Motorola Attempts Complete Makeover

There was a time, not so long ago, when the "cool" mobile phone to have was a Motorola StarTac. However, over time, Nokia passed Motorola by and everyone started looking toward Finland to see what the next cool design would entail. These days the picture is a little more muddled, but Motorola has decided they want to win back that cool image, and are going to start advertising to he youth market a lot more. They're starting out with a $75 million marketing alliance with MTV. Of course, everyone is always targeting the youth market - and it's very difficult to predict what brands will catch on with kids.


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This