Actually, I read an article (on TechDirt perhaps?) that media companies said exactly that. If you skip commercials or walk to the fridge during commercials, you are stealing from media companies. Insanity. Pure insanity.
It will definitely hasten the creation of a faster, more secure version of BitTorrent, which is a good thing. End-to-end encryption is the final goal here, I think. Nice work MS and Sony. You are making the internet a safer place.
Boy are you going to look stupid when their millions of blog readers, Twitter followers, and Facebook likers stand up and say, "We want - NAY, DEMAND - the content we consume be more expensive, less convenient, and of lower quality!"