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Mike Birbiglia & Ira Glass Trying To Skype Into Every Viewing Party Of Their Movie
from the connecting-with-fans dept
If you haven't heard, comedian Mike Birbiglia and This American Life's Ira Glass made a movie, called Sleepwalk With Me, based on Birbiglia's act/one man show/book (all of which are hilarious). They did it as a small indie production and have been going crazy coming up with cool ways to connect with fans and get them to support the movie -- such as by doing a ridiculous number of live Q&As, creating cool videos, having a "war" with Joss Whedon, and much much more. Their latest move is particularly cool. The video has now come up on various Video On Demand (VOD) platforms, and they've been encouraging people to hold viewing parties at home tonight... and to make it more fun, they're going to try to Skype or Google Chat into as many of them as possible:
I'm curious as to just how many they'll be able to do -- and how long they'll talk to anyone (and how well they'll go), but I'm looking forward to seeing the results. Either way, it's yet another cool way of connecting with fans and giving them a reason to buy (CwF+RtB) that's been enabled by the digital age.
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Fans aren't difficult to "connect with", it's the rest...
Cause, Mike, IF you're ever going to spread... whatever it is that you imagine your notions to be, still looks to me like advertising, getting noticed in the first place, is where one should concentrate, cause people got rich and famous long before the Internet, it's almost automatic once to wide public notice. However it happens.
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Re: Fans aren't difficult to "connect with", it's the rest...
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Re: Fans aren't difficult to "connect with", it's the rest...
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Re:
http://www.rottentomatoes.com/m/sleepwalk_with_me_2012/
Oh, wait. Actually plenty of people love it -- and they've been able to use the marketing power of This American Life to push the movie for months. Nah, no one's going to be interested at all.
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Re: Re:
Nothing like missing the big jump! It's those holes in logic that always make your posts so interesting. You forget about basic things like response rates, success rates, and things like that.
Carry on. Keep me laughing!
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Re: Re:
ZZZzzzzz. Nothing going on out there. The official twitter accounts don't have much, Mr Glass's account is on hiatus, the movie last update was the 8th.
So I went to look for some numbers. Wow. Production budget 1 million dollars, 1/3 of which came from public radio (there's a good use of public money, right?), and a stunning domestic gross of just over 2 million. Talking distribution costs, ads, and the like, it's unlikely that this movie did much more than pay back the investors and a few good meals for the producers.
So even with the "marketing power of This American Life", not much is going on. If anything, it seems to show that all of the support in the world can't overcome the basics in the movie business, making a movie people actually want to see.
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Re: Re: Re:
And what more does the movie need to do? Sounds like a success to me.
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