Telstra Goes i-Mode

Down in Australia, Telstra is the latest wireless carrier to start offering i-mode. Unfortunately, based on the quotes in the article, it sounds like they somehow think that "i-mode" is some sort of magic key that will suddenly make all things right in the world of wireless data. There are, of course, plenty of reasons why i-mode is good for a carrier, but most of those lessons can be implemented without paying NTT DoCoMo a fee. Many carriers seem to think that as long as they sign a deal with DoCoMo their wireless data questions are all answered -- when reality has shown that most of these international i-modes really haven't done that well.


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