We've been pointing out for a while now how many app makers can easily route around Apple's draconian app store rules by embracing HTML 5 and offering their apps through alternative means. While there are still some
features that HTML 5 can't do, it can handle an awful lot (and many "native" apps were really created in HTML 5 in the first place anyway. Still, it seems like Apple's draconian gatekeeper-ism, and the ridiculously high 30% fee for in-app purchases, means that some big companies are finally discovering the HTML 5 opportunity. We already noted that the Financial Times' app went HTML 5 to avoid Apple
, and now Amazon has made a big splash by releasing its Kindle app as an HTML 5 web app
rather than through Apple's app store. Hopefully such high profile names help drive more companies to realize they have more than a single option. And maybe, just maybe, it'll convince Apple to be just a smidge more open.