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Newspapers Exploring Wireless News Possibilities
Newspapers are beginning to experiment with the question of wireless data, though it seems they're not entirely sure what to do when they go wireless. So far, it sounds like they're just repurposing regular news content in a simplified format for wireless devices. While that's a start, it doesn't seem to really be taking much advantage of the medium. Instead of just focusing on repurposing the same news, they should be looking at how people use their mobile devices, and build a product that focuses on that. It shouldn't just be viewed as a small computer screen, but a different platform altogether with different opportunities. For example, mobile users are more likely to be interested in less news, but more timely, more customized alerts. While simply repackaging the same content must be tempting from the publishing side, it's important to see what the user wants.
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