Qualcomm Kills Mobile Broadcast TV Offering After So Much Money Wasted
from the could-have-saved-some-of-that... dept
Nearly five years ago, we predicted that Qualcomm was wasting a ton of money with its MediaFlo effort. The company had bought up a bunch of spectrum to create a special broadcast TV offering for mobile phones. It didn't take a genius to predict why that wouldn't make much sense. First of all, using spectrum for straight broadcast video ignores that content is increasingly multi-directional, interactive and on-demand. In an age where more and more people were using their DVRs to time shift, their iPods to place shift and mobile phones to communicate on the go, the idea of watching broadcast television on your mobile phone just seemed to be a solution stuck in a prediction from decades ago, rather than one that actually looked at what the technology allowed.
I have to admit that after writing a few negative pieces on MediaFlo, I did get a nasty email from someone at Qualcomm, who insisted that I didn't know what I was talking about, and the demand for such a broadcast TV system, just for mobile devices, was "off the charts." Apparently, it was off the charts in the wrong direction. After spending so much money, Qualcomm recently announced that it's shutting down the effort (which is now called Flo TV). Next time, Qualcomm, if you're looking to throw away hundreds of millions of dollars, you can just give it to me, and I'll save you the trouble...
I have to admit that after writing a few negative pieces on MediaFlo, I did get a nasty email from someone at Qualcomm, who insisted that I didn't know what I was talking about, and the demand for such a broadcast TV system, just for mobile devices, was "off the charts." Apparently, it was off the charts in the wrong direction. After spending so much money, Qualcomm recently announced that it's shutting down the effort (which is now called Flo TV). Next time, Qualcomm, if you're looking to throw away hundreds of millions of dollars, you can just give it to me, and I'll save you the trouble...






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CTIA
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Apropos C Northcote Parkinson
One principle I remember is that someone who is always right never gets rewarded or promoted for their brilliance, simply because everybody else is jealous of the smartarse. Whereas somebody who is always wrong is very useful to have around; simply do the opposite of what they suggest. And being the sort who is always wrong, they will never realize how valuable they are, so it won’t go to their head.
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Re:
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Crowing again, Mike: the spectrum space is still valuable.
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Two things
They should do the reason to buy thing and shut you down for a year ... :)
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and in return you could have stopped blogging on techdirt, like you always promised you would if someone gives you enough money.
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Re:
The Japanese case has TV broadcasters offering up digital streams of their (already existent) free-to-air TV broadcasts. Many mobile phones are equipped with a very cheap (
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Re: CTIA
Qualcomm's current plan is to consider using the spectrum and broadcast equipment to cheaply upload content into mobile devices, phones, telematics (cars), etc. By doing this, carriers could avoid using their separate and expensive voice/data networks.
This current idea will also fail. That's because FLO still requires a separate radio chip and antennas, and because the same value proposition could more cheaply and simply be achieved using overnight, latent cellular network capacity.
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Re: Crowing again, Mike: the spectrum space is still valuable.
The US cellular industry spent $20 Billion in Capital Expenditures from June2009-2010.
Yes, the spectrum retains its value, or better.
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Re: Re:
Although not personalized or PVR-like, the free factor means that people use and enjoy the service.
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