Once upon a time -- in what we might think of as the "Happy Days" era -- courtship was governed by a set of guardrails. Potential partners generally met within the context of larger social institutions: neighborhoods, schools, workplaces and families. There were certain accepted social scripts. The purpose of these scripts -- dating, going steady, delaying sex -- was to guide young people on the path from short-term desire to long-term commitment.

Over the past few decades, these social scripts became obsolete. They didn't fit the post-feminist era. So the search was on for more enlightened courtship rules. You would expect a dynamic society to come up with appropriate scripts. But technology has made this extremely difficult. Etiquette is all about obstacles and restraint. But technology, especially cellphone and texting technology, dissolves obstacles. Suitors now contact each other in an instantaneous, frictionless sphere separated from larger social institutions and commitments.

People are thus thrown back on themselves. They are free agents in a competitive arena marked by ambiguous relationships. Social life comes to resemble economics, with people enmeshed in blizzards of supply and demand signals amidst a universe of potential partners.

The opportunity to contact many people at once seems to encourage compartmentalization, as people try to establish different kinds of romantic attachments with different people at the same time.

"They're not just shutting the stable door after the horse has bolted -- the horse has left town, got married, and started a family."

If you try speed humps or disconnections for peer-to-peer, people will simply either disguise their traffic or share the content another way. It is a game of Tom and Jerry and you will never catch the mouse. The mouse always wins in this battle and we need to be careful that politicians do not get talked into putting legislation in place that, in the end, ends up looking stupid....

If people want to share content they will find another way to do it....

"The Mandelson scheme is every bit as wrong-headed as it is naive. The lack of presumption of innocence and the absence of judicial process combined with the prevalence of wi-fi hacking will result in innocent people being disconnected."

"Free is not a business model," he said. "We are a commercial company, we will look to gain revenue and profit from our activities. You'll have to ask our competitors if they'll make money on free things."

Derek Kerton is an expert at the Insight Community. To get insight and analysis from Derek Kerton and other experts on challenges your company faces, click here.