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   US Mobile Phone Users Double-Dip

   

   Jim Madsen, Feb 21st, 2006 @ 6:58pm

   
   

   100+% European mobile penetration is due to users having multiple SIM cards rather than multiple devices. One look at extreme cross-border roaming rates explains one aspect for this consumer behavior. A much better indicator of national wireless penetration rates would be to use the usage penetration metric: MOU/POP (whether monthly or annually). For example, if Germany has 90% of people with a mobile phone & MOU/sub averages 100/month, then usage penetration is 90 MOU/POP. On the other hand, if USA has 67% of people with a phone & MOU/sub averages 600/month, then usage penetration is 400 MOU/POP -- or 4.5X that of Germany!

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