Cisco Using Linksys To Upsell

To date, Cisco has pretty much left the Linksys brand alone (though, it's likely plenty has been going on behind the scenes). However, now, they're starting to target small businesses by offering up to a 100% cash rebate for companies that upgrade from Linksys gear to Cisco small business routing, switching and wireless equipment. In other words, hook them with cheap Linksys equipment, and then push a discounted upsell. Of course, to do that, they'll have to explain to small businesses why that Linksys equipment they bought isn't good enough, and their small business equipment is better. For many small businesses, they'll already be just fine with the cheap Linksys equipment.

Leave a Comment..


If you liked this post, you may also be interested in...
 

Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>


A word from our Sponsors...
Follow Techdirt
Flattr rss rss
From the Techdirt Archive...
A word from our Sponsors...

Close

Email This