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Techdirt Fills a Key Business Research Gap with New Smart Dossier Company Reports

First to Market with On-Demand Reports Featuring Multiple Independent Expert Perspectives for SWOT Analysis, Due Diligence Challenges

Sunnyvale, Calif. — February 6, 2008 – According to a Reuters Estimate (2005), approximately 35% of public companies in the US have no analyst coverage from major investment or research houses, and an additional 30% are considered under-covered, with fewer than three analysts on the task. The declining pool of available research on many companies makes it more difficult for organizations to gather strengths-weaknesses-opportunities-threats (SWOT) analysis of new competitors, partners and investment options. To help address this growing knowledge gap, Techdirt (www.techdirt.com) today announced Smart Dossier, a new packaged online research service ready to deliver fast, intelligent company-specific reports with multiple analytical perspectives developed by its Techdirt Insight Community expert network of independent analysts.

“The scope of mainstream company research is shrinking and there aren’t many paths for organizations to tap independent analysis, short of hiring an in-house research team,” said Mike Masnick, CEO of Techdirt. “Smart Dossiers deliver affordable on-demand research for organizations that want multiple perspectives on companies of interest, whether it be for kicking the tires on a potential competitor or compiling due diligence ahead of a deal.”

Techdirt offers a broad range of alternative research and corporate intelligence services by the Techdirt Insight Community model for insight and analysis. Instead of relying on a fixed set of in-house analysts and standard reports, Techdirt Insight Community taps a diverse brain trust of thousands of subject matter experts who compete and collaborate online to produce fast, tech-wise and street smart advice for corporate and institutional customers looking for help embracing emerging opportunities.

With Techdirt Smart Dossiers, companies can purchase targeted packaged research compiled by multiple vetted Techdirt Insight Community subject-matter experts. Standard Smart Dossier analysis packages start at as little as $995 and include financial or company analysis of a single company featuring the perspectives of three Techdirt Insight Community experts. More sophisticated Smart Dossier packages include greater depth and breadth of analysis by a larger group of Techdirt Insight Community experts. Smart Dossiers can be ordered online at http://www.techdirt.com/smart-dossiers.php .

About Techdirt

Founded in 1997, Techdirt’s mission is to help people make better business decisions by getting the right information to the right people at the right time. Techdirt combines the power of human experts with the latest technologies to turn raw data into valuable, relevant, accurate, reliable and useful information. Techdirt’s client roster includes leading global technology, financial services and consumer goods companies. In addition to its custom research services, Techdirt analysts author one of the world’s most influential technology news blogs. Techdirt is privately held and is based in Sunnyvale, California. For more information about Techdirt, visit www.techdirt.com.

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