Phones That Play MP3s Arrive In US
AT&T has launched the new Nokia 3300 handset that provides phone, text messaging, and MP3 playback. The MP3s are stored on removable memory cards. This $199 device sounds great, but it brings up an interesting contrast: In Korea, I've been playing with AOD (audio on demand) terminals that allow customers to download MP3s through the SK Telecom network to the phone, but have no removable storage. The Korean example provides instant satisfaction and the ability to buy a song while mobile, where the AT&T example allows users more control over storage, and the ability to buy music from other sources than the cellular network (or pirate it). While the Korean model is great for the carrier, and provides royalties for the content provider, and gives instant gratification to the customer, ultimately the customers will want removable storage that isn't limited like internal memory. Eventually, we'll see the AT&T and SKT models merge in most markets, and we'll have phones that play music on removable storage that was bought either through the carrier's 3G network (with a mobility surcharge) or through a non-mobile method.
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