Culture

Culture

by IC Expert,
Carlo Longino


Filed Under:
advertising, mistargeted, sexting



Is Casio Aiming For The Sexter Market With Its Latest Phone?

from the serious-questions dept

"Sexting," or kids taking nude or provocative photos of themselves and sending them around, is one of the moral panics du jour. While some people are working themselves into a lather over it, one can't help but wonder if Casio is trying to pitch its latest mobile handset to the teen sexter market with a couple of YouTube videos called "Sexy girl in the shower" and "Money shot." The videos have since been yanked, but the former touted the handset's waterproofing and 5-megapixel camera by showing -- no prizes for guessing -- a girl using it in the shower to talk and take a photo of herself. We won't get in to the content of the second ad, but suffice to say it's not something very many companies would be too comfortable with. Sure, showing somebody using a phone in the shower sounds like a great way to promote a waterproof handset, but given the sexting uproar, perhaps Casio's timing (and/or judgment) was a little off.

Carlo Longino is an expert at the Insight Community. To get insight and analysis from Carlo Longino and other experts on challenges your company faces, click here.

28 Comments | Leave a Comment..

 
 

Reader Comments (rss)

(Flattened / Threaded)

  1. Apr 14th, 2009 @ 5:49am

    Oh, these crazy Japanese

    by killertim

    and their different culture.

    (reply to this comment) (link to this comment)

  2. Apr 14th, 2009 @ 5:56am
    by lulz

    I wonder why the post was removed

    (reply to this comment) (link to this comment)

  3. Apr 14th, 2009 @ 5:57am

    videos

    by Paul

    Shower: http://www.liveleak.com/view?i=604_1239504574

    Couldn't find the money shot one.

    (reply to this comment) (link to this comment)

  4. Apr 14th, 2009 @ 6:01am
    by Ima Fish

    Casio makes phones? Really? Can you play Trio's Da Da Da on them? That'd be cool.

    (reply to this comment) (link to this comment)

  5. Apr 14th, 2009 @ 6:04am

    viral advertising

    viral advertising is viral

    "pulled" commercials are incredibly popular amongst those that have surplus of expendable cash.

    This was genius marketing.

    (reply to this comment) (link to this comment)

  6. Apr 14th, 2009 @ 6:12am

    or

    by Ryan

    Or we could get over the whole "kids are using ____ for sexual stuff" scare posts and just realize that teens have sex. Deal with it, accept it, and educate them to be smart and safe about it.

    Nah, that won't ever happen. Ban cell phones for anyone under 18. Quick congress, get on it.

    (reply to this comment) (link to this comment)

  7. Apr 14th, 2009 @ 6:13am

    Re: viral advertising

    by Anonymous Coward

    Not if you can't find the videos afterwards. You have to wait for them to go viral before getting them pulled.

    (reply to this comment) (link to this comment)

  8. Apr 14th, 2009 @ 6:14am

    Damn you all to HELL!!!

    by Pastor Harold

    Casio is going DOWN for this one. As the bible clearly states, the naked human body is the created property of the great noodely one, The Flying Spaghetti Monster. As such, it can only be given to those that have earned the right by sticking phallic appendages into one another and sort of gyrating around a bit while making funny faces for his angry amusement. Casio is promoting the unlicensed sharing of naked bodies in infinitely replicatable digital form, hence Casio is going down. Literally. Into the bowls of hell. With that kid from Webster and Gary Busey's dignity...

    (reply to this comment) (link to this comment)

  9. Apr 14th, 2009 @ 6:18am

    you write this article

    by known coward

    like naked women taking pictures of themselves in the showers is a bad thing. On the contrary, this sort of behaviour should be encouraged to help make the world, a cleaner and happier place, one shower at a time.

    (reply to this comment) (link to this comment)

  10. Apr 14th, 2009 @ 6:59am

    Not Just Kids

    by Anonymous Coward

    Shouldn't we clarify that it's not just kids sending these kinds of photos, but adults too? It's just not illegal for one adult to send it to another.

    (reply to this comment) (link to this comment)

  11. Apr 14th, 2009 @ 7:16am

    Why were they pulled?

    by Chronno S. Trigger

    It was a vid of an adult taking pictures of herself in the shower. Why was it pulled from youtube? It didn't show any nudity and I've seen much worse on that vary site.

    This seems like standard advertising, like a shampoo commercial where the users seem to get off on it. Sex sells.

    And that linked to article, the informationweek one, says this post has been removed.

    (reply to this comment) (link to this comment)

  12. Apr 14th, 2009 @ 7:17am

    Jesus also receives these text messages

    by Bobby McDoogle

    Why doesn't anyone realize all of these dirty messages also go to Jesus. Do you think that just because you use your phone to send a dirty message that Jesus doesn't know what you have done? He knows, and it is a sin. This makes me sick.

    (reply to this comment) (link to this comment)

  13. Apr 14th, 2009 @ 7:21am

    Re: Jesus also receives these text messages

    by Chronno S. Trigger

    So Jesus hacked into my cell phone and is not only looking at me nude but is stealing my copyrighted material? Shouldn't this be more of a moral outrage than sexting?

    (reply to this comment) (link to this comment)

  14. Apr 14th, 2009 @ 7:31am

    Re: Jesus also receives these text messages

    by lulz

    Go back to WBC headquarters you nut fundamentalist.

    (reply to this comment) (link to this comment)

  15. Apr 14th, 2009 @ 7:58am

    Re: Re: Jesus also receives these text messages

    by Valkor

    Have you ever heard the term "flamebait"? Congrats, you just took it.

    (reply to this comment) (link to this comment)

  16. Apr 14th, 2009 @ 8:03am

    I don't think jesus really cares ...

    by TheStuipdOne

    about teenagers sexting. After all the best modern day estimates of his mother's age when he was born is 14.

    Does that make God a pedophile??

    (reply to this comment) (link to this comment)

  17. Apr 14th, 2009 @ 8:19am

    Re: I don't think jesus really cares ...

    by Pastor Harold

    Don't you mean pastaphile?

    (reply to this comment) (link to this comment)

  18. Apr 14th, 2009 @ 8:32am

    Re: or

    by Anonymous Coward

    kids are using CARs for sexual stuff

    Quick dissemble all motor cars teens cold have sex in them

    (reply to this comment) (link to this comment)

  19. Apr 14th, 2009 @ 8:44am

    Isnt this good?

    by Anonymous Coward

    Casio recognized what thier users want from thier devices and they are providing it . . . this is good capitalism correct?

    (reply to this comment) (link to this comment)

  20. Apr 14th, 2009 @ 8:52am

    Re: Not Just Kids

    by Anonymous Coward

    Exactly! This is discrimation against adults who like to sext! >:@

    (reply to this comment) (link to this comment)

  21. Apr 14th, 2009 @ 9:02am
    by MediaEmpyre

    God is all knowing, all seeing. The alpha and the omega. Everything that ever was, everything that is, and everything that ever will be.
    So God knew someday there would be sexting. He took the time to write some rules down.....None of them say anything about sex or sexting! Hmmmmmmmmmmm............

    (reply to this comment) (link to this comment)

  22. Apr 14th, 2009 @ 9:10am

    Timing off?

    by Yakko Warner

    If "no publicity is bad publicity", sounds like their timing was right on.

    (reply to this comment) (link to this comment)

  23. Apr 14th, 2009 @ 9:30am

    Silly Americans is more like it

    Heh, silly Americans and are silly up-tight culture.

    (reply to this comment) (link to this comment)

  24. Apr 14th, 2009 @ 2:36pm

    Only teens?

    by Gatewood Green

    I have seen adults (young and older) do this. I was not aware there was an upper age limit to qualify as sexting. Granted the term is only familiar to a large audience due to the teen angle in the news as of late.

    (reply to this comment) (link to this comment)

  25. Apr 15th, 2009 @ 7:32am

    Bosna Hersek Havayollari

    I love those silly americans

    (reply to this comment) (link to this comment)

  26. Apr 15th, 2009 @ 11:00am
    by The Right One!

    Hey guys, it seems like you guys do not care about those publicity of the nudity or sexting over the web or phone...so does that mean you guys are ok (comfortable) with your Wife, children or parents (if you guys dont have one now maybe later in the future) to do the same? Dam man, that crap is wrong!

    (reply to this comment) (link to this comment)

  27. Apr 15th, 2009 @ 11:06am

    Re:

    by Anonymous Coward

    what is so bad about the human body that it must be hidden?

    (reply to this comment) (link to this comment)

  28. Apr 15th, 2009 @ 9:18pm

    Re: Re:

    by Anonymous Coward

    Don't you know? WE MUST PROTECT THE CHILDREN OMGZ

    (reply to this comment) (link to this comment)

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