AT&T Wireless Lets American Idol SMS Success Go To Its Head

Apparently, AT&T Wireless has let its success with American Idol go to its head. The company, that sponsored American Idol and let AT&T Wireless customers only SMS in their votes, is now trying out somewhat pointless SMS promotions with McDonald's and Kellogg's. In both cases (again) you can only play if you're an AT&T Wireless customer, which is bad for an industry that is trying to promote SMS text messaging. Do they really think that someone is going to sign up for AT&T Wireless just to get a chance to answer trivia questions in their McDonald's bag?


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This