by 2030 I doubt TV stations will still be around. It will more than likely be producers creating shows and selling them online, or giving them away with in-line advertising. Much like the show you read it did with degree antiperspirant.
Google seems to be showing the DMCA takedowns of DMCA takedowns. What I find amusing about this is, eventually they will get to the point where their DMCA takedowns will be DMCA Takedowns, on DMCA Takedowns, etc.
When they hire a new company to do the takedowns the whole system of DMCA takedowns will grow exponentially eventually exceeding spam e-mail.