Knowledge@Wharton is rehashing a popular topic from the past few years: the issue of whether or not iMode succeeded because of something specific in Japan, or if it can succeed universally. They discuss all the same arguments that have been discussed over and over again and conclude that... well, actually, they don't conclude anything. There is a lot of "well, maybe iMode succeeded because of this, but maybe it's that". So, the answer is that no one knows, and DoCoMo is certainly going to keep pushing the idea in other locations, so soon the speculation won't be necessary any more.
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