Concert Tickets On Your Mobile Phone

More examples of m-commerce finding new applications. In Australia they're now testing out a system to put concert tickets on mobile phones. The way it works is that the company sends a picture message to you that contains a ticket bar code, which can be scanned at the event. I wonder if there's any way to pass the ticket on. If you sell your "ticket", can you just forward the picture message? If so, what's to keep you from making multiple copies (or selling multiple copies)?

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