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Going After That Teen Segment
Most of this Washington Post article is old news that we've covered before about how wireless carriers are heavily targeting the teen market. However, the more interesting part is how the teen segmented MVNOs like Virgin Mobile and Boost are targeting kids, including keeping "alpha teens" on tap to explain what's cool these days and focusing their TV commercials towards TV shows when parents are unlikely to be watching with the kids (such as late night shows). They believe that these "unsupervised moments" resonate more with kids.
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