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Techdirt Fills a Key Business Research Gap with New Smart Dossier Company Reports

First to Market with On-Demand Reports Featuring Multiple Independent Expert Perspectives for SWOT Analysis, Due Diligence Challenges

Sunnyvale, Calif. — February 6, 2008 ? According to a Reuters Estimate (2005), approximately 35% of public companies in the US have no analyst coverage from major investment or research houses, and an additional 30% are considered under-covered, with fewer than three analysts on the task. The declining pool of available research on many companies makes it more difficult for organizations to gather strengths-weaknesses-opportunities-threats (SWOT) analysis of new competitors, partners and investment options. To help address this growing knowledge gap, Techdirt (www.techdirt.com) today announced Smart Dossier, a new packaged online research service ready to deliver fast, intelligent company-specific reports with multiple analytical perspectives developed by its Techdirt Insight Community expert network of independent analysts.

?The scope of mainstream company research is shrinking and there aren?t many paths for organizations to tap independent analysis, short of hiring an in-house research team,? said Mike Masnick, CEO of Techdirt. ?Smart Dossiers deliver affordable on-demand research for organizations that want multiple perspectives on companies of interest, whether it be for kicking the tires on a potential competitor or compiling due diligence ahead of a deal.?

Techdirt offers a broad range of alternative research and corporate intelligence services by the Techdirt Insight Community model for insight and analysis. Instead of relying on a fixed set of in-house analysts and standard reports, Techdirt Insight Community taps a diverse brain trust of thousands of subject matter experts who compete and collaborate online to produce fast, tech-wise and street smart advice for corporate and institutional customers looking for help embracing emerging opportunities.

With Techdirt Smart Dossiers, companies can purchase targeted packaged research compiled by multiple vetted Techdirt Insight Community subject-matter experts. Standard Smart Dossier analysis packages start at as little as $995 and include financial or company analysis of a single company featuring the perspectives of three Techdirt Insight Community experts. More sophisticated Smart Dossier packages include greater depth and breadth of analysis by a larger group of Techdirt Insight Community experts. Smart Dossiers can be ordered online at http://www.techdirt.com/smart-dossiers.php .

About Techdirt

Founded in 1997, Techdirt?s mission is to help people make better business decisions by getting the right information to the right people at the right time. Techdirt combines the power of human experts with the latest technologies to turn raw data into valuable, relevant, accurate, reliable and useful information. Techdirt?s client roster includes leading global technology, financial services and consumer goods companies. In addition to its custom research services, Techdirt analysts author one of the world?s most influential technology news blogs. Techdirt is privately held and is based in Sunnyvale, California. For more information about Techdirt, visit www.techdirt.com.

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Collaborative Analysis Innovator Techdirt Enters Into Distribution Arrangement with Thomson Financial

Upstart Techdirt Insight Community Model Brings Social Media Strategies and Independent Voices to Broader Financial Audience

NEW YORK, February 6, 2008 ? At the inaugural O?Reilly Money:Tech Conference today, Techdirt (www.techdirt.com), a leading alternative research technology firm, announced today that it has entered into a distribution arrangement for its research through Thomson Financial, an operating unit of The Thomson Corporation (TSX: TOC, NYSE: TOC) and a leading provider of information, news and technology solutions to the worldwide financial community.

With this distribution arrangement, Techdirt is now part of Thomson Financial?s extensive research portfolio which includes, among other things, a wide range of quality research inputs produced by sell side brokerage and alternative research firms from around the world.

Techdirt is a leading alternative research firm that produces research offerings built on the basis of its unconventional and proprietary Techdirt Insight Community model. The research outputs from this model provide deep insights and analysis into products as well as private and public companies within the Technology sector. Instead of relying on a fixed set of in-house analysts and standard reports, Techdirt Insight Community taps a diverse brain trust of hundreds of subject matter experts who compete and collaborate online to produce fast, tech-wise and street smart advice for corporate and financial institutional customers looking for help embracing emerging opportunities.

Keith Ackerman, Thomson Financial?s Global Head of Next Generation Research, stated ?Thomson Financial views the addition of the Techdirt offering into its portfolio of research as significant. Our financial services and corporate clients have increasingly asked for and are spending more for insights, custom surveys and other kinds of research emanating from the use of expert networks and other types of social media. Accordingly, Techdirt and other high quality alternative research firms that feature these capabilities and research outputs are an important part of Thomson Financial?s product strategy.?

Thomson Financial offers deep real-time and after market research to thousands of institutional and business customers in 70 countries via professional subscription networks, including First Call and Investext.

?The net result of our distribution arrangement with Thomson is that Techdirt analysis will be able to become further ingrained in buy-side clients? daily research processes as they use Thomson as their workflow solution for investment decision making? said Mike Masnick, CEO of Techdirt. ?We view this distribution relationship as an essential part of continuing Techdirt?s rapid growth.?

For more information about Thomson Financial research and subscription services, see www.thomson.com/solutions/financial. For more about Techdirt Insight Community, see www.techdirt.com/insightcommunity .

About Techdirt

Founded in 1997, Techdirt?s mission is to help people make better business decisions by getting the right information to the right people at the right time. Techdirt combines the power of human experts with the latest technologies to turn raw data into valuable, relevant, accurate, reliable and useful information. In addition to its custom research services, Techdirt analysts author one of the world?s most influential technology blogs. Techdirt is privately held and is based in Sunnyvale, California. For more information about Techdirt and the Techdirt Insight Community, see www.techdirt.com.

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Techdirt Builds Community of Bloggers to Offer Corporate Analysis

“In the world of technology research, firms such as Gartner, Forrester Research and JupiterResearch seem to hold all the cards, knowing markets in-depth and charging firms thousands of dollars for a peek inside. Many small and medium companies, especially startups, are often on the outside looking in, not able to afford the high cost of research firms but still wanting to understand their market or have key questions answered by experts.”

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Techdirt Brings Together Expert Bloggers To Provide Insight To Businesses

Techdirt Insight Community helps companies get feedback, test ideas, gain competitive advantage

SAN FRANCISCO–Oct. 11, 2006 ? Recognizing the need for better, faster, more honest analysis in the marketplace as well as the untapped raw knowledge within the growing blogosphere, Techdirt, Inc. (www.techdirtci.com) today unveiled a new service that allows companies to raise issues and receive customized, direct insight from the blogging community. The Techdirt Insight Community (www.insightcommunity.com) is expected to bring together smart, insightful expert bloggers with companies looking for expert analysis and opinions to test new ideas at internet speed. The new service fills a gap between broad consumer testing services and expensive traditional industry analyst services.

“Companies are looking for better ways to understand and engage with bloggers, knowing that those individuals are often the most influential and knowledgeable experts in their space,” said Michael Masnick, President and CEO of Techdirt, Inc. “The Techdirt Insight Community gives companies a true alternative to traditional analyst services, by allowing them to tap the insight, experience and knowledge of a group of experts who are passionate followers of their markets. Just as people have realized the power of the community in new offerings from open source software to Wikipedia to Digg, the Techdirt Insight Community allows companies a way to gain the insight of the larger community, comprised of some of the smartest opinion makers in their space.”

Companies can use the Techdirt Insight Community on an as-needed basis to access a confidential instant focus group of experts to gain feedback, test ideas, review products, make strategy suggestions, help with purchasing decisions or any number of other services. Techdirt also offers a subscription service, where Techdirt’s in-house analyst team will regularly engage expert bloggers for their thoughts on how major current events impact Techdirt customers. Major corporations are stepping up to test the waters of the Techdirt Insight Community.

“The analysis that came out of the Techdirt Insight Community was clear, concise and brutally honest,” said Brian O’Shaughnessy, VeriSign’s director of corporate communications, a Techdirt customer who has been using Techdirt Insight Community while in development. “It’s a great way to dig deep on complex topics, getting the viewpoints of multiple experts who have all been thinking about and discussing issues to a level far beyond what you would see elsewhere.”

“SAP is excited about the possibilities Techdirt is creating. By bringing together a collection of bloggers it opens the door to an entirely new level of discussion with the market and provides a way to engage with bloggers not previously available,” said Mike Prosceno, vice president, Marketplace Communications at SAP. “SAP has experienced first hand that the analysis and insight bloggers can add is invaluable and is eager to interact with the Techdirt Insight Community going forward.”

The Techdirt Insight Community is currently in closed beta testing. To learn more about joining the Techdirt Insight Community, visit http://www.insightcommunity.com/.

About Techdirt

Techdirt, Inc. (www.techdirtci.com) harnesses blogs, other new media as well as traditional news and content to deliver targeted, relevant, and meaningful information and analysis to both corporations and individuals. Techdirt’s Corporate Intelligence service focuses on providing the right information to the right people at the right time within companies. The company also produces the award-winning Techdirt blog (www.techdirt.com), to foster debate and keep individuals informed about important events shaping the world of business and technology. Techdirt is privately held and based in Belmont, California.

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PC Magazine: Top 99 Undiscovered Websites

“The regularly updated Techdirt brings you important news, analysis, and “dirt” about the tech industry, laid out in concise nuggets. Users can submit content?the site counts on it?from hard news to amusing tidbits. The site also offers targeted research services and a daily newsletter.”

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Publish: Five Questions For: Techdirt's Mike Masnick

“Interview: The entrepeneur and tech industry insider weighs in on net neutrality, online video, and Techdirt’s Greenhouse conference.”

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SiliconBeat: "Techdirt on a roll"

“The site saw its traffic triple over past year, and our bloglines account shows it has more than 20,000 subscribers, more than any other blog we read regularly”

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Praise From Our Fans

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