Vodafone Looking Towards The US

Thanks to Gonzo for submitting a story about how Vodafone is realizing that it needs to become a bigger presence in the US, which could mean big choices for how they deal with Verizon Wireless. Vodafone currently owns 45% of Verizon Wireless, but it doesn't do them much good in terms of building a brand here, especially since Verizon Wireless is a CDMA operator, while Vodafone elsewhere goes with GSM. As we noted last week, Vodafone's new CEO, an American citizen who built up AirTouch before it was acquired by Vodafone, has a big job ahead of him in building Vodafone into a truly global brand. Of course, the articles about how Vodafone will deal with Verizon have already brought out a denial from Vodafone on the question of whether or not they're planning on selling their Verizon Wireless stake to Verizon.

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