has never given software vendors this kind of control, and there's no good reason to start now.</p><br /><br /><a href="http://www.techdirt.com/articles/20080505/1918081035.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080505/1918081035.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>contract-or-copyright?</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080505/1918081035</wfw:commentRss>
</item>
<item>
<pubDate>Wed, 26 Mar 2008 17:25:10 PDT</pubDate>
<title>Once Again Real World Laws Enter Virtual Worlds: Warcraft Bot Maker Sued</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20080326/110218657.shtml</link>
<guid>http://www.techdirt.com/articles/20080326/110218657.shtml</guid>
<description><![CDATA[ This isn't the first time we've seen stories like this, but Blizzard, the makers of World of Warcraft are <a href="http://news.bbc.co.uk/2/hi/technology/7314353.stm" target="_new">suing the maker of a Warcraft "bot"</a> that allowed players to automate certain activities.  If this sounds familiar, you might recall people <a href="http://www.techdirt.com/articles/20061114/181724.shtml">freaking out</a> over bots in Second Life as well.  It all goes back to the same point that it's <a href="http://www.techdirt.com/articles/20031113/1143235_F.shtml">dangerous</a> to move real-world laws into virtual worlds.  Those real world laws are designed to matter due to scarcity and the physical constraints of the real world.  However, the whole point of a virtual world is that you're not limited by those constraints -- and you are only limited by the constraints <i>programmed</i> into the world.  If the creators of the world don't program in certain constraints, it makes little sense to force them on the world through a real-world legal process.  Why not just program in those constraints?  So, if such a bot is really a problem, program a way to stop it from working and kick the user out for violating terms of service.  But to bring a real lawsuit (using copyright, no less) makes little sense here.<br /><br /><a href="http://www.techdirt.com/articles/20080326/110218657.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20080326/110218657.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20080326/110218657.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>bots-have-rights-too...</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20080326/110218657</wfw:commentRss>
</item>
<item>
<pubDate>Mon, 3 Dec 2007 04:28:00 PST</pubDate>
<title>Does ActiBlizsion Make Sense? Can A Merged Activision And Blizzard Really Work?</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20071203/000705.shtml</link>
<guid>http://www.techdirt.com/articles/20071203/000705.shtml</guid>
<description><![CDATA[ The big news in the tech world this weekend, of course, is the slightly complicated <a href="http://www.nytimes.com/2007/12/03/technology/03activision.html?pagewanted=all">merger between video game firms Blizzard and Activision</a> to form the not-particularly-creatively-named Activision Blizzard.  You can read the link above to figure out the complicated parts, including Vivendi's role, as well as the various amounts of cash going into the deal from both sides.  As for the rationale behind the deal, it's one of those deals that seems to make sense on paper.  It makes the combined company somewhere around the size of EA, the major player in the space.  It also aligns the complementary strong points of each firm.  Activision is big in console games like <i>Guitar Hero</i> while Blizzard is big in multi-player online games like <i>World of Warcraft</i>.  Blizzard also has a strong presence in Asia.  So, on paper, it sounds like a great deal.  The tricky part will be actually making it work.  Even with such clear complementary successes, it's not always so easy to merge two large players like this with different approaches to the market.  What almost always happens when two large companies merge is that one side ends up taking over and the other group fights for a while and then leaves -- taking much of the reason for the merger away.  Even more complicated in this case is that both companies are pretty dependent on coming up with new "big hits" on a regular basis to keep bringing in the revenue.  EA's success (whether on purpose or not) has largely been driven by the ability to release "franchise" games that people will buy the next version of every year -- particularly in the sports arena.  If the merger makes the company take its eye off the ball, leading to a weak set of products, it could be quite damaging.  Maybe the companies will pull it off.  Maybe they can figure out a way to actually build on their separate strengths without fighting themselves -- but it's a big bet to take.<br /><br /><a href="http://www.techdirt.com/articles/20071203/000705.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20071203/000705.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20071203/000705.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>the-studio-model-at-work</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20071203/000705</wfw:commentRss>
</item>
<item>
<pubDate>Tue, 21 Aug 2007 08:04:54 PDT</pubDate>
<title>Researchers Want To Test How The Plague Would Spread In World Of Warcraft</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20070821/003952.shtml</link>
<guid>http://www.techdirt.com/articles/20070821/003952.shtml</guid>
<description><![CDATA[ There are all sorts of questions about how the government would respond in the event of a serious outbreak of a dangerous virus or a plague.  Certainly, various gov't agencies have plans and procedures in place, but it's difficult to account for all the different possibilities and how something might spread.  However, some researchers have an idea for how they might get a better idea and perhaps get some training in at the same time: use <a href="http://www.smh.com.au/news/Technology/Online-gamers-rehearse-realworld-epidemics/2007/08/21/1187462217489.html">online video games like "World of Warcraft"</a> and see what happens when some players are infected with a contagious plague.  The researchers note that "World of Warcraft" had its own plague a few years ago, which gave them the original idea to approach Blizzard to work out some sort of deal to do this kind of research.  They hope that by seeing how real people react, with virtual characters whom they've invested a lot of time in, they'll get a better idea of how people react to certain situations such as quarantines.  Whether or not it actually will work, it certainly seems like a creative solution to get a better understanding of some potential scenarios, prior to an actual emergency situation.<br /><br /><a href="http://www.techdirt.com/articles/20070821/003952.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20070821/003952.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20070821/003952.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>all-for-the-sake-of-research</slash:department>
<wfw:commentRss>http://www.techdirt.com/comment_rss.php?sid=20070821/003952</wfw:commentRss>
</item>
</channel>
</rss>