I have to wonder if that was due in part to a lack of health coverage. Yes, the hospitals have to treat him, but if she's paying out of pocket the costs are ridiculous. If the wound didn't appear to be life threatening, I could see the temptation to avoid that.
Companies love to fight any free advertising these days. I have no idea what a TokyoFlash watch looks like. If I liked the face on my Pebble, I might have been persuaded to buy one for occasions when an actual watch seems more appropriate.
Cute idea, but they still put out a broken version of their game. Those who don't realize it for what it is (which sounds like most of the folks playing it) are just going to think it sucks, and they'll tell their friends when asked. I can see why they only sold a handful.