It sounds like companies are starting to come up with more creative ways to use MMS rather than just to let people send snapshots to their friends. A company is letting real estate agents put specific codes in their window or on "for sale" signs, and let people send that number a message. The system then will send back to the phone lots of info about the house that's available including images. It's a great way to pre-qualify buyers, and to get a random passerby interested in what the real estate agent has to offer. It's applications like these that are really why MMS is going to be powerful. It's not just "SMS with pictures". It's a platform for delivering information in ways that can't really be done currently.