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<title>Techdirt. Stories about &quot;beats&quot;</title>
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<pubDate>Fri, 11 Jan 2013 12:54:14 PST</pubDate>
<title>A Music Streaming Service That Builds In CwF+RtB?  Built By Trent Reznor And Ian Rogers? Sign Me Up</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20130111/03060121639/music-streaming-service-that-builds-cwfrtb-built-trent-reznor-ian-rogers-sign-me-up.shtml</link>
<guid>http://www.techdirt.com/articles/20130111/03060121639/music-streaming-service-that-builds-cwfrtb-built-trent-reznor-ian-rogers-sign-me-up.shtml</guid>
<description><![CDATA[ A few months ago in writing about my <a href="http://www.techdirt.com/articles/20121022/00013120781/trent-reznor-talks-to-techdirt-about-his-unconventional-new-record-deal-why-he-still-loves-diy.shtml">interview with Trent Reznor</a>, I mentioned that what Reznor was working on with Beats by Dre would be much more interesting than most people thought (at the time, most people were guessing something having to do with headphones).    More of the details are starting to come out.  First off, there are the two things that everyone in the press is focusing on, the announcement that <a href="http://www.fastcompany.com/3004702/beats-electronics-announces-subscription-music-service-project-daisy-trent-reznor" target="_blank">Trent Reznor has officially been named Chief Creative Officer</a> and Ian Rogers has jumped over from being CEO of TopSpin to be CEO of this new project, called Daisy. 
<br /><br />
This is great news for a variety of reasons -- I can't think of two better people to team up on such a project (if you're unfamiliar with Ian, you should read this <a href="http://www.wired.com/underwire/2012/12/ff-skater-ian-rogers-topspin/all/" target="_blank">brilliant profile</a> in Wired, and then know that many of us who know Ian think that the article wasn't nearly glowing <i>enough</i>).  The fact that these two (and some others who know what they're doing) are teaming up to work on this project is, by itself, big news.
<br /><br />
But those high profile announcements seem to be obscuring some of the other news that came out at the same time about the project, which actually reveals a bit more about where this is actually heading.   Since Beats bought failed music service MOG for $14 million, many have been expecting a new version of that with some new paint, but it seems a lot more likely that the purchase was more about buying the licenses, and then building something new from scratch, without having to waste time negotiating.  Last month, Reznor had <a href="http://www.rollingstone.com/music/news/trent-reznor-planning-new-music-for-nine-inch-nails-compilation-20121210" target="_blank">hinted</a> that the music service would add more value beyond what today's streaming services offer.
<br /><br />
One way it may be doing so?  By <i>building the whole "connect with fans, reason to buy" concept directly into the service</i>.  While Ian left his CEO spot at TopSpin to take this new gig, there are some other TopSpin details related to this.  Not only is he remaining the executive chairman of TopSpin, Beats has invested in TopSpin and <a href="http://topspinmedia.tumblr.com/post/40186276350/topspin-beats-creating-artist-opportunities-inside" target="_blank">Topspin is providing infrastructure for the service</a>.   TopSpin, of course, powers a bunch of artist websites and services for "direct to fan" efforts.  Basically, they enable "CwF+RtB" (and, apparently, have even used one of my own CwF+RtB videos in explaining it to people).
<br /><br />
So, if you take the guy who inspired me to <a href="http://www.youtube.com/watch?v=Njuo1puB1lg" target="_blank">come up with that formula</a> in the first place, and pair him with the guy (and the tools) that have come pretty far along the path towards enabling it all... and what do you get?  Well, TopSpin itself makes some suggestions:
<blockquote><i>
<p><strong>Our plan is to set the standard for how consumer music services can integrate and benefit artists.</strong></p>
<p>Here&#8217;s an example: When Trent Reznor uses Topspin to release <a href="http://store.destroyangels.com/">music and merch on his website</a>, his products <em>should</em> appear inside the streaming services, where the millions of fans listening to his catalog of songs <em>should</em> have the ability to connect and hear from Trent directly when he has new music, merchandise, and tour dates.</p>
<p><strong>The core of this partnership, then, is a shared belief that streaming services should do a better job helping fans discover artists and connect with them directly to buy merch, tickets and other products.</strong> And so, Topspin GoDirect will become the way the Daisy service gets photos, videos and products from artists, and both companies will work together to make sure fans see those products when they listen to songs. 
</p></i></blockquote>
Three years ago, we suggested that this kind of thing was exactly what <a href="http://www.techdirt.com/articles/20100204/0047288037.shtml">Spotify was missing</a>: a platform to help artists do much more, both in terms of connecting with fans, but also in enabling new business models.  While Spotify has tried to do some of that with its <a href="http://www.techdirt.com/articles/20111201/03541116940/spotify-finally-becomes-true-platform-now-lets-see-some-innovation.shtml">app platform</a>, those haven't really taken off the way I had hoped.  A system built from scratch with that concept in mind, however, gets very interesting very fast.
<br /><br />
So you can see a situation where they build a service that actually is good for everyone: fans, musicians and the company itself.  That seems like a pretty good deal.  True, some of the other services have actually been pretty good for everyone as well, but there are still limitations, which are why there are so many complaints about services.
<br /><br />
In the end, execution is everything.  If you have a great idea and terrible execution, it won't matter.  So it's possible that all of this goes nowhere, but it certainly has a lot of the right pieces to make something great.  Now, if they figure out some way to bring on Zoe Keating to consult on some of <a href="http://zoekeating.tumblr.com/post/35737991443/what-i-want-from-internet-radio" target="_blank">her ideas</a> about how online streaming music could create closer connections between musicians and fans, I think that would just turbocharge the whole damn thing.<br /><br /><a href="http://www.techdirt.com/articles/20130111/03060121639/music-streaming-service-that-builds-cwfrtb-built-trent-reznor-ian-rogers-sign-me-up.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20130111/03060121639/music-streaming-service-that-builds-cwfrtb-built-trent-reznor-ian-rogers-sign-me-up.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20130111/03060121639/music-streaming-service-that-builds-cwfrtb-built-trent-reznor-ian-rogers-sign-me-up.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>could-be-on-the-way...</slash:department>
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<pubDate>Thu, 23 Dec 2010 17:22:32 PST</pubDate>
<title>Monster Cable Keeps On Suing; Asks Court To Block Company From Attending CES</title>
<dc:creator>Mike Masnick</dc:creator>
<link>http://www.techdirt.com/articles/20101223/16121412401/monster-cable-keeps-suing-asks-court-to-block-company-attending-ces.shtml</link>
<guid>http://www.techdirt.com/articles/20101223/16121412401/monster-cable-keeps-suing-asks-court-to-block-company-attending-ces.shtml</guid>
<description><![CDATA[ By now, you must know that Monster Cable has a rather terrible reputation for <a href="http://www.techdirt.com/search.php?cx=partner-pub-4050006937094082%3Acx0qff-dnm1&cof=FORID%3A9&ie=ISO-8859-1&q=monster+cable">threatening and suing</a> all sorts of other companies over intellectual property issues -- often, it seems, with very little merit (remember when they went after "Monster Golf"? good times...).  The latest is that Monster Cable, along with Beats Electronics, are going after competitor Fanny Wang Headphones, <a href="http://www.fannywang.com/lawsuit-fannywang.html" target="_blank">claiming both patent and trade dress infringement</a>, because Fanny Wang made headphones that have some similarities in style.  The patent (<a href="http://www.google.com/patents/about?id=qFipAAAAEBAJ&dq=d552077" target="_blank">D552,077</a>), by the way, is not a utility patent but a design patent, which is very narrowly focused.
<br><br>
In reading through the actual lawsuit (embedded below), the basic complaint appears to be that Fanny Wang's headphones look pretty similar to the Beats headphones -- but that's how competition works.   Beats/Monster seem to take particular umbrage to the fact that all over their website Fanny Wang compares their headphones to Beats and gently chides Beats for not being the same quality.  Again, this is how competition works.  You see what works and you build something better.  In fact, this point seems to undermine Beats/Monsters whole case: since Fanny Wang is making pretty clear that its products are <i>different</i> than Beats'. The response from Monster/Beats should be to keep building something better as well.
<br><Br>
As you'd expect, Beats/Monster also demand all sorts of things (treble damages, destruction of all product, etc.).  The complaint also points out that Fanny Wang is planning to be presenting its headphones at CES in early January, implicitly asking the court to stop Fanny Wang from appearing at the show.  Remember, kids, the lesson of the day is "why compete, if you can have the government block your competition?"
<br><br>
Not surprisingly, Fanny Wang is using this as a chance to mock Monster for its litigious history and also for promoting its own product.  The company's letter in response to the lawsuit (also embedded below) is relatively amusing, mocking the company for not even trying out their headphones to find out about the superior sound quality:
<blockquote><i>
In short, Fanny Wang has no desire to infringe on your patents or trade dress or be associated with Monster&rsquo;s sound quality. Instead, Fanny Wang desires to compete by building a superior product marketed under our different and innovative brand: Fanny Wang. In fact, the comparisons that you make reference to in your complaint and letter, clearly demonstrate Fanny Wang&rsquo;s desire to differentiate itself from Monster & Beats products by identifying differences and allowing the consumer to make its own determinations. Such passing references to competitors are routine in the marketplace and are <b>clearly allowed</b> under both state and federal trademark laws.
</i></blockquote>
Separately, the company notes that tons of vendors in the space have similarly designed headphones because <i>that's the trend in the marketplace</i>.  It also mocks Beats/Monster for claiming that the packaging of the two sets of headphones are the same by stating: "Have you even looked at our site?" and posting the following comparison:
<center>
<img src="http://i.imgur.com/9HHXS.png" width=560 />
</center><br /><br /><a href="http://www.techdirt.com/articles/20101223/16121412401/monster-cable-keeps-suing-asks-court-to-block-company-attending-ces.shtml">Permalink</a> | <a href="http://www.techdirt.com/articles/20101223/16121412401/monster-cable-keeps-suing-asks-court-to-block-company-attending-ces.shtml#comments">Comments</a> | <a href="http://www.techdirt.com/articles/20101223/16121412401/monster-cable-keeps-suing-asks-court-to-block-company-attending-ces.shtml?op=sharethis">Email This Story</a><br />
 ]]></description>
<slash:department>seriously,-monster?</slash:department>
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